22 May, 2019

Where To Buy Women’s Swimwear: Hong Kong Stores And Online Sites

22 May, 2019

Looking to stock up on seasonal swimwear styles? We have you covered with our guide on where to buy it online and in Hong Kong.

Searching for something to wear for that all-important dip in the water can be a chore, but we’ve rounded up the best swimwear stores in Hong Kong (and online, too!) that are bound to have something that will make you feel your best. Whether you’re planning to bask in the sun on the beach, hit the water for a couple of laps, or just sip on cocktails poolside, these stores will have whatever you need for just about every occasion. From printed bikinis to simple one-pieces, you’re sure to find a suit to suit your style

Read more: What to Wear On A Junk: Boat-Approved Swimwear


Rigby & Peller swimwear

Private Shop

When a brand has stood the test of time for 80 years, you know it’s onto a good thing. And that’s definitely the case with London-based Rigby & Peller, which has been around since 1939 – and which is part of Private Shop, Hong Kong. Not only are its luxury lingerie, swimwear and sleepwear designs stylish and comfortable, they’re also made for real women! Its bras and bikini tops come in various styles (including full cup, padded and push up) and there’s just as much choice when it comes to swimsuits (including underwired, boat neck, low plunge and control). We recommend visiting one of its stores so that you can take advantage of its expert fitting and styling services. The pieces may be an investment, but you can rest assured you’re getting top quality pieces that will last you for years to come! If your purchases come to $3,000 or above, you will receive a free Sakura umbrella with a reusable umbrella bag until Sunday, 9 June, while stocks last.

Private Shop, various locations across Hong Kong, www.privateshop.com.hk

Mer Culture swimwear

Mer Culture

This chic local brand offers up a gorgeous selection of swimwear that’s inspired by a variety of cultures and bohemian vibes from around the world! Full of striking prints and modern designs that have been designed by Tasha Cotton you’re sure to find the perfect piece for your next holiday. Mer Culture not only stocks women’s swimwear, but also offers a range of men’s trunks, wooden sunglasses and gorgeous semi-precious gemstone jewellery that can be shopped online or in store at the Hollywood Road boutique. Along with its own collection, the store houses HK local brand favourites such as Aanya, Zero Yet 100, Anoush and more, so you won’t be leaving empty handed.

Sassy Perk: All Sassy readers can get 10% off Mer Culture products online or in store by using code SASSYXMC!

Mer Culture, Culture Cove, GF, 67 Hollywood Road, Central, Hong Kong, 9707 2213, www.merculture.com

Physical Stores:


Gourami (previously known as Swim & Fitness) has multiple stores across the city, and is sure to have everything you need to get set for the beach – including swimwear, beachwear, goggles and more – all at reasonable prices. We’re fans of its own branded swimwear, which manages to look glam while also being practical.

Gourami, multiple locations across Hong Kong, www.gourami.co

Calzedonia swimwear


This Italian brand stocks a range of colourful bikinis and one pieces in unique designs, made from the highest quality materials, so you’re sure to find a perfect fit and feel your best. Along with fun seasonal designs colours and prints, Calzedonia also stocks a range of staple colours and styles – with everything from briefs, brazilian cut bottoms, g-strings, swimming shorts and bikini bottoms, to tops in styles such as bandeau, padded balconette, triangle, push-up and more.

Calzedonia, multiple locations across Hong Kong, hk.calzedonia.com


If you’re on the hunt for simple, comfortable and flattering swimwear styles, definitely check out COS this season. We love the selection of colourful bikinis and one pieces – perfect for jumping off endless junks in summer.

COS,  multiple locations across Hong Kong, www.cosstores.com

Marks & Spencer

A longtime favourite of every generation, British stalwart Marks & Spencer has something for everyone. M&S is particularly good for one-piece swimsuits, in both classic and bold designs, and if you’re not comfortable showing your midriff, look out for the flattering “Secret Slimming” tummy control innovation (that’s conveniently built into many of its swimsuit designs).

Marks & Spencer, multiple locations across Hong Kong, www.marksandspencer.com/hk


With bikinis and swimsuits ranging between $50 and $400, you’re always sure to find a bargain at H&M! The wide and varied collection of swimwear features everything from trend-led pieces, to bright coloured and patterned bikinis and sets, along with stylish classics. The collection is sure to also have you snapping up a ton of its light bohemian-style dresses to throw on over your new swimsuit.

H&M, multiple locations across Hong Kong, www.hm.com


Oysho is a playful, modern brand featuring lush lingerie and loungewear. The Spanish clothing retailer specialises in women’s undergarments and homeware, and we love its collection of swimwear. Expect colourful suits and fun patterns in a range of flattering styles.

Oysho, B213 – 214, Times Square, 1 Matheson Square, Causeway Bay, Hong Kong

Oysho, Shop L1-10, 1/F, Festival Walk, 80 Tat Chee Avenue, Kowloon Tong, Kowloon, Hong Kong, 2362 9383, www.oysho.com/hk  

J Crew swimwear


J.Crew is all about a cool, casual style. For a large selection of chic one-piece suits, bikinis and board shorts, it’s definitely worth checking out. Maintaining its reputation as the go-to brand for effortlessly stylish clothes, its swimwear will certainly keep you looking summer-ready! The suits are super flattering and come in a wide range of great patterns.

J.Crew, 5/F, Times Square, 1 Matheson Street, Causeway Bay, Hong Kong, 2295 3080, www.jcrew.com

Marie France Van Damme

Marie France has been living and working in our city since the 90s, but her store is sure to be your one-stop shop if you have glam travel plans in mind. The luxury resort wear boasts a wide variety of silk printed kaftans, tunics and fashionable swimwear, perfect for lounging by the pool.

Marie France Van Damme, Shop 2109, Level 2, Elements, 1 Austin Road West, Tsim Sha Tsui, Kowloon, Hong Kong, 2798 8807

Marie France Van Damme, Shop 3088, Podium Level 3, IFC Mall, 8 Finance Street, Central, Hong Kong, 2883 9088, www.mariefrancevandamme.com

Escapade Sports

If you’re looking for some serious swimwear that can stand up to an outdoor workout, check out Escapade Sports. Whether you’re out to catch a ride on your board, or are just braving the waves for a swim, Escapade should be your first port of call for activity-based swimwear and wetsuits from brands like ORCA, Blueseventy, TRX and Zoggs. Escapade Sports and Leisure also carries the likes of Seafolly, Brooks Heritage and Tom & Tedd for the more casual swimmer.

Escapade Sports, multiple locations across Hong Kong, www.escapade.com.hk

Agent Provocateur

Lingerie specialist, Agent Provocateur is taking charge and changing up the seasonal trends to bring you a bold swimwear style. Head here for cutout swimsuits and colourful bikinis for a modern take on your summer swimwear.

Agent Provocateur, 8 On Lan Street, Central, Hong Kong, 2787 2733, www.agentprovocateur.com   

Topshop swimwear


If you’re after the latest looks then Topshop is always a go-to. The Central store mainly carries bikinis, but that means you can shop separates, which are perfect for mixing and matching to find your perfect suit! The online shop has a much wider range of styles and patterns, as well as accessories to match.

Topshop, 59 Queen’s Road Central, Asia Standard Tower, Hong Kong, 2118 5353, www.topshop.com 

Cotton On

If you’re on the hunt for flirty and feminine swimwear that won’t break the bank, rush over to Cotton On. With tons of options (sold separately, so you can choose what you like and find the right size!) at affordable prices, you’ll be spoilt for choice. Most of the swimwear comes in under $250, with a great selection of on-trend prints, colours and styles available.

Cotton On, multiple locations across Hong Kong, www.cottonon.com/HK


Trendsetting, bold and effortless, Eres has been a favourite in the swimwear world for over 50 years. By bringing daring twists to classic looks, the brand fuses an iconic style with custom colours and feminine know-how. Since becoming part of the Chanel group in 1996, Eres has offered gorgeous and intricate lingerie, plus a constantly updated collection of modern swimsuits. The designers combine quality fabric, detailed elements and flattering cuts to create cutting-edge new designs. All Eres styles stem from one philosophy: the Art of the Body – so the team are continuously working to improve and master cuts that accentuate the natural form. The final looks are always chic, comfortable and understanding of unique requirements. Sounds pretty ideal to us!

Eres, Shop 260A, Ocean Centre, Harbour City, Tsim Sha Tsui, Kowloon, Hong Kong, 29181899, www.eresparis.com

Ozzie Cozzie

If you’ve been missing the sunshine down under, then head to Ozzie Cozzie for the next best thing – Aussie and NZ beachwear! The personal service and wide selection on offer is the reason it has so many repeat customers. There is something here for the whole family as it not only has items for ladies (with a range of sizes from 8 – 20 AU/UK and Booster A cups to underwired DD/E cups!), but also carries stock for men, boys and girls. With popular brands such as Seafolly, Moontide and Sunseeker, you’re sure to find something that you like. Its Miraclesuit promises to have three times the “holding power” of the average swimsuit, supposedly making you look 10lbs lighter in 10 seconds – perfect for those of us who need that extra confidence to get out in the water!

Best of all, if you have no clue what you are looking for, its friendly and experienced staff will give you professional advice and find the best fit for you based on your size, cup, skin tone or hair colour…you name it!

Ozzie Cozzie, 503 Tak Woo House, 1-3 Wo On Lane, Central, Hong Kong, 2810 1356, www.ozziecozzieco.com


Looking for chic swimwear? SHEER, Hong Kong’s premier lingerie and swimwear store, offers more than 35 designer labels – so all we have to do is take our pick! SHEER exclusive Paolita is known for its hand-picked luxurious fabrics sourced in Italy and Spain. This London-based resort label offers fun, colourful, head-turning pieces with vibrant prints and flattering silhouettes. For a modern twist, opt for the Antibes, one of Marysia’s best selling styles. With scalloped edges and boning details, the pieces give a seamless fit for that effortless beach look. Stella McCartney Swim combines padded/non-padded one-piece and bikini options for a sporty chic look. As a bonus, SHEER’s talented team of experts is always on hand to help you find the perfect fit. From colourful prints, to simple colour blocks, these high-quality pieces are made with style in mind.

SHEER, Shop 310/3F, The Landmark, Central, Hong Kong, 2388 2876, sheer.com.hk

Online Stores:

MAMÉDIO swimwear


We may be miles from Ipanema, but you can still achieve that elegant and sexy Brazilian beach look by slipping on one of these gorgeous bikinis! MAMÉDIO swimsuits are meticulously made with high quality, luxurious, silky soft fabric that will flatter your curves, hug your body in all the right places and make you look (and feel) as gorgeous as ever. Using exclusive, handcrafted prints and gold-plated details, these suits will be your go-to beachwear every time. Best of all, they are made in Brazil following sustainable and ethical responsible manufacturing principles. Win win.

MAMÉDIO, 10/F, Cheung Hing Industrial Building, 12P Smithfield Road, Kennedy Town, Hong Kong, 5538 2896, www.mamedio.com


There’s only one place online to go for luxury fashion, and that’s Net-A-Porter. We swoon over pieces on the site from luxury labels including finds from Stella McCartney, Zimermann, Eres and Melissa Odabash. Another plus is that next business day delivery costs only $50.

Net-A-Porter, www.net-a-porter.com

ASOS swimwear


For free delivery to Hong Kong (for orders over $270) and a huge range of choices, it doesn’t get better than ASOS. There are countless styles on offer, available at every price point, and aside from the usual brands (including Bershka, Pull & Bear, River Island, New Look and Reclaimed Vintage), be sure to check out its ASOS own brand that provides mix and match options in every colour, print and style imaginable. For bigger cup sizes, make sure you check out the +DD selections and ASOS Curve collection.

ASOS, www.asos.com

Read more: Top Fashion Websites With Free Delivery To Hong Kong

Melissa Odabash

Specialising in luxury swimwear and beachwear, Melissa Odabash is designed by one fashionable jet-setter. The pieces are timeless and made from high quality fabrics, ensuring that you’ll look stunning on the beach or by the pool!

Melissa Odabash, www.odabash.com

Forever 21

The store may be gone from CWB, but don’t let that deter you from snapping up a new bikini from Forever 21! Cheap and cheerful, the brand is a staple in the swimwear department – with a good selection of one pieces, tanks, and itsy-bitsy bikini styles.

Forever 21, www.forever21.com


With free worldwide shipping on orders over US$100, and most orders arriving within a week, Shopbop is a hassle free option for swimwear shopping. Log on now to make your purchase from brands including celeb faves: We Are Handsome, Heidi Klein, Mara Hoffmann and Tyler Rose Swimwear. You can also get in on swimwear items from many of its signature international brands, including Madewell, Marc Jacobs, Rachel Pally and Tory Burch.

Shopbop, www.shopbop.com 

Triangl swimwear


Triangl’s itsy bitsy bikinis are sure to have you standing out from the crowd. Whether you’re after on trend prints (hello animal print from 2019!), or bold and bright separates, it’s a firm summer favourite for a reason.

Triangl, www.triangl.com

Sukigi Swim

Featuring simple and bright one and two-pieces, Sukigi Swim is perfect for those who are after a clean look. This Black Pearl one-piece is a favourite of ours and is definitely a swimsuit that you can dive off junks and run along the beach in, so it’s perfect if you’re planning an active holiday.

Sukigi Swim, www.sukigiswim.com


Figleaves has built up a rep for being one of the biggest one-stop online shops for all things lingerie and swimwear. It stocks all the international staples such as Freya, Fantasie, Panache, Seafolly, Pour Moi? and Figleaves swimwear. International shipping costs about $60 with orders delivered within five to 10 working days. Also, did we mention that loads of these fun and supportive styles come in sizes up to a GG-cup – a great option for those who find it difficult to find their size!

Figleaves, www.figleaves.com 


Not only does Nordstrom’s online site stock a huge selection of labels such as Onia, Solid & Striped and Tory Burch, but it also has more affordable brands such as Topshop, J.Crew and Madewell.

Nordstrom, www.shop.nordstrom.com


Editor’s Note: This post was originally published on 26 May, 2016 and was updated on 22 May, 2019.

Featured image courtesy of J Crew via Instagram. Image 1 courtesy of Rigby & Peller, image 2 courtesy of Mer Culture, image 3 courtesy of Calzedonia via Instagram, image 4 courtesy of J Crew via Instagram, image 5 courtesy of Topshop via Instagram, image 6 courtesy of Mamedio, image 7 courtesy of ASOS via Instagram, image 8 courtesy of Triangl via Instagram,

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