3 April, 2018

Where to Buy Women’s Swimwear: Hong Kong Stores and Online Sites

3 April, 2018

Stock up on seasonal swimwear styles…


Searching for something to wear for that all-important dip into the water can be a chore, but we’ve rounded up the best swimwear stores in Hong Kong (and online, too) that are bound to have something that will make you feel easy, breezy and beautiful! Whether you’re planning to bask away in the sun on the beach, hit the water for a couple of laps, or just sip away on cocktails poolside, these stores will have whatever you need for just about every occasion. We’ve updated this trusty guide to swimwear stores with some new spots and some of our favourite online options, so make sure you check them out. From printed bikinis to simple one-pieces, you’re sure to find a suit to suit your style
Read more: Swimwear For Every Girl: Suits To Fit Your Body Type


Eres Swimwear in hk - where to buy swimsuits in hk


Trendsetting, bold and effortless, Eres has been a favourite in the swimwear world for over 50 years. By bringing daring twists to classic looks, the brand fuses an iconic style with custom colours and feminine know-how. Since becoming part of the Chanel group in 1996, Eres has offered gorgeous and intricate lingerie, plus a constantly updated collection of modern swimsuits. The designers combine quality fabric, detailed elements and flattering cuts to create cutting new designs. All Eres styles stem from one philosophy: the Art of the Body – so the team are continuously working to improve and master cuts that accentuate the natural form. The final looks are always chic, comfortable and understanding of unique requirements. Sounds pretty ideal to us!

Eres, Shop 260A, Ocean Centre, Harbour City, Tsim Sha Tsui, Kowloon, Hong Kong, 29181899, www.eresparis.com

Additional pop-up locations: Landmark, Level 3 (until February 2019), Four Seasons Spa, Landmark Mandarin Spa, Lane Crawford.

mamedio swimwear


We may be miles from Ipanema, but you can still achieve that elegant and sexy Brazilian beach look by slipping on one of these gorgeous bikinis! MAMÉDIO swimsuits are meticulously made with high quality, luxurious, silky soft fabric that will flatter your curves, hug your body in all the right places and make you look (and feel) as gorgeous as ever. Using exclusive, handcrafted prints and gold-plated details, these suits will be your go-to beachwear every time. Best of all, they are made in Brazil following sustainable and ethical responsible manufacturing principles. Win win.

Sassy Perk: Use the code ‘SASSYMERMAID’ to get 10% off all MAMÉDIO swimwear including FREE Express Shipping and free returns within Hong Kong when shopping online: www.mamedio.com

MAMÉDIO, 10/F, Cheung Hing Industrial Building, 12P Smithfield Road, Kennedy Town, Hong Kong, 5538 2896, www.mamedio.com

ozzie cozze swimwear

Ozzie Cozzie

If you’ve been missing the sunshine down under, then head to Ozzie Cozzie for the next best thing – Aussie and NZ beachwear! The personal service and wide selection on offer is the reason it has so many repeat customers. There is something here for the whole family as it not only has items for ladies (with a range of sizes from 8 – 20 (AU/UK) and Booster A cups to underwired DD/E cups!), but also carries stock for men, boys and girls. With popular brands such as Seafolly, Moontide and Sunseeker, you’re sure to find something that you like. Its Miraclesuit promises to have three times the “holding power” of the average swimsuit, supposedly making you look 10lbs lighter in 10 seconds – perfect for those of us who need that extra confidence to get out in the water!

Best of all, if you have no clue what you are looking for, its friendly and experienced staff will give you professional advice and find the best fit for you based on your size, cup, skin tone and hair colour, you name it!

Ozzie Cozzie, 503 Tak Woo House, 1-3 Wo On Lane, Central, Hong Kong, 2810 1356, www.ozziecozzieco.com

sheer swimwear


Looking for chic swimwear? SHEER, Hong Kong’s premier lingerie and swimwear store offers more than 35 designer labels – so all we have to do is take our pick! SHEER exclusive Paolita, is known for it’s hand-picked luxurious fabrics sourced in Italy and Spain. This London-based resort label offers fun, colourful, head-turning pieces with vibrant prints and flattering silhouettes. For a modern twist, opt for the Antibes, one of Marysia’s best selling styles. With scalloped edges and boning details, the pieces give a seamless fit for that effortless beach look. Stella McCartney Swim combines padded/non-padded one-piece and bikini options for a sporty chic look. As a bonus, SHEER’s talented team of experts is always on hand to help you find the perfect fit. From colourful prints, to simple colour blocks, these high-quality pieces are made with style in mind.

SHEER, Shop 310/3F, The Landmark, Central, Hong Kong, 2388 2876, sheer.com.hk

merculture swimwear store

Mer Culture

This chic boutique offers unique travel and resort items from head to toe and more! It boasts a wide variety of beachy items for men and women including bohemian swimwear, vibrant clothing, handmade sandals and summer accessories that will take your holiday to the next level. With its travel-inspired unique designs made by Hong Kong based artisans, this is one shop you need to check out! Featuring spectacularly hip brands such as the namesake Mer Culture, Aanya, What The Frock?!, Kookii B, Louella Odie, La French Cut, and more, you’ll be supporting your city (and will look great when you do!) when shopping here. There are even ethnic homeware items from Thorn & Burrow, so it’s really a one-stop shop for everything you desire!

Sassy Perk: Use code ‘SASSYSUMMER’ to get 10% off all Mer Culture’s swimwear on its online store www.merculture.com. Expires 14 August, 2017.

Mer Culture, Mer Culture Boutique, G/F, 52 Staunton st, Soho, Central, www.merculture.com

Gourami - swimwear store in hk

Specialist Stores:


Gourami (previously known as Swim & Fitness) in Wan Chai has everything you need to get set for the beach – including swimwear, beachwear, goggles and more – all at reasonable prices, too. Its own branded swimwear line manages to look glam while also being practical, and its in-house brand Kissin’ usually has a range of cute, colourful prints which are perfect for summer!

Gourami, 176D Johnston Road, Wan Chai, Hong Kong, 2838 6303 www.gourami.co


You’ll find Calzedonia on Queen’s Road Central (right next to the Zara flagship store). This Italian shop stocks range of colourful bikinis in unique designs, made from the highest quality materials. With top-level runway models campaigning for the brand, you can be sure that you’ll look sexy on the sand! We’re lusting after the tropical prints and bright colors!

Calzedonia, G/F, Peter Building, 62 Queen’s Road, Central, Hong Kong, it.calzedonia.com

Marie France Van Damme - swimwear in hk

Marie France Van Damme

Marie France has actually been living and working in Hong Kong since the 90s, but her store in the 852 is sure to be your one-stop-shop if you have glam travel plans in mind. Her luxury resort wear boasts a wide variety of silk printed caftans, tunics and sexy swimwear, perfect for lounging by a five-star pool.

Marie France Van Damme, Shop 3088, Podium Level 3, IFC Mall, 8 Finance Street, Central, Hong Kong, 2883 9088, www.mariefrancevandamme.com

Escapade Sports

Swimwear isn’t all about beautiful bikinis and tan lines, so if you’re looking for some serious swimwear, check out Escapade Sports. Whether you’re out to catch a ride on your board, or are just braving the waves for a good swimming workout, Escapade should be your first port of call for activity-based swimwear and wetsuits from brands like ORCA, Blueseventy, TRX and Zoggs. Escapade Sports and Leisure also carries the likes of Seafolly, Brooks Heritage and Tom & Tedd for the more casual swimmer! See all stores here.

Escapade Sports, 19 Leighton Road, Causeway Bay, Hong Kong, 2891 1855, www.escapade.com.hk

Agent Provocateur

Lingerie specialist, Agent Provocateur is taking charge and changing up the seasonal trends to bring you a bold swimwear style. Think plunging necklines and soft strappy strings– a stylish and sexy alternative.

Agent Provocateur, 8 On Lan Street, Central, Hong Kong, 2787 2733, www.agentprovocateur.com   

Rigby & Peller

This British lingerie specialist (granted the Royal Warrant by the Queen of England – which makes it the official fitter of the queen!) is your go to-store if you want the perfect fit! Stocking uber luxurious brands like Aubade, Primadonna Twist and La Chat that are certain to stay in your swimwear bag for many years to come. Its in-depth fitting services definitely get the Sassy seal of approval. Check out our full review of Rigby & Peller’s fitting services here.

Rigby & Peller, 2 Hysan Ave, East Point, Hong Kong, global.rigbyandpeller.com

COS swimwear - where to buy swimwear in central, Hong Kong

The Staples:


If you’re on the hunt for simple patterned, comfortable and flattering swimwear styles, definitely check out COS this season. We love the coloured striped bikinis – perfect for jumping off endless junks in summer.

COS,  74 Queen’s Road Central, Hong Kong, 3580 7938, www.cosstores.com (Click here for more store locations!)

Marks & Spencer

A longtime favourite of every generation, British stalwart Marks & Spencer has something for everyone! M&S is particularly good for one-piece swimsuits, in both classic and bold designs. If you’re not comfortable showing your midriff, look out for the flattering tummy control innovation that’s conveniently built into many of its swimsuit designs.

See all Marks and Spencer Stores in Hong Kong here.


With bikinis almost all under $350, what’s not to like? This summer it’s all about details and cool textures, from crochet tops to patterned bottoms. The collection will have you snapping up a ton of its light bohemian-style dresses to throw on over your new swimsuit too.

See all H&M stores in Hong Kong here.  


J.Crew is all about a cool, casual style. For a large selection of chic one-piece suits, bikinis and board shorts, it’s definitely worth checking out. Maintaining its reputation as the go-to brand for effortlessly stylish clothes, its swimwear will certainly keep you looking summer-ready! The suits are super flattering and come in a wide range of great patterns. You can shop online or check out the store at IFC mall.

J.Crew, IFC Mall, 8 Finance Street, Central, Hong Kong, 2628 5611, www.jcrew.com


If you’re after the latest looks then head on over to Topshop! This summer you can expect to see a lot of plunging frills, crochets and animal prints. The Central store mainly carries bikinis, but that means you can shop separates, which is perfect for mixing and matching – so get creative! The online shop has a much wider range of styles and patterns, as well as accessories to match. Why not complete your look with a cute tote, a patterned fedora and cool sunglasses for the ultimate in poolside perfection?

Topshop, 59 Queen’s Road Central, Asia Standard Tower, Hong Kong, 2118 5353, www.topshop.com 

Cotton On

If you’re on the hunt for flirty and feminine swimwear that won’t break the bank, rush over the Cotton On to win the bikini lottery! With tons of options (separately sold, so you can choose what you like!) at affordable prices, you’ll be spoilt for choice. Most of the bikinis are under $300 and are great for on-trend prints, colours and styles. Teens will love these, too!

See all Cotton On stores in Hong Kong herewww.cottonon.com/HK

Island State swimwear - order online

Online Stores:

Island State

When this Australian label launched in the 852 we quickly fell in love with its pieces. Inspired by the founder’s photography and travel, it stocks a variety of styles from bikinis, one-pieces and kaftans (perfect if you prefer a bit more coverage when you’re sprawled out on a deck chair…). In case you’re shopping for your mister, it also stocks great men’s swimwear.

Available online here, www.island-state.com 

Melissa Odabash

Specialising in luxury swimwear and beachwear, Melissa Odabash is designed by one fashionable jet-setter. The pieces are timeless and made from high quality fabrics – you’ll look stunning on the beach or by the pool!

Available online here, www.odabash.com

Sabina Swims

For those of you who love quirky, fun prints – Hong Konger Sabina Wong’s collection is perfect for you! There’s something for every body type; we particularly love the one-piece suits, which provide just enough coverage while still being sexy and fun. Bikini tops range from $530 and up, with swimsuits priced around $1,100. It’s worth noting that the swimwear errs more on the petite side (the maximum is around a C cup).

Available online here, www.sabinaswims.com 

Forever 21

The store may be gone from CWB, but don’t let that deter you from snapping up a new beach bikini! Cheap and cheerful, Forever 21 is a staple in the swimwear department – with a good selection of one pieces, tanks, and itsy-bitsy bikini styles.

Available online here, www.forever21.com

JOG Swimwear

This fashionable, French swimwear brand is perfect for those looking for a swimsuit with a little more ‘pizzaz.’ This season it’s all about scalloped edges, ribbons and decollete that ooze a playful sophistication!

Available online here, www.jogparis.com

triangl bikini - order online to hk


French textured rib and summery bandeau bikinis … that’s what we think while browsing through the Triangl online lookbook. The Allegra, a yellow rib strapless bikini top with a high waist bottom, is one of our favourites!

Available online herewww.triangl.com


Founded by two childhood buddies, the Hong Kong-based brand 1800-Paradise is inspired by 90s hip-hop, graffiti, skateboarding and urban clothing. Check out its fun tees and board shorts for guys and gals.

Available online here, 1800-paradise.com


For free delivery to Hong Kong (for orders over $100) and a HUGE (some might even say overwhelming!) range of choices, it doesn’t get better than ASOS. There were more than 2,500 styles when we last checked, available at every price point. Aside from the usual brands (including Bershka, Pull & Bear, River Island, New Look and Reclaimed Vintage), be sure to check out its ASOS own brand that provides mix and match options in every colour, print and style imaginable. For bigger cup sizes, make sure you check out the +DD selections and ASOS Curve collection.

Available online here, www.asos.com


There’s only one place online to go for luxury fashion, and that’s Net-A-Porter! So far, we absolutely swoon over the colour-pop shades and unique prints we’re seeing on its site, including amazing finds from Stella McCartney, Zimermann, Eres and Melissa Odabash. Another plus is that shipping costs less than HK$100, with purchases received in two working days. It’s a shopper’s paradise if you’re looking for designer names, so be sure to check out the sale section for some hidden steals!

Available online here, www.net-a-porter.com


If you’re in a hurry to get to the beach, then head over to Shopbop! With worldwide shipping that’s free if you order over US$100, and most orders arriving within a week, logon now to make your purchase from brands including celeb faves: We Are Handsome, Heidi Klein, Mara Hoffmann and Tyler Rose Swimwear. You can also get in on swimwear items from many of its signature international brands, including Madewell, Marc Jacobs, Rachel Pally and Tory Burch.

Available online here, www.shopbop.com 

Sukigi Swim - where to buy swimsuits in hk

Sukigi Swim

Featuring simple and bright one and two-pieces, Sukigi Swim is perfect for those who prefer a clean look. This Black Pearl one-piece is a favourite for 2018! It’s definitely a swimsuit that you can dive of junks and, run along the beach in, so it’s perfect if you’re planning an active holiday.

Available online herewww.sukigiswim.com


Figleaves has built up a rep for being one of the biggest one-stop online shops for all things lingerie and swimwear. It stocks all the international staples such as Freya, Fantasie, Panache, Seafolly, Pour Moi? and Figleaves swimwear. International shipping costs about $60 with orders delivered within five to 10 working days. Also, did we mention that loads of these fun and supportive styles come in sizes up to a GG-cup – what more could we want?

Available online here, www.figleaves.com 


For blissful beachwear, there’s nowhere better than the aptly named BeachBliss! For ladies who want a little bit more oomph to their swimsuits, there’s a great push-up swimsuit section (many have even graced the pages of Sports Illustrated) – Voda Swim’s Envy push-up bikini claims it will have you looking up to two cup sizes bigger in no time! Most of the goods will set you back between $390- $1170, with shipping to Hong Kong ranging between $130-$195, so be sure to check out BeachBliss’ Swim Blog for all the latest promotions and discount codes!

Available online here, beachbliss.com   

Editor’s Note: This post was originally published on 26 May 2016, and was updated on 28 March 2018 by Tania Shroff.

Featured image sourced from Revolve via Pinterest. Image 1 via Marie France Van Damme, Image 2 via COS, Image 3 via Island State, Image 4 via Triangl, Image 5 via Sukigi Swim

Back to top
*Giveaway alert* Enter today’s countdown to Christmas giveaway for a chance to win a Portrait of Calm Facial and an Aquatouch Treatment from luxury global skincare brand ÉLÉVATIONE HK. Head to the link in our bio now to enter.

The winner will receive: -A Portrait of Calm deep cleansing and brightening facial, using ÉLÉVATIONE's 3 step 3DKit. -An Aquatouch Treatment. This treatment uses gentle, non-invasive exfoliation to deep cleanse pores using a water pressure vacuum system, leaving skin hydrated and healthy. 
#sosassy #elevatione
The journey is the destination. What's on your travel bucket list for 2019? Comment below 👇 Epic bike riding by @kopi.cat #sosassy #homekong #explorehongkong #igworld #hkig #instahk #sassytravels #travelgram #travelgoals #instatravel 📷 @kopi.cat
How are you spending New Year’s Eve? *The Best Parties and Events to Ring in 2019* is up on #sassyhongkong 🎉 #sosassy #homekong #explorehongkong #igworld #hkig #instahk 📷 @amyshamblen
*Giveaway alert* Today’s Countdown to Christmas prize, courtesy of @chaling.teacosmetics.hk, is a collection of their anti-oxidant and anti-pollution face and eye masks, made with ancient forest Pu’er tea cosmetics. The winner will be issued a voucher to redeem their prize at the Cha Ling store in Causeway Bay. Head to the link in our bio to enter. 
One winner will receive a voucher for: -1 Spring Mask 50ml
-1 Summer Mask 50ml
-1 Autumn Mask 50ml
-1 Winter Mask 50ml
- 5 x Relieving Eye Mask

Product image is for reference only.

#chalingskincare #sosassy #sassyhk
*Giveaway alert* Today’s countdown to Christmas prize is a gift that keeps on giving. 🍷 Head to the link in our bio for a chance to win a Sassy Christmas wine box, courtesy of @winemomentshk, plus a three-month subscription to their Mixed Wine box delivered to your door each month. Your wine rack will be stocked well into the new year!

The winner will receive: -The  Sassy  Christmas  Wine Box, one bottle each of red, white, rosé, and sparkling wine.
- 3 months of the Mixed wine subscription box: 3 different wines delivered to your door each month. -The subscription also comes with a tasting card, for your own at home wine tasting.

#winemomentshk #sosassy #sassyhk
*Giveaway alert* Enter today’s Countdown to Christmas giveaway for a chance to escape to Rio with Uma Nota’s monthly Carnaval Brunch, which is inspired by Brazil’s annual festival, Carnaval do Rio. The winner (plus 3 friends!) will enjoy this immersive afternoon brunch experience, complete with free-flow cocktail jugs, DIY caipirinhas, a feast of Brazilian street food favourites, and live entertainment. Head to the link in our bio to enter, and start thinking about who you’ll take if you win!

The winner will receive:

4 x Tickets to Uma Nota’s Carnaval Brunch on 12th January 2019, 12pm-4pm.
We eat Christmas for breakfast 🎄. What are your favourite festive snacks? Comment below 👇 #sosassy #sassyhongkong 📷 @naturally.jo
*Giveaway alert* Enter today’s Countdown to Christmas giveaway for a chance to win not one, but two, styling sets from @ghdhairhk, plus a free hair styling tutorial to help you have a good hair holiday season. Head over to the link in our bio now to enter.

The winner will receive: - ghd platinum+ healthier styling gift set - ghd long lasting curling wand gift set - Free hair styling tutorial service at ghd counter

#sosassy #sassyhk #ghdhairhk #ghdunderthetree #goodhairday #ghdplatinumplus