From lazy poolside afternoons to day trips to the beach, you’re going to be needing some new swimwear this summer…
Beach days are calling! Whether you’re planning to sunbathe on the sand, hit the water for a couple of laps or just sip on cocktails by the pool, these swimwear stores will have whatever you need for the occasion. From bold bikinis to classic one-pieces, you’re sure to find a suit to suit your style…
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Aerie’s new flagship boutique on Queen’s Road Central is set to open very soon, and you can bet we’ll be making a beeline for its range of swimsuits and bikinis. Check out its Real Good collection, made from recycled nylon, for swimwear that looks good whilst also doing good.
With free delivery to Hong Kong (for orders over $350) and a huge range of choices, it doesn’t get better than ASOS. There are countless styles on offer, available at every price point. Aside from the usual brands (including Bershka, Pull & Bear, River Island, New Look and Topshop), be sure to check out the ASOS own brand options, which provide mix and match pieces in every colour, print and style imaginable. For bigger cup sizes, take a look at the +DD selections and ASOS Curve collection.
Lingerie specialist Agent Provocateur is taking charge and changing up the seasonal trends to bring you bold swimwear that’ll turn heads. We love the cutout swimsuits and colourful bikinis for a modern take on summer swimwear.
Agent Provocateur, www.agentprovocateur.com
Started by two best friends, this HK-based brand brings us a whole range of fashion-forward one-pieces. Expect flattering silhouettes, cheeky cutouts and reasonable prices (starting at $319 for a full swimsuit). “Born from a life-long love affair with fashion and an obsession with the ocean” Black Coral is worth keeping on your radar!
Black Coral, www.blackcoralxo.com
This Italian brand stocks a range of colourful bikinis and one-pieces in unique designs, made from the highest quality materials, so you’re sure to find a perfect fit. Along with fun seasonal designs colours and prints, Calzedonia also stocks a range of staple colours and styles – with everything from briefs, Brazilian cut bottoms, swimming shorts and bikini bottoms, to tops in styles such as bandeaus, padded balconettes, triangles, push-ups and more.
If you’re on the hunt for simple, comfortable and flattering swimwear styles, check out COS. We love the selection of colourful bikinis and one-pieces – ideal for jumping off endless junks in summer.
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On the hunt for flirty and feminine swimwear that won’t break the bank? Rush over to Cotton On. With tons of options (sold separately, so you can choose what you like and find the right size!) at affordable prices, you’ll be spoilt for choice. Most of the swimwear comes in under $250, with a great selection of on-trend prints, colours and styles available.
Trendsetting, bold and effortless, Eres has been a favourite in the swimwear world for over 50 years. Since becoming part of the Chanel group in 1996, Eres has brought us gorgeous and intricate lingerie, plus a constantly updated collection of modern swimsuits. The designers combine quality fabric, detailed elements and flattering cuts to create cutting-edge new designs. Eres is stocked in a number of luxury boutiques across town, including Four Seasons Hong Kong and The Oriental Spa.
If you’re looking for some serious swimwear that can stand up to an outdoor workout, check out Escapade Sports. Whether you’re out to catch a wave on your board, or just braving the sea for a swim, Escapade is a great port of call for activity-based swimwear and wetsuits from brands like ORCA, Blueseventy and Zoggs. The shop also carries the likes of Seafolly and Tom & Tedd for more casual swimmer.
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The physical stores may be gone, but don’t let that deter you from snapping up a new bikini from Forever 21 – especially when there’s free delivery to Hong Kong on orders of $440 and more! Cheap and cheerful, the brand is a staple for on-trend swimwear that won’t cost an arm and a leg.
Forever 21, www.forever21.com
Gourami has multiple stores across the city, and is sure to have everything you need to get set for the beach – including swimwear, beachwear, goggles and more – all at reasonable prices. We’re fans of its own branded swimwear, which manages to look glam while also being practical.
With bikinis and swimsuits ranging between $50 and $400, there’s always a bargain to be found at H&M. The wide and varied collection of swimwear features everything from trend-led pieces, to bright coloured and patterned bikinis and sets, along with stylish classics. The collection also includes a ton of light bohemian-style dresses to throw on over your new swimsuit.
J.Crew is all about a cool, casual style. For a large selection of chic one-piece suits, bikinis and board shorts, it’s definitely worth checking out. Maintaining its reputation as the go-to brand for effortlessly stylish clothes, its swimwear will have you looking summer-ready in no time.
We may be miles from Ipanema, but you can still achieve that sexy Brazilian beach look by slipping on one of these gorgeous bikinis! MAMÉDIO swimsuits are meticulously made with luxurious, silky soft fabrics that will flatter your curves and make you look (and feel) as gorgeous as ever. Best of all, they’re made in Brazil following sustainable and ethical responsible manufacturing principles, with free delivery to Hong Kong. Win win.
Marrying European cuts with decorative Asian motifs, the luxury resort wear on offer at Marie France Van Damme is fit for beach time at the Riviera. Head here for a wide variety of silk printed kaftans, tunics and fashionable swimwear (specialising in metallics).
A longtime favourite of every generation, British stalwart Marks & Spencer has something for everyone. It is particularly good for one-piece swimsuits in both classic and bold styles. It also offers swimwear with “Secret Slimming” tummy control innovation (that’s conveniently built into many of its designs). Note that only the larger M&S stores stock the full swimwear collection.
Specialising in luxury swimwear and beachwear, Melissa Odabash is designed by one fashionable jet-setter. The pieces are timeless and made from high-quality fabrics, ensuring that you’ll look stunning on the beach or by the pool.
Melissa Odabash, www.odabash.com
This chic local brand offers a gorgeous selection of swimwear that’s inspired by bohemian vibes. Full of striking prints that have been designed by Tasha Cotton, Mer Culture not only stocks women’s swimwear, but also offers a range of men’s trunks, wooden sunglasses and gorgeous semi-precious gemstone jewellery. Pop to Culture Cove, its Hollywood Road boutique, to see the full collection.
Mer Culture, Culture Cove, G/F, 67 Hollywood Road, Central, Hong Kong, www.merculture.com
Net-A-Porter needs no introduction as the go-to for all things luxury. Swimwear labels we love to shop here include Eres, Hunza G and Melissa Odabash. In a rush? Opt for Premier Daytime delivery for $90 to receive your order within the next two hours.
Not only does Nordstrom’s online site stock a huge selection of labels such as Onia, Solid & Striped and Tory Burch, but it also has more affordable brands such as Topshop, J.Crew and Madewell.
Oysho is a playful, modern brand featuring lush lingerie and loungewear. The Spanish clothing retailer specialises in women’s undergarments and homeware, but we especially love its collection of swimwear. Expect colourful suits and fun patterns in a range of flattering styles.
Oysho, B213 – 214, Times Square, 1 Matheson Square, Causeway Bay, Hong Kong, www.oysho.com
If you’ve been missing the sunshine down under, then head to Ozzie Cozzie for the next best thing – Aussie and NZ beachwear! The personal service and wide selection on offer here is the reason it has so many repeat customers.
This luxury swimwear is stylish and comfortable, with bikini tops coming in various styles (including full cup, padded and push up). For swimsuits, pick from underwired, boat neck, low plunge and control. We recommend visiting one of its stores so that you can take advantage of its expert fitting and styling services. The piece may be an investment, but you can rest assured you’re getting top quality swimwear that will last you for years to come!
Sustainability rules at Reformation; the swimwear here is made exclusively from Econyl, a regenerated nylon material that turns plastic pollution into fabric. We love that this brand is size inclusive, with a range of one pieces and bikinis in flattering styles to suit every shape and size.
SHEER, Hong Kong’s premier lingerie and swimwear store, offers more than 35 designer labels – so all you have to do is take your pick! We especially love the range of cover ups on offer, which are chic enough to wear off the beach too!
From Madewell to Zimmerman, Mara Hoffmann and countless more, US-based online retailer Shopbop is packed to the brim with celebrity-approved swimwear labels for you to choose from. Hey, if it’s good enough for Hollywood…
Triangl’s itsy bitsy bikinis are iconic. Whether you’re after on trend prints, or bold and bright separates, it’s a firm summer favourite for a reason.
Editor’s Note: This post was originally published on 26 May, 2016 and was most recently updated in May, 2021.
Hero image by Sassy Media Group using images courtesy of Net-a-Porter, Eres and Reformation, image 1 courtesy of Aerie via Instagram, image 2 courtesy of Calzedonia via Instagram, image 3 courtesy of Eres via Instagram, image 4 courtesy of H&M via Instagram, image 5 courtesy of Melissa Odabash via Instagram, image 6 courtesy of Oysho via Instagram, image 7 courtesy of Reformation.