Whether you’re in need of a bikini or a one-piece swimsuit, dresses or cover-ups and more, our favourite swimwear stores, brands and websites stock them all.
Summer is just around the corner and you’re going to be in need of some swimwear — be it for a lazy poolside afternoon, a day trip to the beach, a vacation or staycation, or a junk boat! We use so many names (swimming costumes and bathing suits included) and there are so many cuts and styles out there from bold bikini tops and separate bikini bottoms to classic one-pieces, sports training swimsuits and more. To make things a little simpler, we’ve rounded up the best swimsuit and bikini shops, brands and websites (online and in-person stores) in Hong Kong, for all your swimwear needs!
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Where To Buy Swimsuits In Hong Kong
Aerie by American Eagle Outfitters — Wide range of size-inclusive swimsuits in many cuts, styles and colours
Aerie by American Eagle Outfitters’ extensive range of swimsuits and bikinis comes in all shapes, cuts and colours! We love its message (no retouching of images and inclusive sizing!), making it our first stop for swimwear with coverage and support.
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Agent Provocateur — Luxury designer swimwear and swimsuits
You can count on lingerie specialist Agent Provocateur to take charge and change up the seasonal trends to bring you bold swimwear that’ll turn heads. Think plunging necklines, strappy strings, cut-outs and gold chain details on modern bikinis and one-pieces.
Agent Provocateur, www.agentprovocateur.com
Arena – High-performance sports swimwear
Italian swimsuit brand Arena creates high-performance swimwear for training, racing, kayaking and surfing. Plus, it also has swim equipment such as swim goggles, swim caps, bags, bathrobes and towels.
ASOS — Affordable and luxury swimsuits from go-to brands like River Island and New Look, plus-size and petite options and more
With free delivery to Hong Kong on orders over $480 and a huge range of choices, it doesn’t get better than ASOS. We’re talking countless styles, all price points and go-to brands like Bershka, Pull & Bear, River Island, New Look and Topshop — plus new ones to discover.
Black Coral — Hong Kong brand with fashion-forward one-piece swimsuits
Our 2023 Sassy Hong Kong Reader Award Gold Winner for Best Fashion Brand, Hong Kong-based Black Coral brings us fashion-forward one-pieces with flattering silhouettes, cheeky cutouts and reasonable prices (starting at $319 for a full swimsuit).
Black Coral, www.blackcoralxo.com
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Bravissimo — Large range of swimsuits, bikinis and swimwear for larger breasts
A favourite for those with larger cup sizes, Bravissimo also stocks swimsuits, bikinis, sports swimming costumes, tankinis and more catering to bigger breasts — promising you the perfect fit and support you need in wired and non-wired options
Calzedonia — Extensive range of swimsuits in every style imaginable
City-favourite Italian brand Calzedonia stocks a wide range of high-quality swimsuits in unique prints. Browse everything from briefs, Brazilian cut bottoms, swimming shorts and bikini bottoms to bandeaus, padded balconettes, triangles, push-ups, one-pieces and more.
COS — Simple cut swimsuits for women in Hong K0ng
COS, various locations across Hong Kong, www.cosstores.com
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Cotton On — Affordable, fun swimsuits in plenty of styles and colours
Another city favourite, Australian brand Cotton On is an expert on swimsuits — with tons of affordable and fun options sold separately, so you can choose what you like and find the right size! Starting as low as $60 for a separate, shop everything from bikinis to flattering one-pieces, full sleeve tops, swimming shorts, cover-ups and more.
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Eres — Luxury premium swimwear made with high-quality material
Eres’ constantly updated collection of modern swimsuits combines high-quality fabric with flattering cuts and details to create gorgeous new designs. The brand is stocked across town in various luxury boutiques and hotels.
Escapade Sports — Athletic training swimwear for any sports and activity from range of brands
Escapade Sports stocks serious swimwear perfect for any outdoor workout, from watersports to atheltic training! Browse its range of activity-based swimwear and wetsuits from brands like Orca, Blueseventy and Zoggs, plus casual options like Seafolly and Tom & Tedd.
Gourami — Swimwear, beachwear, goggles and more
Gourami has multiple stores across the city, and is sure to have everything you need to get set for the beach — including swimwear, beachwear, goggles and more — all at reasonable prices. We’re fans of its own branded swimwear, which is both stylish and practical.
H&M — Affordable go-to brand with a wide range of bikinis, swimsuits and more
H&M’s bikinis and swimsuits are super affordable, ranging between $40 and $330. The wide and varied collection of swimwear here includes trend-led and flattering one-pieces, long-sleeved swim tops, bikinis, beach dresses, cover-ups and more.
H&M, various locations across Hong Kong, www2.hm.com
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J.Crew — Effortlessly cool and casual swimwear, perfect for the pool or beach
J.Crew is cool and casual, stocking a large selection of chic one-piece swimsuits, patterned bikinis, pretty beach dresses, board shorts and more. It’s a go-to brand for effortlessly stylish clothes, having you looking summer-ready in no time.
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MAMÉDIO — Sustainable Brazilian brand with ethically-made luxury swimsuits
MAMÉDIO swimsuits are meticulously made with luxurious, silky-soft fabrics that will flatter your curves and make you look (and feel) as gorgeous as ever. Best of all, it’s made in Brazil following sustainable and ethically responsible manufacturing principles, with free delivery to Hong Kong.
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Marie France Van Damme — Luxury resort-wear brand with designer metallic swimwear
Marrying European cuts with decorative Asian motifs, the luxury resort wear on offer at Marie France Van Damme is fit for beach time at the Riviera. Head here for a wide variety of silk-printed kaftans, tunics and metallic swimwear.
Marks & Spencer — British favourite brand with a swimsuit for everyone
British stalwart Marks & Spencer has something for everyone. It’s particularly good for one-piece swimsuits in both classic and bold styles, and offers swimwear with a “Secret Slimming” tummy control innovation conveniently built into many of its designs.
Sassy Tip: Head to a larger M&S store to shop its full swimwear collection in-person
Melissa Odabash — Luxury swimwear and beachwear brand with timeless swimsuits and bikinis
Specialising in luxury swimwear and beachwear, Melissa Odabash is designed by a fashionable jet-setter. The bikinis and one-pieces here are timeless and made from high-quality fabrics, ensuring that you’ll look stunning on the beach or by the pool wherever you go!
Melissa Odabash, www.odabash.com
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Milimilu – Eco-friendly Recycled UV women’s swimsuits
Head to Milimilu for comfortable, eco-friendly UV-protection swimwear made from recycled plastic bottles. Think swim shorts, long sleeve swimsuits, high-waisted swim bottoms and more — in the prettiest earth-toned hues and floral prints.
Net-A-Porter — Extensive range of swimwear labels and brands
Net-A-Porter needs no introduction as the go-to for all things luxury and designer. Some of the swimwear labels we love to shop here include Eres, Hunza G and Melissa Odabash.
Sassy Tip: In a rush? Opt for Premier Daytime delivery for $150 to receive your order within the next two hours.
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Nordstrom — Plenty of labels and brands stocking swimsuits in classic prints, breezy fabrics and more
Nordstrom’s online site stocks a huge selection of labels such as Onia, Solid & Striped and Tory Burch, as well as more affordable brands such as Topshop, J.Crew and Madewell.
Ozzie Cozzie — Wide range of Australian and New Zealand brands with beachwear and swimsuits
Stocking Aussie and NZ beachwear, Ozzie Cozzie‘s personal service and wide selection on offer makes this platform a stand-out! Browse brands like Seafolly, Baku, Moontide, Miraclesuits and more.
Private Shop — Luxury swimwear brand with stylish and comfortable bikinis and swimsuits
Stylish and comfortable, Private Shop’s luxury range includes various styles of bikini tops (full cup, padded and push-up) and swimsuits (underwired, boat neck, low plunge and control). We recommend visiting one of its stores so that you can take advantage of its expert fitting and styling services.
SANKINI – Online retailer for swimsuits and beach accessories
Online retailer SANKINI offers a wide assortment of modern and fun swimwear and beach accessories — with brightly coloured swimsuits, crochet and metal embellished bikini tops, string bikini bottoms and more.
SHEER — Luxury swimwear labels offering designer swimsuits and coverups
SHEER, Hong Kong’s premier lingerie and swimwear store, offers more than 35 designer labels, so all you have to do is take your pick! We love the range of cover-ups on offer — chic enough to wear off the beach.
Shopbop — Celebrity-approved swimwear labels and brands
From Madewell to Zimmerman, Mara Hoffmann and countless more, US-based online retailer Shopbop is packed to the brim with celebrity-approved swimwear labels for you to choose from. Hey, if it’s good enough for Hollywood…
Speedo – Swimsuits for training, racing, fitness and more
The world’s leading swimwear brand, Speedo makes swimsuits for all purposes — training, racing, fitness or fun! It carries one-piece swimsuits, long sleeve paddle suits, swim tees and bikini sets in a huge variety of colours.
TYR Swimwear – Competitive swimwear and triathlon equipment
Another leading brand, TYR Swimwear stocks literally everything from competition-ready swimsuits to goggles, training fins, swimming caps and hand paddles — including technical and training suits, tanks, bikinis, shorts and more.
TYR Swimwear, www.tyr.com
Triangl — It girl swimwear brand with on-trend bikinis
Triangl’s bright neon triangle bikinis were infamous! These days, you’ll still find bold and bright swimwear sets, separates and one-pieces in more on-trend styles and colours.
Urban Outfitters — Cool girl swimwear locations stocking various swimsuit brands and styles
For “cool girl” go-to’s, ruched bikini tops, cut-out one-pieces and 80s and Y2K-inspired prints, look to Urban Outfitters! We love its collection of younger exciting brands with swimsuits that are bound to get people talking.
Urban Outfitters, hk.urbanoutfitters.com
Editor’s Note: “Where To Buy Women’s Swimwear In Hong Kong” was most recently updated in May 2023 by Sakina Abidi.
Main image courtesy of Aerie by American Eagle Outfitters, image 1 courtesy of Aerie by American Eagle Outfitters, image 2 courtesy of ASOS via Facebook, image 3 courtesy of Calzedonia, image 4 courtesy of Eres via Instagram, image 5 courtesy of H&M, image 6 courtesy of Marie France Van Damme via Facebook, image 7 courtesy of Milimilu, image 8 courtesy of Ozzie Cozzie via Facebook, image 9 courtesy of SHEER via Facebook, image 10 courtesy of TYR via Facebook.