Whether you’re in need of a bikini or a one-piece swimsuit, dresses or cover-ups and more, our favourite swimwear brands and sites stock them all.
Planning a lazy poolside afternoon or a day trip to the beach? You’re going to be in need of some swimwear. We use so many names (swimming costumes and bathing suits included) and there are so many styles out there (bold bikinis, classic one-pieces!) so to make things a little simpler, we’ve narrowed down your swimsuit options to our favourite brands and sites.
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Where To Buy Swimsuits In Hong Kong
She Creates Stories
Australian brands have been making waves abroad (think I.AM.GIA on HBO’s Euphoria!) and its coastal lifestyle is ideal for stylish beach and swimwear. For a one-stop destination in Hong Kong for high-quality Aussie fashion, look to She Creates Stories — an online platform based in Asia that brings sustainably sourced clothing from the island nation to our shores. The swimwear range boasts a curated selection of brands in every size (XS up to XXL!), with options like bikini tops, bottoms, and one-pieces all available.
Use code SASSY15 at checkout for 15% off your order, available until Friday, 12 May 2023.
Hong Kong-based Rii Swim combines modern designs with innovative technology to bring us sophisticated, eco-conscious swimwear that promises to flatter and support while looking stunning! Its 2021 classic collection boasts minimalistic cuts and muted colours in versatile, everyday styles. Looking for something different? This year’s catalogue features unique, original pieces that are guaranteed to make you stand out. And it’s all affordable, with all Rii one-pieces priced below $900 and full bikini sets below $800. Eco-luxe within your reach.
Sassy Tip: Head to Aanya on 67 Hollywood Road from Wednesday, 1 June to Friday, 30 September 2022 to browse, try on and buy Rii Swim pieces.
Women’s Swimwear We Love
Aerie by American Eagle Outfitters
Aerie’s flagship boutique on Queen’s Road Central opened just last year and we couldn’t be more thrilled with its extensive range of swimsuits and bikinis. We love its message (no retouching of images and inclusive sizing!), making it our first stop for swimwear with coverage and support.
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With free delivery to Hong Kong on orders over $480 and a huge range of choices, it doesn’t get better than ASOS. There are countless styles on offer, available at every price point. Aside from our go-tos (like Bershka, Pull & Bear, River Island, New Look and Topshop), we’re also big fans of ASOS’ own brand options, which provide mix and match pieces in every colour, print and style imaginable. For bigger cup sizes, take a look at the +DD selections and the ASOS Curve collection.
You can count on lingerie specialist Agent Provocateur to take charge and change up the seasonal trends to bring you bold swimwear that’ll turn heads. We love the cutout swimsuits and colourful bikinis for a modern take on summer swimwear.
Agent Provocateur, www.agentprovocateur.com
Started by two best friends, this HK-based brand brings us a whole range of fashion-forward one-pieces. Expect flattering silhouettes, cheeky cutouts and reasonable prices (starting at $319 for a full swimsuit). “Born from a life-long love affair with fashion and an obsession with the ocean”, Black Coral is worth keeping on your radar!
Black Coral, www.blackcoralxo.com
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This Italian brand stocks a range of colourful bikinis and one-pieces in unique designs made from the highest quality materials, so you’re sure to find a perfect fit. Along with fun seasonal designs and prints, Calzedonia also stocks a range of staple colours and styles — with everything from briefs, Brazilian cut bottoms, swimming shorts and bikini bottoms to tops in styles such as bandeaus, padded balconettes, triangles, push-ups and more.
COS, various locations across Hong Kong, www.cosstores.com
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On the hunt for flirty and feminine swimwear that won’t break the bank? Rush over to Cotton On. With tons of options (sold separately, so you can choose what you like and find the right size!) at affordable prices, you’ll be spoilt for choice. Most of the swimwear comes in under $240 (with separates starting as low as $30) in on-trend prints and colours, and in styles including not just bikinis, but flattering one-pieces, full sleeve tops and swimming shorts.
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Trendsetting, bold and effortless, Eres has been a favourite in the swimwear world for over 50 years. Since becoming part of the Chanel group in 1996, Eres has brought us gorgeous and intricate lingerie, plus a constantly updated collection of modern swimsuits. The designers combine quality fabric, detailed elements and flattering cuts to create cutting-edge new designs. Eres is stocked in a number of luxury boutiques across town, including Four Seasons Hong Kong and The Oriental Spa.
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If you’re looking for some serious swimwear that can stand up to an outdoor workout, check out Escapade Sports. Whether you’re out to catch a wave on your board, or just braving the sea for a swim, Escapade is a great port of call for activity-based swimwear and wetsuits from brands like Orca, Blueseventy and Zoggs. The shop also carries the likes of Seafolly and Tom & Tedd for more casual swimmers.
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The physical stores may be gone, but don’t let that deter you from snapping up a new bikini from Forever 21! Cheap and cheerful, the brand is a staple for on-trend swimwear that won’t cost an arm and a leg.
Forever 21, www.forever21.com
Gourami has multiple stores across the city, and is sure to have everything you need to get set for the beach — including swimwear, beachwear, goggles and more — all at reasonable prices. We’re fans of its own branded swimwear, which manages to look glam while also being practical.
With bikinis and swimsuits ranging between $40 and $330, there’s always a bargain to be found at H&M. The wide and varied collection of swimwear features everything from trend-led pieces, to bright coloured and patterned bikinis and sets, along with stylish classics. The collection also includes a ton of light bohemian-style dresses to throw on over your new swimsuit.
H&M, various locations across Hong Kong, www.hm.com
J.Crew is all about a cool, casual style. For a large selection of chic one-piece suits, bikinis and board shorts, it’s definitely worth checking out. Maintaining its reputation as the go-to brand for effortlessly stylish clothes, its swimwear will have you looking summer-ready in no time.
We may be miles from Ipanema, but you can still achieve that sexy Brazilian beach look by slipping on one of these gorgeous bikinis! MAMÉDIO swimsuits are meticulously made with luxurious, silky-soft fabrics that will flatter your curves and make you look (and feel) as gorgeous as ever. Best of all, it’s made in Brazil following sustainable and ethically responsible manufacturing principles, with free delivery to Hong Kong. Win-win!
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Marie France Van Damme
Marrying European cuts with decorative Asian motifs, the luxury resort wear on offer at Marie France Van Damme is fit for beach time at the Riviera. Head here for a wide variety of silk printed kaftans, tunics and fashionable swimwear (specialising in metallics).
Marks & Spencer
A longtime favourite of every generation, British stalwart Marks & Spencer has something for everyone. It is particularly good for one-piece swimsuits in both classic and bold styles. It also offers swimwear with “Secret Slimming” tummy control innovation (that’s conveniently built into many of its designs). Note that only the larger M&S stores stock the full swimwear collection.
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Specialising in luxury swimwear and beachwear, Melissa Odabash is designed by one fashionable jet-setter. The pieces are timeless and made from high-quality fabrics, ensuring that you’ll look stunning on the beach or by the pool.
Melissa Odabash, www.odabash.com
Net-A-Porter needs no introduction as the go-to for all things luxury. Swimwear labels we love to shop here include Eres, Hunza G and Melissa Odabash. In a rush? Opt for Premier Daytime delivery for $90 to receive your order within the next two hours.
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Nordstrom’s online site stocks a huge selection of labels such as Onia, Solid & Striped and Tory Burch, as well as more affordable brands such as Topshop, J.Crew and Madewell.
Oysho is a playful, modern brand featuring lush lingerie and loungewear. The Spanish clothing retailer specialises in women’s undergarments and homeware, but we especially love its collection of swimwear. Expect colourful suits and fun patterns in a range of flattering styles.
If you’ve been missing the sunshine down under, then head to Ozzie Cozzie for the next best thing — Aussie and NZ beachwear. The personal service and wide selection on offer here is the reason it has so many repeat customers. Browse brands like Seafolly, Baku, Moontide, Miraclesuits and more.
This luxury swimwear is stylish and comfortable, with bikini tops coming in various styles (including full cup, padded and push up). For swimsuits, pick from underwired, boat neck, low plunge and control. We recommend visiting one of its stores so that you can take advantage of its expert fitting and styling services. The piece may be an investment, but you can rest assured you’re getting top quality swimwear that will last you for years to come.
SHEER, Hong Kong’s premier lingerie and swimwear store, offers more than 35 designer labels, so all you have to do is take your pick! We love the range of cover-ups on offer — chic enough to wear off the beach.
From Madewell to Zimmerman, Mara Hoffmann and countless more, US-based online retailer Shopbop is packed to the brim with celebrity-approved swimwear labels for you to choose from. Hey, if it’s good enough for Hollywood…
Triangl’s bright neon triangle bikinis were infamous. These days, you’ll still find bold colourful pieces but also more on-trend muted less flashy styles. It’s a firm summer favourite.
For “cool girl” go-tos, crochet bikini tops, cut out one-pieces and 80s and Y2K-inspired prints, look to Urban Outfitters! We love its collection of younger exciting brands with swimsuits that are bound to get people talking.
Urban Outfitters, hk.urbanoutfitters.com
Editor’s Note: “Where To Buy Women’s Swimwear In Hong Kong” was originally published on 26 May 2016 and was most recently updated in May 2022.
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Hero image by Sassy Media Group using images courtesy of Calzedonia, Aerie and H&M, image 1 courtesy of Aerie, image 2 courtesy of Calzedonia, image 3 courtesy of Orca via Instagram, image 4 courtesy of J.Crew via Instagram, image 5 courtesy of Melissa Odabash, image 6 courtesy of Seafolly via Instagram, image 7 courtesy of Triangl.