10 Under-The-Radar Handbag Brands You Might Not Have Heard Of Before

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Cafuné, which is Portuguese for the act of playing with a lover’s hair, is the brand to know if you’re in the market for a timelessly minimalist bag. Sourced straight from Italy, each piece is crafted from exceptional quality leather, and comes complete with custom-designed hardware accents for added chic. Founded in Hong Kong by lifelong friends Queenie Fan and Day Lau in 2015, the duo strive to re-imagine luxury, and want their consumer to make sustainable choices while forming an attachment to their chosen piece.

What To Buy

We love the Pendulum Bag for its subtle curved silhouette and statement gold hardware – it’s a great everyday handbag! For something more fun, try the Stance Wallet which comes in a selection of luscious colourways, including peony pink, muted artichoke and vintage (faux) snake-print.

How Much

Prices start from around $1,500

Shop Cafuné online or head here for a list of stockists

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Founded by our That Girl Nina Sieber, WEAT makes a splash with its punchy visuals and cool girl-approved handbag line. Even the name is on trend, standing for millenial obssession “We Eat Avocado Toast”. This homegrown brand embodies all things feminine, functional and fashion forward, with pieces curated especially for a generation of go-getting, game-changing modern women.

What To Buy

The Toast line is a WEAT signature with its eye-catching triangle carabiner. Wear it as a practical crossbody or a statement clutch.

How Much

From $1,000

Shop WEAT online

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Launched in 2016, this local brand delights with its modern take on vintage. Novelty is at the heart of ESEMBLĒ, alongside aesthetics. Made with premium leather, the unique designs take their cue from all-things retro.

What To Buy

The best-selling Bell Shoulder Bag is influenced by visits to open-air flea markets. Each bag features a gold embossed “Chase Rainbows” inside the flap –  ESEMBLĒ’s take on a motivational poster. To make these pieces even more special, the designs take the Shakespearean quote, “The world is your oyster” to heart, with intricate oyster-shaped charms.

How Much

Prices start from $880

Shop ESEMBLĒ online or head here for a list of stockists

Read more: 10 Bridgerton-Inspired Style Hits To Shop Now

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Sarah Staudinger and George Augusto co-founded this LA-based company on the basis that fashion shouldn’t just empower women, it should be widely accessible too. When it comes to handbags, STAUD has it down to a science, with cool designs, fun prints and dreamy colours – we want it all! The collection draws inspiration from vintage clothing and downtown street art, with pieces that walk the line between high-end and homegrown.

What To Buy

One of STAUD’s best-sellers is the Tommy beaded bag, which features a multi-coloured Millefiori inspired look. It fits right under your arm, and is perfectly designed to fit your lipstick, phone and cards.

How Much

Prices start from around $1,500

Shop STAUD online or at Net-a-Porter

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A brand that believes women can have it all, without compromise, is one that speaks to any woman’s soul. Founded in 2016 by powerhouses Coral Chung and Wendy Wen, SENREVE firmly believes that your handbag should empower your busy, modern lifestyle. Made from leather imported from Tuscany, the brand’s pieces are instantly recognisable for their iconic structured shape and easy versatility.

What To Buy

The ultimate bestseller by far is the Maestra Bag, which quickly converts from an over-the-shoulder to a backpack for optimum flexibility. Added bonus: it’s ideal for carrying your laptop or tablet. If you are wanting to make an animal-friendly purchase, almost all of Senreve’s bags are available in a vegan leather option too.

How Much

Prices start from around $1,500

Shop SENREVE online or visit the limited-time Harbour City Pop-Up

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What started out as a passion project in 2008 has become a formidable fashion go-to thanks to the brand’s timeless designs for everyday wear. Founder Michelle Lai (her nickname being Mischa), wanted her bags to capture the spirit of women today, with accessories that are iconic and essential. Inspired by vintage obis and kimonos, the locally-founded brand’s signature hexagonal prints are a symbol of longevity and Eastern flair.

What To Buy

The Jet Set Tote, is a much-loved classic that holds it all! The leather handles are comfortable and durable, and the wide top makes it easy to reach in for whatever you need. Best of all, you can safeguard your valuables in the detachable canvas pouch.

How Much

Prices start from $1,200

Shop MISCHA online or head here for a list of stockists

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Born in Istanbul, this Turkish brand was created by industrial designer Meb Rure in 2015, and was directly inspired by the Bauhaus Movement’s artists and architects. From paintings to furniture, Meb has a rationalist vision of design by ensuring the bags are both practical and exquisite. Innovation tied to aesthetics, Mlouye’s masterpieces feature unexpected shapes with smart details, and offer a new luxury feel at a much more affordable price.

What To Buy

Scroll through any blogger’s feed and you’ll soon come across the Sera Tote. With its mix of clean lines and intricate 3D detailing, this pick is designed to complement any modern ensemble.

How Much

Prices start from around $2,000

Shop Mlouye online

Read more: Where To Find Special Occasion Dresses In Hong Kong

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With a mission to offer traditional luxury bags at a much more affordable price point, Jennifer Chong and Roman Khan’s beautifully minimalist brand is a classic fashion girl’s dream. A start-up that launched in 2014, Linjer soon exploded into a social media staple, with the brand’s pieces regularly appearing on influencers’ feeds. Named after the Norwegian word for ‘lines’, the designs emphasise simplicity. All bags are made with top-grade sustainable leather, and designed with longevity in mind.

What To Buy

A bag for the girl-on-the-go, The Tulip balances function and style for easy comfort. No wonder it’s one of Linjer’s top sellers!

How Much

Prices start from around $1,900

Shop Linjer online

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Tuck-and-go shoulder bags have made their way into 2021, and we aren’t complaining! Leading the way is celeb-approved handbag brand BY FAR. Unlike most accessories carried by “it-girls”, the accessible price range is what excites us non-celebrity gals. Designed in Australia and handmade in Bulgaria, this arm-candy looks just as good with a tee and jeans as it does in a sultry silk slip.

What To Buy

BY FAR’s bestseller, the Rachel Bag, catapulted the brand to cult status. Named after the iconic Rachel from Friends, the design is inspired by the 90s.

How Much

Prices start from $3,000

Shop BY FAR online or head here for a list of stockists

Read more: Y2K Fashion Is Cool Again, Here’s How To Wear The Trends Now

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Looking for a handbag fit for a princess? Strathberry became the talk of the town when Meghan Markle accessorised her outfit with one of its iconic totes. Founded by Guy and Leeanne Hundleby in 2013, this Scottish brand is best known for its classic shapes and luxe aesthetic, along with that signature bar closure.

What To Buy

If you’re after something sophisticated and powerful, then the classic Midi-Tote is hands down the best choice. With two interior pockets it’s ideal to take along to the office, yet chic enough to accompany you to your after-work dinner.

How Much

Handbags start from $2,800

Shop Strathberry online or at Lane Crawford

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