11 Sustainable Fashion Brands We Love

Support these local sustainable fashion brands in Hong Kong for eco-conscious and responsible buys that make you look and feel good.

Wondering why local sustainable fashion brands matter? Well, according to Redress, Hong Kong generates around 392 tonnes of textile waste per day into landfills, and it is estimated to increase by about 60% between 2015 and 2030. It’s clear that the fast-fashion crisis is still alive and kicking and we should do something about it!

While shopping and sustainability can seem slightly counterintuitive (we’d still recommend buying secondhand and vintage where possible!), you’ll be pleased to learn that it’s possible to build yourself a new wardrobe and still be environmentally conscious (though it might hurt your bank account). Many local Hong Kong brands — including local clean beauty brands! — are working to bridge that disconnect, be it through their commitment to using deadstock fabrics (leftover and unwanted materials that would otherwise go to waste) or the adoption of a slow production model that elongates the durability of the fabric. Ahead, we’re spotlighting some of our favourites…

Sassy Tip: To further minimise textile waste, focus on your needs and wants. We only use about 20% of the clothes in our closet (that’s less than a quarter!). And when discarding old clothes, donate instead of simply throwing them away or consider selling or trading them through a secondhand marketplace.

Read More: Sassy’s Guide To Plus-Size Clothing In Hong Kong

Tove & Libra – Minimalist clothing made with upcycled deadstock fabrics

Effortless daily chic is yours for the taking, thanks to Tove & Libra. Inspired by the minimalist Scandi aesthetic, the brand brings together style and sustainability for clothing that is better for your closet and the planet. Cue a commitment to upcycling deadstock fabrics, as well as the introduction of carbon offsetting for all online orders. Style-wise, we love how versatile everything is, with many pieces having been designed for multi-way dressing.

Tove & Libra, various locations across Hong Kong, 9662 9923, www.toveandlibra.com

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The R Collective – Circular brand that reduces textile waste

Sister charity of Redress (25% of proceeds go towards the brand), The R Collective aims to reduce textile disposals by rescuing, reusing and recycling fashion waste. This circular fashion brand upcycles deadstock fabric from luxury fashion companies and gives them a new life. While it no longer sells products through R Fashion, you can still find totes, backpacks, folios and bespoke items here. What’s more, fabrics unsuitable for reuse find a second life through the team’s fibre recovery system where they get shredded to fibres to create a new piece.

The R Collective, thercollective.com

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SAU LEE – Local dress brand that uses eco-friendly materials

Sustainable fashion gets fancy with Insta-famous local dress brand SAU LEE. Head here for stunning occasion and day dresses, designed with a unique East meets West aesthetic in mind. In terms of sustainability, the brand is dedicated to using fabrics comprised of natural raw materials, biodegradable Rayon and Viscose, and overstock base fabrics that would otherwise end up in landfills. Plus, it operates a lean production practice in an effort to minimise waste.

SAU LEE, Shop H314, Block B, PMQ, 35 Aberdeen Street, Central, Hong Kong, www.sau-lee.com

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Flow With Me – Athleisure clothing fashioned from recycled fabrics

With its motto of inspiring Hong Kongers to be happier and healthier through fitness, there’s a lot to love about local activewear brand Flow With Me — with sustainability being the cherry on top. To be featured on the site, brands must have a focus on eco-friendly practices, be that through the careful use of resources or ethical production. Head here for a curated selection of athleisure clothing and accessories fashioned from recycled fabrics.

Flow With Me, www.flowwithmehk.com

Read More: Where To Buy Activewear In Hong Kong

MUSEVELA – Sustainable slow fashion brand creating timeless essentials

There’s a lot to love about MUSEVELA, from its ethically sourced mulberry silk and travel-ready cashmere to its use of biodegradable packaging; it truly is the height of sustainable luxury. Rooted in Asian heritage, its pieces are crafted to help women move through their lives with confidence and grace, wearing garments designed for seamless transition between business, travel and rest. Want to be eco-conscious while wearing the finest cashmere and looking fabulous? MUSEVELA is where it’s at!

MUSEVELA, Room 04-06, 20/F, Strand 50, 50 Bonham Strand, Sheung Wan, Hong Kong, 6738 9669, musevela.com

Read More: Thrift Stores In Hong Kong – Second-Hand Stores To Buy Vintage Clothing

Lane Eight – Unisex trainers made with recycled plastic

Lane Eight is hard to miss, with its bright coral walls and shoes of the prettiest colours! The brand specialises in workout shoes that fit comfortably, look stylish and do good for the planet. The unisex trainers are made of lightweight vegan microfiber and recycled plastic yarn (that’s about 11 single-use plastic water bottles), and the midsole is made of harvested algae blooms — how cool is that? Plus, the shoes come packaged in boxes made of recycled material and water-soluble mailer bags.

Lane Eight, 2811 2068, laneeight.hk

Read More: The Best Shoe Shops In Hong Kong

Plantdays – Curated selection of sustainable fashion with free shipping in Hong Kong

Plantdays has one goal: to prove that sustainability is stylish. It supports smalls brands, artisans and makers that produce beautiful, timeless and slowly-made homeware, clothing and skincare essentials. Everything here is handmade or ethically-made, small batch, and most importantly eco-friendly. Basically, Plantdays does the heavy lifting so you don’t have to, and can browse with peace of mind. With no minimum purchase required, it offers free shipping in Hong Kong within 1 to 4 business days.

Plantdays, plantdays.com

Read More: 10 Questions With Laura Williamson, Founder Of Plantdays

Paper Shades – Eco-friendly sunglasses made from recycled paper

Founded by brother and sister duo, Madi and James Chu, this sustainable fashion brand brings us eco-friendly, customisable sunglasses made from recycled paper. Built to be functional and durable, with personalisation that makes it perfect for everything from Clockenflap to corporate giveaways, these durable shades leave a minimal amount of carbon footprint whilst still providing UV400 protection.

Paper Shades, www.papershades.net

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MiliMilu – Eco-friendly, durable and effortlessly stylish clothing brand

Meaning “LoveLove” in Latvian (to show its appreciation to Mother Nature), MiliMilu makes various sustainable fashion brands from around the world accessible to Hong Kong shoppers. From light and flowy dresses and floral swimwear for the beach to more put-together and sophisticated looks, we love how effortlessly stylish the pieces are whilst remaining eco-friendly and durable.

MiliMilu, milimilu.com

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Anaphe – Sustainable and fashionable wardrobe staples you can wear for decades

Anaphe prides itself on creating wardrobe staples that have been cleverly constructed by artisans to last decades by using premium silk for longevity. The chic clothes are designed to accentuate your body, no matter your size or shape, and see you through each phase of life and season. You can wear Anaphe’s eco-conscious garments everywhere from work and coffee dates to travel and shopping trips. Plus, its mix-and-match capsule (using natural dye safe OEKO-certified materials) ensures your look will always remain fresh (literally!).

Anaphe, Shop 202, 2/F, Block A, PMQ, 35 Aberdeen Street, Central, Hong Kong, 7073 9225, www.anaphe.com

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HULA – Local consignment store for womenswear

HULA founder Sarah Fung, who previously worked at Lane Crawford, has curated a selection of pre-loved designer accessories and clothing (many of which haven’t even been worn!). It’s a platform to buy and re-sell amazing luxury items with the aim to reduce fashion waste and share a sense of timeless style rather than following trends.

HULA, various locations across Hong Kong, Whatsapp: 6290 2106, thehula.com

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Editor’s Note: “Local Sustainable Fashion Brands” was most recently updated in July 2026 by Veena Raghunath. With thanks to Nicole Moraleda, Tania Shroff and Fashila Kanakka for their contribution.