20 April, 2021
Local Sustainable Fashion Brands We Love
Local Sustainable Fashion Brands We Love
Earth Day, Style

Local Sustainable Fashion Brands We Love

20 April, 2021
Local Sustainable Fashion Brands We Love

Check out the local sustainable fashion brands that are making it possible to shop consciously in Hong Kong.

Did you know that Hong Kong generates an average of 392 tonnes of textile waste per day into landfill, resulting in a rise of 32.4% over the past ten years? It’s clear that the fast fashion crisis is still alive and kicking. So, what can we do about it?

While shopping and sustainability can seem slightly counterintuitive (indeed, we’d still recommend buying secondhand and vintage where possible!), you’ll be pleased to learn that it is possible to buy yourself a new wardrobe and still be environmentally-conscious. Many local sustainable fashion brands in Hong Kong are working to bridge that disconnect, be it through their commitment to using deadstock fabrics (leftover and unwanted materials that would otherwise go to waste), or adoption of a slow production model. Ahead, we’re spotlighting some of our favourites…

Read more: Your Guide To Reef-Safe Sunscreen

Local Sustainable Fashion Brands To Know

Good Days

Good Days

There’s no question that working out makes you feel good – and now you can look good and do good too whilst working up a sweat, courtesy of Good Days. This local brand is making waves by transforming plastic bottles into chic, high-performance activewear. Think versatile and modern leggings, sports bras, crop tops and more, all consciously-created using recycled polyester and nylon. By doing so, Good Days hopes to contribute to a circular economy, diverting plastic waste away from oceans and landfills, and repurposing it into activewear you’ll love for years to come. We love that pieces in the collection can be worn as co-ord sets or mix-and-match combinations for effortless styling. Did we mention that it’s all super affordable too? Prices range from $300 to $480, proving you don’t have to spend a fortune to go green.

Good Days, available at gooddaysactivewear.com

Flow With Me

Flow With Me

From its motto of inspiring the people of Hong Kong to be happier and healthier through fitness, right through to its independent, family-owned roots, there’s a lot to love about local activewear brand Flow With Me. And sustainability is the cherry on top. To be featured on the site, brands must have a focus on eco-friendly practices, be that through the careful use of resources or ethical production. Head here for a curated selection of athleisure clothing and accessories, including leggings, sports bras, tote bags, yoga mats and more, fashioned from recycled fabrics like ECONYL® (made from discarded fishing nets), Repreve® (made from recycling plastic bottles) and GOTS certified organic cotton.

Sassy Perk Pink

Exclusive to Sassy readers, enjoy 15% off using the code FWMSASSY. Offer valid until Friday, 31 December, 2021.

Flow With Me, contact@flowwithmehk.com, www.flowwithmehk.com

Tove & Libra

Tove & Libra

Effortless daily chic is yours for the taking thanks to Tove & Libra. Inspired by the minimalist Scandi aesthetic, the brand brings together style and sustainability for clothing that is better for your closet and the planet. Coming from three generations of manufacturing expertise, the team behind Tove & Libra are on a mission to do away with the damaging practices of commercial fashion. Cue a commitment to upcycling deadstock fabrics, as well as the introduction of carbon offsetting for all online orders. Style-wise, we love how versatile everything is, with many pieces having been designed for multi-way dressing, allowing us to do more with less. Head to its PMQ boutique to shop now, or go online and enjoy free delivery across Hong Kong.

Tove & Libra, S306, Block A, PMQ, 35 Aberdeen Street, Central, Hong Kong

Tove & Libra, Shop GH1, 1/F, Cityplaza, Phase 2, Taikoo, Hong Kong

Tove & Libra (Showroom), 2/F, East Ocean Centre, 98 Granville Road, Tsim Sha Tsui East, Kowloon, Hong Kong (by appointment only), 9662 9923, connect@toveandlibra.com, www.toveandlibra.com


Ethically sourced and sustainably created, Aanya is a boho traveller’s dream. Designed with creative nomads in mind, just browsing through the flowy tops, rompers and jumpsuits will give you wanderlust. The HK-raised founder, Ishita Desai, is committed to creating consciously-sourced, sustainable products. She bases her decisions not only on the quality of craftsmanship, but also on ethical standards. The products are made in India, where Aanya is working to empower artisans and local organisations.

Aanya, G/F, 67 Hollywood Road, Central, Hong Kong, www.aanya.com.hk

Cosmos Studio

Besides being ethical and cruelty-free, Cosmos Studio releases zero waste water in the production of its garments. That’s what we like to hear! This sustainable fashion pick began on KickStarter with a project called “The most sustainable shirt in the world”. Fast forward to now, Cosmos Studio stocks a range of minimalist, classic shirt and tee styles which showcase what it looks like when “disruptive reformation meets understated pieces.”

Cosmos Studio, www.cosmosstudio-store.com

Read more: 50 Local Hong Kong Brands You Need To Know


This sustainable fashion brand was founded in 2012 in Hong Kong’s very own Tai O fishing village. Founder and designer, Benny Yuen, creates designs that are inspired by the outdoors using traditional Southeast Asian craft techniques and materials that are eco-friendly. The company merges sustainable production processes with all natural, renewable materials. Think hemp backpacks and a line of ‘Down to EARTH.er’ shoes, made by upcycling rubber tires. To top it all off, the brand donates a part of its revenue to WORLD VISION to help with the raising of 12 children from less developed places across the globe.

EARTH.er, G/F, 83 Kat Hing Street, Tai O, Lantau Island, Hong Kong, www.earthertaio.com

Sustainable Fashion: Love From Blue

Love From Blue

It’s all about the statement knitwear at local label Love From Blue – and its commitment to sustainable production is the cherry on top! Crafted with purpose, care and consciousness, the designs here take inspiration from Hong Kong’s urban landscapes, incorporating cosy textures and rich hues for a selection of jumpers and sweater vests you’ll love for years to come. Each piece is made using deadstock cashmere and wool yarns, and is available in small production (read: limited edition!) runs.

Love From Blue, lovefromblue.com

Skin of Nature

This active-lifestyle brand is here to celebrate and spotlight nature. Launched in August 2020, Skin of Nature brings dynamic, durable and sustainable apparel to the forefront in Hong Kong. The founder, Elena Beraldo, specialised in Sustainable Fashion before moving to Hong Kong three years ago. She saw the reality behind the apparel industry, but also the positive direction it was beginning to take and decided to be a part of it. You’ll see her love for nature reflected in the colours, patterns and textures of the garments, and also in the ethos of the company. Make sure to check out the inaugural Aquatilis collection, inspired by the underwater photography of marine biologist Alexander Semenov. 1% of all sales go towards Alexander’s NGO, raising awareness about the underwater world.

Skin of Nature, www.skinofnature.co

Read more: Where To Buy Activewear In Hong Kong


While not its own sustainable fashion brand per se, the WOMB site stands as a collective, spotlighting a plethora of conscious labels that care about what items are made from, how they are made, and the people who make them. Head here to find ecological, ethical and vegan products across home, apparel, jewellery, yoga and cosmetics. The co-founders, Kasia and Maria, were previously involved in the field of contemporary art, so they take extra care in curating a stunning sustainable collection. As vegans themselves, they only support makers whose work is completely cruelty free. 

WOMB, www.itswomb.com

Sustainable Fashion: Ekam


Inspired by the aesthetic romance of bohemian living, Ekam’s sustainable resort wear exudes effortless everyday elegance with its floaty heritage-printed dresses and breezy linen trouser and top co-ords. In addition to being eco-friendly, this homegrown sustainable fashion brand is ethical too, with Ekam committed to donating five LUÜNA naturals menstrual pads per purchase to a woman in need.

Ekam, weareekam.com

Read more: Where To Buy Period Products In Hong Kong


The brainchild of local designer Johanna Ho, this sustainable fashion brand is filled with sporty-chic pieces that don’t confine to seasons, which means you’ll get your wear, rain or shine. The core garments are high performance, and the outerwear options are made with water repellent, light and breathable fabrics. All materials are sourced ethically and are created through sustainable textile production. Phvlo’s projects are based on giving back, including training and up-skilling HK’s youth, empowering women and supporting the underprivileged.

Phvlo, www.phvlo.com

Róu So

Effortless everyday fashion abounds at Róu So – a contemporary womenswear brand known for its classic, sustainable chic style. “Róu” in Chinese means softly, characterising the company mindset of making each garment with care and love. The team here take a view towards mindful production, minimising its carbon footprint by using only natural, recycled or plant-based fabrics which have been salvaged from over-produced inventory and trim waste from vendors, manufacturers and fabric mills. The best part? Róu So makes a point of celebrating women of all shapes, sizes and ethnicity for a clothing collection that truly suits us all.

Róu So, rousoshop.com

Basic For Basics

Basics for Basics

Ethical fashion enhanced with a volunteer rewards programme? Sounds pretty good to us. Supported by Hands On Hong Kong, Basics for Basics is all about making sure each product is made with care. Striving to build style in conjunction with nature and reduce our carbon footprint, it carries a range of modern apparel brands and ships throughout Hong Kong. Read our full interview with founder and LGBTQ Activist, Kayla Wong. Head here to shop its signature Icon Tee.

Basics for Basics, www.basicsforbasics.co


Sustainable fashion gets fancy with Insta-famous local dress brand SAU LEE. Head here for stunning occasion and day dresses, designed with a unique East meets West aesthetic in mind. In terms of sustainability, the brand is dedicated to using fabrics comprised of natural raw materials, man-made but biodegradable Rayon and Viscose, and overstock base fabrics that would otherwise go to waste, and operates a lean production practice in an effort to minimise waste.

SAU LEE, Shop H314, Block B, PMQ, 35 Aberdeen Street, Central, Hong Kong, www.sau-lee.com

Read more: Where To Find Special Occasion Dresses In Hong Kong

Paper Shades

Founded by brother and sister duo, Madi and James Chu, this sustainable fashion brand brings us eco-friendly, customisable sunglasses made from recycled paper. The team believe that “to make sustainable choices, you first need to have sustainable options”, and began a business to do exactly that. The sustainable product is built to be functional and durable, with personalisation that makes it perfect for everything from Clockenflap to corporate giveaways. These durable shades leave a minimal amount of carbon footprint, whilst still providing UV400 protection.

Paper Shades, www.papershades.net

Editor’s Note: This article was originally published in July, 2018 by Tania Shroff and was most recently updated in April, 2021.

Our “Featured” sticker indicates a paid partnership.

Featured image courtesy of Róu So via Instagram, image 1 courtesy of Good Days, image 2 courtesy of Flow With Me, image 3 courtesy of Tove & Libra, image 4 courtesy of Love From Blue via Instagram, image 5 courtesy of Ekam via Instagram, image 6 courtesy of Basics for Basics via Instagram.

Back to top