From delicate lace to bold prints and everyday basics, here’s where to buy lingerie in Hong Kong.
It’s a well-concealed secret that every day is a little more fabulous with the addition of beautiful lingerie. And make no mistake, special lingerie is all about how it makes you feel. When shopping for intimates, a combination of comfort and style are top of our priority list. With this in mind, we’re sharing where to shop for lingerie in Hong Kong. Whether you’re on the hunt for lacy French underwear or local brands, you’re guaranteed to find the fit for you…
Read more: 50 Local Hong Kong Brands You Need To Know
Known for its seductive collection of ultra sexy luxury lingerie, Avec Amour offers a variety of styles to suit a range of tastes and budgets (along with accessories to match!). The online boutique carries a number of international designer labels that aren’t readily available in other Hong Kong lingerie stores, including Bluebella, Bordelle, God Save Queens, Perilla and more. What’s more, we love the brand’s commitment to customer service; with hyper-efficient shipping, safe delivery and friendly service to boot, lingerie shopping doesn’t get any more tempting than this!
Enjoy 12% off your first order using the code SASSY12 at the checkout.
If you’re someone who wants lingerie that is more low-key, opt for a casual yet modern look from local brand 6ixty8ight. It’s not only favoured by Hongkongers for its playful and comfortable designs, but also because it’s incredibly affordable – a huge plus point when it comes to shopping for attractive underwear! The styles are often youthful, with comfy loungewear to match.
Looking to update your collection of intimates without causing a dent in the wallet? Head to H&M for its wide collection of irresistible bras for every figure and shape. The underwear here is sure to tick the supportive, comfortable and convenient checkboxes.
Read more: Your Guide To Outlet Malls In Hong Kong
Her Own Words
Quality meets technological innovation at Her Own Words. Here, comfort is key, with the brand offering a range of award-winning everyday and sports bras which are designed to fit and feel good. This is a great pick if you’re looking to stock up on those basics.
For a selection of totally bellissima bras, Italian import Intimissimi is well worth a browse. Head online or to our favourite Queen’s Road Central flagship for the knicker drawer of your dreams. The compact store layout means you can get your shop done in less time than it takes to have lunch. Collections are updated weekly and are designed to be sensual, romantic and comfortable.
If only the very best will do for special occasions, look no further than La Perla. The brand specialises in the exotic and erotic, offering lingerie crafted from the finest silk and lace, and trimmed with crystals, beading and spider web-delicate embroidery.
Marks & Spencer
High Street stalwart Marks & Spencer has been a reliable and reassuring presence in British underwear drawers for well over a century. These days, it’s ditching the “six-pack of comfy cottons” image with some strategic fashion partnerships (hello Rosie Huntington-Whiteley!). Marks & Sparks is also great for stocking larger sizes (which you won’t find in many of the local boutiques).
One of our go-to’s for everyday lingerie and loungewear, Oysho stocks everything from lace bralettes, silk PJs, fitted activewear, plush bathrobes and fluffy bedroom slippers, all under one roof. The bras and underwear are feminine, flattering and fashion-forward (plus affordable to boot!). While there are no physical Oysho boutiques anymore, head online to get your shopping fix.
Perk by Kate
According to Founder Kate Low, lingerie is all about “how it makes you feel”. As such, this Singaporean brand is all about the details – we’re talking the perfect cut, good support and quality fabric. Pioneers of the padded lace bralette, head here for intimates will take you through the day in comfort and style.
Perk by Kate, www.perkbykate.com
Much loved by many of us at Team Sassy, Sheer focuses on fashion, fit and friendly service at its Central boutique. With the kind of attention-to-detail that larger retailers can only dream of, the Sheer girls (including our former That Girl, founder Lisa Cheng) will have you decked out in lingerie that puts a spring in your step! Brands available include La Perla, Coco de Mer, Fleur of England and Chantelle.
Sheer, Shop 310, 3/F, Landmark Atrium, 15 Queen’s Road Central, Central, Hong Kong, www.sheer.com.hk
With over 130 years experience in designing women’s lingerie, you know you’re going to be in good hands here. Perfect for everyday wear, we especially love the shapewear.
The Causeway Bay flagship may have gone, but you can still shop Victoria’s Secret online. This iconic American design house is well-known for its collection of creative lingerie and comfortable sleepwear. The designs range from sexy to youthful, set to make you feel as comfortable in your skin as its oh-so-perfect “angels”.
Victoria’s Secret, www.victoriassecret.com/hk
Editor’s Note: This post was originally published in February 2014 and was most recently updated in January, 2022.