From delicate lace to bold prints and everyday basics, here’s where to buy your underwear and lingerie in Hong Kong.
It’s a well-concealed secret that every day is a little more fabulous with the addition of beautiful lingerie. And make no mistake, special lingerie is all about how it makes you feel. When shopping for intimates, a combination of comfort and style are top of our priority list. Every well-dressed woman knows that the fit of your underwear matters more than ever! After all, it’s what’s on the inside that counts, right? We’ve lined up a whole selection of the best lingerie brands in Hong Kong to help you start looking in all the right places. Whether you’re on the hunt for lacy French underwear or local Hong Kong brands, you’re guaranteed to find the fit for you…
Much loved by many of us at Team Sassy, Sheer focuses on fashion, fit and friendly service at its Central boutique. With the kind of attention-to-detail that larger retailers can only dream of, the Sheer girls (including our former That Girl, founder Lisa Cheng) will have you decked out in the sort of lingerie that puts a spring in your step! Brands available include Simone Perele, Hanky Panky, Stella McCartney, Fleur of England and Chantelle; check out its private fitting, personal shopping experiences and lingerie party options for girlie gatherings with a twist.
Sheer, Shop 310, 3/F, Landmark Atrium, 15 Queen’s Road Central, Central, Hong Kong, 2388 2876, www.sheer.com.hk
According to Founder, Kate Low, lingerie is all about “how it makes you feel”, so you wouldn’t be surprised to hear that this brand focuses on the details – we’re talking the perfect cut, good support and quality fabric. Perk by Kate offers its customers a refreshing selection of lingerie, that makes the wearer feel confident and sexy. Pioneers of the padded lace bralette, this brand promises that these intimates will take you through the day in comfort and style.
Perk by Kate, available online at www.perkbykate.com
For ladies who like their lingerie with an edge, Raven + Rose is the one for you. As the name suggests, the brand blurs the line between being feminine and edgy, with its seductive and minimalist approach becoming instantly recognisable in the fashion world. We love the use of androgynous cut-outs, making the sleek designs super sexy and anything but predictable!
Raven + Rose, 5/A Gough Plaza, 33 Gough Street, Central (showroom – by appointment only), www.ravenandroselingerie.com
Known as a one-stop-shop for all things lingerie in Hong Kong, Avec Amour is synonymous with underwear that’s both sexy and comfortable. Boasting a variety of international designer brands, you can rest assured that you’ll find premium quality, luxurious materials and great fit with every purchase. What’s more, as it offers a wide selection of lingerie – everything from cute and sweet, to ultra-sexy – it’s sure to have something to suit you, no matter your style. Whether buying a gift for Valentine’s Day, Christmas or just treating yourself, the handy online store offers a curated selection of gorgeous lingerie, in unique styles. With delivery to your doorstep no matter where you are in the world, you can guarantee that the finest selection of lingerie will always only be a click away!
Avec Amour Lingerie, www.avecamourlingerie.com
Oysho is a playful, modern brand featuring lush lingerie and loungewear. The Spanish clothing retailer specialises in women’s undergarments and homeware – we love that it sells lace bralettes, silk PJs, fitted activewear, plush bathrobes and fluffy bedroom slippers all in one place. The bras and underwear are feminine, flattering and fashion-forward, with a unique range of colours on offer (think deep teals, burgundy and plenty of pastels).
Oysho, B213 – 214, Times Square, 1 Matheson Square, Causeway Bay, Hong Kong, www.oysho.com/hk
For a selection of totally bellissima bras, Italian import Intimissimi is well worth a browse. Shop at the Queen’s Road Central store or online for the knicker drawer of your dreams. The compact store layout means you can get your shop done in less time than it takes to have lunch. Collections are updated weekly and are designed to be sensual, romantic and comfortable.
If only the very best will do for special occasions, then look no further than the glam Italian import, La Perla. The brand specialises in the exotic and erotic, with the lingerie crafted from the finest silk and lace, and trimmed with crystals, beading and spider web-delicate embroidery.
You know you’re in the right hands when the brand you choose has its very own annual lingerie fashion show. This iconic American design house is well-known for its collection of creative lingerie and comfortable lounge/sleepwear. The designs are often youthful and colourful, set to make you feel as comfortable in your skin as its oh-so-perfect “angels”.
Victoria’s Secret, Capitol Centre, 5-19 Jardine’s Bazaar, Causeway Bay, Hong Kong, 2912 7900, www.victoriassecrethk.com
Yet to find the perfect fit? Braologie is your go-to if you want to banish back fat and make your girls perkier than ever; forget constraining corset-types and iron-clad undies, these designs are super comfortable and come in classic designs without all the fuss and frills. The shapewear will have you looking sleek in the slinkiest dress and steers well clear of Bridget Jones granny pant territory, while its bras will have you walking taller and straighter than you thought possible. Book an appointment here to arrange a fitting appointment.
Braologie, Unit 04-05, 15/F, Grandmark, 8A-10 Granville Road, Tsim Sha Tsui, Kowloon, Hong Kong
Braologie, Unit 1615, 16/F, Office Tower One, Grand Plaza, 625 & 639 Nathan Road, Mong Kok, Kowloon, Hong Kong
Braologie, Flat 1-2, 21/F, Shu Hei Causeway Bay Centre, No 492 Lockhart Road, Causeway Bay, Hong Kong, www.braologie.hk
UK High Street stalwart Marks & Spencer has been a reliable and reassuring presence in British underwear drawers for well over a century. These days it’s ditching the “six-pack of comfy cottons” image with some strategic fashion partnerships. It’s also great for stocking larger sizes, which are found all too rarely in many local boutiques. Make sure you hit the sales here to snag some total bargains!
As the name suggests, this high-end British brand is renowned for its provocative designs. With a wide range of lingerie in various colours, fabrics, and styles, you’re sure to find something to suit your taste, whether it be naughty or nice! Though the prices may be a little high, you can trust your purchase to keep you (and your lucky partner) happy for a lifetime.
Agent Provocateur, Lane Crawford, Podium 3, ifc mall, 8 Finance Street, Central, Hong Kong
Agent Provocateur, 3 Canton Road, Tsim Tsa Tsui, Kowloon, Hong Kong, www.agentprovocateur.com
If you’re someone who wants lingerie that is more low-key, opt for a simpler yet modern look from local brand, 6ixty8ight. It’s not only favoured by Hongkongers for its playful and comfortable designs, but also because it’s incredibly affordable – huge plus point when it comes to shopping for attractive underwear! The styles are often youthful, with comfy loungewear to match.
Looking to update your collection of intimates without causing a dent in the wallet? Head to multinational fast-fashion giant, H&M, for its wide collection of irresistible bras for every figure and shape. The underwear may not be as durable, but it’s sure to tick the supportive, comfortable and convenient checkboxes.
Another cheap and cheerful option for buying underwear in Hong Kong is Cotton On. The brand’s Body range stocks everything from activewear and sleepwear, to bras, lingerie and swimwear. Shop online or instore, with multiple bra styles on offer; including everyday, wire-free, booster, maternity, strapless and sports bras.
Editor’s Note: This post was originally published on 12, February 2014 and was most recently updated on 28, January 2020.