10 February, 2021
Lingerie Hong Kong
Lingerie Hong Kong

Our Favourite Lingerie Boutiques In Hong Kong

10 February, 2021
Lingerie Hong Kong

From delicate lace to bold prints and everyday basics, here’s where to buy lingerie in Hong Kong.

It’s a well-concealed secret that every day is a little more fabulous with the addition of beautiful lingerie. And make no mistake, special lingerie is all about how it makes you feel. When shopping for intimates, a combination of comfort and style are top of our priority list. With this in mind, we’re sharing where to shop for lingerie in Hong Kong. Whether you’re on the hunt for lacy French underwear or local brands, you’re guaranteed to find the fit for you…

Read more: 50 Local Hong Kong Brands You Need To Know

Where To Buy Lingerie In Hong Kong

Lingerie Hong Kong: Avec Amour

Avec Amour

Known for its curated collection of seductive luxury lingerie and bedroom accessories, Avec Amour is the place to go for underwear that’ll have you feeling confident and sexy in no time. The online boutique boasts a variety of international designer brands that aren’t readily available in other Hong Kong boutiques, including Bluebella, Bordelle, God Save Queens, L’agent by Agent Provocateur and more. Whether you’re after racy corsets and sensual cupless bras, fashion forward bodysuits or delicate French lace panties, you’ll find it here! Avec Amour stocks a wide range of on-trend colours, playful prints and provocative styles, all starting from affordable price points – a rarity in this town! A special mention must go to the brand’s commitment to the customer experience; with its hyper-efficient shipping, safe delivery and friendly service, lingerie shopping really doesn’t get any easier than this.

Sassy Perk Pink

Enjoy 12% off your first order using the code SASSY12. Valid until Tuesday, 1 February, 2022.

Avec Amour, info@avecamourlingerie.com, avecamourlingerie.com, www.facebook.com/avecamourboutique, www.instagram.com/avecamourboutique


Much loved by many of us at Team Sassy, Sheer focuses on fashion, fit and friendly service at its Central boutique. With the kind of attention-to-detail that larger retailers can only dream of, the Sheer girls (including our former That Girl, founder Lisa Cheng) will have you decked out in lingerie that puts a spring in your step! Brands available include La Perla, Coco de Mer, Fleur of England and Chantelle.

Read more: Looking For A Bra That Actually Fits? We Tried Out SHEER

Sheer, Shop 310, 3/F, Landmark Atrium, 15 Queen’s Road Central, Central, Hong Kong, 9174 6363, hello@sheer.com.hk, www.sheer.com.hk


For a selection of totally bellissima bras, Italian import Intimissimi is well worth a browse. Head online or to our favourite Queen’s Road Central flagship for the knicker drawer of your dreams. The compact store layout means you can get your shop done in less time than it takes to have lunch. Collections are updated weekly and are designed to be sensual, romantic and comfortable.

Intimissimi, various locations across Hong Kong, www.intimissimi.com

Lingerie Hong Kong: Stella Moon Intimates

Stella Moon Intimates

Shop local with handmade lingerie label Stella Moon Intimates. The brand champions an ethical and sustainable approach to business, with founder Monique in charge of designing, sewing and packaging every order herself, right here in Hong Kong. Treat yourself to an array of beautifully-crafted dainty bralettes, lacy bottoms and one-pieces. We especially love how Stella Moon celebrates body diversity, using everyday women as the inspiration and model of every design.

Stella Moon Intimates, info@stellamoon.co, stellamoon.co


Looking to update your collection of intimates without causing a dent in the wallet? Head to H&M for its wide collection of irresistible bras for every figure and shape. The underwear may not be as durable, but it’s sure to tick the supportive, comfortable and convenient checkboxes.

H&M, various locations across Hong Kong, www2.hm.com

Read more: Your Guide To Outlet Malls In Hong Kong


One of our go-to’s for everyday lingerie and loungewear, Oysho stocks everything from lace bralettes, silk PJs, fitted activewear, plush bathrobes and fluffy bedroom slippers, all under one roof. The bras and underwear are feminine, flattering and fashion-forward (plus affordable to boot!), with a unique range of colours on offer (think powder blue, sage green and plenty of pastels).

Oysho (Causeway Bay), B213–214, Times Square, 1 Matheson Square, Causeway Bay, Hong Kong, 2362 9383

Oysho (Kowloon Tong), L1-10, 1/F, Festival Walk, 80 Tat Chee Avenue, Kowloon Tong, Hong Kong, 2448 9834, www.oysho.com

Lingerie Hong Kong: La Perla

La Perla

If only the very best will do for special occasions, look no further than La Perla. The brand specialises in the exotic and erotic, offering lingerie crafted from the finest silk and lace, and trimmed with crystals, beading and spider web-delicate embroidery.

La Perla, various locations across Hong Kong, asia.laperla.com

Marks & Spencer

High Street stalwart Marks & Spencer has been a reliable and reassuring presence in British underwear drawers for well over a century. These days, it’s ditching the “six-pack of comfy cottons” image with some strategic fashion partnerships (hello Rosie Huntington-Whiteley!). Marks & Sparks is also great for stocking larger sizes (which you won’t find in many of the local boutiques). Make sure you hit the sales here to snag a bargain!

Marks & Spencer, various locations across Hong Kong, www.marksandspencer.com

Victoria’s Secret

The Causeway Bay flagship may have gone, but you can still shop Victoria’s Secret online. This iconic American design house is well-known for its collection of creative lingerie and comfortable sleepwear. The designs range from sexy to youthful, set to make you feel as comfortable in your skin as its oh-so-perfect “angels”.

Victoria’s Secret, www.victoriassecrethk.com

Lingerie Hong Kong: Perk by Kate

Perk by Kate

According to Founder Kate Low, lingerie is all about “how it makes you feel”. As such, this Singaporean brand is all about the details – we’re talking the perfect cut, good support and quality fabric. Perk by Kate offers its customers a refreshing selection of lingerie, that makes the wearer feel confident and sexy. Pioneers of the padded lace bralette, head here for intimates will take you through the day in comfort and style.

Perk by Kate, www.perkbykate.com


If you’re someone who wants lingerie that is more low-key, opt for a casual yet modern look from local brand 6ixty8ight. It’s not only favoured by Hongkongers for its playful and comfortable designs, but also because it’s incredibly affordable – a huge plus point when it comes to shopping for attractive underwear! The styles are often youthful, with comfy loungewear to match.

6ixty8ight, various locations across Hong Kong, hk.6ixty8ight.com

Read more: The Best Tailors In Hong Kong

Her Own Words

Quality meets technological innovation at Her Own Words. Here, comfort is key, with the brand offering a range of award-winning everyday and sports bras which are designed to fit and feel good. This is a great pick if you’re looking to stock up on those basics.

Her Own Words, various locations across Hong Kong, www.howherownwords.com

Editor’s Note: This post was originally published on 12, February 2014 and was most recently updated in February, 2021.

Our “Featured” sticker indicates a paid partnership.

Featured image courtesy of Victoria Volkova via Unsplash, image 1 courtesy of Avec Amour, image 2 courtesy of Stella Moon Intimates via Instagram, image 3 courtesy of La Perla via Instagram, image 4 courtesy of Perk by Kate via Instagram.

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