27 October, 2020

50 Local Hong Kong Brands You Need To Know

27 October, 2020

Shopping locally is a great way to support the community. To help you get started, here are 50 Hong Kong brands we’re loving right now.  

Choosing to buy local comes with a domino effect of positive benefits. Once we open our eyes to all of the Hong Kong brands on offer, we save on those exorbitant shipping fees, reduce our carbon footprint and support brilliant local talent (the big names don’t really need our help!). These local businesses will help you develop a truly personal style with a range of minimalist everyday wear, classic pieces, investment accessories and cutting-edge fashion that makes a statement.

Read more: Eco and Ethical Local Fashion Brands

Allie Shoes

Allie Shoes

Looking for chic everyday footwear that’s every bit as comfortable as it is stylish? Allow us to introduce you to homegrown brand Allie Shoes. Here, you can expect a range of handcrafted classics made from luxury-grade leather, all without the heavy markup. Each pair has been thoughtfully designed for maximum wearability; think cushioned insoles for extra support and slip-resistant rubber soles. What’s more, the collection is as versatile as they come. Available in a range of universally flattering colours, your shoe of choice will easily sit as a core piece of your wardrobe, taking you anywhere from work to weekend, through all seasons and occasions. Trust us, it’s the ultimate brand for the no-fuss fashion girl. Plus, did we mention that there’s free shipping across Hong Kong? Head here to shop now!

Allie Shoes, www.allieshoes.com, www.facebook.com/allieshoesofficial, www.instagram.com/allieshoesofficial



East meets west with luxury lifestyle brand Tabla. Inspired by the beauty and magic of India, expect richly coloured kaftans, intricate embroidered tunics, shawls and more – perfect for adding a touch of resort chic to your everyday wardrobe! Founded by Hong Konger Tania Mohan, we love how the brand brings together contemporary silhouettes with time-honoured textile traditions, be it Chikan hand embroidery from Lucknow, Bandhani tie dye from Rajasthan or traditional Zardozi work. What’s more, did you know that Tabla’s designs have been spotted on the likes of Kate Moss and Jodie Kidd? Consider us sold.

Tabla, Shop M31, Mezzanine Floor, Landmark, Prince’s Building, Central, Hong Kong, 2525 5590www.tablatm.com


Stylish and ethically sourced, A.C.F  lets you shop responsibly by providing eco-friendly clothing and accessories that are totally on-trend. Think gender-neutral options and products made of vegan suede, tencel and wool. We also love the recycled denim options, which add depth to this easy-to-wear collection.

A.C.F, www.acfclothing.com

Read more: That Girl – Alexandra Foster, Founder and CEO of A.C.F


Aanya is a boho traveller’s dream. Designed with creative nomads in mind, browsing through the flowing tops, rompers and jumpsuits is sure to give you major wanderlust. Its Hong Kong-raised founder, Ishita Desai, is committed to creating consciously-sourced, sustainable products. She bases her decisions not only on the quality of craftsmanship, but also on ethics. The products are made in India, where Aanya is working to empower artisans and grass-root organisations.

Aanya, www.aanya.com.hk


Hong Kong-based online fashion site Aleshia was started in 2017 by two friends who wanted to bring quality yet affordable fashion to girls all over the world. Those on a budget will be pleased to know that most products range between $200 and $800. The brand offers everything from pretty dresses and tops, to jumpsuits, skirts and more – all with a distinctly feminine twist.

Aleshia, www.myaleshia.com

Read more: Top Fashion Websites With Free Delivery To Hong Kong

Anaïs Jourden

From designer Anaïs Mak, Anaïs Jourden is one of the city’s hottest homegrown brands. Its luxury womenswear pieces have been seen on the likes of Emily Ratajkowski and Bella Hadid after all! Here, classic cuts are given new life in a range of standout textures and materials ranging from pleats to ruffles, organza and crochet. Check out the custom Nike Air Force One creations for ultimate cool girl vibes.

Anaïs Jourden, various locations across Hong Kong, www.jourden.co



Bodysuits are the order of the day at Annibody. The brand offers a selection of functional bodysuits, all of which are perfect for everyday styling. Each design is made to fit and hug your body comfortably, no matter your shape or size. Simply add jeans and you’re good to go!

Annibody, annibody.com


This online brand aims to disrupt the over-priced leather market by providing high-quality products at fantastic price points. Hero products include a handy travel wallet and leather-bound planners, available in a selection of gorgeous colour ways (lavender and emerald green – yes please!). Add a personal touch courtesy of ANORAK’s thoughtful, no-fuss embossing service. The best part? Your order (including personalisation) can be ready in one to two business days and delivered throughout Hong Kong for free!

ANORAK, www.anorakco.com

Anthea Cooper

Launched in Hong Kong in 2018, Anthea Cooper’s timeless jewellery designs take inspiration from nature and the designer’s Indian heritage. The signature Floral Escape collection features unique shapes and patterns (the Floral Escape Amazonite Wrap Ring is one of our faves!). Using only sterling silver, rose gold, gold and semi-precious stones, quality is guaranteed.

Anthea Cooper, www.antheacooper.com

Antonia Y. Jewelry

Hong Kong-born Antonia Yue is the founder and designer of her eponymous jewellery line, Antonia Y. Jewelry. The brand’s handmade pieces are all carefully crafted using natural stones. Made in Hong Kong and inspired by nature, each piece is unique. We can’t get enough of the delicate pendant necklaces, along with these dainty gold rings which are perfect for stacking. You can find a selection of designs on Zalora, as well as the brand’s dedicated website.

Antonia Y. Jewelry, www.antoniayjewelry.com

b /major

From ankle boots to mules, flats and more, homegrown brand b/major delights with quality leather footwear offerings. Each design is made in small batches out of independent workshops across the city, meaning every pair is unique. Head here for simply chic classics that will stand the test of time.

b/major (K11 Art Mall), Kiosk 9, K11 Art Mall, Tsim Sha Tsui, Hong Kong, 9240 7354

b/major (The Mills), Shop 107, The Mills, Tsuen Wan, Hong Kong, 2668 2199, bmajorshoes.com

Read more: Where To Buy Shoes In Hong Kong

Basic for Basics

Basics for Basics

Basics with integrity is what you’ll find at ethical fashion brand Basics for Basics. Think effortless tees, cosy sweatshirts, dresses and more, all of which are durable and comfortable. Striving to build style in conjunction with nature, the team are dedicated to finding ways to reduce their carbon footprint. Sounds good to us!

Basics for Basics, www.basicsforbasics.co

Black Coral

Based in Hong Kong, but inspired by the world, Black Coral is a Hong Kong-founded online boutique offering effortlessly feminine, sexy and fun women’s clothing and accessories – all at great prices! Perfect for filling up your off-duty wardrobe, we love the collection of playful print dresses, playsuits, separates and swimwear. The brand also offers an eclectic range of bags, jewellery and accessories for you to complete your look. What’s more, free two-three business day shipping is offered for those in Hong Kong and Macau, so you can get your outfit sorted for the weekend in no time at all!

Black Coral, www.blackcoralxo.com

Blind by JW

Founded by two award-winning fashion designers, Blind by JW is a local fashion label known for their memorable and creative hand-drawn prints. From dresses to handbags, the designs come in various forms and styles. We’ve got our eyes on the DiSCARVERY Basket Weave Bag, which comes in a range of colours ideal for every occasion.

Blind by JW, H306, Block B, PMQ, 35 Aberdeen Street, Central, Hong Kong, blindbyjw.myshopify.com

Cosmos Studio

Cosmos Studio is a Hong Kong-based eco-brand that makes clothes using the most sustainable methods in the industry. With reducing waste as the top priority, it strives to explore the unlimited possibilities of sustainable fashion. The minimalist classic styles showcase what it looks like when “sustainable fabric meets textile innovation”.

Cosmos Studio, www.cosmosstudio-store.com

Cynthia & Xiao

Cynthia & Xiao

Helmed by two designers, one from Hong Kong and the other from Beijing, Cynthia & Xiao brings together luxe knitwear with bold, eye-catching designs and patterns. Definitely one to keep in mind for when you want to make a style statement!

Cynthia & Xiao, www.cynthiaandxiao.com

Daydream Nation

Daydream Nation goes beyond clothing. Apart from being a fashion brand, it’s also a creative hub that explores theatre, dance, film and visual arts. The brand has gained international recognition for collaborations with Peter Jensen and Urban Outfitters, and it was even cited as one of Karl Lagerfeld’s inspirations for the Chanel AW09 collection – the ultimate stamp of approval.

Daydream Nation, Shop 3 & 4, No.101, Level 1, K11, 18 Hanoi Road, Tsim Sha Tsui, Kowloon, Hong Kong, 2177 7208

Daydream Nation, 2/F, Arts Centre, 2 Harbour Road, Wan Chai, Hong Kong, 2817 6313www.daydream-nation.com


Rediscover the joy of dressing up with contemporary womenswear label EDIT. Founded by lifelong friends Genevieve Chew and Jacqueline Chak, the brand offer offers wearable drama for a sense of occasion and fun. The pieces are minimal but romantic; sculptural but spirited – and, above all, designed to make you feel equal parts modern, feminine and confident.

EDIT, edit-thebrand.com 

Emma Wallace

If you haven’t yet heard of Hong Kong-based Brit brand Emma Wallace, it’s time to sit up and pay attention. Designed with the modern woman in mind, this stylish clothing label combines bold statement pieces with whimsical touches. In addition to unique ready-to-wear pieces, the brand can also make alterations with its courtesy tailoring service! Make the most of the brand’s bespoke dresses in an array of colours and prints, which are perfect for special occasions.

Emma Wallace, Shop A, G/F, 2 Po Hing Fong Street, Sheung Wan, Hong Kong, 2336 6798, info@emma-wallace.com, www.emma-wallace.com.hk


Taking its cue from flea market finds, ESEMBLĒ has made quite the splash with its modern take on vintage handbags. Founded by designers Alex Jiaravanont and Tink Wong, the brand may be based in Hong Kong, but it’s loved by influencers across the world. You may recognise ESEMBLĒ’s hero item, the Bell Shoulder Bag, available in a range of beautiful hues and finishes.

ESEMBLĒ, various locations across Hong Kong, www.theesemble.com

Fashion Corner

Fashion Corner

Fashion Corner is out to prove that you can be stylish no matter what shape or size you are. Tailored specifically to plus size body shapes, sizes range from M to 8XL. Quality is assured, with every item designed and stitched by founder Makayla and her team in the brand’s Hong Kong factory.

Fashion Corner, Room 216, 2/F, Yick Tai Building, 650-652 Castle Peak Road, Lai Chi Kok, Hong Kong, fashioncornerplus.com

Good Days

With a collection that encompasses mix and match leggings, sports bras and vest tops, Good Days is a fantastic brand to have on your radar when you’re in need of beautiful yet functional high-performance activewear. Sustainability is front and centre, with every piece made from recycled plastic waste (yes, that’s right – the brand is transforming plastic bottles into chic athleisure). The cherry on top? It’s insanely affordable too, with prices ranging from $330 to $480.

Good Days, gooddaysactivewear.com

Goods of Desire

Goods of Desire is a brand that embodies our city completely. We love how all of its clothing, accessories and homeware designs have elements of Hong Kong woven into them; the city, people, language and the energy of Hong Kong are all inspiration points for the brand. If you’re looking to buy a unique gift or souvenir, this is the place to go.

Goods of Desire, various locations across Hong Kong, www.god.com.hk

Read more: Our Favourite Leaving Hong Kong Gifts

Ground Zero

A local brand with international appeal. Ground Zero’s on-trend streetwear oozes 90s vibes, and the baggy sweatshirts will make anyone look effortlessly cool. It’s definitely a brand for non-conformist boys and girls who make trends instead of following them.

Ground Zerowww.groundzeroclothing.com

HAKA Active

HAKA Active

Eco-friendly activewear brand HAKA Active is a local fashion label that easily checks all of our boxes. Inspired by the beauty and nature of New Zealand, HAKA has everything from breathable (and cute!) leggings and sports bras, to yoga mats, towels and more. If you’re not sure where to start, check out the lookbook for styling inspo aplenty!

HAKA Active, www.hakaactive.com

Read more: Where To Buy Activewear In Hong Kong

Harrison Wong

Hong Kong-born and bred, Harrison Wong designs modern, wearable looks for men. His collections are known for having simple yet structured silhouettes, blurring the line between hipster streetwear and uptown tailoring.

Harrison Wong, various locations across Hong Kong, www.harrisonwong.com

Heritage Refashioned

Created by Vincci Ching, Heritage Refashioned is all about giving traditional craftmanship new life. Stocking a collection of handbags and accessories made with upcycled vintage textiles from China, Japan and South East Asia, the brand pairs cultural history with colourful sustainable fashion. We have our eye on the Envelope Clutches – made from upcycled kimonos, they’re ideal for adding a pop of colour to any outfit.

Heritage Refashioned, various locations across Hong Kong, www.shop.refashion.hk


With its curated selection of “future classics”, Kapok has grown to become an internationally renowned brand known for its authentic yet approachable take on fashion and design. The lifestyle store stocks a range of fashions for both men and women, along with eclectic homewares, beauty products and accessories. Featured labels include the likes of Maison Kitsuné, A.P.C. and Common Projects, to name but a few.

Kapok, various locations across Hong Kong, ka-pok.com



Looking to shop a little more consciously? Lacess is the brand for you. Offering guilt-free trainers for the modern minimalist, each pair is made from upcycled materials for a shoe that leaves as little footprint as possible on our planet. If that wasn’t enough, for every pair of Lacess shoes sold the brand will donate a portion of the profits to Compassion First, a charity dedicated to supporting victims of human trafficking.

Lacess, mylacess.com

Read more: Where To Buy Eco And Ethical Trainers

Linva Tailor

If you’re after a beautiful cheongsam or a one-of-a-kind souvenir from Hong Kong, make Linva Tailor your first port of call. Helmed by Tailors Mr. and Mrs. Leung, this pick has stood the test of time (over 40 years!) thanks to its loyal clientele. Custom offerings take about two months to complete, but there’s also a selection of pre-made designs to choose from if you can’t wait that long.

Linva Tailor, G/F, 38 Cochrane Street, Central, Hong Kong, 2544 2456www.facebook.com/linvatailor

Read more: The Best Tailors In Hong Kong


Looking for swimwear that will flatter your curves, hug your body in all the right places and make you look (and feel) as gorgeous as ever? MAMÉDIO has you covered. Using exclusive, handcrafted prints and gold-plated details, these swimsuits are a beach staple. Whilst the brand was founded in Hong Kong, the products are actually made in Brazil following sustainable and ethically responsible manufacturing principles. Win-win!

MAMÉDIO, www.mamedio.com

Read more: Where To Buy Swimwear In Hong Kong

Marie France Van Damme

Marie France Van Damme

Marie France has been living and working in Hong Kong since the 90s. Her luxury resort-wear boasts a wide variety of silk-embroidered kaftans, cover-ups, tunics and flattering swimwear, perfect for lounging by a pool. Apart from kicking it poolside, the brand’s items are chic enough to wear in the evening too.

Marie France Van Damme, Shop 3088, Podium 3, ifc Mall, 8 Finance Street, Central, Hong Kong, 2882 9088, www.mariefrancevandamme.com


Designer Mae Kwan of Mase is hugely inspired by nature, and this can be seen throughout her line of colourful accessories. The brand’s hero products are the range of (mostly) leather bags, which include totes, clutches, wallets and more. If you’re a fan of abstract design, don’t miss the collection of scarves and cushion covers too!

Mase, www.maseartworld.com

Mer Culture

Swimwear with a bohemian twist, Mer Culture delights with a range of swimsuits which can be mixed and matched to create your perfect style. We’re fans of the crochet designs, which have been previously spotted on J Lo!

Mer Culture, Culture Cove, G/F, 67 Hollywood Road, Central, Hong Kong, www.merculture.com


Mischa bags are loved by women all around the world, and we can easily see why! Ideal for hauling your life around on your shoulder, Mischa’s handbag collection is as practical as it is stylish, and well-priced to boot. The brand also offers monogram services for that added personal touch.

Mischa, various locations across Hong Kong, www.mischadesigns.com

OOLIVE Jewellery

Oolive Jewelry

This Hong Kong-based French jewellery boutique brings a little Parisian flair to the 852. The collection of simple and elegant handmade necklaces use only natural and precious materials, including natural precious and semi-precious stones, silver and gold. Perfect for gifting, choose your birthstone for a personalised jewellery piece that can be worn every day. 

Oolive Jewelry, www.oolivejewelry.com

Read more: The Best Independent Jewellery Designers In Hong Kong

Paper Shades

Founded by brother and sister duo, Madi and James Chu, Paper Shades is a Hong Kong brand bringing us eco-friendly, customisable sunglasses made from recycled paper. The team believe that “to make sustainable choices, you first need to have sustainable options”, and thus started Paper Shades to do exactly that. The sustainable product is built to be functional and durable, with personalisation that makes it perfect for any occasion, along with the added bonus of a minimal carbon footprint and UV400 protection lenses!

Paper Shades, www.papershades.net

Parallel 51

Struggling to find workwear that looks and feels good? Enter Parallel 51, a local brand which brings us versatile, stylish and affordable pieces that work well both in and out of the office. Every item of the mix and match capsule collection is designed to complement each other for effortless styling, making it that bit easier to navigate early mornings. We love that the brand is inspired by real working women, taking into account the reality of what we actually need from our work wardrobe!

Parallel 51, parallel51.co


Phvlo (pronounced ‘flow’) is the brainchild of local designer Johanna Ho. The brand is filled with sporty-chic pieces which transcend seasons, which means you’ll get your wear, no matter rain or shine. The core garments are high performance, while the brand’s outerwear options are made with seriously water repellent, light and breathable materials. Johanna is deeply aware of the importance of eco-friendly and sustainable fashion, so all materials in her designs are sourced ethically and created through sustainable textile production.

Phvlo, www.phvlo.com



The qipao is not only a fashion item that embodies beauty and grace, but also an iconic part of Chinese culture. Whether you’re looking for a chic qipao for your wedding day or a trendy two-piece for an evening cocktail party, Qipology is here to offer a modern take on tradition. With a range of prints, cuttings and styles to choose from (there’s even a sleepwear collection!), these timeless pieces will make sure you stand out from the crowd. Looking for something one-of-a-kind? The local label also offers one-on-one appointments and custom-made pieces.

Qipology, 1701, 17F, L Plaza, 367 – 375 Queen’s Road Central, Sheung Wan, Hong Kong, 9812 9214info@qipology.com, www.qipology.com


Rabeanco started in Hong Kong and has now expanded to a worldwide empire! This brand is a favourite among Hongkongers because it provides gorgeous leather goods at decent price points. The bags here all are stylish and lightweight. From shoulder bags to clutches and backpacks, no matter what you opt for, we guarantee it will quickly become your go-to accessory.

Rabeanco, various locations across Hong Kong, hk.rabeanco.com

Rising Lotus

After spending time in California, designer Vivien So came back to Hong Kong and saw the need for quality athleisure. Cue Rising Lotus – a local athleisure brand which prioritises quality, long-lasting garments over fast fashion trends. Rising Lotus is known for its comfortable, casual designs with breathable, moisture-wicking materials. Stock up on sports bras with pretty cutouts, colourful leggings, breezy tops and more.

Rising Lotus, www.risinglotusclothing.com

Rue Madame

Inspired by the boutiques of Paris, Rue Madame is your go-to for clothes and accessories from a range of French and international brands. Many of the designers you’ll find here can’t be found anywhere else in Hong Kong, making them Rue Madame exclusives. The curated collections are full of timeless basics which will have you looking effortlessly chic in no time.

Rue Madame, various locations across Hong Kong, www.ruemadame.com 



Party dresses, chic separates and evening gowns abound at SAU LEE. Expect fashion-forward yet timeless pieces that are designed to be worn season after season. Founder Cheryl is inspired by the East meets West philosophy and brings the two aesthetics together, with a hefty dose of flirty femininity.

Sau Lee, Shop H308, PMQ, Block B, 35 Aberdeen Street, Central, Hong Kong, info@sauclothing.comwww.sau-lee.com 


Offering a range of eclectic statement jewellery pieces at wallet-friendly prices (ranging between $300 and $800), Sempimimi is on a mission to bring a touch of glamour to your every day. Head here for colourful handmade rings, necklaces, earrings and cuffs.

Sempimimi, www.sempimimi.com


Hong Kong designers Priscilla So and Kan Yuen Waiin called for the brand to embody two statements: “originality surpasses gender” and “simplicity compacted with delicacy”. The label proves you can have fashion without gender orientation, reinventing conventional practices with innovative materials and exquisite tailoring work, all with sustainability and functionality at its core.

SKETCHΔROUND, various locations across Hong Kong, www.thro-sketcharound.com

The R Collective

Brought to us from local environmental charity Redress, The R Collective is a sustainable fashion label that creates new womenswear pieces with rescued textile. With a mission to rescue, reuse and reimagine, the brand is known to offer high-quality fashion collaborations with award-winning designers from all over the world. Fashion that helps us look good and feel good? Sign us up!

The R Collective, various locations across Hong Kong, thercollective.com



Founded in 2015, streetwear brand VICTORIA draws inspiration from Hong Kong’s juxtaposition of old/new and east/west by incorporating traditional local elements and reinterpreting them in a new and contemporary way. Deeply rooted in skateboarding, music and art, VICTORIA carries a range of graphic tees, sweats, hats and more, tinged with a grunge edge. Keep an eye out for the brand’s dedicated events, exhibitions and skate trips.

VICTORIA, victoriahongkong.com


Founded by two German best friends in Hong Kong, accessories brand WEAT (We Eat Avocado Toast) embodies all things feminine, functional and fashion-forward. Head here for a range of cute bags, graphic tees and other style accessories (including phone cases, hair clips and more).

WEAT, www.weeatavocadotoast.com

Women’s Five

Apart from organising fitness events and building a network of inspired, health-conscious women in the city, Women’s Five is also a local athleisure brand that makes sure you look good while pulling off that half marathon. We’re big fans of its “Shop By Activity” function, which helps you find the most ideal pieces to wear for yoga, running and more.

Women’s Five, womensfive.store



If you have an eye for design and a desire for quality, you’re likely already a fan of ZOOBEETLE Paris. This Hong Kong-based Parisian brand specialises in luxury leather goods, designed for the modern woman. Founded by the Lepeu sisters, Johanna (Director) and Elsa (Artistic Director), it’s no surprise to learn that this successful brand is built “for women, by women”. Head to the dedicated boutique to shop its designs, along with a range of fashion and homeware from the owners’ favourite brands.

ZOOBEETLE Paris, 38 Sai Street, Sheung Wan, Hong Kong, 5331 5126www.zoobeetle.com

Editor’s Note: This post was originally published in May, 2014 by Sabrina Sikora and was most recently updated in October, 2020.

Our “Featured” sticker indicates a paid partnership.

Featured image courtesy of WEAT via Instagram, image 1 courtesy of Allie Shoes, image 2 courtesy of Tabla, image 3 courtesy of Annibody via Instagram, image 4 courtesy of Basic for Basics via Instagram, image 5 courtesy of Cynthia & Xiao via Instagram, image 6 courtesy of Fashion Corner via Instagram, image 7 courtesy of HAKA Active via Facebook, image 8 courtesy of Lacess via Instagram, image 9 courtesy of Marie France Van Damme via Instagram, image 10 courtesy of Oolive Jewelry via Facebook, image 11 courtesy of Qipology via Instagram, image 12 courtesy of SAU LEE via Instagram, image 13 courtesy of VICTORIA via Instagram, image 14 courtesy of ZOOBEETLE Paris via Instagram.

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