15 October, 2021
Local Hong Kong Brands: WEAT
Local Hong Kong Brands: WEAT

50+ Local Hong Kong Brands You Need To Know

15 October, 2021
Local Hong Kong Brands: WEAT

Shopping locally for your fashion needs is a great way to support the community. To help you get started, here’s our ultimate list of local Hong Kong brands we’re loving right now.  

Choosing to buy local comes with a domino effect of positive benefits. Once we open our eyes to all of the Hong Kong brands on offer, we save on those exorbitant shipping fees, reduce our carbon footprint and support brilliant local talent (the big names don’t really need our help!). These local Hong Kong brands will help you develop a truly personal style with a range of minimalist everyday wear, classic pieces, investment accessories and cutting-edge fashion that make a statement. On your marks, get set, shop!

Read more: Local Sustainable Fashion Brands We Love

Statement Afternoon Tea

Allie Shoes

Looking for chic everyday footwear that’s every bit as comfortable as it is stylish? Homegrown brand Allie Shoes has you covered with its range of handcrafted classics made from luxury-grade leather. Each pair has been thoughtfully designed for maximum wearability: the Ballet Flat mini collection, for instance, features slip-resistant rubber soles, while the Cloud Comfort range has cushioned insoles, and comes in extended sizing (from 34 to 42, including half sizes!). With free shipping across Hong Kong, what’s not to love?

Sassy Perk Pink

Use code Sassy15 at checkout to enjoy 15% off the Pointed Flat, Pointed Heel and Block Flat collections at Allie Shoes. Offer is valid until Friday, 30 September, 2022 and cannot be combined with any other discount code or promotion.

Allie Shoes, Instagram: @allieshoesofficial, www.allieshoes.com

Local Hong Kong Brands: 2°EAST


Affordable, stylish and sustainable, homegrown watch brand 2°EAST ticks all the boxes, and then some. Here, luxury specs meet eco-friendly materials (think sapphire crystal, buttery soft vegetable leather and recycled PET bottles) for an expertly-crafted watch that not only looks good, but does good too. We love the minimal designs, which come with interchangeable straps in an array of colours and prints that you can mix and match as you wish. The ethical as-can-be production lines and a pledge to plant 30 trees for every item sold are the cherries on top.

Sassy Perk Pink

Use code Sassy15 at checkout to enjoy 15% off all orders within Hong Kong. Offer is valid until Friday, 30 December, 2022 and cannot be used with any other discount code or promotion.

2°EAST, 2degreeseast.com


Aanya is a boho traveller’s dream. Designed with creative nomads in mind, browsing through the flowing tops, rompers and jumpsuits is sure to give you major wanderlust. Its Hong Kong-raised founder, Ishita Desai, is committed to creating consciously-sourced, sustainable products. Though designed in Hong Kong, all products are made in India, where Aanya is working to empower artisans and grass-root organisations.

Aanya, G/F, 67 Hollywood Road, Central, Hong Kong, www.aanya.com.hk


Hong Kong-based online fashion site Aleshia was started in 2017 by two friends who wanted to bring quality yet affordable fashion to girls all over the world. Those on a budget will be pleased to know that most products range between $200 and $800. The brand offers everything from pretty dresses and tops, to jumpsuits, skirts and more – all with a distinctly feminine twist.

Aleshia, www.myaleshia.com

Read more: Where To Find Special Occasion Dresses In Hong Kong

Anaïs Jourden

From designer Anaïs Mak, Anaïs Jourden is one of the city’s hottest homegrown brands. Its luxury womenswear pieces have been seen on the likes of Emily Ratajkowski and Bella Hadid after all! Here, classic cuts are given new life in a range of standout textures and materials ranging from pleats to ruffles, organza and crochet.

Anaïs Jourden, stocked at Lane Crawford, www.jourden.co

Local Hong Kong Brands: Annibody


In the market for some quality wardrobe staples? Annibody is the local Hong Kong brand to know. Head here for a selection of functional bodysuits, timeless dresses and simple co-ords, all of which are perfect for everyday styling. Each design is made to fit and hug your body comfortably, no matter your shape or size.

Annibody, annibody.com


This online brand aims to disrupt the over-priced leather market by providing high-quality products at fantastic price points. Make sure to add a personal touch courtesy of ANORAK’s thoughtful, no-fuss embossing service.

ANORAK, www.anorakco.com

Anthea Cooper

Launched in Hong Kong in 2018, Anthea Cooper’s timeless jewellery designs take inspiration from nature and the designer’s Indian heritage. Using only sterling silver, rose gold, gold and semi-precious stones, quality is guaranteed.

Anthea Cooper, www.antheacooper.com

Read more: Your Guide To Hong Kong Jewellery Shops

Antonia Y.

Hong Kong-born Antonia Yue is the founder and designer of her eponymous jewellery line, Antonia Y.. Made in Hong Kong and inspired by nature, the brand’s handmade pieces are all carefully crafted using natural stones, ensuring each piece is unique.

Antonia Y., www.antoniayjewelry.com

Local Hong Kong Brands: b/major shoes

b /major

From ankle boots to mules, flats and more, local Hong Kong brand b/major delights with quality leather footwear offerings. Each design is made in small batches out of independent workshops across the city. Head here for simply chic classics that will stand the test of time.

b/major, various locations across Hong Kong, bmajorshoes.com

Read more: Where To Buy Shoes In Hong Kong

Basics for Basics

Basics with integrity is what you’ll find at ethical fashion brand Basics for Basics, founded by Kayla Wong. Think effortless tees, cosy sweatshirts, dresses and more, all of which are durable and comfortable. Striving to build style in conjunction with nature, the team are dedicated to finding ways to reduce their carbon footprint.

Basics for Basics, www.basicsforbasics.co

Black Coral

Based in Hong Kong, but inspired by the world, Black Coral is a Hong Kong-founded online boutique offering effortlessly feminine, sexy and fun women’s clothing and accessories – all at great prices! Perfect for filling up your off-duty wardrobe, we love the collection of playful print dresses, playsuits, separates and swimwear. The brand also offers an eclectic range of bags, jewellery and accessories for you to complete your look.

Black Coral, www.blackcoralxo.com

Blind by JW

Founded by two award-winning fashion designers, self-expression is at the heart of local Hong Kong fashion label, Blind by JW. A place for dreamers and playmakers, head here to shop an original range of ready-to-wear and accessories.

Blind by JW, H306, Block B, PMQ, 35 Aberdeen Street, Central, Hong Kong, 6199 6962, blindbyjw.com

Read more: Your Ultimate Guide To PMQ

Cosmos Studio

Cosmos Studio is a Hong Kong-based eco-brand that makes clothes using the most sustainable methods in the industry. With reducing waste as the top priority, it strives to explore the unlimited possibilities of sustainable fashion. The minimalist classic styles showcase what it looks like when “sustainable fabric meets textile innovation”.

Cosmos Studio, www.cosmosstudio-store.com

Read more: 7 Ways To Live A More Sustainable Lifestyle

Local Hong Kong Brands: Cynthia & Xiao

Cynthia & Xiao

Helmed by two designers, one from Hong Kong and the other from Beijing, Cynthia & Xiao brings together luxe knitwear and quality tees with bold, eye-catching designs and patterns. Definitely one to keep in mind for when you want to make a style statement!

Cynthia & Xiao, www.cynthiaandxiao.com


Rediscover the joy of dressing up with contemporary womenswear label EDIT. Founded by lifelong friends Genevieve Chew and Jacqueline Chak, the brand offers wearable drama for a sense of occasion and fun. The pieces are minimal but romantic; sculptural but spirited – and, above all, designed to make you feel equal parts modern, feminine and confident.

EDIT, edit-thebrand.com


Sustainable resort wear inspired by the aesthetic romance of bohemian living – Ekam’s floaty heritage-printed dresses and breezy linen co-ords have us officially heart-eyed. In addition to being eco-friendly, Ekam is ethical too, with the local brand committed to donating five LUÜNA naturals menstrual pads per purchase to a woman in need.


Read more: Where To Buy Period Products In Hong Kong

Emma Wallace

If you haven’t yet heard of Hong Kong-based Brit brand Emma Wallace, it’s time to sit up and pay attention. Designed with the modern woman in mind, this stylish clothing label combines bold statement pieces with whimsical touches. In addition to unique ready-to-wear pieces, the brand can also make alterations with its courtesy tailoring service.

Emma Wallace, Shop A, G/F, Po Hing Mansion, 2 Po Hing Fong, Sheung Wan, Hong Kong, 2336 6798, www.emma-wallace.com.hk


Taking its cue from flea market finds, ESEMBLĒ has made quite the splash with its modern take on vintage handbags. Founded by designers Alex Jiaravanont and Tink Wong, the brand may be based in Hong Kong, but it’s loved by influencers across the world. You may recognise ESEMBLĒ’s hero item, the Bell Shoulder Bag, available in a range of beautiful hues and finishes.

ESEMBLĒ, stocked at various locations across Hong Kong, www.theesemble.com

Local Hong Kong Brands: Fashion Corner

Fashion Corner

Fashion Corner is out to prove that you can be stylish no matter what shape or size you are. Tailored specifically to plus size body shapes, sizes here range from M to 8XL. Quality is assured, with every item designed and stitched by founder Makayla and her team in the brand’s Hong Kong factory.

Fashion Corner, Room 216, 2/F, Yick Tai Building, 650-652 Castle Peak Road, Lai Chi Kok, Hong Kong, fashioncornerplus.com

Freis Spirit

A revival of the iconic 80’s brand Diane Freis, here you’ll find vintage cocktail dresses sourced directly from Diane’s personal archives, all in new vintage condition. Perfect for when you want to play dress up.

Freis Spirit, freisspirithk.com

Good Days

Good Days is a fantastic brand to have on your radar when you’re in need of beautiful yet functional high-performance activewear. Sustainability is front and centre, with every piece made from recycled plastic waste (yes, that’s right – the brand is transforming plastic bottles into chic athleisure). The cherry on top? It’s insanely affordable too, with prices ranging from $330 to $480.

Good Days, gooddaysactivewear.com

Goods of Desire

Goods of Desire is a brand that embodies our city completely. We love how all of its clothing, accessories and homeware designs have elements of Hong Kong woven into them; the city, people, language and the energy of Hong Kong are all inspiration points for the brand. If you’re looking to buy a unique gift or souvenir, this is the place to go.

Goods of Desire, various locations across Hong Kong, www.god.com.hk

Read more: Our Favourite Leaving Hong Kong Gifts

Ground Zero

A local brand with international appeal. Ground Zero’s on-trend streetwear oozes 90s vibes, and the baggy sweatshirts will make anyone look effortlessly cool. It’s definitely a brand for non-conformist boys and girls who make trends instead of following them.

Ground Zero, stocked at Lane Crawford, www.groundzeroclothing.com

Local Hong Kong Brands: HAKA Active

HAKA Active

Eco-friendly activewear brand HAKA Active is a local fashion label that easily checks all of our boxes. Inspired by the beauty and nature of New Zealand, HAKA has everything from breathable (and cute!) leggings and sports bras, to yoga mats, towels and more.

HAKA Active, www.hakaactive.com

Read more: Where To Buy Activewear In Hong Kong

Harrison Wong

Hong Kong-born and bred, Harrison Wong designs modern, wearable looks for men. His collections are known for having simple yet structured silhouettes, blurring the line between hipster streetwear and uptown tailoring.

Harrison Wong, various locations across Hong Kong, www.harrisonwong.com

Heritage Refashioned

Created by Vincci Ching, Heritage Refashioned is all about giving traditional craftsmanship new life. Stocking a collection of handbags, accessories and kimonos made from upcycled vintage textiles from China, Japan and South East Asia, the brand pairs cultural history with colourful sustainable fashion.

Heritage Refashioned, stocked at various locations across Hong Kong, www.shop.refashion.hk

Read more: 10 Under-The-Radar Handbag Brands You May Not Have Heard Of Before


With its curated selection of “future classics”, Kapok has grown to become an internationally-renowned brand known for its authentic yet approachable take on fashion and design. The lifestyle store stocks a range of fashions for both men and women, along with eclectic homewares, beauty products and accessories. Featured labels include the likes of Maison Kitsuné, A.P.C. and Common Projects, to name but a few.

Kapok, various locations across Hong Kong, ka-pok.com


Meaning “hope” in Japanese, KIBO is on a mission to repurpose discarded materials in the name of fashion, giving waste a new hope. Best know for its recycled leather and canvas trainers, this local Hong Kong brand has recently expanded its repertoire to include biodegradable shades. Simple yet stylish, KIBO’s pieces are a great investment for both your wardrobe and the planet.

KIBO, kibo.eco

Read more: Where To Buy Eco And Ethical Trainers

Linva Tailor

If you’re after a beautiful cheongsam or a one-of-a-kind souvenir from Hong Kong, make Linva Tailor your first port of call. Helmed by Tailors Mr. and Mrs. Leung, this pick has stood the test of time (over 40 years!) thanks to its loyal clientele. Custom offerings take about two months to complete, but there’s also a selection of pre-made designs to choose from if you can’t wait that long.

Linva Tailor, G/F, 38 Cochrane Street, Central, Hong Kong, 2544 2456, Facebook: linvatailor

Read more: The Best Tailors In Hong Kong

Local Hong Kong Brands: Love From Blue

Love From Blue

Statement knitwear inspired by Hong Kong’s urban landscapes take centre stage at local label Love From Blue. Crafted with consciousness, each piece here is made using deadstock cashmere and wool yarns, and is available in small production (read: limited edition!) runs.

Love From Bluelovefromblue.com


Looking for swimwear that will flatter your curves, hug your body in all the right places and make you look (and feel) as gorgeous as ever? MAMÉDIO has you covered. Using exclusive, handcrafted prints and gold-plated details, these swimsuits are a beach staple. Whilst the brand was founded in Hong Kong, the products are actually made in Brazil following sustainable and ethically responsible manufacturing principles.

MAMÉDIO, www.mamedio.com

Marie France Van Damme

Marie France has been living and working in Hong Kong since the 90s. Her luxury resort-wear boasts a wide variety of silk-embroidered kaftans, cover-ups, tunics and flattering swimwear, perfect for lounging by a pool. Apart from kicking it poolside, the brand’s items are chic enough to wear in the evening too.

Marie France Van Damme, Shop 3088, Podium 3, ifc Mall, 8 Finance Street, Central, Hong Kong, 2882 9088, www.mariefrancevandamme.com


Designer Mae Kwan of Mase is hugely inspired by nature, and this can be seen throughout her line of colourful accessories. The brand’s hero products are the range of (mostly) leather bags, which include totes, clutches, wallets and more. If you’re a fan of abstract design, don’t miss the collection of scarves and cushion covers too!

Mase, www.maseartworld.com

Mer Culture

Swimwear with a bohemian twist, Mer Culture delights with a range of swimsuits which can be mixed and matched to create your perfect style. We’re fans of the crochet designs, which have been previously spotted on J Lo!

Mer Culture, www.merculture.com

Read more: Where To Buy Swimwear In Hong Kong

Local Hong Kong Brands: Mischa


Mischa bags are loved by women all around the world, and we can easily see why! Ideal for hauling your life around on your shoulder, Mischa’s handbag collection is as practical as it is stylish, and well-priced to boot. The brand also offers monogram services for that added personal touch.

Mischa, stocked at various locations across Hong Kong, www.mischadesigns.com

Paper Shades

Founded by brother and sister duo, Madi and James Chu, Paper Shades is a Hong Kong brand bringing us eco-friendly, customisable sunglasses made from recycled paper. The sustainable product is built to be functional and durable, with personalisation that makes it perfect for any occasion, along with the added bonus of a minimal carbon footprint and UV400 protection lenses!

Paper Shades, www.papershades.net

Read more: Where To Buy Plastic-Free Essentials In Hong Kong

Parallel 51

Struggling to find workwear that looks and feels good? Enter Parallel 51, a local Hong Kong brand which brings us versatile, stylish and affordable pieces that work well both in and out of the office. Every item of the mix and match capsule collection is designed to complement each other for effortless styling, making it that bit easier to navigate early mornings.

Parallel 51, parallel51.co


Phvlo (pronounced ‘flow’) is the brainchild of local designer Johanna Ho. The brand is filled with sporty-chic pieces which transcend seasons, which means you’ll get your wear, no matter rain or shine. Johanna is deeply aware of the importance of eco-friendly and sustainable fashion, so all materials in her designs are sourced ethically and created through sustainable textile production.

Phvlo, www.phvlo.com


Whether you’re looking for a chic qipao for your wedding day or a trendy two-piece for an evening cocktail party, Qipology is here to offer a modern take on tradition. There are a range of prints, cuttings and styles to choose from here (there’s even a sleepwear collection!), but if you’re looking for something one-of-a-kind, opt for one of the custom-made pieces.

Qipology, H310, Block B, PMQ, 35 Aberdeen Street, Central, Hong Kong, www.qipology.com


Rabeanco started in Hong Kong and has now expanded to a worldwide empire! This local brand is a favourite among Hongkongers because it provides gorgeous leather goods at decent price points. The bags here all are stylish and lightweight. From shoulder bags to clutches and backpacks, no matter what you opt for, we guarantee it will quickly become your go-to accessory.

Rabeanco, various locations across Hong Kong, hk.rabeanco.com

Rii Swim

Founded by influencer Ellie Furuya, Rii Swim brings us the “Little Black Dress” of swimwear with effortlessly chic swimsuits that are every bit as sustainable as they are stylish. Made of regenerated nylon (Econyl®), these swimsuits are super practical, resistant to chlorine, sunscreens and oils, and piling – plus they’re a dream to wear thanks to the buttery soft finish that feels like a second skin!

Rii Swim, riiswim.com

Read more: What You Need To Know About Reef-Safe Sunscreen

Rising Lotus

After spending time in California, designer Vivien So came back to Hong Kong and saw the need for quality athleisure. Cue Rising Lotus – a local athleisure brand which prioritises quality, long-lasting garments over fast fashion trends. Rising Lotus is known for its comfortable, casual designs with breathable, moisture-wicking materials.

Rising Lotus, www.risinglotusclothing.com

Local Hong Kong Brands: Róu So

Róu So

“Róu” in Chinese means softly, characterising this local Hong Kong brand’s mindset of making its effortless everyday fashion hits with care and love. The team here take a view towards mindful production, minimising its carbon footprint by using only natural, recycled or plant-based fabrics which have been salvaged from over-produced inventory and trim waste from vendors, manufacturers and fabric mills.

Róu Sorousoshop.com

Rue Madame

Inspired by the boutiques of Paris, Rue Madame is your go-to for clothes and accessories from a range of French and international brands. Many of the designers you’ll find here can’t be found anywhere else in Hong Kong, making them Rue Madame exclusives. The curated collections are full of timeless basics which will have you looking effortlessly chic in no time.

Rue Madame, various locations across Hong Kong, www.ruemadame.com 


Party dresses, chic separates and evening gowns abound at SAU LEE. Expect fashion-forward yet timeless pieces that are designed to be worn season after season. Founder Cheryl is inspired by the East meets West philosophy and brings the two aesthetics together, with a hefty dose of flirty femininity.

Sau Lee, Shop H314, PMQ, Block B, 35 Aberdeen Street, Central, Hong Kong, www.sau-lee.com

Read more: Top Fashion Websites With Free Delivery To Hong Kong


Offering a range of eclectic statement jewellery pieces at wallet-friendly prices (ranging between $300 and $800), Sempimimi is on a mission to bring a touch of glamour to your every day. Head here for colourful handmade rings, necklaces, earrings and cuffs.

Sempimimi, www.sempimimi.com

She Creates Stories

Breezy linen dresses, streamlined separates and boho prints, local brand She Creates Stories is a haven for coastal-inspired Australian fashion. As for the cherry on top, this pick is dedicated to inclusivity, so you’ll find sizing here that spans the curve, petite and tall spectrum.

She Creates Stories, www.shecreatesstories.com


Hong Kong designers Priscilla So and Kan Yuen Waiin called for the brand to embody two statements: “originality surpasses gender” and “simplicity compacted with delicacy”. The label proves you can have fashion without gender orientation, reinventing conventional practices with innovative materials and exquisite tailoring work, all with sustainability and functionality at its core.

SKETCHΔROUND, various locations across Hong Kong, www.thro-sketcharound.com


Inspired by the beauty and magic of India, expect richly coloured kaftans, intricate embroidered tunics, shawls and more at luxury lifestyle brand Table. Founded by Hong Konger Tania Mohan, we love how the brand brings together contemporary silhouettes with time-honoured textile traditions. What’s more, did you know that Tabla’s designs have been spotted on the likes of Kate Moss and Jodie Kidd? Consider us sold.

Tabla, www.tablatm.com

Local Hong Kong Brands: The R Collective

The R Collective

Brought to us from local environmental charity Redress, The R Collective is a sustainable fashion label that creates new womenswear pieces with rescued textile. With a mission to rescue, reuse and reimagine, the brand is known to offer high-quality fashion collaborations with award-winning designers from all over the world.

The R Collective, stocked at Lane Crawford, thercollective.com

TOMORROW by Daydream Nation

Recently rebranded to TOMORROW by Daydream Nation, this Hong Kong-based sustainable design brand explores sustainability in fashion and art. You’ll find a limited selection of clothing pieces for sale here, along with occasional art exhibitions. The brand has gained international recognition for collaborations with Peter Jensen and Urban Outfitters, and it was even cited as one of Karl Lagerfeld’s inspirations for the Chanel AW09 collection – the ultimate stamp of approval.

TOMORROW by Daydream Nation, www.tomorrow-by-daydreamnation.com

Read more: Must-See Art Shows In Hong Kong


Founded in 2015, streetwear brand VICTORIA draws inspiration from Hong Kong’s juxtaposition of old/new and east/west by incorporating traditional local elements and reinterpreting them in a new and contemporary way. Deeply rooted in skateboarding, music and art, VICTORIA carries a range of graphic tees, sweats, hats and more, tinged with a grunge edge.

VICTORIA, stocked at various locations across Hong Kong, victoriahongkong.com


Founded by two German best friends in Hong Kong, accessories brand WEAT (We Eat Avocado Toast) embodies all things feminine, functional and fashion-forward. Head here for a range of cute bags, graphic tees and other style accessories (including phone cases, hair clips and more).

WEAT, www.weeatavocadotoast.com

Read more: 10 Questions With Nina Sieber, Founder Of WEAT

Women’s Five

Apart from organising fitness events and building a network of inspired, health-conscious women in the city, Women’s Five is also a local athleisure brand that makes sure you look good while pulling off that half marathon. We’re big fans of its “Shop By Activity” function, which helps you find the most ideal pieces to wear for yoga, running and more.

Women’s Five, womensfive.store


If you have an eye for design, you’re likely already a fan of ZOOBEETLE Paris. This Hong Kong-based Parisian brand specialises in luxury leather goods, designed for the modern woman. Founded by the Lepeu sisters, Johanna (Director) and Elsa (Artistic Director), it’s no surprise to learn that this successful brand is built “for women, by women”.

ZOOBEETLE Paris, www.zoobeetle.com

Read more: Female-Founded Brands To Support Now

Editor’s Note: This post was originally published in May, 2014 by Sabrina Sikora and was most recently updated in October, 2021.

Our “Featured” sticker indicates a paid partnership.

Hero image courtesy of WEAT via Instagram, image 1 courtesy of Allie Shoes, image 2 courtesy of Amma from Style & Sustain via 2°EAST, image 3 courtesy of Annibody via Instagram, image 4 courtesy of b/major via Instagram, image 5 courtesy of Cynthia & Xiao via Instagram, image 6 courtesy of Fashion Corner via Instagram, image 7 courtesy of HAKA Active via Instagram, image 8 courtesy of Love From Blue via Instagram, image 9 courtesy of Mischa via Facebook, image 10 courtesy of Róu So via Instagram, image 11 courtesy of The R Collective via Instagram

Back to top