14 October, 2019
50 Local Hong Kong Brands You Need To Know
50 Local Hong Kong Brands You Need To Know

50 Local Hong Kong Brands You Need To Know

14 October, 2019
50 Local Hong Kong Brands You Need To Know

Shopping locally is a great way to support our Hong Kong community. Here are 50 local brands we’re loving right now. 

Making the choice to buy local comes with a domino effect of positive benefits. Once we open our eyes to the brands Hong Kong has to offer, we save on those exorbitant shipping fees, we reduce our carbon footprint, and we support brilliant local talent (the big names don’t really need our help!). These local brands will help you develop a truly personal style, with a range of minimalist everyday wear, classic pieces, investment accessories and cutting-edge fashion that makes a statement. Keep in mind that many of these smaller brands are only available online.

Read more: Where To Buy Eco And Ethical Trainers

Emma Wallace 50 local brands

Emma Wallace
If you haven’t yet heard of Hong Kong-based Brit brand, Emma Wallace, it’s time to sit up and pay attention. The women’s brand delivers a seamless blend of Western and Eastern influences, with collections of modern looks that are set to leave women feeling elegant and put together, no matter what the occasion. Not only does Emma Wallace offer unique ready-to-wear pieces, but the brand can also make alterations with its courtesy tailoring service! You can also make the most of the brand’s bespoke dresses in an array of colours and prints, that are perfect for special occasion gowns.

Emma Wallace, 2 Po Hing Fong Street, Sheung Wan, Hong Kong, 2336 6798, [email protected], www.emma-wallace.com.hk

Black Coral 50 local brands

Black Coral xo
Based in Hong Kong, but inspired by the world, Black Coral is an Australian online boutique offering effortlessly feminine, sexy and fun women’s clothing and accessories – all at great prices! Perfect for filling up your summer wardrobe, we love the collection of playful print dresses, playsuits, separates and swimwear. The brand also offers an eclectic range of bags, jewellery and accessories for you to complete your look. What’s more, free two-three business day shipping is offered for those in Hong Kong and Macau, so you can get your outfit sorted for the weekend in no time at all! Make sure to sign up for the brand’s weekly newsletter to keep up to date with new product releases, exclusive discounts, giveaways and more.

Sassy Perk: As a special discount for Sassy readers, Black Coral is offering 15% off all orders until 31 December, 2020. Make sure to use the code SASSY15 to redeem the offer at the checkout!

Black Coral xo, www.blackcoralxo.com, www.instagram.com/blackcoralxo

Allie Shoes

Allie Shoes

Looking for chic everyday footwear that’s every bit as comfortable as it is stylish? Allow us to introduce you to homegrown brand Allie Shoes. Here, you can expect a range of handcrafted classics made from luxury-grade leather, all without the heavy markup. Each pair has been thoughtfully designed for maximum wearability; think cushioned insoles for extra support and slip-resistant rubber soles. What’s more, the collection is as versatile as they come. Available in a range of universally flattering colours, your shoe of choice will easily sit as a core piece of your wardrobe, taking you anywhere from work to weekend, through all seasons and occasions. Trust us, it’s the ultimate brand for the no-fuss fashion girl. Plus, did we mention that there’s free shipping across Hong Kong? Head here to shop now!

Sassy Perk: Enjoy 15% off your Allie Shoes order using the code SASSY15. Valid until Sunday 13 September, 2020.

Allie Shoes, www.allieshoes.com, www.facebook.com/allieshoesofficial, www.instagram.com/allieshoesofficial

Stylish and ethically sourced, A.C.F  lets you shop responsibly by providing eco-friendly clothing and accessories that are totally on trend. Think gender neutral options and products made of vegan suede, tencel and wool, with highlights of recycled denim, adding depth to this easy-to-wear collection.

A.C.F, www.acfclothing.com

Aanya is a boho traveller’s dream. Designed with creative nomads in mind, just browsing through the flowing tops, rompers and jumpsuits will give you major wanderlust. The HK-raised founder, Ishita Desai, is committed to create consciously sourced, sustainable products. She bases her decisions, not only on the quality of craftsmanship, but also on ethics. The products are made in India, where Aanya is working to empower artisans and grass-root organisations.

Aanya, www.aanya.com.hk

ANORAK 50 local brands

This online brand aims to disrupt the over-priced leather market by providing high quality products with an unconventional price point. If you’re shopping for top quality, unique items you’ll want to hear about the thoughtful, no-fuss embossing features that ANORAK offers. With personalisation and delivery available in one to two business days anywhere in Hong Kong, this also makes a fab gift.

ANORAK, www.anorakco.com

Anthea Cooper
Launched in Hong Kong in 2018, Anthea Cooper’s timeless designs take inspiration from nature and the designer’s Indian heritage. The signature Floral Escape collection features unique shapes and patterns, and we’re particularly fond of the Malachite Hoop Earrings. Using only sterling silver, rose gold, gold & semi-precious stones, quality is guaranteed.

Anthea Cooper, www.antheacooper.com

Antonia Y. Jewelry
Born and based and in Hong Kong, Antonia Yue is the founder and designer of Antonia Y. Jewelry. The brand’s handmade pieces are all carefully crafted using various different natural stones. Made in Hong Kong and mainly inspired by nature, each piece is unique. We can’t get enough of the shell-inspired designs, though we also have our eye on the dainty gemstone collection. You can find a selection of designs on Zalora, or can shop via the brand’s Instagram page.

Antonia Y. Jewelry, www.antoniayjewelry.com

Basics for Basics 50 local brands

Basics for Basics
Ethical fashion enhanced with a volunteer rewards program? Sounds pretty good to us. Supported by Hands On Hong Kong, Basics for Basics is all about making sure each product is made with care, and creating a community. Striving to build style in conjunction with nature and reduce our carbon footprint, it carries a range of modern apparel brands.

Basics for Basics, www.basicsforbasics.co

Book of Deer
This brand gets its name from the oldest book in Scottish literature. Vintage-inspired cuts and provoking prints make up each creation. These are the perfect pieces for the bold, assertive, girly girl that’s been silenced inside you.

Book of Deerwww.bookofdeer.com

Calling all fans of prints and colour! The two talented faces behind the brand, Pernille and Tale, provide you with ideal pieces for the jet-set glamorous girl. The Chicameo aesthetic airs more on the boho side (think pom pom accents, kaftans and tropical designs) that immediately transport you to the beach. Make sure to check out the jackets for some outerwear that can be a real conversation piece!

Chicameo, www.chicameo.com

Cosmos Studio 50 local brands

Cosmos Studio
Cosmos Studio is a Hong Kong-based eco-brand that makes clothes with the most sustainable methods in the industry. With reducing waste as the top priority, it strives to explore the unlimited possibilities of sustainable fashion. The minimalist, classic styles showcase what it looks like when “sustainable fabric meets textile innovation, and where disruptive reformation meets understated pieces.”

Cosmos Studio, available at www.cosmosstudio-store.com

Cynthia & Xiao
Cynthia & Xiao launched a couple of years ago and people are still talking about it. The two designers are an amalgamation of an HK designer and a Beijing designer, bringing together luxe knitwear with bold eye-catching designs and patterns. Think bold, minimalist and clean lines.

Cynthia & Xiao, www.cynthiaandxiao.com

Daydream Nation
Daydream Nation goes beyond clothing. Apart from being a fashion brand, it’s also a creative hub that explores theatre, dance, film and visual arts. The brand has gained international recognition for collaborations with Peter Jensen, Urban Outfitters, and was even cited as one of Karl Lagerfeld’s inspirations for the Chanel AW09 collection. The clothing, shoes and accessories are meant for the bold customer.

Daydream Nation, Shop 3 & 4, No.101, Level 1, K11, 18 Hanoi Road, Tsim Sha Tsui, Kowloon, Hong Kong

Daydream Nation, 2/F, Arts Centre, 2 Harbour Road, Wan Chai, Hong Kong, www.daydream-nation.com

Ground Zero
This local brand helmed by an HK duo has international appeal. The super funky street wear oozes 90s vibes and the baggy sweatshirts and graphic tees will make anyone look effortlessly cool. It’s definitely a brand for non-conformist boys and girls who make trends instead of following them and it’s easy to envision stylish stars rocking these looks.

Ground Zerowww.groundzeroclothing.com

Goods of Desire 50 local brands

Goods of Desire
Goods of Desire is a brand that embodies our city completely. All of the designs you find on the clothing, accessories and homeware have elements of Hong Kong woven into them. The city, the people, the language and the energy of Hong Kong are all inspiration points for the brand. If you’re looking to buy a unique gift or souvenir that will be a great memory of HK, Goods of Desire is a worth a visit.

Goods of Desiremultiple locations across Hong Kong, www.god.com.hk

Harrison Wong
Hong Kong born and bred, Harrison Wong is all about designing modern and wearable looks for men. The collections are known for having simple, structured lines, yet dramatic overall looks, blurring the line between hipster streetwear and uptown tailoring.

Harrison Wong, Shop 302, 3/F, K11 Art Mall, 18 Hanoi Road, Tsim Sha Tsui, Kowloon, Hong Kong, www.harrisonwong.com

Heritage Refashioned
Created by Vincci Ching, Heritage Refashioned is all about giving traditional craftmanship new life. Stocking a collection of handbags and accessories made with upcycled vintage textiles from China, Japan and South East Asia, the brand refreshes forgotten textiles woven to pair traditional cultural history with colourful sustainable fashion. Made from upcycling kimonos, the envelope clutches are perfect for adding a pop of colour and interest to any outfit.

Heritage Refashioned, multiple stockists across Hong Kong, www.shop.refashion.hk

Heritage Refashioned 50 local brands

House of V
House of V understands the importance of great basics, presenting elegant, simple pieces to HK shoppers. The staple items use clean lines and high-quality materials to create striking and minimalist looks. House of V’s sophisticated aesthetic makes the clothing very office appropriate, but the high-fashion touches make it anything but boring.

House of V, G/F, 5 Mee Lun Street, Central, Hong Kong, www.house-of-v.com

Isabella Wren
This innovative brand takes the worry out of bespoke tailored clothing with its incredible, cutting-edge technology. It ensures a perfect fit while employing a sustainable manufacturing system, where only what is ordered is produced. The team of in-house designers focus on cutting to ensure every piece will flatter whether you’re petite, full-figured, or hourglass.

Isabella Wren, www.isabellawren.com

Jourden is one of the most beloved homegrown brands in Hong Kong, from young designer Anaïs Mak. Classic cuts are given new life in a range of standout textures and materials from pleats to ruffles, and from organza to crochet. Each item has a dainty quality to it.


Kay Li
Kay Li is a Hong Kong-born designer who is no stranger to international fashion shows. She focuses on contemporary capsule pieces that will never go out of style, highlighting the wearer’s individuality. Her androgynous styles are perfectly tailored with top quality fabrics. You can mix and match pieces in her collections or buy your favourite statement piece.

Kay Li, www.kay-li.com

La French Cut 50 local brands

La French Cut
Designer, Alice Sachot fell in love with leather crafts and opened this custom-made handmade shoe brand. It’s such a rare find, featuring heels, sandals, boots and loafers. Pick your preferred colour, heel height, width and shape – everything can be tweaked to suit you! You can customise it online, or better yet, make an appointment for an in-store and truly bespoke experience. Almost everything is 100% leather and there are also seasonal limited items in its pop-ups or online.

La French Cutwww.lafrenchcut.com

Linva Tailor
If you are in need of a wonderful cheongsam or are looking for a one-of-a-kind souvenir from Hong Kong, Linva Tailor is a must. Tailors, Mr. and Mrs. Leung, have stood the test of time, thanks to their loyal clientele. The shop has been around for more than 40 years. Custom offerings take about two months to complete, but there is an entire range to choose from if you can’t wait that long.

Linva Tailor, G/F, 38 Cochrane Street, Central, Hong Kong, www.facebook.com/linvatailor

Maisha Concept
Designer Rakhee Shah weaves her Indian and Kenyan heritage into a visually rich collection filled with prints and colours. Maisha Concept clothing screams effortlessly cool and you won’t be able to stop reaching for it in your wardrobe.

Maisha Concept, www.maishaconcept.comwww.facebook.com/Maisha.Concept 

MAMÉDIO 50 local brands

MAMÉDIO swimsuits are meticulously made with high quality, luxurious, silky soft fabric that will flatter your curves, hug your body in all the right places and make you look (and feel) as gorgeous as ever. Using exclusive, handcrafted prints and gold-plated details, these suits are a beach staple. Though started in Hong Kong, the products are made in Brazil following sustainable and ethical responsible manufacturing principles. Win-win!

MAMÉDIO, www.mamedio.com

Read more: Where To Buy Swimwear In Hong Kong

Marie France Van Damme
Marie France has been living and working in Hong Kong since the 90s. The luxury resort-wear boasts a wide variety of silk-embroidered kaftans, cover ups, tunics and flattering swimwear, perfect for lounging by a pool. Be sure to pay special attention to the luxurious metallic swimwear. Apart from kicking it poolside, the brand’s items are chic enough to wear in the evening too.

Marie France Van Damme, Shop 3088, Podium 3, ifc Mall, 8 Finance Street, Central, Hong Kong

Marie France Van Damme, Shop 2109, Level 2, Elements, 1 Austin Road West, Tsim Sha Tsui, Kowloon, Hong Kong, www.mariefrancevandamme.com

Designer Mae Kwan of Mase is hugely inspired by nature, which is expressed through the wonderful colours and life in her designs. The bags she creates are mostly leather and they are all super durable. From the mini bags to the shoulder totes, the abstract and artwork-inspired designs instantly put us in a good mood!

Mase, www.maseartworld.com

Mase 50 local brands

Mer Culture
Mer Culture has a great selection of swimsuits that you can mix and match to suit whatever shape or style. The swimsuits look and fit great – the crochet designs are some of our favourites. This is the swimwear brand to choose if you want a unique look to really make the most of your next junk or beach trip.

Mer Culture, Culture Cove, G/F, 67 Hollywood Road, Central, Hong Kong, www.merculture.com

HK born Minki Cheng is a young designer to watch and her namesake brand gives us a taste of her talent. She loves exploring contrasts and plays with different textures and materials to create fun pieces that are one-of-a-kind. You’ll often see her great and daring garments featuring experimentation with ruffles, mohair and floral appliqué.

Minki, www.lanecrawford.com.hk/minki

Mischa bags are loved by women all around the world, and HK girls who have to do it all and carry it all will be particularly tempted by these well-priced stunners. Ideal for hauling your life around on your shoulder. The simple leather totes will match any outfit, the smaller bags are cute easy additions, and the duffle bags are practical yet stylish. Mischa offers monogram services too, to ensure everyone knows that the tremendous tote is yours.

Mischamultiple stockists across Hong Kong, www.mischadesigns.com

Miss Runner 50 local brands

Miss Runner
Miss Runner blends athletic performance and style together, and neither aspect is ever compromised. Using the latest technology to make your next sweat session even more rewarding, the active wear is all about innovation. It also incorporates beautiful designs and prints so you’ll want to wear them beyond your workout. The leggings are stars of the brand because they are crazy stretchy, with compression technology embedded in.

Miss Runnermultiple stockists across Hong Kong, missrunner.com

Hong Kong-based online fashion site, MyAleshia was started in 2017 by two friends who wanted to bring high quality yet affordable fashion to girls all over the world. Most products range between $200 and $800, and the store offers everything from pretty dresses and tops, to jumpsuits, skirts and more – with everything having a distinctly feminine feel.

MyAleshia, www.myaleshia.com

Oolive Jewellery
This Hong Kong-based French jewellery boutique brings a little Parisian flair to the 852. The collection of simple and elegant handmade necklaces use only natural and precious materials, including natural precious and semi-precious stones, silver and gold. Perfect for gifting, choose your birth stone for a personalised jewellery piece that can worn every day. 

Oolive Jewellery, www.oolivejewelry.com

Paper Shades
Founded by brother and sister duo, Madi and James Chu, Paper Shades is an HK brand bringing us eco-friendly, customisable sunglasses made from recycled paper. The team believe that “to make sustainable choices, you first need to have sustainable options” and began a business to do exactly that. The sustainable product is built to be functional and durable, with personalisation that makes it perfect for any occasion, along with the added bonus of a minimal carbon footprint and UV400 protection lenses!

Paper Shades, www.papershades.net

Paper Shades 50 local brands

The clothes at Pi’a are absolutely gorgeous, with an aesthetic that centres on really sculpted and simple silhouettes, but with added touches that make you stand out. From simple structures, to bold accents, this spot stocks a sleek modern woman’s wardrobe.

Pi’a, www.p-ia.com

Phvlo is the brainchild of local designer Johanna Ho (you may be familiar with her previous namesake brand). The brand is filled with sporty-chic pieces that don’t confine to seasons, which means you’ll get your wear, no matter rain or shine. The core garments are high performance and the outerwear options are made with seriously water repellent, light and breathable materials. What’s more, Johanna is deeply aware of the importance of eco-friendly and sustainable fashion, so all materials in her designs are sourced ethically and are created through sustainable textile production.

Phvlo, www.phvlo.com

Rabaenco started in HK and it has now expanded to a worldwide empire! This brand is an absolute favourite for accessories among Hongkongers because it provides gorgeous leather goods at decent price points. The bags all are stylish and lightweight. From shoulder bags to clutches and backpacks, anything you get will become your go-to bag.

Rabaencomultiple stockists across Hong Kong, hk.rabeanco.com

Rabaenco 50 local brands

Raven + Rose
Described as “lingerie for the whisky drinking and reckless”, Raven + Rose is for those that like their lingerie with an edge. As the name suggests, the brand blurs the line between feminine and edgy, with its seductive and minimalist approach becoming instantly recognisable in the fashion world. We love the use of androgynous cut-outs, making the sleek designs super sexy and anything but predictable!

Raven + Rose, multiple stockists across Hong Kong, www.ravenandroselingerie.com

Rising Lotus
After spending time in California, the talented designer Vivien So came back to Hong Kong and saw the need for quality athleisure. She created comfortable, casual designs with breathable, moisture-wicking materials – committed to letting you get any type of workout done. You’ll find sports bras with pretty cutouts, colourful leggings, cool, breezy tops and more.

Rising Lotus, www.risinglotusclothing.com 

Read more: Where To Buy Athleisure In Hong Kong

This is the brainchild of architect Gene Miao, so you know all the bags are structurally interesting and impeccably designed. These bags are meant to look good on anyone and are unisex. Check out the bags which are inspired by dumpling shapes like the onigiri sack, shumai and gyoza bags (you’d never guess dumplings could be so elegant). An added bonus – Miao is environmentally conscious so even after the handbags become visibly worn, they can be refurbished and restored as timeless items.

robags, www.robags.com

robags 50 local brands

Rue Madame
Ariane Zagury moved from France to Hong Kong and decided to do something about the limited style options available. Ariane hailed from the financial world but had been raised by a family of textile retailers, so she was already familiar with the fashion scene. She missed the boutiques of Paris and wanted to create a store here in Hong Kong where she could shop for some of her favourite French brands. Rue Madame carries clothes and accessories from several labels.

Rue Madame, multiple locations across Hong Kongwww.ruemadame.com 

S.Nine by Susanna is known for the intricate gathering techniques on its clothing. We also adore Susanna’s use of sheer panels and the ultra-flattering silhouettes. You’ll find great pieces for work, the weekend or an epic night out. Make an appointment at her showroom to see and try these beauties for yourself.

S.Nine, 17/F, C Wisdom Centre, 37 Hollywood Road, Central, Hong Kong (showroom, appointment needed), www.snineonline.com

Sau Lee
Inspired by Hong Kong women who are not afraid to be a little daring, Sau Lee is a brand that wants to make the wearer feel fabulous and comfortable. Cheryl, the designer, is inspired by the East meets West philosophy and brings the two aesthetics together. Dresses are the stars of the brand and a suitcase filled with a few of them is all you need for a summer vacation. The flirty dresses often incorporate floral designs and lace.

Sau Lee, Shop H308, PMQ, Block B, 35 Aberdeen Street, Central, Hong Kong, www.sau-lee.com 

We’re huge fans of Sempimimi’s eclectic and glamorous jewellery designs. Offering a range of statement pieces at prices that won’t break your budget (prices range between $300 and $800), we love the colourful range of rings, necklaces, earrings and cuffs, which are all sure to bring that missing pizzaz to any outfit.

Sempimimi, www.sempimimi.com

Sempimimi 50 local brands

Hong Kong designers Priscilla So and Kan Yuen Waiin, called for the brand to embody two statements: “Originality Surpasses Gender” and “Simplicity compacted with delicacy”. The label proves you can have fashion without gender orientation. It continues to reinvent conventional practices with innovative materials and exquisite tailoring work, keeping sustainability and functionality in mind.

SKETCHΔROUNDmultiple stockists across Hong Kongwww.thro-sketcharound.com

The Only Alice
The Only Alice’s brick and mortar store really merits a visit because it has the feel of a really luxe store, but when you glance at the price tag, relief and happiness ensues! You won’t find anything too fashion forward here, but if you’re in the need for super affordable, casual everyday pieces with feminine flair, or basics like a simple pair of nice trousers, this is the stop for you.

The Only Alice, 55 Tung Street, Sheung Wan, Hong Kong, www.theonlyalice.com

A great button-up shirt can be worn to almost any occasion and make anyone look sophisticated and put together, but the search for a perfect one can often lead to disappointment. Thankfully, Vaughan is here to address all your fitting woes. Taking advantage of Hong Kong’s excellent tradition of tailoring and using only the finest silk, the short and long sleeve shirts at Vaughan will truly be some of the favourite things you own. The brand’s customer service is also super, so feel free to enquire about any fitting questions you may have.

Vaughan, www.wearvaughan.co

We Eat Avocado Toast (WEAT) 50 local brands

We Eat Avocado Toast (WEAT)
If you haven’t yet heard of We Eat Avocado Toast (WEAT), trust us when we say that you’ll be seeing the brand more and more. Built by two German best friends in Hong Kong, the company embodies all things feminine, fun and fashion forward. Expect to shop a range of cute bags and accessories.

We Eat Avocado Toast (WEAT), www.weeatavocadotoast.com

ZARIE offers leggings for every occasion. Combining simplicity, comfort and style, the Hong Kong-based brand strives to improve everyday experiences through innovative fabrics and designs.

ZARIE, www.zarie.co

If you have an eye for design and a desire for quality, it’s likely that you’re already a fan of ZOOBEETLE Paris. This Parisian brand was started in Hong Kong and offers luxury leather goods, with a focus on telling a story. Founded by the Lepeu sisters, Johanna (Director) and Elsa (Artistic Director), it’s no surprise to find this successful brand is built “for women, by women”. Based between Hong Kong and Paris, the brand’s elegant designs are transformed into luxury leather goods for the modern women.

Château ZOOBEETLE, 38 Sai Street, Sheung Wan, Hong Kong, www.zoobeetle.com

Editor’s Note: This post was originally published in May 2014 by Sabrina Sikora and was most recently updated on 14, October 2019.

Featured image courtesy of Mischa via Instagram, image 1 courtesy of Emma Wallace, image 2 courtesy of Black Coral, image 3 courtesy of Allie Shoes, image 4 courtesy of Anorak via Instagram, image 5 courtesy of Basics For Basics via Instagram, image 6 courtesy of Cosmos Studios via Instagram, image 7 courtesy of Goods of Desire via Instagram, image 8 courtesy of Heritage Refashioned via Instagram, image 9 courtesy of Le French Cut via Instagram, image 10 courtesy of Mamedio via Instagram, image 11 courtesy of Mase via Instagram, image 12 courtesy of Miss Runner via Instagram, image 13 courtesy of Paper Shades via Instagram, image 14 courtesy of Rabeanco via Instagram, image 15 courtesy of Ro Bags via Instagram, image 16 courtesy of Sempimimi via Instagram, image 17 courtesy of WEAT via Instagram.

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