Shopping locally for your fashion needs is a great way to support the community. To help you get started, here’s our ultimate list of local Hong Kong brands we’re loving right now.
Choosing to buy local comes with a domino effect of positive benefits. Once we open our eyes to all of the Hong Kong brands on offer, we save on those exorbitant shipping fees, reduce our carbon footprint and support brilliant local talent (the big names don’t really need our help!). These local Hong Kong brands will help you develop a truly personal style with a range of minimalist everyday wear, classic pieces, investment accessories and cutting-edge fashion that make a statement. On your marks, get set, shop!
Read More: Local Sustainable Fashion Brands We Love
Finding office attire that you’re actually excited to wear has long been a challenge for us girls in the city, but ever since FREY. landed in Hong Kong our workwear woes have been a thing of the past. Leave it to the experienced hands of FREY. to fill your wardrobe with impeccably tailored sustainable pieces made with natural materials sourced from dead stock (think smart suits, chic day dresses and comfortable knitwear). We especially love that FREY.’s womenswear is inclusive of all shapes and sizes, with an off-the-rack seasonal collection that’s available in a wide range as well as a “Create Your Own” suit tailoring service (email the team at firstname.lastname@example.org if you’re interested!).
Clémence by rue Madame
A new concept store by Hong Kong-based French fashion maven Ariane Zagury has launched in Times Square with the mission to inject the modern women’s wardrobe with fun and feminine Parisian style — bringing fresh new designs each week. Ariane named the new project after her middle name, shared by her mother and two daughters, hoping to curate a collection that transcends generations. We’re already huge fans of rue Madame’s chic selection so it’s no surprise that we also love Clémence by rue Madame’s affordable mini collections!
Sassy Tip: Keep a look out on the website for the monthly discount code!
Emma Wallace’s womenswear brand is homegrown, paying homage to Hong Kong and the wider Asian region’s patterns and prints. Expect timeless and classic designs with a modern, contemporary twist, including exclusive prints and re-inventions of best-selling silhouettes (like the Lora and Luella jumpsuits and bespoke made-to-order dresses). All-year-round seasonless collections here boast expert craftsmanship and quality fabrics that can be mixed and matched to be worn anytime. For a little indulgence, look to the Emma Silk collection, with pajamas, dressing gowns and nighties in printed silks.
Sassy Tip: Emma Wallace offers a complimentary fitting service in-store to ensure your pieces fit perfectly.
Use the code SASSY15 to get 15% off your purchase. Valid until Tuesday, 31 October 2023.
Local premium knitwear brand is founded by Hong Kong designer Suzzie Chung and former rag & bone Director of Knitwear Phyllis Chan, who share their playful sense of style through thoughtful designs. The knitted garments are inspired by their lives in Hong Kong and New York, combining modern and traditional elements in a whimsical fashion.
Founded in 2015, streetwear brand VICTORIA draws inspiration from Hong Kong’s juxtaposition of old/new and East/West by incorporating traditional local elements and reinterpreting them in a new and contemporary way. Deeply rooted in skateboarding, music and art, VICTORIA carries a range of graphic tees, sweats, hats and more.
Inspired by the beauty and magic of India, expect richly coloured kaftans, intricate embroidered tunics, shawls and more at luxury lifestyle brand Table. Founded by Hongkonger Tania Mohan, we love how the brand brings together contemporary silhouettes with time-honoured textile traditions.
Offering a range of eclectic statement jewellery pieces at wallet-friendly prices (ranging between $300 and $800), Sempimimi is on a mission to bring a touch of glamour to your every day. Head here for colourful handmade rings, necklaces, earrings and cuffs.
Party dresses, chic separates and evening gowns abound at SAU LEE. Expect fashion-forward yet timeless pieces that are designed to be worn season after season. Founder Cheryl is inspired by the East meets West philosophy and brings the two aesthetics together, with a hefty dose of flirty femininity.
Sau Lee, www.sau-lee.com
Inspired by the boutiques of Paris, Rue Madame is your go-to for timeless basics and chic accessories from a range of French and international brands. Many of the designers you’ll find here can’t be found anywhere else in Hong Kong, making them Rue Madame exclusives.
“Róu” in Chinese means softly, characterising this Hong Kong brand’s mindset of making its effortless everyday fashion hits with care and love. The team here take a view towards mindful production, minimising its carbon footprint by using only natural, recycled or plant-based fabrics which have been salvaged from over-produced inventory and trim waste from vendors, manufacturers and fabric mills.
Róu So, rousoshop.com
After spending time in California, designer Vivien So came back to Hong Kong and saw the need for quality athleisure. Cue Rising Lotus – a local athleisure brand which prioritises quality, long-lasting garments over fast fashion trends. Rising Lotus is known for its comfortable, casual designs with breathable, moisture-wicking materials.
Rising Lotus, www.risinglotusclothing.com
Founded by influencer Ellie Furuya, Rii Swim brings us the “Little Black Dress” of swimwear with effortlessly chic swimsuits that are every bit as sustainable as they are stylish. Made of regenerated nylon (Econyl®), these swimsuits are resistant to chlorine, sunscreens and oils, and piling – plus they’re a dream to wear thanks to the buttery soft finish!
Rii Swim, riiswim.com
The R Collective
Brought to us from local environmental charity Redress, The R Collective is a sustainable fashion label that creates new womenswear pieces with rescued textile. With a mission to rescue, reuse and reimagine, the brand is known to offer high-quality fashion collaborations with award-winning designers from all over the world.
Rabeanco started in Hong Kong and has now expanded to a worldwide empire! This local brand is a favourite among Hongkongers because it provides gorgeous leather goods at decent price points. From shoulder bags to clutches and backpacks, the bags here all are stylish and lightweight.
Whether you’re looking for a chic qipao for your wedding day or a trendy two-piece for an evening cocktail party, Qipology is here to offer a modern take on tradition. There are a range of prints, cuttings and styles to choose from here, but if you’re looking for something one-of-a-kind, opt for one of the custom-made pieces.
Qipology, H310, Block B, PMQ, 35 Aberdeen Street, Central, Hong Kong, www.qipology.com
Phvlo (pronounced ‘flow’) is the brainchild of local designer Johanna Ho. The brand is filled with sporty-chic pieces which transcend seasons, which means you’ll get your wear all year round. Johanna is deeply aware of the importance of eco-friendly and sustainable fashion, so all materials in her designs are sourced ethically and created through sustainable textile production.
Local Hong Kong brand Parallel 51 brings us versatile, stylish and affordable pieces that work well both in and out of the office. Every item of the mix and match capsule collection is designed to complement each other for effortless styling, making it that bit easier to navigate early mornings.
Parallel 51, parallel51.co
Founded by brother and sister duo, Madi and James Chu, Paper Shades is a Hong Kong brand bringing us eco-friendly, customisable sunglasses made from recycled paper. The sustainable product is built to be functional and durable, along with the added bonus of a minimal carbon footprint and UV400 protection lenses!
Paper Shades, www.papershades.net
Mischa bags are loved by women all around the world, and we can easily see why! Ideal for hauling your life around on your shoulder, Mischa’s handbag collection is as practical as it is stylish, and well-priced to boot. The brand also offers monogram services for that added personal touch.
Marie France Van Damme
Marie France has been living and working in Hong Kong since the 90s. Her luxury resort-wear boasts a wide variety of silk-embroidered kaftans, cover-ups, tunics and flattering swimwear, perfect for lounging by a pool and chic enough to wear in the evening too.
Looking for swimwear that will flatter your curves, hug your body in all the right places and make you look (and feel) as gorgeous as ever? MAMÉDIO has you covered. Whilst the brand was founded in Hong Kong, the products are actually made in Brazil following sustainable and ethically responsible manufacturing principles.
Read More: Where To Buy Swimwear In Hong Kong
Love From Blue
Statement knitwear inspired by Hong Kong’s urban landscapes take centre stage at local label Love From Blue. Crafted with consciousness, each piece here is made using deadstock cashmere and wool yarns, and is available in small production (read: limited edition!) runs.
Love From Blue, lovefromblue.com
If you’re after a beautiful cheongsam or a one-of-a-kind souvenir from Hong Kong, make Linva Tailor your first port of call. Helmed by Tailors Mr. and Mrs. Leung, this pick has stood the test of time (over 40 years!) thanks to its loyal clientele. Custom offerings take about two months to complete, but there’s also a selection of pre-made designs to choose from if you can’t wait that long.
Read More: The Best Tailors In Hong Kong
Co-founded by brothers Josh and James Shorrock, Hong Kong trainer brand LANE EIGHT combines functionality with style to create footwear that can take you from the gym to work, to a night out on the town. Available in a range of fun colours, we love that its shoes are made with recycled and natural materials to boost performance and reduce its carbon footprint.
Meaning “hope” in Japanese, KIBO is on a mission to repurpose discarded materials in the name of fashion, giving waste a new hope. Best know for its recycled leather and canvas trainers, this local Hong Kong brand also carries biodegradable shades.
Read More: Where To Buy Eco And Ethical Trainers
With its curated selection of “future classics”, kapok is internationally-renowned for its authentic yet approachable take on fashion and design. The lifestyle store stocks a range of fashions for both men and women, along with eclectic homeware, beauty products and accessories. Featured labels include the likes of Maison Kitsuné, A.P.C. and Common Projects, to name but a few.
Created by Vincci Ching, Heritage Refashioned is all about giving traditional craftsmanship new life. Stocking a collection of handbags, accessories and kimonos made from upcycled vintage textiles from China, Japan and South East Asia, the brand pairs cultural history with colourful sustainable fashion.
Local eco-friendly activewear brand HAKA Active is a local fashion label that easily checks all of our boxes. Inspired by the beauty and nature of New Zealand, HAKA has everything from breathable (and cute!) leggings and sports bras, to yoga mats, towels and more.
Read More: Where To Buy Activewear In Hong Kong
A local brand with international appeal. Ground Zero’s on-trend streetwear oozes 90s vibes, and the baggy sweatshirts will make anyone look effortlessly cool. It’s definitely a brand for those who make trends instead of following them.
Goods of Desire (G.O.D)
Goods of Desire (G.O.D) is a brand that embodies our city completely. We love how all of its clothing, accessories and homeware designs have elements of Hong Kong woven into them. If you’re looking to buy a unique gift or souvenir, this is the place to go.
Good Days is a fantastic brand to have on your radar when you’re in need of beautiful yet functional high-performance activewear. Sustainability is front and centre, with every piece made from recycled plastic waste.
Good Days, gooddaysactivewear.com
Read More: Where To Buy Athleisure In Hong Kong
A revival of the iconic 80’s brand Diane Freis, here you’ll find vintage cocktail dresses sourced directly from Diane’s personal archives, all in new vintage condition. Perfect for when you want to play dress up.
Freis Spirit, freisspirithk.com
Make a statement at your next night out with one of FIERCE Studio’s signature chain necklaces. Designed by Nicole Law and her mum, the chunky FIERCE chains come in an array of bold colourways such as “Tropical Storm”, “Caribbean Sunrise” and “Hot Red Romance/Passion”.
FIERCE Studio, www.fiercestudio.co
Fashion Corner Plus
Fashion Corner Plus, is out to prove that you can be stylish no matter what shape or size you are. Tailored specifically to plus size body shapes, sizes here range from M to 8XL. Quality is assured, with every item designed and stitched by founder Makayla and her team in the brand’s Hong Kong factory.
Taking its cue from flea market finds, ESEMBLĒ has made quite the splash with its modern take on vintage handbags. Founded by designers Alex Jiaravanont and Tink Wong, the brand may be based in Hong Kong, but it’s loved by influencers across the world. You may recognise ESEMBLĒ’s hero item, the Bell Shoulder Bag, available in a range of beautiful hues and finishes.
Rediscover the joy of dressing up with contemporary womenswear label EDIT. Founded by lifelong friends Genevieve Chew and Jacqueline Chak, the brand offers wearable drama for a sense of occasion and fun. The pieces are minimal but romantic and, above all, designed to make you feel equal parts modern, feminine and confident.
Cynthia & Xiao
Helmed by two designers, one from Hong Kong and the other from Beijing, Cynthia & Xiao brings together luxe knitwear and quality tees with bold, eye-catching designs and patterns. Definitely one to keep in mind for when you want to make a style statement!
Cynthia & Xiao, www.cynthiaandxiao.com
Blind by JW
Founded by two award-winning fashion designers, self-expression is at the heart of local Hong Kong fashion label, Blind by JW. A place for dreamers and playmakers, head here to shop an original range of ready-to-wear and accessories.
Read More: Your Ultimate Guide To PMQ
Founded and based in Hong Kong, but inspired by the world, Black Coral is an online boutique offering effortlessly feminine, sexy and fun women’s clothing and accessories – all at great prices! Perfect for filling up your off-duty wardrobe, we love the collection of playful print dresses, playsuits, separates and swimwear.
Black Coral, www.blackcoralxo.com
Basics for Basics
Basics with integrity is what you’ll find at ethical fashion brand Basics for Basics, founded by Kayla Wong. Think effortless tees, cosy sweatshirts, dresses and more, all of which are durable and comfortable. Striving to build style in conjunction with nature, the team are dedicated to finding ways to reduce their carbon footprint.
Basics for Basics, www.basicsforbasics.co
From ankle boots to mules, flats and more, local Hong Kong brand b/major delights with quality leather footwear offerings. Each design is made in small batches out of independent workshops across the city. Head here for simply chic classics that will stand the test of time.
Read More: Where To Buy Shoes In Hong Kong
Hong Kong-born Antonia Yue is the founder and designer of her eponymous jewellery line, Antonia Y.. Made in Hong Kong and inspired by nature, the brand’s handmade pieces are all carefully crafted using natural stones, ensuring each piece is unique.
Antonia Y., www.antoniayjewelry.com
Launched in Hong Kong in 2018, Anthea Cooper’s timeless jewellery designs take inspiration from nature and the designer’s Indian heritage. Using only sterling silver, rose gold, gold and semi-precious stones, quality is guaranteed.
Anthea Cooper, www.antheacooper.com
Read More: Your Guide To Hong Kong Jewellery Shops
This online brand aims to disrupt the over-priced leather market by providing high-quality products at fantastic price points. Make sure to add a personal touch courtesy of ANORAK’s thoughtful, no-fuss embossing service.
In the market for some quality wardrobe staples? Annibody is the local Hong Kong brand to know. Head here for a selection of functional bodysuits, timeless dresses and simple co-ords, all of which are perfect for everyday styling. Each design is made to fit and hug your body comfortably, no matter your shape or size.
From designer Anaïs Mak, Anaïs Jourden is one of the city’s hottest homegrown brands. Its luxury womenswear pieces have been seen on the likes of Emily Ratajkowski and Bella Hadid after all! Here, classic cuts are given new life in a range of standout textures and materials ranging from pleats to ruffles, organza and crochet.
Looking for chic everyday footwear that’s every bit as comfortable as it is stylish? Homegrown brand Allie Shoes has you covered with its range of handcrafted classics made from luxury-grade leather. With free shipping across Hong Kong, what’s not to love?
Allie Shoes, www.allieshoes.com
Hong Kong-based online fashion site Aleshia was started in 2017 by two friends who wanted to bring quality yet affordable fashion to girls all over the world. The brand offers everything from pretty dresses and tops, to jumpsuits, skirts and more – all with a distinctly feminine twist.
A boho traveller’s dream, browsing through Aanya’s collection of flowing tops, rompers and jumpsuits is sure to give you major wanderlust. Its founder Ishita Desai is committed to creating consciously-sourced, sustainable products. Though designed in Hong Kong, all products are made in India, where Aanya is working to empower artisans and grassroot organisations.
Read More: Female-Founded Brands To Support Now
Affordable, stylish and sustainable, homegrown watch brand 2°EAST ticks all the boxes, and then some. Here, luxury specs meet eco-friendly materials (think sapphire crystal, buttery soft vegetable leather and recycled PET bottles) to create expertly-crafted watches that not only look good, but do good too.
Editor’s Note: “50+ Local Hong Kong Brands You Need To Know” was most recently updated by Team Sassy in October, 2022. With thanks to Sabrina Sikora and Jess Ng for their contribution.
Our “Featured” sticker indicates a paid partnership.
Main image courtesy of YanYan via Instagram, image 1 courtesy of FREY., image 2 courtesy of Clémence by rue Madame, image 3 courtesy of Emma Wallace, image 4 courtesy of Victoria via Instagram, image 5 courtesy of San Lee via Instagram, image 6 courtesy of Rou So via Instagram, image 7 courtesy of Rii Swim, image 8 courtesy of Qipology via Instagram, image 9 courtesy of Paper Shades via Instagram, image 10 courtesy of Love From Blue via Instagram, image 11 courtesy of KIBO via Instagram, image 12 courtesy of Ground Zero via Instagram, image 13 courtesy of Fashion Corner Plus via Instagram, image 14 courtesy of Cynthia & Xiao via Instagram, image 15 courtesy of Basics for Basics via Instagram, image 16 courtesy of Antonia Y. via Instagram, image 17 courtesy of Annibody via Instagram, image 18 courtesy of Aanya via Instagram.