Local Ethical Beauty Brands To Try Now

1 / 10

Coconut Matter

We’re all familiar with Coconut Matter’s WILD Virgin Coconut Oil that’s sourced straight from the Solomon Islands, but did you know the brand also handcrafts prebiotic, vegan-friendly and toxin-free deodorants? Perfect for the hot and humid Hong Kong summer! Even better, Coconut Matter disrupts traditional single-use plastic packaging with biodegradable cardboard or reusable glassware, which means you can make responsible choices and support sustainable production. You can find its products online or at select retailers throughout Hong Kong.

Coconut Matter,

2 / 10

I Never Use Foundation (INUF) Skincare

Do you dream of having skin so good that you never have to wear foundation? Allow us to direct you to homegrown eco-beauty brand INUF Skincare. Far from skin deep, founder Olive Wong Chui is committed to creating socially-conscious vegan skincare that actually works. Toxin, chemical and cruelty free, hero products include the HYDRATION: B5 balancing serum, along with the range of sheet masks and lip care. Shop online now!

Sassy Tip: INUF Skincare also has a skin spa offering facial and body treatments. Head here for more info.

I Never Use Foundation (INUF) Skincare,

3 / 10

Native Essentials

Certified aromatologist and fully-trained cosmetics chemist Daniela Pelonara founded Native Essentials after discovering the healing powers of essential oils and aromatherapy. The brand’s skincare goodies are sustainable every step of the way – from the sourcing and testing of ingredients to the formulation and packaging of its products. If you’re looking for a holistic beauty experience, you can trust Native Essentials to give you one. You can find its products online.

Native Essentials,

4 / 10

Bathe to Basics

Bathe to Basics is another Hong Kong-based skincare brand committed to making all-natural, handmade products for everyone. It’s got an Insta-worthy store in PMQ, and everything is made right here in the 852, courtesy of its Tai Po workshop. The brand’s soap bars are made with the cold process philosophy in mind – products are kept below 40°C in order to preserve the nutrients and active properties of the ingredients. The best bit? The entire range of products is toxin-free and biodegradable in water, so your daily beauty routine won’t leave a footprint! You can find its products online or at select locations throughout Hong Kong.

Bathe to Basics,

5 / 10


Artisanal skincare and wellness brand Purearth harnesses ancient Ayurvedic wisdom directly from the Himalayas with its award-winning skin and body care products. The best-selling Mitti Raw Honey Masque, a brightening concoction made with raw organic honey and antioxidant cacao folded into high-performance clay, is a firm favourite of Team Sassy. Purearth began in Hong Kong and gives back to the global community through its Pure Purpose Foundation, supporting social impact causes and the empowerment of marginalised producer groups. Shop the products online.


6 / 10

Natasha Moor Cosmetics

When award-winning Hong Kong-based makeup artist Natasha Moor found herself having to mix and match different shades of lipstick to get the perfect colours for her clients, she decided to take the plunge and create her own shades – and that is how Natasha Moor Cosmetics was born. From its intense eyeliners to moisturising lip oils, every product in each collection is cruelty, paraben, and sulfate-free. Not just that, as part of its #DoMoor (a clever play on the words “do more”) campaign, a percentage of sales from all lipsticks will go towards supporting victims of domestic abuse around the world. Honestly, we can’t think of a more noble cause for you to spend your money on! Shop online now.

Natasha Moor Cosmetics,

7 / 10

RARE SkinFuel

Founded by Hong Kong entrepreneur Michelle Chen, RARE SkinFuel is a natural anti-aging skincare range which aims to give women the confidence to show their bare skin without fear. All products are made from the very best certified organic and native Australian ingredients, using a complex heat-free blending procedure which enables the finished product to retain all of that nutritious goodness. Fair warning, this pick is not cheap (cleansers start at $835, while moisturisers are upwards of $1,550), but rest assured you’ll be investing in an ethically sound company. The brand is committed to a cruelty-free process and opts for infinitely recyclable PET packaging to ensure optimum sustainability. You can find the collection online.

RARE SkinFuel,

8 / 10

Soaper Delights

Soaper Delights makes sustainable soaps in its Fo Tan workshop using ethically sourced ingredients. Its handcrafted soaps, balms, and deodorants are personally tested to ensure quality, and the brand won’t sell anything it doesn’t believe in. Soaper Delights believes in making a green lifestyle accessible to all and is absolutely wallet-friendly (most products are between $80 and $200). We recommend starting your collection with its moisturising Insect Repellent Oil ($80) to stay free from any pesky bug bites. You can find its products online or at select locations throughout Hong Kong.

Soaper Delights,

9 / 10

Zero Yet 100

Founded by Anita Patel and Sheetal Avlani, Zero Yet 100 specialises in gender-neutral, toxin-free beauty products. On a mission to provide a healthy alternative to the chemicals ingested when using commercial brands, this Hong Kong-based pick formulates its products with a range of natural ingredients, including shea butter, coconut oil, and aloe vera. All products are tested personally by the co-founders. As a bonus, Zero Yet 100 also uses recyclable packaging, making it the perfect low-waste beauty and skincare solution. Shop the brand online or in various locations across Hong Kong.

Zero Yet 100,

10 / 10

Swedish’s Handmade Bodycare

Born in Rebecka Lundin’s kitchen in Sheung Wan, Swedish’s Handmade Bodycare may have had humble beginnings, but its products are anything but ordinary. Rebecka handmakes her impressive range of products – from fragrant soaps and lotions to delicious lip balms – with ingredients so fresh and natural that you won’t find even a trace of preservatives. We highly recommend the sea salt Body Scrub ($198) infused with sugar, honey and coffee. You’ll thank us later! Shop online or head here to discover the brand’s latest pop-up store or farmer’s market.

Swedish’s Handmade Bodycare,

Editor’s Note: This article was originally written and published in August, 2018 by Inés Fung, and updated in May 2020 by Faristha Kanakkapillai. 

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