8 March, 2021
Female-Founded Brands We Love
Female-Founded Brands We Love
Lifestyle, What's On HK

Female-Founded Brands To Support Now

8 March, 2021
Female-Founded Brands We Love

Celebrating female-founded brands

Looking to support more female entrepreneurs? We’ve got you covered with this list of female-founded brands we love!

Here at Sassy, we believe women should be celebrated every day, and a fantastic way to do just that is to support female entrepreneurs in your day-to-day life. There are a whole host of female-founded brands out there just waiting to be discovered, covering every industry and niche you can think of. To help you get started, we’re rounding up some of the ones we think you should have on your radar…

Read more: 6 Influencers Share What International Women’s Day Means To Them

Editor’s Note: This article features paid listings.

IWD: Active Me

Active ME

Founder and director Nathalie Hueber is on a mission to make health your priority and get you feeling your best by bringing top qualified personal trainers to your doorstep. Whether you choose to work one-on-one with your trainer, two-on-one, or even in a private group, you can benefit from customised fitness training sessions that have been designed to suit your level, mood of the day and body capacities.

Sassy Perk Pink

Enjoy a free session for each package bought before Friday, 26 March, 2021, using the code ActiveMESASSY.

Parallel 51

Parallel 51

Lawyers by day, fashion designers by night, Parallel 51’s female founders Rebecca and Charlotte do it all, and then some! Inspired by the real wardrobes of working women, Parallel 51’s mix and match capsule collection prioritises versatility, style and sustainability to bring us a selection of affordable fashion hits which can be styled and re-styled for work and play. Head here for functional yet chic style essentials that have you covered for every occasion.

Sassy Perk Pink

Use the code SASSY10 to enjoy 10% off your next order.

IWD: Green Sisters

Green Sisters

Homegrown business Green Sisters Creation was founded by one woman and her best friend to serve the nature that surrounds and inspires them, as well as the “sisters” who always share in their great finds. When the pandemic broke out, they saw a need for affordable, high quality reusable masks, so with their many years of experience in the garment business, they took it upon themselves to provide just that. The brand’s Japanese medi fabric masks are breathable, water-repellant, comfortable and come in a range of pretty colours, allowing you to stay safe and stylish all at once.

Sassy Perk Pink

Green Sisters is offering Sassy readers 10% off your next purchase using the code SASSY10. Offer valid until Monday, 31 May, 2021.

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Female-Founded Brands: Senreve


In search of your dream handbag? Look no further than SENREVE. Founded by former consultant turned entrepreneur Coral Chung, this celebrity-approved (Angelina Jolie, Lady Gaga and Jessica Alba are fans!) leather goods brand was born out of her need for a bag that was both functional and appropriately luxurious enough for the busy modern woman.

Fast forward some five years later and the brand’s most coveted bags are regularly sold out and sport 1,000+ person waitlists. For the next few months, the full collection will be available exclusively at its Harbour City pop-up store. Head down to shop now, and receive SENREVE’s new International Women’s Day Supernova Silk Scarf free upon any purchase over $5,000. Offer valid until Wednesday, 31 March, 2021 (while stocks last).

IWD: Humid with a Chance of Fishballs

Humid with a Chance of Fishballs Tours

First generation Canadian-born Hongkonger Virginia Chan founded Humid with a Chance of Fishballs Tours and leads authentic, off-the-beaten-path cultural experiences. Having been featured on Netflix’s Restaurants on Edge, Virginia’s Hong Kong food tours are extremely popular but as of late, her Beginner Mahjong Classes have taken the city by storm. Tick it off your bucket list and learn how to master either Hong Kong/Cantonese or Taiwanese-style Mahjong in two lessons and really impress the locals.

Sassy Perk Pink

Get 10% off the Hong Kong/Cantonese Mahjong or Hong Kong Taiwanese Mahjong Course by quoting SASSY when you book. Offer valid until Monday, 15 March, 2021.

IWD: Ciaolink


This inspired collection was created by Ciaolink founder Megumi Takami during the artist’s residency in Hong Kong. Having years of experience in the field of art and product design, each of her pieces are skillfully handmade using pachica, a delicate Japanese paper that becomes transparent when heated. The collection’s title was inspired by Megumi’s favourite Hong Kong film, Farewell My Concubine, and she hopes her embossed designs will evoke a similar sense of sadness and nostalgia. Featuring iconic locations such as The Peak, Victoria Harbour and The Pawn, the pieces will surely remind you of your fondest memories in the 852.

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Female-Founded Brands: Love Bonito

Love, Bonito

Best known for its stylish yet comfortable womenswear, this affordable Singaporean fashion brand is a go-to at Team Sassy for everything from daily office staples, special occasion dresses and everything in between. And we love it all the more for its female co-founder, Rachel Lim, who grew Love, Bonito from a tiny blogshop project into a multi-million dollar label! How inspiring is that? Head over to the site to shop now and enjoy free shipping to Hong Kong (with no minimum spend) until Tuesday, 16 March 2021.

Lashaholic Nova

Lashaholic Nova

Stunningly natural, fluttery lashes are yours for the taking thanks to Lashaholic Nova’s Quantum Soft Magnetic Eyelashes. Skip the glue and time-intensive extension treatments – these light-as-a-feather fine mink lashes are held in place using patented Mlen® magnetic technology, and can be reused for up to 100 wears! From natural goddess to classic Hepburn, there are over 10 lash styles available. A true revolution, it’s no surprise to learn that the brand is female at its core, with a female founder who’s dedicated to bringing trendsetting innovation to the Hong Kong lash scene.

Sassy Perk Pink

Take 15% off your first order using the code SASSY15, along with free shipping across Hong Kong.

Female-Founded Brands: 1 People

1 People

Luxury fashion meets sustainability at 1 People. Co-Founder Rea Tjoa Algreen and her partner (Jonathan Tjoa Algreen) are passionate about bringing together sustainability, style, ethics and fair pricing for 1 People’s collection of womenswear with a conscience. In addition to its eco-focus, the brand takes pride in empowering women from every background, culture and profession by way of its charity initiative Business For Planet, which 1 People donates 40% of its profits to. Head here to shop a range of timeless wardrobe staples with a contemporary twist.

IWD: Louise Hill Design

Louise Hill Design

A brand proudly run by female owner Louise Hill, Louise Hill Design is bursting with beautiful prints and luxury greeting cards. Taking inspiration from two of her favourite cities, Hong Kong and Singapore, Louise crafts her captivating collage designs using a mix of photographic, digital, illustrated and hand-finished techniques. Sunrise Songbirds (pictured above) is a piece particularly close to Louise’s heart, with 100% of its profits going to Sunrise Children’s Association, a charity run by another amazing woman.

Sassy Perk Pink

Enjoy 10% off all prints and cards on your next order by using the code SASSYHK10 at checkout. Offer valid until Wednesday, 31 March, 2021.

shop now

IWD: Wild at Art Studio

Wild at Art Studio

Art therapist Katie Flowers opened Wild at Art Studio with the aim of helping fellow women de-stress, feel empowered, discover insights, heal through past pain and cope with everyday life by means of a range of creative experiences. The studio welcomes both beginners and seasoned artists, offering weekly and monthly workshops and courses.

Sassy Perk Pink

Enjoy 15% off Katie’s Sagewoman Workshop, taking place on Saturday, 22 May, 2021, which invites women to discuss, celebrate and explore their stories through an art-making project. Simply use the code SASSY SAGEWOMEN and book before Wednesday, 28 April, 2021. Sassy readers can also enjoy 25% off all Lunchtime Destress Doodling sessions in March using the code SASSY DOODLES.

Female-Founded Brands: Corney & Barrow

Female Winemakers At Corney & Barrow

An honorary mention must go to independent wine merchants Corney & Barrow. Though not female-founded itself, that hasn’t stopped the brand from doing its utmost to celebrate female winemakers across the world. This IWD, the team has put together an unmissable selection of bottles from wine estates where women take leading roles, including Tenuta di Biserno (headed by Helena Lindberg), Nelson Estate (with Lisha Nelson), Giulia Negri and more. From Germany to Italy, America and South Africa, these women are considered leading winemakers in general, never mind just within the female community. We’ll cheers to that!

Sassy Perk Pink

Sassy Perk: Enjoy 8% off selected wines with complimentary delivery upon purchase of $1,000 or above using the code WOMEN2021. Offer valid until Wednesday, 31 March, 2021.

This article features paid listings, in partnership with the brands featured.

Featured image courtesy of Priscilla Du Preez via Unsplash. All other images courtesy of respective brands.

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