14 November, 2018

The New Hong Kong Fashion Accessories Brand Built by Two Best Friends

14 November, 2018

We Eat Avocado Toast (WEAT) is offering Sassy readers 10% off all items – plus a free gift with every purchase.

If you haven’t yet heard of We Eat Avocado Toast (WEAT), trust us when we say that you’ll be seeing the brand more and more. Built by two best friends, the company embodies all things feminine, fun and fashion forward. The memorable brand name is paired with playful pieces that are versatile whilst still making a statement. You can expect a generation of handbags, all designed for the go-getting, travel-loving women of the world.

When two besties, Lara and Nina landed in Hong Kong from Germany, they felt inspired to create wearable handbags and accessories that represented the vibrant energy of the city. The results? Well, these photos speak for themselves!

The very first style to hit Hong Kong was TOAST, a petite, multifunctional bag that makes effortless transitions between a clutch, a cross-body, a belt bag and a clip-on mini for a stylish take on ‘bag-on-bag’. This is the new functional with a carefree, fashion forward edge. For the cooler weather, we’re loving the new velvet styles. One bag, many ways? Check.

WEAT women smiling with bag

Another current favourite is the Heart Bag, which comes in three colours and can either be worn as a belt or cross-body. This lighthearted (pun intended) statement piece has quickly become an iconic symbol of WEAT. Youthful, modern and fun but 100% leather, you really are getting that sweet spot where style meets quality.

The unique triangle clip used in TOAST designs is a subtle (but genius!) addition, making the bags extra comfortable to wear. Whether you’re on a night out, dancing till your heart’s content, shopping hands free or sprinting through the airport terminal, TOAST makes sure you’re doing it all in style.


The brand may be new to the scene but that doesn’t mean it hasn’t already received the love it deserves. Influencers across the globe have already fallen head over heels for the looks. Check out @tezzamb rocking around the streets of New York with the bold red Heart Bag, @olivia.mathers featuring the Baby Blue Toast, and @phiaka proudly sporting the pink Velvet Toast.

Sassy Perk: All Sassy readers can save 10% on any bag order by entering the code SASSY10. On top of that, you’ll also get a Heart Charm just by using the code! And because it’s a local brand, there’s free shipping in Hong Kong.

We Eat Avocado Toast (WEAT), www.instagram.com/weat, www.weeatavocadotoast.com

Brought to you in partnership with We Eat Avocado Toast (WEAT).

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