A Beginner’s Guide To DON DON DONKI

This Japanese discount megastore is not for the faint-hearted! Thankfully, at Sassy, we are self-described DON DON DONKI experts and are happy to share our favourite finds amongst the aisles! Scroll to explore Team Sassy’s ultimate guide to Donki!

A true Hong Konger knows that life begins and revolves around DON DON DONKI. But what exactly is it? Also known as Don Quijote or affectionately nicknamed Donki, this Japanese discount megastore’s fame has propelled it from the streets of Japan to the daily must-visit list of Hong Kong residents. While this Japanese chain might be most renowned for its quirky (arguably irritating?) earworm, Donki offers an impressive selection of everything from beauty products to household essentials and the souvenirs you forgot to buy for your colleagues on your last Tokyo trip!

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Our DON DON DONKI Beauty Picks

While Korean Beauty is all the rage, here at Team Sassy, we know Japanese Beauty & Haircare is not to be slept on! (Whoever the buyer at Donki is, you deserve a raise!)

Wet Hair Brush

For the serious shedders among us – rejoice! Donki’s Wet Hair Brush is not only one of the most affordable options on the market, it also offers a comfortable user experience, detangling without tugging on fragile hair or weakened roots. It’s a tried-and-true favourite amongst Team Sassy!

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Japanese Hair Styling Products

This isn’t the first time Managing Director Haley has recommended this particular product from Donki, so you know it’s worth taking a serious note. She describes it as “a hair balm that helps achieve the slicked-back bun look.” Plus, its lightweight and portable packaging makes it perfect for travel or the busy corporate-girl-on-the-go!

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Nail Supplies

Nail enthusiasts will love the impressive selection of Japanese nail products available— from stickers to oils to polishes, you can rest assured that while Donki’s prices are affordable, quality ingredients are used.

Sassy Tip! BCL Nail Cream stands out as one of the best nail strengtheners, featuring six types of ceramides, collagen and keratin to stimulate healthy nail growth. Your natural nails will never look better!

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Skincare Multipacks

Think of Donki as the megastore equivalent of Costco, where multipacks and bundles are the standard, and this doesn’t stop with skincare at Donki. It’s sheet mask and sunscreen galore here (two of Japan’s stellar beauty categories!) Be sure to peruse these aisles for your next best find.

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Nivea Japan

Another Team Sassy recommendation you don’t want to miss is Editor Anna’s favourite: Nivea’s Tinted Chapstick in Bordeaux. She describes it as “the perfect, budget-friendly dupe for Black Honey!”

Sassy Tip! While Nivea originates in Europe, its Japanese subbrand is renowned for its Japan-exclusive products and formulations, available at Donki Hong Kong!

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Mascara Remover

Heroine Make is one of the most beloved and long-standing Japanese brands, especially known for its exceptional eye products. Their mascara remover has won awards thanks to its ability to help remove even the most stubborn of mascaras!

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K-Beauty Gems

For those loyal to K-beauty, Donki ranks highly among the places to get some of the most niche and distinct K-beauty brands, including nuse (rom&nd’s sister brand) and special edition products – think Tamagotchi-themed items!

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Eyewash

A less “aesthetic” product but one that still helps you look your best, this Japanese eyewash is perfect for cleansing and refreshing tired eyes, especially for contact lens and makeup wearers. There’s something incredibly satisfying about watching all that build-up get washed away. Or is that just me?

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Our DON DON DONKI Household & Lifestyle Picks

Cleaners for toilets & washing machines

Hong Kong is a city of renters, and the moving process can be stressful, especially when it comes to cleaning! To simplify things, we recommend the pre-packaged washing machine and toilet cleaners. Just toss one in, flush (or run the machine), and you’re all set!

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Stain Sticks

Donki provides an affordable alternative to those highly sought-after stain remover sticks! This is essential for your bag, no matter your age, gender or clumsiness level! Dab on and rub away!

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Pet Supplies

Donki isn’t just for you; it’s for the whole family, including your furry friends! From cosy beds to grooming brushes to food, Donki shouldn’t go amiss when it comes to pet supplies. We love watching them enjoy those liquid food sticks!

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Instant food

For those on the go, instant meals may not always be the most nutritious. But at Donki, it’s easy to find options that cater to any dietary needs. Keto-friendly instant curry rice pots? Yes, please!

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Fresh Meat & Produce

Wet markets can be intimidating. (not an opinion, it’s a fact!) But if you’re craving quality cuts for your next at-home hotpot, Donki has you covered with delicious options at incredibly reasonable prices. We highly recommend the Japanese Wagyu and the impressive selection of handmade sushi. And of course, don’t miss the freshly made sweet potatoes, located at various points around the store! (trust us when we say this is stunning quality for a great price!)

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Gacha

If blind boxes are your thing, then you’ll love gatcha. A Japanese arcade game, the premise is simple: simply pay, twist the capsule, and see what comes out! Machine themes can range from miniature shoes to action figures to sweet collectables. It’s a hobby that has ignited a thriving online community, so dive in and join the fun!

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Sanrio

Rivalling sushi as Japan’s best export, Sanrio is a beloved icon of Japanese culture. From Hello Kitty plushies to Cinnamoroll keyrings to Kuromi pouches to Pompompurin lip balms, the options are too long to name in this post! Whatever your favourite Sanrio character, Donki is the perfect spot to grab that last-minute souvenir you forgot to pick up from the land of Sanrio.

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Locations

DON DON DONKI Central (100QRC) Store, B Floor, 100 Queen’s Road Central 100QRC LG &, Central, Hong Kong, 2261 0611, https://www.dondondonki.com/hk/

DON DON DONKI (Mira Place), Miramar Shopping Centre, Shop B161, 163 & B165-173, B1, No.118 Nathan Rd, Tsim Sha Tsui, Hong Kong, 2650 0411,

DON DON DONKI Causeway Bay (Pearl City) Store, No. 22-36 Paterson Street 1-4/F, Pearl City, Causeway Bay, Hong Kong, 2617 7011

For more locations, visit DON DON DONKI for more information.