Where Locals Shop For Affordable Beauty Products In Hong Kong

If you’ve been staring at your Sephora or Olive Young shopping cart wishing to test out the products IRL, this one’s for you. Here’s where to shop beauty and skincare products in Hong Kong for cheap — from Sasa and Lung Fung Mall staples to hidden K-beauty gems!

Hong Kong’s cosmetics scene is super competitive, and with no sales tax, it’s basically a no-brainer to splurge on those big-name brands. Seriously, you can’t walk five minutes without spotting a major makeup or skincare store. But here’s the kicker — besides the official brand shops, there are these low-key gems around town that not only stock all your favourite beauty must-haves but also sell them for way less. And if you’re obsessed with Korean skincare (same), you’ll be stoked to find those online faves right on the shelves. Keep on reading for the inside scoop on these stores and some Sassy tips to make your beauty shopping even better!

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Jump To:
Hong Kong Drugstore Giants
Korean And J-Beauty Outlets

Drugstore Giants & Parallel Import Superstores

Lung Fung Mall — Trusted source for quality cosmetic products at affordable prices

Lung Fung Group started as a small local pharmacy back in 1992, but has since grown into one of Hong Kong’s largest drugstore chains! It’s got everything — medicine, skincare, cosmetics, even baby products and household essentials, culminating in over 80,000 products stocked across its 24 branches (including its latest at Kai Tak Sports Park!). Most importantly, Lung Fung Mall prioritises quality and affordability, offering direct sourcing from global suppliers.

Lung Fung Mall, various locations across Hong Kong, WhatsApp: 6932 5937, www.lungfungmall.com

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ZAKURA — One-stop destination for luxury beauty, health and wellness cosmetic products

ZAKURA is the fresh face in beauty and health retail. With branches in Tsim Sha Tsui, Mong Kok and more, it offers a handpicked selection of top-tier global brands. Featuring makeup, fragrances, health supplements, traditional Chinese and Western medicines and skincare essentials — ZAKURA has everything you need, all in one place. You can find cosmetic sets for a cheaper price, and the most extensive line of travel-sized perfumes we’ve seen in Hong Kong.

ZAKURA, various locations across Hong Kong,9883 8179, www.zakura.com

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SalalaBeauty — Medical-grade and organic international beauty lines

SalalaBeauty brings you the best European and American skincare brands, with medical-grade, spa-quality and organic beauty products, all 100% imported. Boasting 17 stores from Causeway Bay to Central, this shop has taken premium skincare products, usually locked away in clinics or spas, and made them accessible in its stores. By sourcing directly from overseas suppliers, it skips the fixed retail prices with discounts of up to 50% off.

SalalaBeauty, various locations across Hong Kong, 2137 7766, www.salalabeauty.com

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Sasa — Hong Kong’s ultimate affordable beauty retail chain

You can’t walk five minutes in Hong Kong without spotting Sasa’s iconic pink sign. As a household name for decades, it remains a the ultimate baseline destination for beauty lovers hunting for a bargain on both high-end luxury and everyday mass-market cosmetics.

Sasa, various locations across Hong Kong, www.sasa.com

Read More: Team Sassy’s Favourite Sasa Products That We Actually Use

Watsons — Reliable everyday affordable health care and beauty care

Watsons is Hong Kong’s staple health care and beauty care chain to shop for your daily necessities. While it features standard retail pricing, keeping an eye out for its member points system, seasonal flash sales and “buy-one-get-one” promotions to yield massive savings!

Watsons, various locations across Hong Kong, www.watsons.com.hk

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Where To Shop Affordable K-Beauty & J-Beauty

Momobeautyhk — Top Korean skincare brands with branches in Kowloon hubs

Calling all Korean skincare enthusiasts! Momobeautyhk offers an extensive range of Korean skincare products, featuring top brands like Abib, Cosrx, Etude House, Tocobo and more. You’ll also find carry-on luggage-safe cosmetic products that meet TSA regulations.

Momobeautyhk, various locations across Hong Kong, WhatsApp: 5669 0970, www.momobeautyhk.com

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OP Beauty — Shop the latest beauty must-haves curated from Japan, South Korea and more

OP Beauty is your go-to for the latest health and cosmetic products, sourced from Japan, South Korea, Taiwan and more, at a cheaper price point. Covering skincare, cosmetics and wellness essentials — all carefully curated for quality — it backs everything with a 100% confidence guarantee. PS — if you’re running low on sunscreen, make sure to check this place out!

OP Beauty, various locations across Hong Kong, 2720 1178, www.opbeauty.com

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Simple Feel — Small business offering the latest in Korean skincare and makeup

As a small authorised business, Simple Feel is all about bringing you the latest in Korean skincare and makeup, with the hottest picks straight from Olive Young’s bestsellers. You’ll find brands like fwee, CLIO, Torriden and more!

Simple Feel, Unit 817, 8/F, 610 Nathan Road, Hollywood Plaza, Mong Kok, Hong Kong, 5536 1313, www.simplefeelhk.com

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Colourmix 卡萊美 — Trendy cosmetics retail outlet for fast-moving beauty trends

Colourmix is a cosmetics retail outlet providing an extensive selection of branded cosmetic products. It’s a fun, fast-paced alternative to Sasa, often featuring younger, trendier global brands and rapid-fire price drops on cult-favourite Asian items.

Colourmix 卡萊美, various locations across Hong Kong, www.colourmix-cosmetics.com

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Matsukiyo — The largest Japanese drugstore chain for cult-classic pharmacy finds

Matsukiyo (Matsumoto Kiyoshi) is the largest chain drugstore brand in Japan, offering popular Japanese-centric beauty and health products right here in Hong Kong. Stepping into its massive, multi-level outposts feels like an instant trip to Tokyo.

Matsukiyo, various locations across Hong Kong, www.matsukiyo.hk

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@cosme store — Award-winning Japanese cosmetics curated by real user reviews

Originating from Japan’s largest online beauty community, @cosme store stands out by taking the guesswork out of affordable shopping. The entire shop functions on real-time consumer data, giving shoppers total clarity on what products actually live up to the hype.

@cosme, various locations across Hong Kong, www.cosme.com

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Mokuhonbu 木本部 — Hidden Whampoa gem for Japanese beauty and daily essentials

Mokuhonbu is a neighbourhood shop in Whampoa perfect for sourcing authentic Japanese cosmetics, health supplements and daily essentials. It provides a curated alternative to the massive mega-chains!

Mokuhonbu 木本部, Shop B26, B/F, Fashion World (Site 2), The Whampoa, Hung Hom, Hong Kong, 3741 0666, Facebook: @mokuhonbu

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