28 March, 2025
happy woman star eyes looking at cosmetics illustrations street store front background
happy woman star eyes looking at cosmetics illustrations street store front background
Beauty

Hong Kong Shopping Guide: Where Locals Shop For Affordable Beauty Products

28 March, 2025
happy woman star eyes looking at cosmetics illustrations street store front background

By now, we all know Sasa and Colormix like the back of our hands. But guess what? Hong Kong has a treasure trove of shops offering beauty products for cheap!

Hong Kong’s cosmetics scene is super competitive, and with no sales tax, it’s basically a no-brainer to splurge on those big-name brands. Seriously, you can’t walk five minutes without spotting a major makeup or skincare store. But here’s the kicker — besides the official brand shops, there are these low-key gems around town that not only stock all your favourite beauty must-haves but also sell them for way less. And if you’re obsessed with Korean skincare (same), you’ll be stoked to find those online faves right on the shelves. Keep on reading for the inside scoop on these stores and some Sassy tips to make your beauty shopping even better!

Read More: The Sassy Edit This Month’s Must-Haves In Hong Kong


ZAKURA street front cosmetic shop tsim sha tsui branch

ZAKURA — One-stop destination for luxury beauty, health and wellness cosmetic products

ZAKURA is the fresh face in beauty and health retail. From branches in Tsim Sha Tsui to Causeway Bay, it offers a handpicked selection of top-tier global brands. Featuring makeup, fragrances, health supplements, traditional Chinese and Western medicines and skincare essentials — ZAKURA has everything you need, all in one place. You can find cosmetic sets for a cheaper price (it’s a steal!).

Cosmetic products to shop for: It’s a must to have a travel-sized perfume on hand, and ZAKURA totally nails it with the most impressive collection of mini fragrances we’ve ever come across. Make sure to check them out!

ZAKURA, various locations across Hong Kong,9883 8179, www.zakura.com


Lung Fung Mall street front cosmetics health and wellness store

Lung Fung Mall — Trusted source for quality cosmetic products at affordable prices

Have you heard of Longfeng Group? They started as a small local pharmacy back in 1992 and have grown into one of Hong Kong’s biggest drugstore chains! They’ve got everything — medicines, skincare, cosmetics, even baby products and household essentials. With 24 branches now, including their latest at Kai Tak Sports Park, they’re super convenient. Plus, they’re all about quality and affordability, with direct sourcing from global suppliers.

Cosmetic products to shop for: One Sassy member loves the haircare selection here. It offers trending J-beauty and K-beauty shampoos, conditioners and hair masks. The snacks selection is also impressive.

Sassy Tip: Most branches are huge and can feel overwhelming, but the staff are super helpful — just ask if you need something specific!

Lung Fung Mall, various locations across Hong Kong, WhatsApp: 6932 5937, www.lungfungmall.com


OP Beauty cosmetics store storefront in mall

OP Beauty — Shop the latest beauty must-haves curated from Japan, South Korea and more

OP Beauty is your go-to for the latest health and cosmetic products, sourced from Japan, South Korea, Taiwan and more at a cheaper price point. Covering skincare, cosmetics and wellness essentials — all carefully curated for quality. Plus, they back everything with a 100% confidence guarantee. So if you’re running low on sunscreen, make sure to check this place out!

Cosmetic products to shop for: Korean skincare products are a must, and there’s also a wide variety of Korean health supplements and beverages available.

OP Beauty, various locations across Hong Kong, 2720 1178, www.opbeauty.com

Read More: 5 Tried & Tested Dry Skin Hacks That Actually Work


Salala Beauty — Medical-grade to organic beauty lines

No need to jet off to Europe or the US for your skincare fix! SalalaBeauty brings you the best European and American skincare brands — think medical-grade, spa-quality and organic beauty products, all 100% imported. With 17 stores now, this shop has taken premium skincare products, usually locked away in clinics or spas, and made them accessible in its stores. By sourcing directly from overseas suppliers, it skips the fixed retail prices with discounts of up to 50%, making them super cheap and worth the purchase!

Cosmetic products to shop for: Check out dermatological masks meant for clinical use, like clay masks, hydrogel masks and sheet masks — they’re fantastic!

Salala Beauty, various locations across Hong Kong, 2137 7766, www.salalabeauty.com


momobeautyhk store front CTMA shopping centre branch

Momobeautyhk — Top Korean skincare brands with branches in trendsetting hubs

Calling all Korean skincare enthusiasts! Momobeautyhk offers an extensive range of Korean skincare products, featuring top brands like Abib, Cosrx, Etude House, Tocobo and more. You’ll also find carry-on luggage-safe cosmetic products that meet TSA regulations.

Cosmetic products to shop for: Have you heard about Medicube’s AGE-R Booster Pro? It’s been getting a lot of buzz from celebrities and KOLs, and you can grab yours right here! Plus, don’t miss the cute keyring hand cream from Mumchit that looks just like a Tamagotchi!

Sassy Tip: Two of its branches are nestled in the trendsetter’s havens — CTMA Centre, Mong Kok and Kwai Chung Plaza. While you’re there, don’t miss exploring the other beauty shops in the area, including ultra-chic clothing boutiques, photo booths and dining spots.

Momobeautyhk, various locations across Hong Kong, WhatsApp: 5669 0970, www.momobeautyhk.com

Read More: How To Build A K-Beauty Skincare Routine For Hong Kong Weather


Simple Feel Hong Kong Korean skincare cosmetics shop Mong Kok branch

Simple Feel — Small business offering the latest in Korean skincare and makeup

As a small authorised business, Simple Feel is all about bringing you the latest in Korean skincare and makeup, with the hottest picks straight from Olive Young’s best-sellers. You’ll find brands like fwee, CLIO, Torriden and more!

Cosmetic products to shop for: We’re big fans of the K-beauty makeup collection! Try out famous cushion foundations and lip tints and glosses, all offered in a variety of brands and shades.

Simple Feel, Unit 817, 8/F, 610 Nathan Road, Hollywood Plaza, Mong Kok, Hong Kong, 5536 1313, www.simplefeelhk.com

Read More: Beat-The-Heat Beauty Tips & Products To Keep Cool In Hong Kong Humidity


More Offline and Online Options For Beauty Products

  • Mokuhonbu — a shop in Whampoa for Japanese cosmetics, health supplements and daily essentials, Instagram: @mokuhonbu
  • Cosme, a popular Japanese beauty and cosmetics store. With an online platform that provides comprehensive product reviews, rankings and recommendations. www.cosme.com
  • Matsukiyo — the largest chain drugstore brand in Japan offers popular Japanese-centric beauty and health products. www.matsukiyo.com
  • Sasa, shop for a wide selection of high-quality products across over 600 brands, spanning skincare, fragrance, makeup, hair care, body care, inner beauty and beauty equipment. www.sasa.com
  • Colormix — a cosmetics retail outlet providing an extensive selection of branded cosmetic products such as skincare, perfumes, makeup, personal care essentials and the latest trendy items. www.colormix.com
  • Watsons — Hong Kong health care and beauty care chain store in Asia and Europe to shop for your necessities. www.watsons.com
  • YesStyle — Hong Kong-based e-commerce for affordable cosmetics, carrying a wide range of cosmetic products for your skincare routine. www.yesstyle.com
  • Stylevena — an online platform based in Hong Kong selling Asian beauty brands and fashion. www.stylevena.com

Read More: Team Sassy’s Favourite Sasa Products That We Actually Use


Main Image and featured images courtesy of Sassy Media Group. Image 2 courtesy of Lung Fung Mall via official site

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