5 July, 2012

Anteprima SS12 – rethink your summer wardrobe

5 July, 2012

Here to offer a refreshing take on what to wear in the warm weather months of the Kong is Anteprima. Anteprima was originally founded in Hong Kong in 1993 and has since opened stores the world over. Known mostly for their sparkly Wirebag, the label also makes beautiful knitwear and separates. Anteprima recently hosted a presentation and I was able to see this apparel in action; beware… this may change the way you think about summer dressing!

When I was very young, I thought that to be cool in the summer I needed to wear shorts and a tank top. As I gracefully aged, I learned that maybe beating the heat was a flowy cotton dress. Well, Anteprima is changing my mindset yet again and introducing me to the sheers and cutouts of today’s summer dressing!

The pieces on display featured interesting racer-back style fronts, backless creations, and one dress that I loved, with lower cut out armholes (i.e. no more being self conscious of the underarm area when out in the sun!). Anteprima also reworked the romper by removing the back and adding a zipper across the front making it look like a breakaway (though I am not quite sure when one would need this feature)!

The sheer panels used were really stunning. It was a nice little peek-a-boo for those wanting to leave more to the imagination than a full cutout. There were also beautiful floral sheer overlays on various skirts and dresses allowing you to take this trend into the office! One piece that really grew on me (and now I am moderately obsessed) was the transparent shirt layered over a dress. I am now trying to think of what I have in my own closet that may work but am left reasoning that the only way to accomplish this is by purchasing the Anteprima version!

One cannot speak of Anteprima and not mention their Wirebag! The front row was lined with lovely ladies all sporting this sack! Variations for this season include several ladylike top handle bags and a few delightful clutches. These bags are hand-knitted in Italy and there is also a selection of charms to decorate your bag and make it your own!

If you are looking for a more ladylike approach to summer, then I suggest you pop by one of the various Anteprima locations and take in their new collection. While the cuts are very fashion forward, the colours are timeless classics, making the transition from seasons past to present seamless. But I am warning you, after seeing these feminine shapes, you may never go back to shorts and a t-shirt again!

Check out more photos from the collection on our Facebook album here

Anteprima, Shop 2081, ifc Mall, 8 Finance Street, Central, Hong Kong, 2167 7386. See all others Anteprima locations in Hong Kong here.


Photos by Sabrina Sikora Photography


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