Wondering what to wear this Lunar New Year? Dress for success in the Year of the Snake with these must-have red and gold Chinese New Year fashion picks…
Have you decided what to wear this Chinese New Year? Dress for the occasion and attract good fortune and wealth in the Year of the Snake in reds and golds. Scroll through for our favourite must-have festive Chinese New Year fashion items to plan your CNY outfit, or use our lookbooks for inspiration and incorporate pieces you already own!
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What To Wear For A Chinese New Year Dinner With Family
It’s time to bring back old school maximalism and give off all the ’70s Gucci vibes. For this look you’ll want to mix colours and textures, and thankfully, snake-inspired garb comes in all shapes and sizes — from a jacquard knit vest, courtesy of Zara‘s new CNY collection, to Loewe’s calfskin snake bags. For a little glow, think gold sequin skirts, Messica‘s 2025 Lunar New Year campaign and Onituska Tiger‘s metallic red trainers!
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What To Wear For A Celebratory Date Night
Could there be a more perfect occasion to pull out the snakeskin print? This flowy-yet-fitted number from MANGO is suitably festive while remaining wearable, and the grey tones match perfectly with an auspicious deep-red. Pair it with burgundy tights and accessories from Dolls Kill (we can’t get over these motorcycle boots) and a campy crystal-encrusted clutch — Judith Leiber being the forever inspiration.
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What To Wear For A Casual Yet Festive Day Out
We’re all for dressing up, but there’s plenty of festive casual options, too. There’s nothing like denim from The Ragged Priest, and these snakeskin print jeans are perfect if you want to stay on theme. Finish off the look with a comfy knit like this gradient Year of the Snake sweater from Argue Couture, chunky silver jewellery (we love this wrap-around snake necklace) and TUMI‘s limited-edition snake fanny-pack!
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What To Wear If You Want A Modern Take On The Traditional Fit
Mob wife aesthetic meets traditional Chinese New Year dressing with this opulent fit. Shanghai Tang boasts some of the most exquisite modernised cheongsam designs, a la this red, textured snake-scale dress with a high buttoned neck. Add some gold touches for extra auspiciousness, like these pearl-drop snake earrings from Chloé and strappy pumps from Lulus!
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What To Wear To For A Cosy Chinese New Year
Don’t plan on leaving the house this Chinese New Year? Fair enough, but don’t let that stop you from getting into the festive spirit. Chuck on your favourite red or on-theme PJs, whether that’s silk snake print trousers, a fitting graphic tee or Hong Kong-inspired sleep accessories (G.O.D. and Bookazine have loads!).
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Main image artwork by Sassy Media Group using images from brands mentioned, all other images courtesy of respective brands.