Elevate your jewellery game with AS29.
Great style is all in the details, which is why it pays to spend time perfecting your jewellery game. Enter AS29, the modern fine jewellery brand that will help you do just that. This Hong Kong-based label was created for women by women, with founder Audrey Savransky on a mission to take fine jewellery beyond the realms of special occasions. The result? A lust-worthy line of unique pieces with a rebellious edge, the likes of which have been spotted on Beyoncé, Michelle Obama, Bella Hadid and more. Read on for a sneak peek of AS29’s latest collections, along with details on the brand’s exclusive Lane Crawford pop-up.
From perfectly pave white diamond-encrusted pendants to solid 18k gold earrings, AS29’s new DNA collection takes a deep dive into the inner identity of the brand. Look closely and you’ll notice the letter and numbers of AS29 subtly integrated throughout. Though representing a new foundation for AS29, you’ll find that the collection stays true to the brand’s bold spirit. There’s something to suit everyone here, with each piece designed to suit every occasion, from work to play.
Transform your look with a touch of modern edge thanks to AS29’s new TAG collection. Take your pick from bold statement pendants and earrings that will elevate your everyday with a relaxed ease. Think exquisite solid 18k gold meets perfectly pave diamonds. Run don’t walk, because we predict an instant sell-out.
Like what you see? Shop online or explore the new collections in person at AS29’s exclusive truck show taking place at ifc’s Lane Crawford from now until Wednesday, 24 March, 2021. The pop-up will run daily, from 10am to 9pm.
Brought to you in partnership with AS29.
All images courtesy of AS29.