The Sassy Edit: Must-Have New Launches In Hong Kong This September

Discover the best of what’s new in Hong Kong in September with The Sassy Edit.

With a new event, brand and shop launching every other minute in Hong Kong, it can be hard to keep up with what’s happening around town. Enter The Sassy Edit, our roundup of everything new that’s worth knowing about. From the latest in accessories and skincare debuts to makeup must-haves for the perfect flirty look to new stores we can’t wait to queue at, this month is full of the insider beauty, lifestyle and fashion information you need to know about first!

Read More: Things To Do In Hong Kong This Month

CROCS Introduces New Sandals Icons For Summer

Crocs has rolled out a new sandal lineup for summer, with the Saturday Metallic Buckle leading the charge — we love the sleek straps, adjustable metallic details and ultra-comfy Croslite foam footbeds. It’s also got the minimalist Miami collection (including a jelly version), plus travel-friendly Getaway styles and sporty options like the Rio Flip and Bayaband Slide. To kick things off, there’s a pop-up at K11 MUSEA, where you can check out the new designs, customise your pair with Jibbitz charms and even snag a free tote bag.

Read More: Where To Buy Shoes In Hong Kong

Saicho Launches At HKIA Featuring Jonathan Lee Designs

Saicho is opening its first-ever Hong Kong pop-up at Hong Kong International Airport, alongside a limited-edition gifting series created with illustrator Jonathan Jay Lee featuring three single-origin sparkling teas (Hojicha, Darjeeling and Jasmine). The 750ml bottles are priced at $280 each, with box designs depicting birds native to each tea’s origin set within layered Hong Kong cityscapes. The pop-up at Terminal 1 includes a tasting bar and travel-ready keepsakes like bottle stoppers and luggage tags.

Read More: Your Guide To Hong Kong International Airport

 ALO Launches New Athleisure With Bella Hadid Campaign

This new launch by ALO, a Los Angeles-based wellness brand, has got us saying “ciao, Bella“! A series of campaign images featuring supermodel Bella Hadid showcases the new Airbrush Aura Bra in California Blue ($680), paired with white SoftSculpt Mid-Rise Short ($580). We love the buttery fabric ALO uses in all its athleisure pieces, but rumour has it this is the softest collection yet!

Read More: Where To Shop Athleisure In Hong Kong

PAÑPURI To Open Permanent Pacific Place Store

PAÑPURI, the Thai niche fragrance and wellness brand, is opening its first Pacific Place storefront on Wednesday, 30 September, 2026! Designed by DEFT around the idea of “A Quiet Current,” the space take cues from wind moving through the city — open, airy, with curved partitions and a floral installation inspired by drifting seeds. The focus is on the brand’s new Care Eau de Parfum collection: ten water‑based, alcohol‑free scents that sit close to the skin.

Release Your Inner Child With Crayon Shinchan x CASETiFY

CASETiFY is launching its second collaboration with Crayon Shinchan on 31 August, 2026, featuring a playful line of tech accessories that includes MagSafe-compatible plush charms sold as blind boxes, fully customisable sticker-and-name cases and limited-edition trading cards with rare holographic variants, alongside regional exclusives. The collection spans impact-resistant cases for iPhone and Android, plus AirPods, Apple Watch bands, wireless chargers and laptop sleeves!

Read More: Where To Buy Pop Mart Collectibles & Cute Charms In Hong Kong

LAC Boasts New Store Openings In Hong Kong

LAC, a Singapore-based premium supplement brand, has opened two new Hong Kong stores at YOHO MALL II in Yuen Long and Metroplaza in Kwai Fong, with plans for further expansion and in-store one-on-one health consultations. Its hero product, LAC MASQUELIER’s French Pine Bark Extract ($2,833 for 300 tablets), uses patented OPCs with antioxidant power 50 times stronger than vitamin E, while other key offerings include StemC cell rejuvenator ($2,233), TriAction Sleep Formula ($510) and Probiotic Complex 25 Billion CFU ($317). Opening promotions offer 38% off on three or more items and a free umbrella on spends over $1,488!

Read More: Where To Buy Vitamins & Supplements In Hong Kong

Hennessy Unveils Limited-Edition Festive Bottles

Hennessy is launching two limited-edition bottles for Mid-Autumn Festival — V.S.O.P and X.O — with packaging inspired by tea culture, alongside a mooncake collaboration filled with cognac. To mark the release, the brand is hosting an “Under the Moon Truck” pop-up at K11 Art Mall’s Piazza from 10 September to 13 September 2026, where visitors can try a Hennessy V.S.O.P Boba bubble tea cocktail!

Read More: Your Guide To Mid Autumn Festival 2026

Pandora Talisman’s New Zodiac Collection

Pandora is expanding its Talisman collection this September with a zodiac-inspired chapter featuring medallion charms and reversible rings in sterling silver and 14k gold plating, each hand-finished with Latin proverbs, carved reliefs and mother-of-pearl accents — including oversized zodiac medallions with hidden inscriptions like “MEMENTO SOMNIARE” for Pisces and “AEQUILIBRIUM ANIMAE” for Libra, plus motif charms such as butterfly, owl, and dolphin engraved with affirming messages

Read More: Hong Kong Jewellery Shops – Online & Independent Designers And Stores

Diptyque Reveals Les Rituels de Soin, A Bodycare Collection For Morning And Night

Diptyque launches a skincare and bodycare line Les Rituels de Soin in September 2026, inspired by the bathing rituals of ancient Greece and Rome. Building on the maison’s expertise in fragrance, the collection uses scent, atmosphere and carefully crafted textures to create an experience that feels deeply restorative. The collection invites you to pause twice a day, at morning and evening, and practice self-care intentionally, through each of the products — from the Dry Body Brush that can stimulate micro-circulation in the morning to the Rich Soothing Body Balm, whose rich texture provides nourishment to your skin as you transition to sleep.

Read More: 5 Perfume Dupes From Asia We’re Obsessed With

Burberry Opens VIP Beauty Lounge In IFC & Unveils New Perfume

Burberry Beauty’s new boutique at ifc mall is home to its first luxury VIP Beauty Lounge, which is inspired by the brand’s historic headquarters in Haymarket, London. Browse through the intricately designed aisles, with dedicated fragrance and beauty consultation zones, as well as its Beyond Wear collection. Check out the newest addition to the Burberry Goddess line – the Amber Vanilla Eau de Parfum Intense – if you’re after a new signature scent that turns heads as you walk by.

Read More: Essential Skincare Products, According To An Aesthetician

reEDIT Opens Future Lab on Star Street

reEDIT has opened Future Lab, a 3,000 sqft retail space on Star Street built entirely from 106,080 recycled plastic bottles, right down to the counters and shelving units. Shoppers can browse a curated edit of upcycled goods, including a 15-piece archival capsule from EDIT THE BRAND. Our favourite touch: a hands-on workshop that lets you 3D-print your own take-home piece using the store’s in-house machines.

Read More: 11 Sustainable Fashion Brands We Love