10 September, 2020
New Beauty Buys: September 2020
New Beauty Buys: September 2020

The Best New Beauty Buys To Try This Month: September, 2020

10 September, 2020
New Beauty Buys: September 2020

Introducing the new skincare, hair and makeup buys to hit Hong Kong this month.

From ghd’s new volumising hot brush, to the arrival of Ultra Violette’s “skinscreen” line and Charlotte Tilbury’s dazzling jewel eyeshadows, there’s plenty to get excited about in the world of beauty this month. Here are all the new beauty buys we’ll be adding to our wishlist…

Read more: Makeup Artist-Approved Beauty Staples For Every Budget

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New Beauty Buys To Try This Month



ghd, Rise Volumising Hot Brush

Lush, voluminous hair is yours for the taking this month with ghd’s newest styling tool: the Rise Volumising Hot Brush. Promising to deliver instant, effortless volume, this easy-to-use tool is a multitasker, helping you to add shape, body and fullness to your locks. The 32mm barrel is perfect for creating soft waves and texture, while the smooth-touch nylon bristles ensure tangle-free styling. For best use, start by gently lifting your hair at the roots before gliding effortlessly through the lengths to achieve that beautiful full-body bounce.

ghd, Rise Volumising Hot Brush, available online or in-store at Sephora for $1,590

IT Cosmetics

IT Cosmetics, Superstar Foundation Brush

Prepare to get starry-eyed over this limited edition Superstar Foundation Brush, new in from IT Cosmetics this month. Star-shaped novelty aside, this pretty foundation brush features award-winning Heavenly Luxe cruelty-free synthetic hair for effortless, streak-free application of your favourite liquid, cream and powder foundations. The streamlined holographic handle has been custom-designed for precision control, giving you flawless, airbrush-worthy results every time.

IT Cosmetics, Superstar Foundation Brush, available online and in-store at Sephora for $250

Read more: A Makeup Artist’s Guide To Cleaning Your Makeup Brushes

Natasha Moor Cosmetics

Natasha Moor Cosmetics, MOOR Power Mascara & Kohl It Magic Eyeliner

Eponymous makeup brand Natasha Moor Cosmetics, founded by Hong Kong-based makeup artist Natasha Moor, has expanded its range with the launch of two new eye products. The MOOR Power Mascara, designed to volumise and lengthen lashes, is both water-resistant and smudge-proof, coming with a tapered brush that has been designed to catch every little eyelash. For maximum impact, pair it with the Kohl It Magic Eyeliner (also new), which glides across the eyelid for easy application.

Natasha Moor Cosmetics, MOOR Power Mascara, available online and in-store at Sephora for $205
Natasha Moor Cosmetics, Kohl It Magic Eyeliner, available online and in-store at Sephora for $160

Ultra Violette

Ultra Violette

SPF has come a long way from the greasy, white concoctions of our childhood. And now Australian brand Ultra Violette is pushing the envelope further with its line of “skinscreen”. New to Hong Kong (and exclusively available at Joyce Beauty and Lane Crawford), every product here has been designed to work with your current skincare and makeup products. Beautifully hydrating, they’re comfortable enough to wear daily and are loaded with UVA and UVB protection. Ultra Violette’s hero product is the Queen Screen – a luminising serum with an SPF of 50+. Best used as a makeup base, this non-greasy, anti-aging essential is packed with antioxidants and boasts a milky, weightless texture which glides on the skin, complete with the subtle scent of roses.

Ultra Violette, Queen Screen SPF 50+ Luminising Sun Serum, available in-store at Joyce Beauty for $305
Shop selected items from the Ultra Violette range online at Lane Crawford

Read more: The Best SPF Moisturiser For Your Skin Type

Urban Decay

Urban Decay, All Nighter Ultra Glow Primer & Setting Spray

Give your makeup look staying power (yes, even in this heat!) with Urban Decay’s new All Nighter Ultra Glow Primer and Setting Spray. This dynamic duo, both with vegan formulas, will keep you looking fresh for a cool 12 hours. The Setting Spray comes infused with hyaluronic acid and agave extract to help give your skin a dewy, youthful radiance. As for the Primer, expect a weightless gel texture which effortlessly glides onto the skin, leaving a sheer, healthy glow.

Urban Decay, All Nighter Ultra Glow Face Primer, available online and in-store at Sephora for $320
Urban Decay, All Nighter Ultra Glow Setting Spray, available online and in-store at Sephora for $280

Read more: A Makeup Artist’s Guide To Keeping Your Look Fresh In The HK Heat

THE LAB by blanc doux

THE LAB by blanc doux

Are you someone who suffers from extremely sensitive skin? Then allow us to introduce you to renowned Korean skincare brand THE LAB by blanc doux. Newly-arrived in Hong Kong, this affordable brand is famous for its use of low molecular hyaluronic acid (for which it currently holds the patent). This key ingredient is 200 times smaller than the hyaluronic acid used by other skincare brands on the market, allowing it to be absorbed more deeply into the skin. The result is a skincare line that truly lives up to its promise of added moisture, elasticity and radiance. We recommend starting out with the Oligo Hyaluronic Acid 5000 Toner, which is THE LAB’s best-selling product, along with the calming Relief Sheet Masks ($269 for 10).

THE LAB by blanc doux, Oligo Hyaluronic Acid 5000 Toner, available online for $188
THE LAB by blanc doux, Oligo Hyaluronic Acid Relief Sheer Masks, available online for $269 (10 pieces)
Shop the full range online here


Aesop, Sublime Replenishing Night Masque

Between maskne, pollution and humidity, Aesop’s Sublime Replenishing Night Masque couldn’t have come at a better time. Five years in the making, this vitamin-rich, lightweight gel-cream is the brand’s first ever dedicated night masque, and boy is it out to impress. Packed with generous doses of Vitamin B, C, E and F, this product works to replenish any lost nutrients while simultaneously offering sustained hydration, ultimately leaving skin feeling soft, supple and nourished. Best suited to dry, dehydrated, dull, patchy or mature skin.

Aesop, Sublime Replenishing Night Masque, available online at Selfridges for $800

Charlotte Tilbury

Charlotte Tilbury, Jewel Pot

While our smiles remain hidden behind face masks, it’s time for the eyes to shine. Enter Charlotte Tilbury’s new Jewel Pots. This cream-to-sheen eyeshadow promises to bejewel your eyes in diamonds, and comes complete with diamond powder for a brightening jewel-like glow. Available in two beautiful shades – Pillow Talk pink and the gold-flecked Walk Of No Shame – use your fingers for a sheer, soft and natural finish, or apply with a brush for an intense, bedazzling smoky eye.

Charlotte Tilbury, Jewel Pot, available online or in-store for $275

Read more: Our Favourite Mascaras – The Top 10 We Couldn’t Live Without


Caudalie, Limited Edition Beauty Elixir

Caudalie’s cult Beauty Elixir gets a pretty in pink upgrade with this new limited edition packaging, released in celebration of its 25th anniversary. For the uninitiated, this multi-tasking spray sets make-up, tones and tightens pores, and gives skin an instant boost of radiance. The 100% natural and vegan formula, infused with Grape Extract, Lemon balm, Mint Balm, Orange Blossom and Rose, is the perfect refreshing beauty pick-me-up. And it smells heavenly too!

Caudalie, Limited Edition Beauty Elixir, launches online and in-store at Caudalie on Thursday, 17 September, priced at $120. 


IT Cosmetics, Bye Bye Under Eye Illumination

It’s all about luminosity with IT Cosmetics’ new Bye Bye Under Eye Illumination. This pick takes its cue from the cult-favourite Bye Bye Under Eye Concealer but draws on the latest Drops of Light Technology for that coveted “lit from within” glow. The formula is infused with hydrating hyaluronic acid, along with anti-ageing hydrolysed collagen, peptides and antioxidants to help improve the appearance of wrinkles. It’s also full coverage and works to conceal any imperfections. Ideal for all skin types, we recommend using this all-in-one skincare meets makeup solution in conjunction with your usual eye cream to effectively hide any fine lines and dark circles.

IT Cosmetics, Bye Bye Under Eye Illumination, available online or in-store at Sephora for $220

Hourglass, Unlocked Instant Extensions Mascara

Want the look of lash extensions in an instant? This new mascara from Hourglass promises more definition, more lift and more length for transformative, high-impact results. The formula is smudge-proof, yet effortlessly slides off with warm water for easy removal. Best of all, as the first launch in Hourglass’ Unlocked series (which aims to unlock the cages of wild animals in captivity), this mascara is vegan and cruelty-free, with 5% of all profits going to the animal-focused Nonhuman Rights Project. Talk about beauty with a cause!

Hourglass Unlocked Instant Extensions Mascara, available in-store at Lane Crawford for $260

Oribe, Serene Scalp Collection

Healthy hair starts with a healthy scalp, so if you’re serious about embarking on a lifetime of good hair days, it’s time to start paying attention to your overall hair health. Here to help with that is Oribe’s Serene Scalp Collection. Designed for those prone to dandruff or irritation, the line includes an exfoliating scrub, thickening treatment spray, a balancing shampoo and conditioner, and an intensive leave-on treatment. Packed with luxurious extracts and oils which work to instantly moisturise and calm the scalp, these products will set you on the path to healthy hair in no time.

Oribe, Serene Scalp Balancing Shampoo, available online or in-store at Lane Crawford for $380
Oribe, Serene Scalp Balancing Conditioner, available online or in-store at Lane Crawford for $390
Oribe, Serene Scalp Exfoliating Scrub, available online at Net-A-Porter for $370
Oribe, Serene Scalp Thickening Treatment Spray, available online at Net-A-Porter for $540
(Other Oribe Serene Scalp products available in-store at Joyce Beauty)

Atelier Cologne, Clémentine California Summer Limited Edition

Atelier Cologne’s popular Clémentine California scent gets a summer makeover this month courtesy of French artist Quentin Monge. The sensual scent epitomises the heady warmth of summer with sweet-smelling notes of Italian clementines, Turkish juniper berries and Vetiver from Haiti. Evoking scenes of blue skies, sunshine and endless miles of sparkling beachfront, this delicate yet refreshing unisex perfume comes housed in a beautiful limited edition bottle, complete with an illustration aptly inspired by all things Californian cool.

The limited-edition Clémentine California is available as a 100ml bottle and comes with a complimentary Quentin Monge-designed beach towel.

Atelier Cologne Clémentine California, available online or in-store for $1,175

Read more: Team Sassy’s Favourite Summer Scents

Charlotte Tilbury, Airbrush Flawless Setting Spray

There are no two ways about it: heat, humidity and face masks are a match made in beauty hell. It seems no amount of powder or long-lasting formulas can stop our makeup from disappearing into a melted mess as the day goes on. Luckily for us, beauty guru Charlotte Tilbury has just launched her first setting spray. As well as offering an additional layer of hydration, the spray primes and sets for up to 16 hours, instantly locking in your look for flawless makeup that lasts the whole day long.

Charlotte Tilbury, Airbrush Flawless Setting Spray, available online or in-store at Lane Crawford for $290

Givenchy, Prisme Libre Powder

Givenchy’s bestselling loose powder, Prisme Libre, is arguably one of the brand’s most iconic makeup creations, and now that legacy is set to live on thanks to the launch of four new shades. The original made waves with its four-in-one approach, combining four powders of different colours together (two corrective tones and two luminous hues) to mimic the skin’s natural radiance. The extension of the line sees more colours than ever before, allowing the Prisme Libre experience to be tailored to all skin tones. Formula-wise, light-reflecting particles ensure an opalescent glow, while soft-focus spheres blur any small imperfections. Did we mention that it’s also exceptionally pretty? That’s reason enough to splurge in our books!

Givenchy, Prisme Libre, available online or in-store at Sephora for $510

Dolce & Gabbana, Golden Lights Collection

Inspired by the magic of golden hour, when day softly fades to night, Dolce & Gabbana’s Golden Lights Collection makes it easy for you to cheat your way to an effortless summer glow. The collection is made up of two new additions: The Baroque Lights Highlighting Powder and a limited edition shade of The Only One Lipstick in Blooming Garden. Available in three luminous hues (Precious Gold, Antique Bronze and Opulent Pink), the powder works to offer buildable radiance thanks to its pigmented texture and lightweight formula. As for the lipstick, the pretty coral pink is sure to warm up any makeup look. Both products come in the brand’s stunning signature gold packaging, complete with an intricate damask motif.

Dolce & Gabbana, The Baroque Lights Highlighting Power, available in-store for $530
Dolce & Gabbana, The Only One Lipstick: Blooming Garden, available in-store for $310 

Wildsmith Skin, Active Repair Nourishing Cleansing Balm

Nature and science come together in Wildsmith Skin’s new cleansing balm. This rich and nourishing skincare pick makes use of the best natural ingredients, together with the latest bio-actives, to deliver real results. Ideal for dull and dehydrated skin that’s prone to breakouts or premature ageing, it features eight precious oils – including antioxidant-rich rosehip, antimicrobial calendula and the exfoliating seabuckthorn seed – and rich butters for a deep cleanse which will leave your skin feeling soft, hydrated and protected. Just what we need after spending the day with face masks on! Use morning and evening as the first step in your skincare routine.

Wildsmith Skin, Active Repair Nourishing Cleansing Balm, available online at Lane Crawford for $735

Please note that this article contains some affiliate links to products and we may receive commission for select purchases.

Featured image courtesy of Tin Iglesias for Sassy Media Group, image 1 courtesy of ghd, image 2 courtesy of IT Cosmetics, image 3 courtesy of Natasha Moor Cosmetics, image 4 courtesy of Ultra Violette, image 5 courtesy of Urban Decay, image 6 courtesy of THE LAB by blanc doux, image 7 courtesy of Aesop, image 8 courtesy of Charlotte Tilbury, image 9 courtesy of Caudalie.

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