18 January, 2024
hong kong new makeup skincare haircare beauty products buys winter january 2024 shk hero
hong kong new makeup skincare haircare beauty products buys winter january 2024 shk hero
Beauty, Chinese New Year, Valentine's Day

New Beauty Buys For January 2024: Jo Malone, OUAI & More

18 January, 2024
hong kong new makeup skincare haircare beauty products buys winter january 2024 shk hero

Looking for brand new beauty products? We’ve rounded up the most-anticipated drops in makeup, skincare, haircare and more this January 2024, all available to buy in Hong Kong now.

We’ve scoured near and far (well, mostly the World Wide Web!) for the most highly-anticipated must-have makeup, skincare and other beauty items to get your hands on this season. From the NARS Powermatte lip pencil (finally!) to a new Jo Malone cologne, a high-shine hair gloss from OUAI and more — here’s what we’re eyeing and buying this season in Hong Kong.

Read More: Our Beauty Editor’s Gentle & Affordable Skincare Routine


Jump To:
Winter – January
Autumn – October
Summer — July


The Best New 2024 Beauty Buys This Season In Hong Kong

makeup skincare haircare new beauty buys january 2024 winter featured rebecca sylvester white truffle luxury set aqua power cream recovery serum

Rebecca Sylvester’s White Truffle Luxury Set: Aqua Power White Truffle Cream & White Truffle Recovery Serum

Rebecca Sylvester Beauty’s premium skincare promises healthy, restored, luminous-looking skin that is radiant and vitalised (just look at Single’s Inferno star Song Ji Ah!). In this White Truffle Luxury Set, you’ll find the opulent, velvety-smooth Aqua Power White Truffle Cream, supercharged with next-generation active ingredients to increase hydration, replenish moisture and nutrients, and restore suppleness and elasticity. In addition, the White Truffle Recovery Serum harnesses the power of Swiss Alps glacier water, hyaluronic acid, allantoin, and vitamins B3 and B5 for a repairing drink that stimulates cell renewal while soothing inflammation.

Sassy Tip: Head to the exclusive pop-up at K11 Art Mall now to shop and sample Rebecca Sylvester Beauty products in person.

New Sassy Perk StickerUse the code whitetruffle when purchasing the White Truffle Luxury Set online or mention “Sassy” at the K11 Art Mall pop-up to enjoy a 10% discount. Valid until Wednesday, 31 January, 2024.

Rebecca Sylvester White Truffle Luxury Set, available online at High Society Skin Clinic and in-person at its pop-up, located at Kiosk No.48, Level 2, K11 Art Mall, 18 Hanoi Road, Tsim Sha Tsui, Kowloon, Hong Kong

Read More: The Sassy Edit – What’s New In Hong Kong This Month


hong kong new makeup skincare haircare beauty products buys winter january 2024 shu uemura CNY 2024 invincible reds kinu matte lipstick lunar new year japanese

shu uemura’s invincible reds Collection

We can’t stop thinking about the dragon-scale imprinted matte lipstick in shu uemura’s invincible reds collection. The rest of the Lunar New Year offerings include sublime cleansing oils, cream lipsticks, a Japanese “naginata” blade-inspired eyebrow “hard” pencil, and a dense foundation brush. It’s all in auspicious gold and red, featuring this year’s zodiac animal.

shu uemura invincible reds, available online from $230 to $1,870

Read More: Valentine’s Day Gift Ideas Your S.O. Will Love


hong kong new makeup skincare haircare beauty products buys winter january 2024 hourglass unlocked soft matte lipstick primer infused vegan cruelty free

Hourglass’ Unlocked Soft Matte Lipstick

A new primer-infused lipstick, we have high hopes for the weightless formula that promises to glide on seamlessly, provide buildable, full-coverage colour, and last us all day. Lip-conditioning ingredients prime and smoothen as you apply, so that you’re left with a soft matte finish that’s comfortable to wear. It’s part of Hourglass’ signature vegan and cruelty-free Unlocked collection, and is available in 12 stunning shades.

Hourglass Unlocked Soft Matte Lipstick, available online at Harvey Nichols for $302 and online at Selfridges for $320

Read More: Local Vegan, Cruelty-Free & Sustainable Beauty Brands We Love


hong kong new makeup skincare haircare beauty products buys winter january 2024 nars powermatte high intensity lip pencil lipstick no transfer matte sephora hong kong

NARS Powermatte High-Intensity Lip Pencil

Love NARS’ Powermatte lipstick? We’ve had our eyes on the line’s new high-intensity lippie (since September!) that offers the same fully loaded matte look in a pencil format. Expect 12 hours of staying power, a cream-to-matte texture that applies effortlessly, and no transfer. It’s available in 10 lipstick-complementary shades.

NARS Powermatte High-Intensity Lip Pencil, available online at Sephora Hong Kong for $260


hong kong new makeup skincare haircare beauty products buys winter january 2024 jo malone london red hibiscus cologne intense fragrance perfume scent jasmine vanilla

Jo Malone London’s Red Hibiscus Cologne Intense

Jo Malone is a Team Sassy favourite fragrance brand, and this new Cologne Intense looks to be the perfect pick for CNY and Valentine’s! Encased in an opulent burgundy glass bottle, Red Hibiscus has notes of striking red hibiscus with a touch of jasmine sambac and vanilla — luxurious and sensual. We’re adding to cart as we speak.

Jo Malone London Red Hibiscus Cologne Intense, available at all Jo Malone London boutiques and counters, and online for $1,215/50ml and $1,750/100ml

Read More: Team Sassy’s Current Go-To Fragrances


OUAI Hair Gloss

Personally, this writer loves OUAI’s detox shampoo (one of the few scalp treatments I’m not allergic to), so you can bet we’re looking to test this interesting new hair product. While it looks targetted at coloured, dye-damaged tresses, this “gloss” promises to protect, boost shine and reduce frizz for most hair types, using hyaluronic acid and rice water. And it only takes five minutes in the shower!

OUAI Hair Gloss, available online at Sephora Hong Kong for $285


hong kong new makeup skincare haircare beauty products buys winter january 2024 rituals home fragrances body lotion scrubs candles year of the dragon lunar new year chinese

Rituals’ The Legend Of The Dragon Collection

Rituals’ limited-edition Lunar New Year collection is inspired by the ancient tales of Chinese imperial dragons and their mythical strengths! The home fragrance and body care offerings this year range from a foaming shower gel to body cream, scrubs, perfume, a scented candle and more in signature deep blue packaging with a dragon motif — perfect for your shelves.

Rituals The Legend Of The Dragon Collection, available online from $86 to $570

Read More: Top Candle Shops In Hong Kong


hong kong new makeup skincare haircare beauty products buys winter january 2024 bobbi brown vitamin enriched smoothing serum

Bobbi Brown’s Vitamin Enriched Smoothing Serum

A new vitamin-enriched serum from Bobbi Brown, expect a soft smoothening effect on the skin and the brightening of dark spots (thanks to a combination of niacinamide, acetyl glucosamine and vitamin C). The milky essence-like formula is non-greasy and fast-absorbing, delivering beautiful moisture to your face and leaving it the perfect canvas for fresh, seamless makeup.

Bobbi Brown Vitamin Enriched Smoothing Serum, available online for $720


Beauty Buys For Autumn-Fall 2023 In Hong Kong

Rebecca Sylvester’s Vampire Magic Mask

Enriched with superhero ingredients like texture-improving niacinamide, soothing allantoin, healing Devil’s Claw and revitalising Swiss Glacial Water, Rebecca Sylvester’s Vampire Magic Mask delivers a concentrated surge of hydrating healing to visibly plump the skin in minutes and improve the look of fine lines, enlarged pores and uneven skin tone. The formula also features vitamin B12 and cooling anti-inflammatory gentiana lutea root extract, for the perfect combination to energise tired, dull skin, protect the face from oxidation and promote cell regeneration. It’s suitable for all skin types, including sensitive skin!

Sassy Tip: Head to K11 Art Mall from the end of November to shop Rebecca Sylvester in person, at an exclusive pop-up.

Rebecca Sylvester Vampire Magic Mask, available online at High Society Skin Clinic. The “Buy 2 Get 1 Free” promotion gives you three boxes for $1,080 (worth $1,620) until Wednesday, 1 November 2023.


The Saie Mini Dew Blush Trio

Saie’s luminous cream blush is award-winning and normally out of reach for us in Hong Kong. That’s why this Mini Dew Blush Trio, available at Cult Beauty, is a must-have — delivering a gorgeous flush of colour on the cheeks (or anywhere else!) through a dew-boosting water-based gel that wears beautifully through the day. Weightless and buildable, the set includes three travel-sized minis in warm rose Rosy, cool-toned mauve Chilly and the new limited-edition cool-toned soft pink Baby.

Saie Mini Dew Blush Trio, available online at Cult Beauty for $270

Read More: The Best 10 Blushes To Buy In Hong Kong


Olaplex’s Lashbond Building Serum

Olaplex is a cult-favourite haircare brand for a reason! It’s recently-launched clear and lightweight Lashbond™ Building Serum delivers highly effective concentrations of its patented peptide complex technology, bond-building technology, hydrating hyaluronic acid and biotin to the lash line to support and sustain your eyelashes’ natural growth cycle and retention.

Olaplex Lashbond Building Serum, available online at Sephora Hong Kong for $561

Read More: Where To Get Lash Lifts & Eyelash Extensions In Hong Kong


NARS Powermatte Lipstick — Six New Shades

Love your NARS Powermatte? The truly transfer-resistant, high-intensity matte lipstick is available now in six brand-new shades: warm beige Modern Love, warm pink-brown Start Me Up, deep auburn brown No Satisfaction (this editor’s pick for autumn!), orange sanguine Rocket Queen, burnt coral red Be My Girl and soft burgundy Get Lucky (another perfect for fall hue!).

NARS Powermatte Lipstick, available at all NARS stores and counters and online for $280


Caudalie’s Smooth & Glow Oil Elixir

Caudalie is Team Sassy tried and tested, and a favourite among us! As we approach the slightly cooler end of autumn, and the air becomes a little drier, indulge in the brand’s glowy multi-use oil for the body, hair and décolleté. Enriched with natural-origin argan, grape-seed and prickly pear oils, this is both nourishing and promises to give you that gorgeous shine. The fig scent is a nice touch.

Caudalie Smooth & Glow Oil Elixir, available online for $300

Read More: Team Sassy Tried & Tested – Clean Beauty Brand Caudalie


Natasha Denona’s Mini Triochrome Eyeshadow Palette

Say goodbye to too-dry chalky blue eyeshadows. This limited-edition mini palette from Natasha Denona is avant-garde personified. It features a high shine silver blue metallic, a show-stopping multichrome that colour shifts from blue to green and purple, and buttery mattes in periwinkle and royal blues. We’re officially obsessed!

Natasha Denona Mini Triochrome Eyeshadow Palette, available in-store and online at Sephora Hong Kong for $220


The Ordinary’s Soothing & Barrier Support Serum

Protecting our skin barrier is more than just a trend! If you’ve been suffering from dry and dehydrated skin, rough and flaky areas or inflammation, this multi-active solution from The Ordinary is designed to help repair your skin barrier, soothe discomfort and reduce the look of redness.

The Ordinary Soothing & Barrier Support Serum, available in-store and online at Sephora Hong Kong for $146


Dermalogica’s Oil To Foam Total Cleanser

The experts at Dermalogica believe the secret to ultra-clean, healthy-looking skin is cleansing twice: first with an oil-based cleanser, then with a traditional cleanser. But sometimes you just don’t have the time. That’s where its new oil-to-foam total cleanser comes in, an all-in-one product that promises to rid your skin of makeup, sunscreen, debris, excess sebum and pollutants and still leave it hydrated, soft and smooth.

Dermalogica Oil To Foam Total Cleanser, available online for $558


Beauty Buys For Summer 2023 In Hong Kong

Benefit’s Goof Proof Brow Powder

Benefit’s brand-new Goof Proof Brow Product is an easy-to-use, lightweight pressed powder that’ll effortlessly fill in any sparse areas, with no fallout! The silky-soft powder adheres to skin and hair, giving you natural-looking eyebrows with texture and dimension. It’s available in 10 shades.

Benefit Goof Proof Brow Powder, available in-store and online at Sephora Hong Kong for $210

Read More: Top Eyebrow Services In Hong Kong – Microblading, Threading, Brow Tinting & More


Caudalie’s Vinopure Salicylic Spot Solution

Part of Caudalie’s bestselling Vinopure line, this targeted cream used natural salicylic acid (a BHA chemical exfoliant), tea tree and niacinamide to purify, dry out spots and reduce redness — reducing the size of a breakout in as little as four hours. We also love how small it is, making it easy to slip into our bags should we need it on the go.

Caudalie Vinopure Salicylic Spot Solution, available online for $196.10

Read More: Instagram-Approved Beauty Hits To Shop Now


Charlotte Tilbury’s Airbrush Flawless Lip Blur

A modern matte liquid lipstick, the new Airbrush Flawless Lip Blur is weightless and moisturising (yes!), drying down to a visibly smooth no-shine colour. Its formula uses powder-blur technology and hyaluronic acid, for an easy-to-layer buildable bold or barely-there blurred look. It’s currently available in eight shades (including pinks, browns and reds).

Charlotte Tilbury Airbrush Flawless Lip Blur, available in-store and online for $290


NARS’ Afterglow Liquid Blush

Part of a new collection based on the NARS cult-favourite shade, this liquid blush offers a lasting and natural-looking radiant colour to the cheeks, with a silky formula that builds and blends without streaks. Lightweight (a must-have for summer!) and creamy, it sets to become transfer-resistant. Available in six shades, including a soft lilac.

NARS Afterglow Liquid Blush, available in-store and online for $310 (and coming soon to Sephora Hong Kong)


Olaplex’s No. 0 Intensive Bond Building Hair Treatment

Using Olaplex’s patented bond-building technology, this professional-inspired intensive treatment primes your hair for deeper repair (including chemical, thermal, mechanical, and environmental damage), strengthening and protecting your hair integrity. For best results, pair it with the No. 3 Hair Perfector (sold separately).

Olaplex No. 0 Intensive Bond Building Hair Treatment, available in-store and online at Sephora Hong Kong for $295

Read More: Beat-The-Heat Beauty Tips & Products To Keep Cool In Hong Kong Humidity


Serge Lutens’ Fard à lèvres Lipstick — New Shades

French fashion house Serge Lutens has expanded its Fard à lèvres lipstick range, with three new shades (mauve, dusty rose and muted wine red). Rich and hydrating, with intense pigment and a satin finish.

Serge Lutens Fard à lèvres Lipstick, available at boutique counters and online at Serge Lutens Hong Kong (Shiseido) for $680


Supergoop!’s Unseen Sunscreen Body SPF 40

The for-body version of Supergoop!’s bestselling makeup primer and invisible SPF, the Unseen Sunscreen Body SPF 40 is a silky, more glide-able gel that spreads easily for quick application on the body — from head to toe. It’s designed to nourish and retain moisture, absorbs quickly and comes in a 100ml tube.

Supergoop! Unseen Sunscreen Body SPF 40, available in-store and online at Sephora Hong Kong for $360

Read More: What To Know About Reef-Safe Sunscreen & Where To Buy It In Hong Kong


UNLEASHIA’s Sisua Butter Waffle Dough Blusher

We haven’t got our hands on this quite yet but Korean beauty brand UNLEASHIA‘s newest blush is shaping up to be very comparable to the MAC Cosmetics Glow Play Blush! One of the first make-up items in the brand’s new derma beauty line Sisua, this dough blusher has a bouncy balm-like texture that goes from cream to almost powder, with marula seed and pot marigold oils help skin stay plump and hydrated all day long. It’s available in four natural-looking shades.

UNLEASHIA Sisua Butter Waffle Dough Blusher, available online at YesStyle for $62.20


Editor’s Note: All listed prices were correct at the time of publication. 

This article contains editorial selections and paid partnerships. Please note that this article also contains some affiliate links to products and we may receive a commission for select purchases.

Main image artwork by Sassy Media Group using images courtesy of courtesy of shu uemura, Rituals and NARS, image 1 courtesy of High Society Skin Clinic, image 2 courtesy of shu uemura, image 3 courtesy of Hourglass, image 4 courtesy of NARS, image 5 courtesy of Jo Malone London, image 6 courtesy of OUAI, image 7 courtesy of Rituals, image 8 courtesy of Bobbi Brown.

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