Brand New Beauty Buys: Makeup, Skincare & Fragrance September 2022

Looking for brand new beauty products? We’ve rounded up the most-anticipated drops in makeup, skincare, fragrances and more this September 2022, all available to buy in Hong Kong now.

We’ve scoured near and far (well, the world wide web!) for the most highly-anticipated must-have makeup, skincare, fragrance and other beauty items to get your hands on this month. From an eyebrow pencil made specially for Asian hair from Benefit to e.l.f. Cosmetics’ skincare-makeup hybrid complexion booster and Fenty Beauty’s Poutsicle Hydrating Lip Stain, here’s what we’re eyeing and buying this month. And make sure to bookmark this page for a running update of new beauty launches — we’ll be back with more!

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The Best New Beauty Buys In September

Benefit’s Always Ready Brow Pencil

A brand new addition to Benefit’s range of bestselling brow products, the Always Ready Brow ($320) is a soft eyebrow pencil that delivers that highly coveted natural, fluffy brow look courtesy of a unique crescent-curved slim tip and hard-wax waterproof formula. It features a sharp, retractable tip with a twist-up, propel/repel feature to maintain its shape (no sharpening needed!) and is available in three best-selling and five new tailor-made shades for Asian customers!

Benefit Always Ready Brow Pencil, available in-store at Benefit, and coming soon in-store and online at Sephora Hong Kong for $320

e.l.f. Cosmetics’ Halo Glow Liquid Filter Complexion Booster

If you’re an avid beauty fan, you no doubt have seen this drop from e.l.f. Cosmetics and countless claims online that it’s a dupe for the very expensive and much-loved Charlotte Tilbury Hollywood Flawless Filter! We make no promises, but this skincare-makeup hybrid complexion booster is super affordable and delivers the same radiant look to the skin with a little bit of coverage. Use under your base, as your foundation or to warm up or brighten the face.

e.l.f Cosmetics Halo Glow Liquid Filter Complexion Booster, available online for $114

Fenty Beauty’s Poutsicle Hydrating Lip Stain

Another beauty product making the internet rounds, the new lip stain from Fenty Beauty goes on glossy and leaves behind a soft tint and instant hydration. You can leave it on and let it wear off naturally during the day (it’s vibrant and bleed-resistant!), or use it as a staining mask, placing it for a few minutes, wiping it off and then topping off with a clear gloss or balm. Whichever way you pick, you’re sure to get that gorgeous wet-look shine! Available in four bright berry shades.

Fenty Beauty Poutsicle Hydrating Lip Stain, available in-store and online at Sephora Hong Kong for $215, and online for $240

Fenty Skin Fat Water Hydrating Milky Toner Essence

A thicker, milkier update to Fenty Skin’s bestselling Fat Water, this toner-essence hybrid is packed with tamarind, hyaluronic acid, mineral-complexed natural moisturising factors, skin-soothing panthenol, brightening niacinamide, vitamin E, green tea extracts and more! An alcohol-free, non-drying formula, it’s ideal for when the skin is extra thirsty — promising to instantly hydrate, nourish, refresh and soothe, all while strengthening your moisture barrier.

Fenty Skin Fat Water Hydrating Milky Toner Essence, available in-store and online at Sephora Hong Kong for $270, online at Harvey Nichols for $290, and online for $320

Laura Mercier’s Petal Soft Lipstick Crayon

As the name suggests, Laura Mercier’s new cream stick delivers petal-soft colour to the lips — sheer and easy to apply for a carefree, almost effortless look. Infused with ultra-moisturising raspberry seed oil and mango butter, this lipstick crayon is available in 20 flattering shades to suit all skin tones and personalities.

Laura Mercier Petal Soft Lipstick Crayon, available in-store and online at Sephora Hong Kong for $280

Le Labo’s City Exclusives 2022

Le Labo’s uber-exclusive and aptly named “City Exclusive” range is full of special scents created to pay tribute to cities the brand loves, with each fragrance usually only available in the city it belongs to, and nowhere else. But once a year, the whole range is available online, in labs and at select counters. This month, shop the whole collection — while you can!

Le Labo’s City Exclusives 2022, available in-store and online until Friday, 30 September

narciso rodriguez’s NARCISO eau de parfum cristal

A luminous fragrance addition to the NARCISO collection, the NARCISO eau de parfum cristal has radiant bergamot top notes, a lush bouquet of upcycled rose and white floral accords and dries down to the brand’s signature heart of musc. You’ll also find a whiff of elegant woody and amber facets of cedarwood and cashmeran. And it’s all packaged up in a stunning pale pink bottle, perfect to display on your vanity and shelves.

narciso rodriguez NARCISO eau de parfum cristal, available in-store at LANGHAM BEAUTY Langham Place and FACESSS Ocean Terminal from $510 to $970

NARS’ Powermatte Lipstick

Launching this week, the new Powermatte Lipstick from NARS promises to turn up the intensity with one-swipe colour that glides on and lasts up to 10 hours! Expect a smooth, matte finish and saturated look to the lips. It’ll be available in six brilliant shades out of an expected line-up of 15 (to come soon!) at all NARS boutique stores and counters.

NARS Powermatte Lipstick, available from Thursday, 8 September at all NARS boutique stores and counters for $280

Rouge Dior Forever Lipstick

Dior’s beauty products have been making waves (its now-iconic lip oil, the beautiful eyeshadow and face palettes and foundations to name a few!) — so we’re expecting nothing less from the new Rouge Dior Forever Lipstick. An easy-to-use bullet that provides up to 16 hours of no-transfer yet comfortable wear, this might just be your next beauty splurge. The luxurious lippie promises ultra-pigmented colour and is available in 18 shades, from reds to essential nudes.

Rouge Dior Forever Lipstick, available online for $370

Sunday Riley’s 5 Stars Retinoid + Niacinamide Eye Serum

A targeted, gentle anti-ageing treatment for your delicate eye area, the 5 Stars Retinoid + Niacinamide Eye Serum from cult-favourite skincare brand Sunday Riley is a luxurious evening product that smoothes the skin and supports natural collagen production. Powered by a 6% retinoid complex and bioactive centella asiatica, you can expect hydration and a minimising of the appearance of fine lines and wrinkles. It also contains poppy seed extract, ceramides, olive oil and shea butter.

Sunday Riley 5 Stars Retinoid + Niacinamide Eye Serum, available in-store and online at Sephora Hong Kong for $510

The Best New Beauty Buys In July

Augustinus Bader’s The Light Cream

New from luxury skincare brand Augustinus Bader, The Light Cream is a TFC8®-powered innovation that promises to be an all-in-one light and mattifying daily moisturiser: hydrating, balancing, renewing, protecting and improving the appearance of your skin and preventing unwanted shine. It’s ideal for combination and oilier skin types in more humid, congested climates, like the 852!

Augustinus Bader The Light Cream, available online at Augustinus Bader, in-store and online at Lane Crawford, and online at Selfridges from $1,140 to $1,375

Aveda’s Smooth Infusion Collection

If the heat and humidity have been upsetting your tresses, look to the new and improved Smooth Infusion ™ collection from hair care brand Aveda that comprises everything you need for a smooth and sleek finish that actually lasts. The line-up includes anti-frizz shampoo, conditioner, heat-styling spray, leave-in treatment, and conditioning cream; all featuring a light floral and sandalwood aroma and packaged in 59% post-consumer recycled plastic.

Aveda Smooth Infusion Collection, available in-store and online soon from $320 to $360

ColourPop’s Princess at Heart Vault Set

Tap right into your Disney nostalgia with this special vault set of creamy, hydrating lipsticks and shimmering metallic pastel and vivid eyeshadows, housing best-selling fan faves as well as a few brand-new princess and heroine-inspired colours.

ColourPop Princess at Heart Vault Set, available online from $79 to $778

Dior’s New Diorshow Collection

From Dior, the new blue flower-infused Diorshow collection boasts natural formulations and couture packaging, with two volumising mascaras, five-pan eyeshadow palettes, bright liquid eyeliners, and a brand new brow gel — everything you could ever need for your eyes.

Dior New Diorshow Collection, available from Friday, 15 July in-store at Dior beauty boutiques and counters and online from $235 to $590

diptyque’s Mediterranean Collection

Paying tribute to Mediterranean nature, the new summer collection from diptyque invites French artist Matthieu Cossé to create beautiful visualisations that highlight the landscapes of Italy, France and Greece. It comprises the Ilio eau de toilette (prickly pear, bergamot, iris and jasmine) and hair mist, two limited-edition scented candles, a body spray and a reinvented version of the brand’s Vinaigre de toilette, one of Maison’s first products.

diptyque Mediterranean collection, available in-store and online from $410 to $2,850

e.l.f Cosmetics’ Game Up Makeup Collection

Affordable brand e.l.f Cosmetics has just launched its Game Up collection, inspired by nostalgic video games, Twitch, and old tech. It featured eight adorable limited-edition items in technicolour packaging: a 10-pan rainbow eyeshadow palette, four bright and pastel eyeshadow pots, four juicy lip glosses, an eight-piece nail polish kit, a face mask, setting mist, eye cream, and accessories set with gems, brushes and a sponge.

e.l.f Cosmetics Game Up Makeup Collection, available online from $49 to $122

Laura Mercier’s RoseGlow Collection

In addition to expanding its line of RoseGlow Caviar Stick Eye Shadows, Laura Mercier’s new summer collection is full of complementary lip and cheek products, each with a gorgeous light-reflecting formula that delivers a soft sheen of glowy colour. The rosy-toned items include finely-milled blushes, moisturising sheer lipsticks, creamy stick eyeshadows, and a pearlescent powder highlighter

Laura Mercier RoseGlow Collection, available in-store and online soon from $280 to $290

NARS Limited-Edition Light Reflecting Prismatic Powder

Available now, this limited-edition pastel pink, blue and yellow marbled powder is perfect to brighten, set and perfect any makeup look. A pearlescent and iridescent shade, Moonwave uses colour-correcting pearls to illuminate and enhance the skin and is formulated beautifully to avoid any flashback.

NARS Light Reflecting Prismatic Powder Limited-Edition (Moonwave), available in-store, and online for $370

Purearth’s Sitara Crème Strobelighter

Purearth’s glowy strobelighter serum is back in an all-new cream balm formula: lightweight, velvety, non-sticky with a soft sheen payoff. Performing like skincare, this highlighter glides on the skin and delivers a sun-kissed glow. Ingredients include certified organic, partially-fermented cacao butter, coconut and castor oils from farms in South India and it’s housed in beautiful apothecary jars.

Purearth Sitara Crème Strobelighter, available online for $320

Tom Ford Beauty’s Soleil Summer 2022 Collection

Inspired by the amber woody Soleil Brûlant Private Blend fragrance (mandarin, bergamot, pink peppercorn, floral heart, orange flower absolute, and black honey), Tom Ford Beauty is reintroducing its Soleil Summer collection with a new selection of favourites: an eye and cheek palette, glossy lip colours, a glowy highlighter and blush duo, a shimmering body oil, and a shade-shifting lip balm.

Tom Ford Beauty Soleil Summer 2022 Collection, available at all Tom Ford Beauty stores and counters, in-store and online at Harvey Nichols and online at Selfridges from $300 to $730

Urban Decay’s All Nighter Setting Spray Vitamin C

A juicy twist on Urban Decay’s bestselling setting spray, the new Vitamin C All Nighter is just as weightless and long-lasting (setting your face and keeping it in place for up to 16 hours!) with extra radiance-boosting Cactus flower water for instant hydration. Plus, the sunshine-orange bottle is made from 80 percent post-consumer recycled materials.

Urban Decay All Nighter Setting Spray Vitamin C, available in-store and online at Sephora Hong Kong for $290

The Best New Beauty Buys In June

Benefit’s The WANDERful World Blush Collection

Building off its existing cult-favourite shade Dandelion, Benefit has launched an entire Box O’ Powder blush range with 11 stunning new shades! The WANDERful World collection features 12 fit-for-cheek tones and hues including sweet pinks, bright peaches, vibrant corals, rich berries and super flattering neutrals, in satin, natural-matte and soft shimmer finishes. We can’t get enough of the packaging, which is now smaller, slimmer and has removed plastic pieces to eliminate excess waste. And the illustrations are so fun — making these powder blushers that much more enticing to reach for.

Benefit The WANDERful World Blush Collection, available in-store at Benefit, and in-store and online at Sephora Hong Kong for $260

Christian Louboutin Beauty’s Teint Fétiche Le Cushion

From Christian Louboutin Beauty, this diamond-powder-infused illuminating cushion foundation is packaged up in the compact of our dreams, an embellished red felt jewellery case with a golden coat of arms. The luxury foundation is light, fluid and ultra-smooth and promises a satiny, healthy-looking glow.

Christian Louboutin Beauty Teint Fétiche Le Cushion, available in-store and online at Lane Crawford for $430 (refill) and $610 (compact case)

Fenty Skin’s Cookies N Clean Whipped Clay Detox Face Mask

This cleverly-named wash-off face mask looks good enough to eat! The Fenty Skin Cookies N Clean features a detoxing clay-based formula balanced with skincare goodies like emollient shea butter and hydrating humectants glycerin and panthenol to replenish the skin. You have to hand it to Rihanna, it really does look like a delicious tub of cookies and cream.

Fenty Skin Cookies N Clean Whipped Clay Detox Face Mask, available in-store and online at Sephora Hong Kong for $290

Hourglass’ Voyeur Waterproof Gel Eyeliner

This waterproof gel eyeliner from Hourglass promises to glide on effortlessly and deliver up to 12 hours of wear without smudging, bleeding or fading! A bold claim, but its creamy formula is promising and the deep hues (true brown, matte black, bronze metallic, chestnut, emerald green) look perfect for that striking, statement eye.

Hourglass Voyeur Waterproof Gel Eyeliner, available in-store and online at Harvey Nichols for $290

Hourglass’ Phantom Volumizing Glossy Balm

An innovative 3-in-1, this lippie has the hydration of a balm, the high-shine finish of a gloss, and plumps for a fuller-looking pout. We love that it leaves your lips soft and smooth without any stickiness or tackiness and the actually-suitable-for-deeper-skin-tone shades (that are super flattering on everyone!).

Hourglass Phantom Volumizing Glossy Balm, available in-store and online at Harvey Nichols for $370

Laura Mercier’s Tinted Moisturizer Blush

Inspired by its well-loved tinted moisturiser, Laura Mercier’s cream-liquid blush offering is a beautiful tube of soft, muted cheek colour that promises to be long-lasting and fresh-looking. The Tinted Moisturizer Blush is available in 14 natural shades (think beiges, berries, corals and more) in three finishes.

Laura Mercier Tinted Moisturizer Blush, available online at NORDSTROM for $236

Miss Dior Hair Oil

The brand new Miss Dior Hair Oil is light, nourishing and delicately perfumed with the same floral notes as the bouquet-based fragrance. Housed in a subtly frosted glass pink bottle, it’s both ideal to protect hair from heat (leaving tresses soft and shiny!) and to display on your shelves.

Miss Dior Hair Oil, available in-store and online for $440

NARS Summer Unrated Collection

Newly launched, this special summer collection from NARS promises to marry two of the brand’s signature shades: the cult favourite peach-t0-coral pink with golden Orgasm and the diffused brown with golden Laguna. It includes some beautiful blush and bronzer duos ($410) with the beforementioned shades as well as some deeper hues (we love the warm deep red brown Cyprus paired with plum Dominate!), a special blush duo ($410), a stunning 16-pan eyeshadow palette ($590) with mattes, shimmers and glitters, and an Orgasm lip mask ($250) and body oil ($560).

NARS Summer Unrated Collection, available in-store and online from $250 to $560

Parakito Mosquito Protection

Mosquito protection experts Parakito use exclusively plant-based actives and no alcohol or DEET. It’s truly perfect for anyone and everyone, repelling insects and the diseases they carry as well as the uncomfortable sensation and aftermath of being bitten. Products include water and sweat-resistant sprays and roll-ons, for-sensitive-skin formulas, and a new moisturising dry oil. We also like the oil diffusion wristbands that keep pests away, and the relief gels and creams to soothe and reduce any itchiness.

Parakito Mosquito Protection (including the new Moisturising Dry Oil Spray), available at various stockists (including citysupers, Mannings and more) across Hong Kong and online

The Ordinary Multi-Peptide Lash & Brow Serum

Launching this Thursday, 9 June, our favourite no-frills no-nonsense skincare brand is building off its bestselling hair serum to bring us a multi-peptide packed serum for our eyelashes and eyebrows. This twice-daily treatment boasts 11 active ingredients that all work to increase hair density and thickness and harnessing the power of four(!) peptide technologies.

The Ordinary Multi-Peptide Lash & Brow Serum, available soon in-store and online at Sephora Hong Kong and The Ordinary

The Best New Beauty Buys In May

Aesop’s Fragrances

Aesop stores are already stunning multi-sensory experiences, so we couldn’t be more thrilled with its range of complex and layered fragrances. While not entirely new (Marrakech Intense was first launched in 2014, Hywl debuted in 2017 and Rozu rolled out in 2021), now really is the perfect time to visit all the scents and take them in. The brand doesn’t attach gender or even a time of year to its perfumes, so instead take notice of the notes and ingredients in each EDP to understand the mood — like clove, sandalwood and cardamom in Marrakech and yuzu and basil in Tacit. Fresh or floral, woody or spiced, you’re bound to find a fragrance you’ll adore.

Aesop Eau de Parfums, available in-store and online from $900 to $1,500

Armani Beauty’s Newly Formulated Power Fabric Foundation

If there’s one makeup item to actually splurge on, it has to be foundation. After all, a flawless base is key to everything else on your face sitting and wearing well throughout the day. You want something that matches your skin tone perfectly and gives you your best looking complexion. That’s why the Power Fabric Foundation from Armani Beauty is on our wishlist, newly formulated to be weightless while providing longer-lasting high coverage that you just can’t beat.

Armani Beauty Power Fabric Foundation, available in-store and online from $600

BTS x Amorepacific Lip Sleeping Mask in Gummy Bear

Koreauty fans and Kpop stans unite! We love Laneige’s cult favourite lip sleeping mask — easy to use both as an on-the-go lip balm and also as a mask applied for overnight nourishment. This special BTS edition channels the boy band’s signature colour and contains pomegranate, grape, and raspberry extracts for smoothening and plumping.

BTS x Amorepacific Lip Sleeping Mask (Gummy Bear), available in-store and online for $150

Byredo’s Flora Kalahari 18 Colour Palette

Stockholm-based Byredo is best known for its chic black and white bottles of luxurious perfume but don’t let that fact have you underestimate the quality and wear of its designer-like makeup range. The newest addition is the limited-edition Flora Kalahari 18 Colour Palette, situating us in an “otherwordly desertscape” with an earth-toned colour story made up of shimmering coppers, cool-toned neutrals, warm metallics and dazzling duo-chromes.

Byredo’s Flora Kalahari 18 Colour Palette, available to buy online at Harrods for $658

Charlotte Tilbury’s Pillow Talk Collection

We can’t get enough of Pillow Talk — Charlotte Tilbury’s bestselling soft-pink beige shade. The dreamy hue-centred collection has expanded, with four brand new items: a luxurious eyeshadow quad with muted pinks, berry tones and a shimmery brown; a berry-brown mascara; and two stunning powder highlighters (one light and cool, one deeper and warmer). And the glorious liquid-cream highlighter wands and lip and cheek balms are back in stock. We’ve already added the Matte Revolution lipstick in Pillow Talk Medium ($270) to cart!

Charlotte Tilbury Pillow Talk Collection, available in-store and online from $190 to $670

Clarins’ Lip Comfort Oil

Clarins’ bestselling tinted lip oil treatment has a fresh new look, with eight flattering shades in an ultra-glossy finish and an upgraded plant oil formula. Expect 24-hour hydration and comfort, a rich but lightweight texture and a high-shine look to the lips. We have our eyes on the deliciously-named strawberry and chocolate shades.

Clarins Lip Comfort Oil, available in-store and online for $230

RARE SkinFuel’s Bare Balm

From homegrown skincare brand RARE SkinFuel, this all-purpose balm stick is enriched with sweet almond oil and shea butter to deliver a natural, luminous glow to the skin. The Bare Balm is available in three blendable and buildable shades: a nude-undertone apricot, a cool-undertone pink raspberry and a warm-undertone copper. Use on the cheeks and lips for the perfect monochromatic look.

RARE SkinFuel Bare Balm, available in-store and online for $480

shu uemura’s Spring/Summer 2022 Collection

It’s hard to pick just one item from shu uemura spring/summer collection, which comprises two mini eyeshadow palettes, two satin lipsticks (a muted red and a warm brown), two cream liquid lipstick (a taupe nude and a warm beige), a cleansing oil and a foundation brush. Our pick is the lilac rebel eye palette ($460), with browns, mauves and a stunning lavender in matte, pearlescent shimmer and iridescent glitter finishes.

shu uemura Spring/Summer 2022 Collection, available in-store and online from $205 to $900

Editor’s Note: All listed prices were correct at the time of publication.

Please note that this article contains some affiliate links to products and we may receive a commission for select purchases.

Main image by Sassy Media Group using images courtesy of Benefit, Fenty Beauty, Fenty Skin, Laura Mercier, narciso rodriguez and NARS, image 1 courtesy of Benefit, image 2 courtesy of e.l.f. Cosmetics, image 3 courtesy of Fenty Beauty, image 4 courtesy of Fenty Skin, image 5 courtesy of Laura Mercier, image 6 courtesy of narciso rodriguez, image 7 courtesy of NARS, image 8 courtesy of Dior, image 9 courtesy of Sunday Riley.

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