Whether you’re looking for an affordable drugstore mascara, a waterproof pick or a luxurious high-end mascara to lengthen, curls and volumise — we’ve got your lashes covered!
We love mascara, whether we’re using it to give our eyelashes a little lift or as the very last step in a full-face makeup look. Whatever it may be, we always love something lengthening and tinting, curling and volumising. New mascaras on the market are more waterproof (and sweat and humidity-proof!) than ever and even come in innovative tubing formulas, a wider array of colours and at more affordable and luxurious price points. Ahead, we’ve rounded up our top 10 mascara picks available to buy in Hong Kong right now!
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Our Favourite Mascaras
Isehan KissMe Heroine Make, Long And Curl Advanced Film Mascara, $82
Our first spot goes to a Hong Kong staple — the KISSME Heroine Make Mascara! Available to buy at any SaSa and Watsons (as well as iHerb and YesStyle!), this affordable Japanese mascara has long been the go-to for short, stubborn lashes, lengthening, curling and staying on for seemingly forever. The brand carries a few varieties including regular, waterproof and coloured versions. We like this Advanced Film one — and always pick up the brand’s mascara remover to go with it.
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Too Faced, Better Than Sex Mascara, $205
Perpetually out of stock (don’t worry — we’ve got you!) for a reason, the Too Faced Better Than Sex Mascara is something like a cult favourite makeup item now. The jury’s still out on its name but what we can tell you is that this vegan and cruelty-free mascara enhances the volume and length of your eyelashes in just a few strokes, with a polymer-infused formula that promises smudge-proof all-day wear.
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rom&nd, Han All Fix Mascara L01 Long Black, US$18 (around $141)
This Korean pick gives our No. 1 a good run for its money — it’s highly resistant against water and oil, not too pricey and gives even the most stubborn of short and straight lashes length and a lift. The curved spoolie on this mascara ensures every lash is neatly coated. It’s available in traditional black as well as as an ashy grey-brown and a more chocolate-leaning hazel brown. Be warned, however, it needs a good mascara remover to come off.
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Tarte, Tartelette™ Tubing, $205
Featuring innovative micro-tubing tech, this smudge-proof long-wear mascara wraps each lash with flake-free tubes to deliver a false lash effect. The formula also has shea butter, castor oil and carnauba wax to nourish lashes and it’s super easy to remove. Sounds like a dream! This is perfect for contact lens wearers and more sensitive eyes.
Maybelline, Lash Sensational Sky High Mascara, $138
This Maybelline bestseller promises sky-high lash impact from every angle — with a flexible wand that gives your eyelashes limitless length and full volume, for a full fan effect. It’s long-lasting, affordable and has a flake-free formula infused with bamboo extract and fibres. The pink tube’s pretty cute too!
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Estée Lauder, Double Wear Zero-Smudge Lengthening Mascara, $360
Perhaps the oldest on this list (first launched in 1997 — that’s as old as this writer!), Estée Lauder’s Double Wear mascara has stood the test of time. It promises to dramatically lift your lashes with a Smudge-Shield™ formula, wearing for up to 15 hours. The hefty price tag just means it’s extra luxurious, for when you really want to treat yourself!
L’Oreal, Voluminous Curved Mascara, $94.36
For an affordable no-frills pick, this volumising mascara from L’Oreal resists clumping, softens and builds your lashes up to 5x their natural thickness and delivers a maximised, full and dramatic look. We love how evenly and smoothly its curved brush coats our eyelashes, and that it’s no strain on our wallets.
Urban Decay, Perversion Waterproof Mascara, $220
Vegan and cruelty-free, like all Urban Decay products, this cheekily-named mascara is ultra-creamy, lengthening and volumising. The waterproof formula is, of course, water-resistant and even more smudge-proof than ever, delivering intense blacker-than-black pigment no matter how much you sweat — uh, glow!
Hourglass, Caution Extreme Lash Mascara, $260
Fragrance-free might not be your first selling point but we love that this mascara won’t put any nasties near our sensitive eyes! An “all-in-one”, this luxurious pick comes in gorgeous gold packaging and features an innovative 4DAmplifier™ brush and a buildable formula for endless length, intense volume and a sky-high lift to your eyelashes.
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Charlotte Tilbury, Pillow Talk Push Up Lashes! Mascara in Dream Pop, $250
We can’t get over this pretty berry-brown mascara, that gives a soft, sultry, fluttery feel that promises to elevate any eye look. Along with colour, this luxurious mascara from Charlotte Tilbury delivers instant length, volume and stretch. BRB — we’re adding it to cart right now.
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Editor’s Note: All listed prices were correct at the time of publication. “The Best 10 Mascaras To Buy In Hong Kong” was originally published in February 2020 by Caroline Jones and was updated in September 2022 by Sakina Abidi.
Please note that this article contains some affiliate links to products and we may receive a commission for select purchases.
Main image and image 3 courtesy of romandglobal, image 1 courtesy of KissMe Heroine Make via Sukoshi Mart, image 2 courtesy of Too Faced, image 4 courtesy of Tarte, image 5 courtesy of Maybelline, image 6 courtesy of Lane Crawford, image 7 courtesy of L’Oreal via Ulta Beauty, image 8 courtesy of Urban Decay, image 9 courtesy of Hourglass, image 10 courtesy of Charlotte Tilbury.