You Heard Right! Forever 21 Is Coming to Hong Kong – and we’ve got all the goss!

GIRLS – It’s finally open! Every day from 10am until 1am! Six floors of Forever 21 goodness, including one whole level dedicated to accessories and shoes! Check out our fabulous Facebook album of in-store photos from the opening night by clicking here.

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We’ve all heard the rumours, waited with bated breath and bid a huge fashionista sigh of relief as Giordano’s never-ending ‘Good Bye’ sale finally drew to a close… yes, Forever 21 is definitely absolutely 100% coming to Hong Kong and they’ve even put up the hoardings to prove it!

For those that have been too enthralled in the recent Gap/Jack Wills/Hollister openings to notice, Forever 21 is landing in the heart of crazy-busy Causeway Bay – taking over the whole of the six-floor Capitol Centre on Jardine’s Crescent (opposite CWB MTR Exit F), which was previously home to a Giordano flagship and a too-big-for-its-own-good Watsons!

And just in case you weren’t already acquainted with the Korean-owned American store, trust us – Hong Kong was totally missing out! Forever 21 is fast fashion at its finest, distilling all the hottest trends from catwalk to high street without drawing breath… and without breaking the bank either! It should provide H&M with some much-needed competition here in HK, delivering trends with a twist at wallet-friendly prices!

Judging from the size of the store, plus the sheer amount of good stuff on their website (and reports from our fashion-obsessed friends Stateside!), we could probably spend days browsing inside! They’ll be selling women’s, men’s and girl’s-wear, including shoes, underwear and accessories, with fresh items being brought in on a DAILY basis! Our wardrobes are having palpitations just thinking about it!

Forever 21 recently held a 7-minute hologram fashion show in Macau to celebrate the forthcoming HK flagship opening, which featured models walking down a cosmic runway, disappearing into starbursts and raindrops and walking up and down invisible staircases!

Meanwhile, now that we’re absolutely sure Forever 21 is opening here, we’re sure the question on every Sassy reader’s lips is ‘When does it open?!’ We’d been hearing rumours of Summer 2012… but we can bring you the official news that it will be MUCH sooner! You can expect Forever 21 to open its doors on 18 January 2012 – we’ve marked our calendars already! Yippee!

Stay tuned on Sassy for more Forever 21 news soon…!

Forever 21, Capitol Centre, 5-19 Jardine’s Crescent, Causeway Bay, Hong Kong
www.forever21.com