Meet The Affordable Homegrown Watch Brand Bringing Together Style & Sustainability

Newly-launched Hong Kong brand 2°EAST makes ethical and sustainable watches for humans who believe it’s cool to be kind…

As style accessories go, a chic statement watch is our go-to for effortlessly pulling a look together. Choose wisely, and the timepiece of your choice can become the hardest-working fashion piece you own. But with so many watch options on the market, where do you even begin? Allow us to introduce you to 2°EAST, a newly-launched Hong Kong brand making stylish and sustainable watches for humans who believe it’s cool to be kind.

Let’s start with the obvious here, 2°EAST’s collection of everyday watches are insanely chic. Think minimalist black and white watch faces with your choice of leather, mesh and NATO straps in a range of colours and prints (which are interchangeable no less!). Plus, with prices starting from just $130 (USD) and free shipping across Hong Kong, they’re affordable to boot!

But what really seals the deal for us is 2°EAST’s commitment to ethics and sustainability. This is a watch that not only looks good, but does good too. We’re talking eco-friendly materials that stand the test of time (including straps woven from 100% recycled plastic bottles and conflict-free rose gold), ethical as-can-be production lines with a focus on reducing chemicals, plastics and waste, and a pledge to plant 30 trees for every item sold. An everyday watch that doesn’t cost the earth? Consider us sold.

Use code Sassy15 at checkout to enjoy 15% off all orders within Hong Kong. Offer is valid until Friday, 30 December, 2022 and cannot be used with any other discount code or promotion.

2°EAST, 2degreeseast.com

Brought to you in partnership with 2°EAST.