22 April, 2021
Earth Day: Eco-Conscious Brands
Earth Day: Eco-Conscious Brands
Earth Day, Lifestyle

15 Eco-Conscious Brands To Have On Your Radar

22 April, 2021
Earth Day: Eco-Conscious Brands

Looking to give back to Mother Nature this Earth Day? Here’s a list of eco-conscious brands to support now.

Earth Day might only come around once a year, but we should really be doing all we can to protect our planet every single day. Every little counts, so even making an effort to shop more consciously to reduce your carbon footprint and avoid excessive waste can make a big difference. The eco-conscious brands listed below make it easy to be green, giving us stylishly sustainable options like fashion-forward garments made from recycled materials, zero-waste everyday essentials and practical plastic-free products. Scroll through for exclusive discounts that will make your purchases all the more guilt-free!

Read more: 7 Ways To Live A More Sustainable Lifestyle

Flow With Me: Eco-Conscious Brands

Flow With Me

This local, family-owned online store carries a dreamy range of yoga and athleisure wear from sustainable fashion brands that do their best to lessen their carbon footprints. Whether it’s leggings made from recycled fishing nets and plastic bottles by Indigo Luna or sports bras made with sustainable nylon from Moonchild Yoga, every product has been tried and tested by founder Jiwon Maxted, so you know they’ll do the job – and it’s a bonus that they’re good for the planet!

Sassy Perk Pink

Use the code FWMSASSY to enjoy 15% off your next order. Offer valid until Friday, 31 December, 2021.

Eco-Conscious Brands: LUUNA naturals

LUÜNA naturals

Did you know? The average woman uses 11,000 period products in their lifetime and it takes conventional pads and tampons at least 100 years to degrade. LUÜNA naturals is offering alternative period products that are healthier for our bodies and the planet, from organic cotton pads and tampons to reusable menstrual cups. The women-led brand also recently launched its 100% plastic-free organic cotton applicator tampons. As a special Earth Day promotion, LUÜNA is gifting a free upcycled period pouch to anyone who spends over $300 through Sunday, 9 May, 2021.

Sassy Perk Pink

Use the code SassyLuuna at checkout to enjoy 20% off all products. Offer valid until Saturday, 31 July, 2021 and can only be used once per customer.

Eco-Conscious Brands: feat.FASHION


This brand has made it its business to create everyday essentials designed to last. When developing a new product, feat.FASHION makes a conscious effort to ensure that every step in its process is sustainable and kind to our planet. Using only certified eco-friendly materials, this local brand believes we can all live in style without compromising on sustainability or comfort, and its two signature collections – feat.MASK and feat.HAIR Lotus Silk – are a testament to this. As a bonus, feat.FASHION pledges to donate to the Trillion Tree Campaign with each purchase.

Sassy Perk Pink

Use the code sassy20 to enjoy 20% off the feat.MASK and Lotus Silk feat.HAIR collections. Offer valid until Friday, 30 April, 2021.

Eco-Conscious Brands: HULA


A strong believer in the circular economy, HULA is home to an exquisite edit of pre-owned designer womenswear. Showcasing consigned luxury items in an elevated manner, the online marketplace strives to encourage more people to buy second-hand, featuring coveted brands such as Bottega Veneta, Celine, Chanel, Dior, Gucci and Louis Vuitton, to name just a few. Members of the sustainable fashion community can consign items they no longer need and pick out new items at up to 95% off retail prices.

Sassy Tip: Visit HULA’s new Central store and take a picture of your favourite item; then upload your picture to your IG stories and tag @joinHULA and two friends for the chance to win a $1,000 shopping voucher. Three winners will be announced over three weeks through Saturday, 22 May, 2021. Head here for more details.

Eco-Conscious Brands: Style Carousel

Style Carousel

Looking to wear designer labels on a budget and reduce the environmental impact of fashion? Booking platform Style Carousel has you covered. Browse through thousands of lust-worthy designer rental pieces and book items from emerging and iconic luxury brands (think Chanel, Zimmerman, Gucci, Celine, Bottega Veneta and more) at up to 95% off retail. Sign up for a monthly StylePass to enjoy member pricing, free next day delivery, returns, exchanges and many more perks, or simply book a one-time rental to start.

Sassy Perk Pink

Use the code SASSY to get $200 off the first month of your StylePass. Offer valid until Saturday, 8 May, 2021.

Eco-Conscious Brands: Rupert & Bird

Rupert & Bird

Whether you’re into watersports, camping on the beach or chasing waterfalls, Rupert & Bird’s compact, lightweight towels are the perfect companion for your adventures. The best part? Each of its quick-dry, sand repellent towels is made with 22 recycled plastic bottles (that’s 22 less bottles ending up in the sea or landfill!) and come conveniently packaged in a reusable organic cotton vegetable bag. We love the selection of six bright Hong Kong-inspired designs which are all nostalgic icons of Founder Edwina Barrington’s decade-long love affair with the city.

Sassy Perk Pink

Use the code SASSY20 to enjoy 20% off all products. Offer valid until Wednesday, 30 June, 2021.

Eco-Conscious Brands: Pret-a-Dress


Sustainability meets luxury fashion at Pret-a-dress.com, a designer rental service that aims to make dressing up in the morning feel good again. Thanks to Pret-a-Dress you can keep your style fresh without adding to your closet (or landfills!). Break the fast fashion cycle and browse the site’s fabulous collection of luxury fashion items from top designers that can be delivered to your door with a click of a button. Sign up for VIP membership to enjoy a further discount on your designer rentals, store credits, free fitting sessions at its Central showroom and more.

Sassy Perk Pink

Use the code SASSYOFF10 to get 10% off your first rental.

Eco-Conscious Brands: LOOKFANTASTIC


From zero-waste packaging to sustainably-harvested ingredients, even your makeup and skincare has a part to play in saving the planet. And leading the charge with its range of eco-conscious beauty brands is lookfantastic. REN Clean Skincare, Pai, Antipodes, Apivita and Sukin are just some of the names in its extensive eco and ethical range. As a special Earth Day promotion, the site is offering up to 30% off selected brands. Simply use the code GREEN before the offer ends on Sunday, 25 April, 2021.

Sassy Perk Pink

Use the code SASSY to enjoy 22% off selected full-price products across the site. Offer valid until Friday, 30 April, 2021.

Eco-Conscious Brands: Annibody


Founded in Los Angeles and currently based in Hong Kong, Annibody creates high quality bodysuits with a minimalist aesthetic that will pair perfectly with your high-waisted bottoms and flowy skirts this summer. Best of all, its bodysuits are manufactured in small batches at its boutique factory which upholds strong ethics and fair treatment to its workers. The brand also maximises its use of sustainably sourced or recycled materials, such as modal, organic cotton and peace silk, in its garments (the packaging is biodegradable too!).

Eco-Conscious Brands: Beams Coffee

Beams Coffee

Looking to get your caffeine fix without costing the environment? Created entirely from sugarcane and sugar beet, Beams Coffee capsules are not only biodegradable and compostable, but also contain roasted coffee grounds enriched with plant-based nutrients and adaptogenic mushrooms for an extra energy boost. The brand has also partnered with eco-conscious packaging providers that plant one tree for every 200 boxes it buys. To celebrate Earth Day, Beams is donating 10% of all sales to local non-profit EcoDrive HK until Sunday, 25 April, 2021.

Read more: 10 Questions With Chamani Wong, Co-Founder Of BEAMS Co.

Eco-Conscious Brands: Oliv the Brand

Oliv the Label

This sustainable swimwear brand was built around ECONYL – a buttery soft and body-sculpting fabric made from repurposed plastic waste from the ocean. Behind the brand is Hong Kong-based yogi Audrey Sze and her small team of women who work with a socially responsible Balinese factory to create chic one and two-pieces (we especially love the ballerina-inspired cross back ANNA) that will make you the belle of the beach.

Eco-Conscious Brands: I Never Use Foundation

I Never Use Foundation (INUF) Breakfast Club

Mindful and earth-conscious lifestyle concept, INUF, comprises an online store, brick-and-mortar boutique in TST, holistic Skin Spa, vegan Nail Salon, a recycling programme, refill station and Green Beauty Bar where you can make your own natural face or body scrub. On top of all that, its in-house skincare brand, INUF Responsible Skincare, is a 100% natural and clinically-proven range especially designed for Hong Kong’s humid climate.

Read more: Local Ethical Beauty Brands To Try Now

Eco-Conscious Brands: 24Bottles


Join the movement for a more sustainable future and ditch disposable plastic bottles once and for all. Every time you refill your 24Bottles you save 80 grams of CO2 eq from being released into the atmosphere (the equivalent of producing one single-use plastic bottle). What’s more, you can feel comforted in the knowledge that the carbon footprint of your bottle has been absorbed by the trees the brand has planted around the world. Yay zero emissions!

Eco-Conscious Brands: Tree


Sustainability lives at the heart of this brand, from the solid eco-wood furniture and home accessories it offers to its initiatives and practices that help protect our planet. TREE does its best to source wood from responsibly managed forests, or else by salvaging reclaimed wood from abandoned houses, boats and other sources to craft its stylishly sustainable pieces. The brand also has a long-standing relationship with non-profit foundation Tress4Trees and have planted close to 90,000 trees since 2010.

Eco-Conscious Brands: Po Zu


Take a step in the right direction in your Po-Zu shoes, made from carefully selected natural and sustainable materials. We’re talking Piñatex made from discarded leaves of the pineapple plant, FRUMAT made from the waste produced by the apple juice industry and Eco Microfibre, a man-made vegan alternative to leather. This is one ethical shoe brand we want to stand behind.

Our “Featured” sticker indicates a paid partnership.

Featured images by staticnak1983 via Getty ImagesGemma Chua-Tran via UnsplashAlexander Nikitenko via Unplash, and Sara Groblechner via Unsplash, image 1 courtesy of Flow With Me, image 2 courtesy of LUÜNA naturals, image 3 feat.FASHION, image 4 courtesy of HULA, image 5 courtesy of Style Carousel, image 6 courtesy of Rupert & Bird, image 7 courtesy of Pret-a-Dress, image 8 courtesy of lookfantastic, image 9 courtesy of Annibody via Instagram, image 10 courtesy of Beams Coffee via Instagram, image 11 courtesy of Oliv the Label via Instagram, image 12 courtesy of I Never Use Foundation via Instagram, image 13 courtesy of 24Bottles via Instagram, image 14 courtesy of TREE via Instagram, image 15 courtesy of Po-Zu via Instagram.

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