13 January, 2014

Hoss Intropia opens in Hong Kong

13 January, 2014

hoss intropia hong kong dcg

We’ve had COS, TOPSHOP, Desigual and Whistles (well, via a concession at Lane Crawford – that counts, right?!)…  so what other European high street fashion store could be next to set up shop on Hong Kong’s shores? Answer: Hoss Intropia.

This Spanish womenswear fashion label has just opened its first store in Hong Kong with a gorgeous 100 square metre boutique in Tsim Sha Tsui’s Harbour City. As we all know, that mall can a bit of a maze, so head towards the LCX part at the Ocean Terminal end and you should find Hoss eventually (it’s near Juicy Couture)!

hoss intropia hong kong

As a Brit, I was already fan of Hoss Intropia thanks to its London stores and concessions at John Lewis, but for those who aren’t familiar with the brand – think a more high-end version of Zara, with beautiful cuts, quality fabrics and unique prints (and consequently higher price tags!). Founded in 1994, you can rely on Hoss for gorgeous statement outfits in their signature feminine, colourful and versatile style. Their clothes have a knack of looking good on women of all ages, depending on how you style them – pretty impressive stuff!

hoss intropia hong kong ss14

I particularly like how their pieces don’t just kowtow to whatever’s “in” or jump on trend bandwagons – all their items have a classic, sophisticated quality that should ensure they stay in your wardrobe for many years to come, yet still with enough of an injection of style, verve and chic to ensure they don’t look old hat either. The Hong Kong store also carries a selection of Hoss’ range of eye-catching accessories, including handbags, shoes and jewellery.

hoss intropia hk ss14

Price-wise, Hoss Intropia definitely tips towards the higher end of the high street – most pieces will set you back a couple of thousand Hong Kong dollars, and I’d put it in a similar price range as DVF and Alice + Olivia or a slightly more expensive Club Monaco or Reiss. My favourite pieces were Hoss’ stunning dresses, which would look equally good smartened up for the office or with some glam accessories in the evening; I particularly liked how they would use similar prints or fabrics in slightly different styles and colours across the season’s collections (for instance, dresses with or without sleeves, or shifts versus fit and flare styles) to provide a full range of options for different body shapes and tastes.

With plans to open even more Hoss Intropia stores in Hong Kong, Macau and China if the TST branch goes well, here’s hoping even more fabulous fashion imports follow their path to the 852… Anthropologie and Banana Republic, I’m looking at you!

Hoss Intropia   Shop OT308, Ocean Terminal, Harbour City, Tsim Sha Tsui, Hong Kong
3572 0080  www.hossintropia.com

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