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Sassy’s Top 10 Lingerie Stores in Hong Kong


As modern girls, we think that every day can be made that little bit more fabulous with the addition of beautiful lingerie; and make no mistake, special scanties are all about how you feel – whether you choose to share the view with a very lucky someone is totally up to you!

So with a small nod to Valentine’s Day (but really just because we love all things flirty, frilly and fabulous), here’s our Top 10 Lingerie Boutiques in Hong Kong… find some undies you truly fall in love with, ladies!

Avec Amour Mimi Holiday AW13-220-226-F (resize)

Avec Amour
Founded by former That Mama Tara Lai, Avec Amour is a one-stop shop for all things intimate – stocking international brands like Mimi Holliday, Maison Close (as shown above) and Pleasure State. Teaming up with the experts at Nude to offer on-site waxing services, you’ll be follicle-free and ready to flounce in your frillies in no time! Genius!

Avec Amour  8/F V Plus, 68 Wellington Street, Central, Hong Kong
2978 3998


Not yet found the perfect fit?
Braologie are your go-to if you want to banish back fat and make your girls perkier than ever; forget constraining corset-types and iron-clad undies, these babies are super comfortable and come in classic designs without all the fuss and frills. Their shape-wear will have you looking sleek in the slinkiest dress and steers well clear of Bridget Jones granny-pant territory, while their bras will have you walking taller and straighter than you thought possible without a book on your head! Shop online, at their Causeway Bay and Tsim Sha Tsui fitting spaces (by appointment only) or arrange a home fitting – absolutely free!

Check out our review of Braologie’s fabulous home fitting service here 

Book an appointment at their fitting spaces in Causeway Bay or Tsim Sha Tsui here; call 5500 3094 or email to arrange a home fitting


Don’t be put off by the comedy name – Bubies bring a whole menu of lovely lacies to the table. Created by a team of young Hong Kong designers and manufactured at a factory with over three decades experience in making European lingerie, their playful range is divided into Starters (simple designs for younger clients), Main Dish (everyday luxe designs), Dessert (for special occasions) and Side Dishes (accessories such as garters and eye masks) – so there should be something here to please every palate!

Bubies  Shop 606, 6/F, Hysan Place, 500 Hennessy Road, Causeway Bay, Hong Kong
3695 0031


intimissi interior

For a selection of totally bellissima bras, Italian import Intimissimi is well worth a browse. Shop at the Queen’s Road Central store or online for the knicker drawer of your dreams in the space of a lunchtime! Collections are updated weekly and are designed to be sensual, romantic and… wait for it… comfortable! Tick, tick, tick!

Intimissimi  Peter Building, 62 Queen’s Road Central, Hong Kong
2399 7080


La Perla
If only the very best will do this Valentine’s Day, then look no further than glam Italian import La Perla. Specialising in the exotic and erotic, crafted from the finest silk and lace, and trimmed with crystals, beading and spider web-delicate embroidery, your challenge here will be twofold; firstly, justifying the eye-watering spend; secondly, bringing yourself to wear anything else again!

La Perla locations in Hong Kong:

La Perla  88 Queensway, Admiralty, Hong Kong
2118 3977 

La Perla  Departures East Hall, Level 6, -, Lantau, Hong Kong
2261 0226

La Perla  3 Canton Road, Tsim Sha Tsui, Hong Kong
2118 2312


Marks & Spencer
Not just about the Percy Pigs, UK High Street stalwart Marks & Spencer have been a reliable and reassuring presence in British underwear drawers for well over a century! These days they’re ditching their ‘six-pack of comfy cottons’ image with some strategic fashion partnerships. We love glamour goddess Rosie Huntington-Whiteley’s eponymous lingerie range – to be found flying off shelves and into shopping bags at an M&S near you. They’re also great for stocking those larger sizes, which are found all too rarely in many local boutiques. Make sure you hit the sales here to snag some total bargains!

Marks & Spencer  Basement & 1/F, Central Tower, 22-28 Queen’s Road Central, Hong Kong, 2921 8323; see all 15 Hong Kong store locations here


Present Lingerie
London brand Present Lingerie brings romance and femininity firmly to the fore in their beautiful Soho boutique, with gorgeous lace-and-ribbon-bedecked creations. Offering the sort of underwear and nightwear you won’t want to hide, alongside slightly less saucy cotton loungewear, this is seductive sophistication at its best.

Present Lingerie  41 Staunton Street, Central, Hong Kong
2522 9221


Rigby & Peller
If established brands tick your boxes, then some royal-approved knicks from Rigby & Peller should definitely be on your shopping list! HRH Queen Elizabeth’s favoured purveyors of luxury lingerie pride themselves on high quality fabrics and impeccable fit; stocking the likes of Marie Jo, Aubade, Prima Donna and Andrew Sarda, their in-house experts will have your assets in regal shape before you know it.

We got measured up at Rigby & Peller – check out our experience here

Rigby & Peller  3/F, Shop 310, THE LANDMARK, . Tel: 2877 5655, 12-16 Des Voeux Road Central, Central, Hong Kong


Much loved by many of us at Team Sassy, 2013 Sassy Awards winner Sheer focuses on fashion, fit and friendly service at their Central boutique. With the kind of attention-to-detail that larger retailers can only dream of, the Sheer girls (including our former That Girl, founder Lisa Cheng) will have you decked out in the sort of lingerie that puts a spring in your step, no matter how dull your day! Brands available include Simone Perele, Hanky Panky, Stella McCartney, Fleur of England and Chantelle; check out their private fitting, personal shopping experiences and lingerie party options for girlie gatherings with a twist.

Read all about our “Sheer Discovery” Shopping Experience here

Sheer Discovery  W Place, 52 Whyndham Street, Central, Hong Kong
2147 3887


Last, but definitely not least, if you’re looking to unleash your inner Anastasia Steele, Showtime should be on your list. Designed to be female-friendly, this adult boutique is saucy rather than smutty, catering to every taste discreetly. There’s an online shopping option for those who prefer to keep their preferences private, and much of the lingerie on offer is surprisingly chic and wearable… albeit with a wink!

Showtime  2/F, Shama Place, 30 Hollywood Road, Central, Hong Kong
2530 3309…

kate f and rach sig

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