Ooh La Bra!
It’s a well-concealed secret that every day is a little more fabulous with the addition of beautiful lingerie. And make no mistake, ladies, special lingerie is all about how it makes you feel. When shopping for intimates, the combination of comfort and style are on the top of our priority list. Every well-dressed woman knows that the style and fit of your underwear matters more than ever! After all, it’s what’s on the inside that counts, right? We’ve lined up a whole selection of the best lingerie brands in Hong Kong to help you start looking in all the right places. Whether you’re on the hunt for lacy French underwear or local Hong Kong brands, you’re guaranteed to find the fit for you…
Founded, in 1968, Eres is a brand that has been established for 50 years and one that is known for its flattering cuts, luxe fabrics and contemporary sophistication. A household name when it comes it lingerie and swimwear, the French label is available in Hong Kong at its store in Harbour City, as well as to order online, so the chic brand is only a click away! We’re especially fond of the Bla bla bla triangle bra and briefs. Inspired by musical notes, the patterned lace trim adds a subtle sexy and feminine edge to this luxe jersey set. Wear it any day of the week and you’re sure to feel your very best due to Eres’ immaculate style and flattering cut.
Eres, Shop 260A, Ocean Centre, Harbour City, Tsim Sha Tsui, Kowloon, Hong Kong, 2918 1899, www.eresparis.com
Fun & Unpredictable:
Known as a one-stop-shop for all things lingerie in the 852, Avec Amour is synonymous with underwear that’s both sexy and comfortable. Boasting a variety of international designer brands, you can rest assured that you’ll find premium quality, luxurious materials and great fit with every purchase. What’s more, as they offer a wide selection of lingerie – everything from cute and sweet, to ultra-sexy – they’re sure to have something to suit you, no matter your style (or budget). Avec Amour is conveniently located in Wellington Street, but those who are a little shy can find a great online site, too. For Valentine’s Day, the pink Flossie by L’Agent by Agent Provocateur is a perfect choice for a flirty and playful set, with its mesh bra and pink applique hearts!
Avec Amour, 8/F V Plus, 68-70 Wellington Street, Central, Hong Kong, www.avecamour.com.hk
According to Founder, Kate Low, lingerie is all about ‘how it makes you feel’, so you wouldn’t be surprised to find that this brand focuses on the details; the perfect cut, good support and quality fabric. Perk by Kate offers its customers a refreshing selection of lingerie, that makes the wearer feel confident and sexy. Pioneers of the padded lace bralette, they promise that these intimates will take you through the day in comfort and with style.
Available online at www.perkbykate.com
For ladies who like their lingerie with an edge, Raven + Rose is the one for you. As the name suggests, the brand blurs the line between feminine and edgy, with their seductive and minimalist approach becoming instantly recognisable in the fashion world. We love the use of androgynous cut-outs, making the sleek designs super sexy and anything but predictable!
Raven + Rose, www.ravenandroselingerie.com
If only the very best will do for special occasions, then look no further than the glam Italian import La Perla. The brand specialises in the exotic and erotic with the lingerie crafted from the finest silk and lace, and trimmed with crystals, beading and spider web-delicate embroidery. Your challenge here will be twofold; firstly, justifying the eye-watering spend; and secondly, bringing yourself to wear anything else again!
La Perla, Shop 306, Pacific Place, 88 Queensway, Admiralty, Hong Kong, www.laperla.com
La Perla, Shop 112, Ocean Centre, Harbour City, Tsim Sha Tsui, Kowloon, Hong Kong, www.laperla.com
La Perla, 22-24, Russell Street, Section A of Inland Lot No.746, Causeway Bay, Hong Kong, www.laperla.com
If established brands are what you’re going for, then royal-approved knickers from Rigby & Peller should be on your shopping list. Queen Elizabeth’s favoured purveyors of luxury lingerie pride themselves on high quality fabrics and impeccable fit. Stocking the likes of Marie Jo, Aubade, Prima Donna and Andrew Sarda, the in-house experts will have your assets in regal shape before you know it.
Read more: We got measured up at Rigby & Peller
Rigby & Peller, Shop 2118, Harbour City, Tsim Sha Tsui, Hong Kong, www.rigbyandpeller.com
Rigby & Peller, Shop 10, 2-4 Hysan Avenue, Causeway Bay, Hong Kong, www.rigbyandpeller.com
As the name suggests, this high-end British brand is renowned for its provocative designs.With a wide range of lingerie in various colors, fabrics, and styles, you’re sure to find something to suit your taste, whether it be naughty or nice! Though the prices may be a little heartbreaking, you can trust your purchase to keep you (and your lucky partner) happy for a lifetime.
Lane Crawford, 3 Canton Road, Tsim Tsa Tsui, Kowloon, Hong Kong, www.agentprovocateur.com
Feminine & Easy:
Much loved by many of us at Team Sassy, 2013 Sassy Awards winner Sheer focuses on fashion, fit and friendly service at their Central boutique. With the kind of attention-to-detail that larger retailers can only dream of, the Sheer girls (including our former That Girl, founder Lisa Cheng) will have you decked out in the sort of lingerie that puts a spring in your step, no matter how dull your day! Brands available include Simone Perele, Hanky Panky, Stella McCartney, Fleur of England and Chantelle; check out their private fitting, personal shopping experiences and lingerie party options for girlie gatherings with a twist.
Read more: Our “Sheer Discovery” Shopping Experience
Sheer, Shop 310, 3/F, Landmark Atrium, 15 Queen’s Road Central, Central, Hong Kong, 2388 2876, www.sheer.com.hk
How long has it been since you’ve found yourself wearing a bra which truly fits AND makes you feel sexy? Having been on the lingerie scene since 1876, their range has been expertly designed with your body in mind, fitting all of the right places and enhancing your gorgeous figure.
Chanetlle, available online at www.chantelle.com
For a selection of totally bellissima bras, Italian import Intimissimi is well worth a browse. Shop at the Queen’s Road Central store or online for the knicker drawer of your dreams. The compact store means you can get the shop done in less time than ittakes to have lunch.Collections are updated weekly and are designed to be sensual, romantic and comfortable! Tick, tick, tick!
Intimissimi, G/F, 72 Queen’s Road Central, Parker House, Central, Hong Kong, hk.intimissimi.com
You know you’re in the right hands when the brand you choose has its very own annual lingerie fashion show.This iconic American design house is well-reputed for its collection of creative lingerie and comfortable lounge/sleepwear. The designs are often youthful and colourful, set to make you feel as comfortable in your skin as the oh-so-perfect ‘angels’.
Victoria’s Secret, 1/F, IFC Mall, 8 Finance St, Central, Hong Kong, 2865 7999,www.victoriassecrethk.com
Yet to find the perfect fit? Braologie is your go-to if you want to banish back fat and make your girls perkier than ever; forget constraining corset-types and iron-clad undies, these babies are super comfortable and come in classic designs without all the fuss and frills. Their shape-wear will have you looking sleek in the slinkiest dress and steers well clear of Bridget Jones granny-pant territory, while their bras will have you walking taller and straighter than you thought possible.
Braologie, 18/F, Everglory Center, 1B Kimberley Street, Tsim Sha Tsui, Hong Kong, www.braologie.hk
Well known for their high-quality products, without the pricetag to boot, GRANA‘s range of cashmere goodies (Gigi Hadid was spotted wearing one of their sweaters!) and stylish silk are highly sought after here at Sassy and beyond! They have also recently launched an underwear range made from French Leavers Lace that’s delicate, super soft and moulds to your body shape.
GRANA, The Fitting Room, 108 Hollywood Road, Sheung Wan, Hong Kong Island, www.grana.com
UK High Street stalwart Marks & Spencer has been a reliable and reassuring presence in British underwear drawers for well over a century. These days it’s ditching the ‘six-pack of comfy cottons’ image with some strategic fashion partnerships. It’s also great for stocking larger sizes, which are found all too rarely in many local boutiques. Make sure you hit the sales here to snag some total bargains!
If you’re someone who wants lingerie that is more low-key, opt for a simpler yet modern look from local brand, 6ixty8ight.It’s not only favourable amongst the Hong Kongers for its playful and comfortable designs, but also because it’s incredibly affordable – huge plus point when it comes to shopping for attractive underwear! The styles are often youthful, with comfy loungewear to match.
6ixty8ight, multiple stores across Hong Kong, more details here.
Looking to update your collection of intimates without causing a dent in the wallet? Head to multinational fast-fashion giant, H&M, for its wide collection of irresistible bras for every figure and shape. The underwear may not be as durable, but it’s sure to tick the supportive, comfortable and convenient checkboxes.
H&M, multiple stores across Hong Kong. Click here for more details
Editor’s Note: This post was originally written by Kate & Rach, published on 12 February 2014, and updated on 12 February, 2018