10 February, 2017
lingerie hanging on a rail
lingerie hanging on a rail
Style, Weddings

Sassy’s Top 10 Lingerie Stores in Hong Kong

10 February, 2017
lingerie hanging on a rail

Ooh La Bra!


As modern girls, we think that every day can be made that little bit more fabulous with the addition of beautiful lingerie; and make no mistake, special scanties are all about how you feel – whether you choose to share the view with a very lucky someone is totally up to you!

So with a small nod to Valentine’s Day (but really just because we love all things flirty, frilly and fabulous), here’s our Top 10 Lingerie Boutiques in Hong Kong

Editor’s Note: This post was originally written by Kat & Rach, published on 12 February 2014, and updated for accuracy and comprehensiveness.

avec amour lingerie

Avec Amour

Known as a one-stop-shop for all things lingerie in the 852, Avec Amour is synonymous with underwear that’s both sexy and comfortable. Boasting a variety of international designer brands, you can rest assured that you’ll find premium quality, luxurious materials and great fit with every purchase. What’s more, as they offer a wide selection of lingerie – everything from cute and sweet, to ultra-sexy – they’re sure to have something to suit you, no matter your style (or budget). Avec Amour is conveniently located in Wellington Street, but those who are a little shy can find a great online site, too. For Valentine’s Day, the pink Flossie by L’Agent by Agent Provocateur is a perfect choice for a flirty and playful set, with its mesh bra and pink applique hearts!

Avec Amour, 8/F V Plus, 68-70 Wellington Street, Central, Hong Kong, www.avecamour.com.hk

Raven + Rose lingerie

Raven + Rose

For ladies who like their lingerie with an edge, Raven + Rose is the one for you. As the name suggests, the brand blurs the line between feminine and edgy, with their seductive and minimalist approach becoming instantly recognisable in the fashion world. We love the use of androgynous cut-outs, making the sleek designs super sexy and anything but predictable!

Raven + Rose, www.ravenandroselingerie.com

braologie lingerie


Yet to find the perfect fit? Braologie is your go-to if you want to banish back fat and make your girls perkier than ever; forget constraining corset-types and iron-clad undies, these babies are super comfortable and come in classic designs without all the fuss and frills. Their shape-wear will have you looking sleek in the slinkiest dress and steers well clear of Bridget Jones granny-pant territory, while their bras will have you walking taller and straighter than you thought possible.

Read more: Braologie – Your Route to Perfectly Fitting Underwear!

Book an appointment at their fitting spaces in Causeway Bay or Tsim Sha Tsui here; call 5500 3094 or email cs@braologie.com to arrange a home fitting.

Braologie, 18/F, Everglory Center, 1B Kimberley Street, Tsim Sha Tsui, Hong Kong, www.braologie.hk

Braologie, Flat A, 3/F, Po Foo Building, 1 Foo Ming Street, Causeway Bay, Hong Kong, www.braologie.hk

sheer lingerie


Much loved by many of us at Team Sassy, 2013 Sassy Awards winner Sheer focuses on fashion, fit and friendly service at their Central boutique. With the kind of attention-to-detail that larger retailers can only dream of, the Sheer girls (including our former That Girl, founder Lisa Cheng) will have you decked out in the sort of lingerie that puts a spring in your step, no matter how dull your day! Brands available include Simone Perele, Hanky Panky, Stella McCartney, Fleur of England and Chantelle; check out their private fitting, personal shopping experiences and lingerie party options for girlie gatherings with a twist.

Read more: Our “Sheer Discovery” Shopping Experience

Sheer, Shop 310, 3/F, Landmark Atrium, 15 Queen’s Road Central, Central, Hong Kong, 2388 2876, www.sheer.com.hk

bubies lingerie


Don’t be put off by the comedic name – Bubies bring a whole menu of lovely lace to the table. Created by a team of young Hong Kong designers and manufactured at a factory with over three decades experience in making European lingerie, their playful range is divided into Starters (simple designs for younger clients), Main Dish (everyday luxe designs), Dessert (for special occasions) and Side Dishes (accessories such as garters and eye masks) – so there should be something here to please every palate!

Bubies, Shop 606, 6/F, Hysan Place, 500 Hennessy Road, Causeway Bay, Hong Kong, www.bubies.hk

intimissimi lingerie


For a selection of totally bellissima bras, Italian import Intimissimi is well worth a browse. Shop at the Queen’s Road Central store or online for the knicker drawer of your dreams in the space of a lunchtime! Collections are updated weekly and are designed to be sensual, romantic and… wait for it… comfortable! Tick, tick, tick!

Intimissimi, G/F, 72 Queen’s Road Central, Parker House, Central, Hong Kong, hk.intimissimi.com

Intimissimi, Shop 488Ab, Level 4, Phase 1, New Town Plaza, Sha Tin, Hong Kong, hk.intimissimi.com

la perla lingerie

La Perla

If only the very best will do this Valentine’s Day, then look no further than glam Italian import La Perla. Specialising in the exotic and erotic, crafted from the finest silk and lace, and trimmed with crystals, beading and spider web-delicate embroidery, your challenge here will be twofold; firstly, justifying the eye-watering spend; secondly, bringing yourself to wear anything else again!

La Perla, Shop 306, Pacific Place, 88 Queensway, Admiralty, Hong Kong, www.laperla.com

La PerlaShop MW11, The Peninsula Hotel, Salisbury Road, Tsim Sha Tsui, Kowloon, Hong Kongwww.laperla.com

La Perla, 22-24, Russel Street, Section A of Inland Lot No.746, Causeway Bay, Hong Kongwww.laperla.com

marks and spencer lingerie

Marks & Spencer

Not just about the Percy Pigs, UK High Street stalwart Marks & Spencer have been a reliable and reassuring presence in British underwear drawers for well over a century! These days they’re ditching their ‘six-pack of comfy cottons’ image with some strategic fashion partnerships. They’re also great for stocking those larger sizes, which are found all too rarely in many local boutiques. Make sure you hit the sales here to snag some total bargains!

Marks & Spencer, Basement & 1/F, Central Tower, 22-28 Queen’s Road Central, Hong Kong; find all M&S stores across Hong Kong herewww.global.marksandspencer.com/hk/en

rigby and peller lingerie

Rigby & Peller

If established brands tick your boxes, then some royal-approved knicks from Rigby & Peller should definitely be on your shopping list! Queen Elizabeth’s favoured purveyors of luxury lingerie pride themselves on high quality fabrics and impeccable fit; stocking the likes of Marie Jo, Aubade, Prima Donna and Andrew Sarda, their in-house experts will have your assets in regal shape before you know it.

Read more: We got measured up at Rigby & Peller 

Rigby & Peller, Shop UG-41, Festival Walk Kowloon Tong, Hong Kong, www.rigbyandpeller.com

Rigby & Peller, Shop 2118, Harbour City, Tsim Sha Tsui, Hong Kong, www.rigbyandpeller.com

Rigby & Peller, Shop 10, 2-4 Hysan Avenue, Causeway Bay, Hong Kong, www.rigbyandpeller.com

showtime lingerie


Last, but definitely not least, if you’re looking to unleash your inner Anastasia Steele, Showtime should be on your list. Designed to be female-friendly, this adult boutique is saucy rather than smutty, catering to every taste, discreetly. There’s an online shopping option for those who prefer to keep their preferences private, and much of the lingerie on offer is surprisingly chic and wearable… albeit with a wink!

Showtime, 2/F, 30 Hollywood Road, Central, Hong Kong, www.showtimeconcepts.com

Other Sassy Faves Include…

  • GRANA Well known for their high-quality products, without the pricetag to boot, GRANA’s range of cashmere goodies (Gigi Hadid was spotted wearing one of their sweaters!) and stylish silk are highly sought after here at Sassy and beyond! They have also recently launched an underwear range made from French Leavers Lace that’s delicate, super soft and moulds to your body shape.

Read more: Transitional Styling from Grana x Sassy: Top 5 Tips

  • Chantelle – How long has it been since you’ve found yourself  wearing a bra which truly fits AND makes you feel sexy? Having been on the lingerie scene since 1876, their range has been expertly designed with your body in mind, fitting all of the right places and enhancing your gorgeous figure.

Read more: Chantelle – French Lingerie Fit for Every Woman

  • Agent Provocateur Located on Canton Road, Agent Provocateur is a world-wide favourite for finding, stylish and sexy designer lingerie. From corsets and Basques to Suspenders and lacy knickers that leave little to the imagination, their sophisticated and flirty styles exude confidence.

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