Okay, so here’s why we love Kay Li. She’s Hong Kong- born (check!), she’s a graduate of the prestigious French private school ESMOD Dubai, and in an industry that is only second to the oil industry in terms of waste, Li has experimented with ways on how her label can contribute to sustainability for the past four years (double check!). “For me, a green life is the only way of life,” says Li. “We … should all [do our part] to reduce consumption, recycle what we can, and, most importantly, think of ways to educate our next generations to preserve in an innovative way.” Like we said, you go, girl.
Check out how she implements her aesthetic into her collection: she uses high-tech, eco-friendly fabrics and develops a few garment pieces. She then puts other laser-cutting patterns on her website when the collection hits the market. Customers can purchase a base pant, for instance, but can also download graphics and cut as many sets as they want to customise and update them according to trend, rather than buying a new pair. Now that’s cool.
View Kay Li’s collection by clicking here.