This year’s Great Outdoors Hong Kong campaign invites viewers near and far to explore the city’s natural beauty from all angles.
From secluded white beaches to lush mountaintops, Hong Kong is full of underrated outdoor adventures. And while we’re all spending a little more time in the 852 this year, it’s become our mission to make the most of it. Enter the Great Outdoors Hong Kong campaign, packed full of breathtaking virtual content, hiking inspiration, cycling guides and more. Trust us, if ever you needed reminding of just how lucky we are to call Hong Kong home, this is it.
From city to islands, rugged coastlines and dense forest parks, there are so many incredible places to discover in Hong Kong. And now thanks to 360 Hong Kong Moments, no corner is too far out of reach. It lets you dive into an ongoing series of immersive content, specially designed to showcase the best of our city’s many charms.
We love the featured 360-degree virtual reality film (watch above!), which captures a variety of breathtaking scenes around the city from some never-seen-before angles. Journey across Hong Kong’s green territory, marvel at the city skyline from atop mountain peaks, savour the taste of local cuisine and listen to the waves crashing on remote beaches, all from the comfort of your own sofa!
Keen to get out and explore instead? You’ll be amazed by what a little time spent in nature can do for your physical and mental wellbeing. Whether you’re in the mood for hiking up Lantau’s picturesque Sunset Peak, cycling across the expansive New Territories or feasting on traditional Hakka cuisine in Sai Kung, this Hiking & Cycling Guidebook is for you.
Themed around stimulating the five senses, the comprehensive guide pulls together the city’s top hiking and cycling trails, as well as introducing us to hidden gems loved by five local personalities. Discover celebrity chef Christian Yang’s go-to eateries, award-winning photographer Kelvin Yuen Sze-lok’s secret vantage points, yoga guru Ngai Chau-Kei’s favourite wellness day trips and more, to help transform your day outdoors into an adventure to remember.
To top it all off, the Great Outdoors Hong Kong campaign puts sustainability at the forefront. With a commitment to preserving our precious countryside, it has partnered with National Geographic explorers – urban diversity researcher Astrid Alex Andersson and historical ecologist Jonathan Cybulski – to share stories about Hong Kong’s conservation and sustainability feats. We love how they highlight Hong Kong’s rich biodiversity (can you believe Hong Kong is home to more coral species than the entire Caribbean combined?! Or that more than 550 species of birds and at least 240 species of butterflies can be spotted in the city?) and can’t wait to discover what other surprises are hidden on our doorstep.