7 October, 2015
What's On HK

Sassy Gets A Makeover!

7 October, 2015

Summer’s at an end and it’s time to turn over a new leaf!

As summer winds down, apart from the fact that we’re internally screaming with joy at the fact that the weather is getting more bearable, we’re also getting super excited about some big changes and fresh new starts ahead.

Of course, you may have noticed a BIG change already. Yep, we’ve had a total makeover! Our awesome Design Team have been working hard this year to give Sassy a brand new look! The site looks way better, but most importantly it should be much easier for you to use. Sassy has come a long way, but we couldn’t have make it here without your support. Now, let us walk you through all of the changes starting with our new logo!

The Logo


Our story began in 2010 when Sassy was founded by three girls who dedicated themselves to tracking down all the latest and greatest happenings in Hong Kong. As we grew, and we grew with you, we felt that our brand should reflect who we are: modern, fresh and fun!


Brand new clean and fresh homepage

Check out our clean and clutter-free homepage with its easy to use navigation. Whatever you’re looking for is now a heck of a lot easier to find, be it fashion, beauty, food, or your monthly horoscope! We gathered all the hot new restaurants and bars opening for all you foodies in our Top 10 Tables section, our weekly Editor’s Picks for you to get a taste of our Sassy favourites, and best yet, our Neighborhood Guides scour every tiny corner in Hong Kong for those of you who are fresh-off-the-boat or want to explore a new ‘hood.

We’ve enhanced our search function throughout the entire site and especially in our Directory! Now you can find great Sassy recommended places near you using location services even from your mobile.

More categories, discover more content

We’ve expanded our content categories to take care of all your needs.

Get social and Share with your BFFs


If you like it, why not share it? As the old saying goes, “Sharing is caring”, so we’ve made that easier to share all the good stuff with your BFFs.

Mobile Optimisation

We Sassy girls are always on the go, so our mobile optimization will come in handy for you to keep up-to-date with what’s hot with us.

Videos videos videos


If you’re a videographer, or a video enthusiast, Sassy will be bringing you a lot more videos, check out our Career page for all of our openings. We’re always on the look for passionate talent and if you’re interested in asking about an internship, just email us!

Last but not least, we always want to hear your thoughts so we can keep on improving, so give us a shout at [email protected] and let us know what you think!

Now, have fun exploring our new site, sit back, relax and enjoy the ride… and of course, stay Sassy!


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