Rituals Cosmetics Is Set To Make Its Debut In The ifc Mall

And to celebrate there will be goody bags for the first 500 people in line!

It’s time to get excited because Rituals Cosmetics has finally made its Asia debut and, luckily for us, it’s in Hong Kong! Europe’s leading bath and body brand first opened a store in Times Square in August and is already getting set to open its second, which will be slap bang in the heart of the ifc mall in Central (lunch hours may never be the same again!).

For those of you who are already fans (like a certain member of Team Sassy who has been known to fill her suitcase with its goodies on trips back to the UK), you’ll be happy to hear that the ifc outlet will carry all the brand’s most popular products. For those of you who have never heard of Rituals, let us enlighten you…

Rituals Cosmetics was founded in Amsterdam with the intention of creating luxurious, yet affordable, products that make us slow down and indulge in some self-care and mindfulness (we can’t argue with that). Once you smell its range, we think you’ll see how easy it is to reach that goal. The company’s philosophy is that “happiness can be found in the smallest of things” and as devoted fans of its best-selling foaming shower gels, we must say, we agree!

Each of its collections is inspired by a different Asian “ritual”, designed to transform your daily routines into more meaningful moments. The signature fragrances have been developed by the world’s finest perfumers so we predict you’ll have trouble choosing a favourite. For example its Ayurveda line (made with Indian rose and sweet almond oil) is based on “the ancient art of living wisely”, while its Sakura line (made with cherry blossom and rice milk) aims to help us “celebrate each day as a new beginning”.

If you don’t know where to start and need a helping hand, here are some of Team Sassy’s top picks:

• Foaming Shower Gel in The Ritual of Ayurveda ($85) – this is guaranteed to make shower and bath times something to be savoured, rather than rushed.
• Body Cream in The Ritual of Sakura ($185) – soft skin that smells great, yes please!
• Relaxing Serum in The Ritual of Dao ($120) – this cooling cream rollerball is a game-changer when it comes to helping us relax.

Before you charge off to the ifc, you’re going to have to be patient for just a few more days. The store officially opens this Friday morning (20 September). But if you’re one of the first 500 people in line at 4pm that day you will receive a goody bag worth $280 (we’ll race you there!).

Rituals Cosmetics, Unit 1066, Podium Level 1, ifc mall, 8 Finance Street, Central, Hong Kong, www.rituals.com, @ritualscosmeticshk