5 July, 2012

Abercrombie & Fitch opens in Hong Kong!

5 July, 2012

NEWSFLASH: We’ve just heard that Abercrombie & Fitch Hong Kong (Pedder Building, Central) will be opening on August 11, 2012 at 11am… and apparently they will be bringing 100 A&F hotties (see teaser image above for an example!) from all over the world to celebrate!

Also the first 50 fans in line for the opening (who are over 18 years old) will receive a free limited-edition hardcover A&F Quarterly, featuring their iconic photos shot by Bruce Weber. There are only 500 copies of this keepsake available, exclusive to HK; the rest will be handed out on a first-come-first-serve basis with purchases over $5000.

Meanwhile, the store itself is four floors of Abercrombie goodness (and fans of the Pedder Building will be pleased to hear that they’ve kept most of the traditional decor) – complete with pumping music, gorgeous shop assistants and that signature Abercrombie scent. So far, we’re loving their super comfy jeggings ($800), cosy sweaters ($6-800), cotton tees ($250-300) and cute dresses ($7-800).

So who’s excited? Either by the prospect of buying Abercrombie & Fitch clothes… or simply having your photo taken with the half-naked A&F boys?!

Here’s the full deets of the new store: Abercrombie & Fitch, 12 Pedder Street, Central, Hong Kong



It seems to be the very nature of Hong Kong that the international high street brands I’d love to see arrive on our streets (Urban Outfitters, Topshop, Anthropologie) never materialize, and ones I’d never even considered would have an interest in the market here keep pouring in. Hot on the heels of American Eagle comes Abercrombie & Fitch, known to Brits like me mostly for their super-hot advertisements and rather yawnsome clothes. I mean, I’m all for great quality basics, but how many shops do we really need that can sell us a great tank? To make the matter sadder in my mind, A&F will actually be replacing beloved, iconic, Shanghai Tang in their Pedder Street location (reportedly paying 7 million dollars in rent), stripping another little piece of soul from this fab little stretch which once was also home to the inimitable On Pedder. We’ll definitely mourn the loss of Shanghai Tang hugely – that store is just so beautiful that we hope A&F won’t gut the whole place but rather work sympathetically with the old woodwork and tiled floors.

Ho hum, on to the next eh? Seeing as change is inevitable, we took a quick squizz at Abercrombie’s website to see if we can pick out any reasons to get excited (other than the naked torsos that is)…

I’d probably be tempted by this classic light khaki jacket to sling on for the rainy season – it’s pretty timeless and I appreciate the waist-cinching string tie. It doesn’t rock my world, but that’s not really what we’re looking for from a basic, is it? USD90… phew. That means in Hong Kong pricing they’ll probably add 50%, so we’re not looking at cheap from A&F.

Now the idea of A&F jeans is far more appealing – after all, we don’t really have many high-street-priced stores that do jeans well. If you’re not the right shape for Zara jeans (and if you have a butt then you probably won’t be), you’re left with mostly just designer brands. A&F’s Brett Super Skinnies look very promising indeed, and at USD88 the price is right.They look to have some cute yoga-type pants too (sadly with “Abercrombie” written across the butt). Skirts are generally super-short and flouncy of the type that will probably be more attractive to HK’s teen market.

There is one item we’ll definitely be stocking up on here at Sassy, the “Maura” tee! This deep v-neck is a wardrobe staple, and I’m sure we won’t be able to resist given its namesake.

In general, we’re cautiously optimistic about the new American influx… just also crossing our fingers for some of our “wishlist” brands to also arrive!

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