1 November, 2016

HULA: A Global Marketplace that’s shaking up the fashion industry with style and sustainability

1 November, 2016

Fashion comes and goes, but style is forever


Let’s face it, as much as we love keeping up to date with all the latest trends, the fashion industry can be extremely wasteful. Even more so when comes to fast fashion, which typically loses value faster and is often manufactured in an unethical way. Don’t worry, we hear you when you say “but I can’t afford to spend on luxury brands” – few people are able to drop thousands on designer goods. But now there’s a solution; HULA is a new global marketplace for the re-sale of womenswear that’s shaking things up, in a good way!

girls searching through clothes rail

What is HULA?

First of all, this isn’t just another online fashion site. And it’s not an eBay or an Etsy either! HULA founder Sarah Fung, who previously worked at Lane Crawford, has curated a special selection of pre-loved designer accessories and clothing (many of which haven’t even been worn) from some of the coolest women in the fashion industry. It’s a platform to re-sell amazing luxury items with the aim to reduce fashion waste and share a sense of timeless style rather than following trends. All sounds pretty great to us – but would we want to actually buy the clothes?

The answer is a resounding YES! You’ll find brands such as 3.1 Phillip Lim, Alaïa, Balenciaga, Céline, Chanel, Chloé, Isabel Marant, J.Crew, Sacai, Saint Laurent and Valentino on HULA, all of which are mostly new or hardly worn and up to 90% off retail price! Each product is carefully checked before it’s put up on HULA, and you can guarantee the authenticity of every piece. HULA chooses women to be a part of the platform if they live and breathe fashion and have a strong presence in the industry. You’ll find items from industry insiders such as bloggers, stylists, editors and buyers, all of which with a unique individual style. Not only will you get to shop their fabulous outfits on HULA, but you’ll also join a community of fashion-lovers and get to know a new ‘style insider’ every two weeks!

green bag by HULA

And it doesn’t end there; not only does HULA support a more sustainable way of shopping, it also aims to give back to the community, donating a minimum of 5% of the profits to charities. It’s the perfect place to pick up your winter warmers when the temperature finally drops in Hong Kong, because you’ll be giving back with every purchase… isn’t that what the holidays should be about?

Could this be the future of fashion? Let’s hope so.


Change the way you buy clothes and try out HULA using our special VIP code for Sassy readers. Simply enter the code ‘SASSY’ at check out and you’ll receive $150 off your purchase* – ta da! And don’t worry, luxury doesn’t have to come at a price. You can even filter your search on HULA so you only see items under $1,000 – ideal if you’re on the hunt for Christmas gifts!

*Terms & Conditions: 

$150 off voucher for a minimum total spend of $1000
Valid until 31st November 2016 inclusive
Only one voucher per person


Brought to you in partnership with HULA

Image #1 credited to Alex Maeland, #2 credited to Laurent Segretier, #3 credited to Jeanette Tang

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