This Chic New Towel Brand Is Turning Plastic Into Fabric

SORA is changing the towel game once and for all.

From reusable cutlery to slow fashion, there are endless ways to live life a little more sustainably these days. And now thanks to SORA, even towels are no exception. Combining insta-worthy style with an eco-driven business philosophy, this chic new Hong Kong-based brand makes use of recycled post-consumer plastic to create the towel of dreams. Consisting of 85% recycled materials, each towel is made from eight plastic bottles and comes in an exclusive array of prints designed by a selection of exciting new female artists. Absorbent, non-slip and sand repellent, SORA’s towels are multi-purpose in the fullest sense whilst remaining lightweight, compact and travel-friendly. They’ll easily see you through both lazy beach days and power yoga sessions alike, making them a Hong Kong living essential.

With four collections to its name, SORA will have you spoilt for choice when it comes to choosing a design. Take your pick from floral-inspired “The Botanicals”, created in collaboration with Filipino artist Mercedes Olondriz, or “Sirkel”, a gorgeously abstract print series designed by London-based artist Kit Agar. There’s also “Flow”, inspired by the female form, as well as SORA’s latest collection, “Venice”, which takes its cue from all things Palm Springs and mid-century architecture. Good luck picking just the one!

Sassy Perk: Get 15% off SORA using the code “SASSY”.

SORA, [email protected], thesoralife.com, www.facebook.com/thesoralife, www.instagram.com/thesoralife

Brought to you in partnership with SORA.