5 November, 2019
scoop
Lifestyle, Style

This Chic New Towel Brand Is Turning Plastic Into Fabric

5 November, 2019
scoop

SORA is changing the towel game once and for all.

From reusable cutlery to slow fashion, there are endless ways to live life a little more sustainably these days. And now thanks to SORA, even towels are no exception. Combining insta-worthy style with an eco-driven business philosophy, this chic new Hong Kong-based brand makes use of recycled post-consumer plastic to create the towel of dreams. Consisting of 85% recycled materials, each towel is made from eight plastic bottles and comes in an exclusive array of prints designed by a selection of exciting new female artists. Absorbent, non-slip and sand repellent, SORA’s towels are multi-purpose in the fullest sense whilst remaining lightweight, compact and travel-friendly. They’ll easily see you through both lazy beach days and power yoga sessions alike, making them a Hong Kong living essential.

With four collections to its name, SORA will have you spoilt for choice when it comes to choosing a design. Take your pick from floral-inspired “The Botanicals”, created in collaboration with Filipino artist Mercedes Olondriz, or “Sirkel”, a gorgeously abstract print series designed by London-based artist Kit Agar. There’s also “Flow”, inspired by the female form, as well as SORA’s latest collection, “Venice”, which takes its cue from all things Palm Springs and mid-century architecture. Good luck picking just the one!

Sassy Perk: Get 15% off SORA using the code “SASSY”.

SORA, [email protected]thesoralife.com, thesoralife.com, www.facebook.com/thesoralife, www.instagram.com/thesoralife

Brought to you in partnership with SORA.

Image courtesy of SORA.

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