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You, Jimmy Choo and 72


Jimmy Choo are partnering with the Elton John AIDS foundation to raise awareness and funds for AIDS victims. The two organizations have launched a special photo competition to support the launch of Project PEP, a specially designed collection that will donate 25% of sales to the Simelela Rape Centre in South Africa. The money goes towards providing the HIV-preventative PEP vaccine and counselling to victims of rape. The PEP collection is inspired by a punk rock motif (see clutch image above and cuff below).

As the PEP vaccine must be used within a 72-hour window to be effective, the photo competition asks entrants to take a photo on the subject “You, Yours Shoes and 72”. You can see some example entries below for inspiration!



You can submit your entries to the competition online, and the ultimate winner will get a jaw-droppingly fabulous VIP experience where they will be invited to visit the VIP room at Jimmy Choo HQ (don’t know how they’ll work this for global entrants!) and select 7 pairs of shoes and 2 handbags to keep.
Get your thinking caps on HK girls! This is too big a prize to miss!
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