15 December, 2020
First Page: Digital Marketing
First Page: Digital Marketing

Here’s How To Get A Head Start In Digital Marketing

15 December, 2020
First Page: Digital Marketing scoop

Let First Page push your grand plans on to the next level!

Whether you’re the proud owner of a small startup, a fully-fledged entrepreneur trying to grow an existing business, or even if your budding idea hasn’t quite become a reality yet, you’ll likely be thinking about a digital strategy. But don’t panic if you don’t know your SEO from your CTR, help is at hand! We spoke with Aron Frost, the lead SEO at First Page Limited (Hong Kong’s premier full-service digital agency), to get us up to speed with the basics.

First Page: SEO

Firstly, how can SEO help a business?

Fine tuning a website for search engines (like Google or Bing) can really help businesses attract new clients. Improved visibility in search results will lead to higher keyword rankings, which is proven to have a direct impact on organic traffic.

Why is SEO so important for companies?

Good SEO can work wonders for any company by positioning them in front of a growing audience of searchers, instilling trust, and driving organic traffic to their website.

First Page: SEO

What about Facebook? Are its ads an effective tool for businesses?

Absolutely, Facebook is a giant in the social media space with more than one billion active users! We can help businesses use its ads to target specific audiences, narrowing the focus down to consumers that matter.

That no doubt comes at a price, so how much does Facebook advertising cost?

Each industry is slightly different but the costs for Facebook ads in Hong Kong are very viable! You can measure the cost of Facebook Ads according to CPC (cost per click) or CPM (cost per thousand impressions). We help our clients decide on a budget and strategy that will maximise their reach and ROI (return on investment).

Let’s turn to Google then – how can its ads be used to help businesses?

Using pay-per-click (PPC) advertising like Google Ads is one of the best ways to generate leads for any business and help to shoot its search ads to the top of the results page.

First Page: Digital Strategy

Can smaller businesses and startups use Google Ads too?

The short answer is yes. Google Ads can be beneficial for any size business, which is where we come in. We use our expertise to figure out exactly what demographics to target to get more clicks and conversions.

Now that that’s cleared things up, if what we’ve been talking about is something you’re interested in learning more about, why not speak to one of their strategists to see how they can help push things on for you?

You could start by using their free SEO audit tool to understand how your website is performing online. Or consider reading up on articles published by Aron, like this one on KOL marketing, or Online-to-Offline marketing. However you choose to use their services, First Page will employ cutting edge, in-house software to guarantee tangible results. Taking a look at the list of clients they’ve previously helped (which include Tom Lee Music, Rolls Royce and House 730), we think you’ll be impressed! So sit back, relax and reap the rewards of years of experience and expertise.

First Page, Room 3403-07, 35/F, Wu Chung House, 213 Queen’s Road East, Wan Chai, Hong Kong, 2356 3200, info@firstpage.com.hk, www.firstpage.hk

Brought to you in partnership with First Page Limited.

Featured image courtesy of Windows on Unsplash, images 1, 2 and 3 courtesy of First Page Limited.

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