17 July, 2012

Rue Madame – French boutique chic in HK!

17 July, 2012

If you are an expat, you are sure to relate with this familiar tale. You packed up and moved to Hong Kong and, once here, were disappointed with the mid-range shopping in existence. It can seem that you are only surrounded by big name designer brands and their polar opposites (i.e. the street market!). Where are those affordable wearable brands for every day? Although it seems to have got a bit better with every year as more overseas brands move in, I recently discovered Rue Madame – and if you didn’t know it already, you are in for a treat!

Ariane Zagury had this exact same issue when she first came to HK – the only difference was that she decided to do something about it, and thus Rue Madame was born! Ariane hailed from the financial world but had been raised by a family of textiles retailers in France so she was already familiar with the fashion scene. She missed the boutiques of Paris and wanted to create a store here in Hong Kong where she could shop for some of her favorite French brands. Rue Madame carries clothes and accessories from several labels including Antik Batik, Ba&sh, Brigitte Bardot, Innamorato, Maje, Leenoy, Les Petites, Rodier and Sandro. There are even a few items for the kiddies too, including some very sweet matching mother and daughter dresses!

There were so many gorgeous colours and sumptuous fabrics on display that it was hard for me to pick my favourites! Among the vast range of wearable separates and appropriate workwear was one royal blue dress (also available in black) by Rodier that I can’t seem to shake! The shape is so forgiving with a fuller skirt and a tie around the waist that I just know this would be the perfect dress for a dinner out with co-workers or even an afternoon wedding. Rodier also offers pants with this same tie eliminating the issue of trying to find a suitable belt.

If you are in need of a great summer dress, then check out the variety available at Rue Madame. This printed red shirtdress by Les Petites would be amazing for work or weekends… And how cute is this little teal and white number too?! It’s just begging to be worn at a lazy champagne-infused summer brunch!  Another summer fave of mine was this saffron-skirted number by Rodier; it would be equally cute with little leather lace-ups as it would be with a stacked platform penny loafers.

Be sure to also try on the supple leather jackets by Innamorato. Once I touched the arm of the coat, I just couldn’t seem to let go! These would pair perfectly with skinny jeans and summer dresses alike – those raging HK air cons are no match for this lovely leather!

Rue Madame can accessorize any outfit you choose with adorable bracelets and necklaces by Cuisine Francaise.  The leather woven throughout the metal bands adds an earthy cool to the otherwise girlie gold hues.

If you are craving a little Parisian-chic boutique shopping, then stroll over to Rue Madame at one of their three locations and stock up on all that is tres belle! I know from a recent shopping experience that the staff are incredibly helpful and they have a wide range of styles and sizes available too. Au revoir!

Check out more photos of Rue Madame’s summer looks on our Facebook album!

Photos by Sabrina Sikora Photography

Rue Madame locations in Hong Kong:

Shop 117-118, 1/F, Lee Gardens 2, 28 Yun Ping Road, Causeway Bay, Hong Kong, 2972 2021
Shop 3088, Podium 3, IFC Mall, 8 Finance Street, Central, Hong Kong, 2234 7780


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