7 February, 2012

Joyce Spring/Summer 2012: Spring into the new season!

7 February, 2012

It’s spring-time! Well, not really weather-wise… but it’s certainly heating up on the shopping scene! Spring 2012 is hitting the stores and covering them with colour!


I recently got to check out what Joyce has on offer and let me tell you that it is INCREDIBLE! Joyce took over two city blocks in Sheung Wan and crammed it full of the most must-have high fashion pieces on the market, plus street performers, models, and the most stylish cats this side of the harbour!


Joyce stocks all the big name brands that HK girls know and crave. Here you can find the clothing that is straight off the runways including looks from Alexander Wang, Balenciaga, Oscar de la Renta, Donna Karen, Stella McCartney, Victoria Beckham, Giambattista Valli, Jil Sander… need I continue?!?! There are also some new kids on the block too – Aganovich, Paco Rabanne, Dion Lee, and Elena Dawson are also now carried at this ravishing retailer.


Speaking of Paco Rabanne, their creative director Manish Arora (below), was on hand to show off the latest and greatest of the Spring 2012 collection! The beautiful pieces on offer were inspired not only by the natural world but contemporary art and architecture as well. This collection is a personal favourite as I love the liquid-like metallic fabrics and Gaga-esque silhouettes.


If your New Year’s resolution is to be the most stylish girl in the room, then trot on over to Joyce and load up on all that is bold and bright! You’ll find every dazzling dress and show-stopping piece your heart desires, plus you can also decorate yourself head-to-toe with the wide array of accessories and shoes on offer.


A trip to Joyce always brings wonder and excitement to my eyes when I see all the creative and eccentric designs from the best minds the fashion world has to offer… so go forth and make 2012 a year to stand out!


Check out more photos from Joyce’s S/S12 fashion parade on our Facebook Page!

Joyce locations in Hong Kong:
G/F New World Tower, Central, Hong Kong, 2810 1120
232 Pacific Place, Admiralty, Hong Kong, 2523 5944
G106 Gateway Arcade, Harbour City, Tsim Sha Tsui, Hong Kong, 2367 8128
209-210 The Lee Gardens, Causeway Bay, Hong Kong, 2907 2228


Photos by Sabrina Sikora Photography

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