Irregular Choice

Irregular Choice is a British brand that specialises in shoes, shoes, shoes! Founded and designed by Dan Sullivan, who cut his teeth working for other British fashion institutions Katharine Hamnett and Wayne Hemmingwayโ€™s Red Or Dead, itโ€™s all about having fun with your footwear! The designs are all fantastical, fun and fabulous, served with a huge dose of true British eccentricity – think flowers, embellishments, crazy prints, cute animals, ice-cream cone heels and much more!


Shop A, G/F, 1-3 Cleveland Street, Fashion Walk, Causeway Bay, Hong Kong.
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