Irregular Choice

Irregular Choice is a British brand that specialises in shoes, shoes, shoes! Founded and designed by Dan Sullivan, who cut his teeth working for other British fashion institutions Katharine Hamnett and Wayne Hemmingway’s Red Or Dead, it’s all about having fun with your footwear! The designs are all fantastical, fun and fabulous, served with a huge dose of true British eccentricity – think flowers, embellishments, crazy prints, cute animals, ice-cream cone heels and much more!


Shop A, G/F, 1-3 Cleveland Street, Fashion Walk, Causeway Bay, Hong Kong.
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