Why buy when you can rent?

So we all learned about Bag Borrow or Steal in Sex and the City where you can rent fabulous bags without the designer price tag attached. Well, now there is a company (sorry Hong Kong – it is just in the US) that is helping girls out with their attire too! ShopitUPchic.com is a virtual closet where you can rent clothes for almost any occasion imaginable.

There are three membership levels (I Have To Have It, I Need It and I Want IT) and you are charged monthly from $19.99-$39.99. Each item can be kept for 10-20 days depending on your membership level.

I love this concept for party dresses since I always find myself wanting to wear a different one to each party/wedding I attend. With a website like ShopitUPchic.com I could wear a new dress for each occasion without shelling out loads of cash for something I will only wear once.

Now, the website is missing a FAQ section so I am still wondering what happens if you spill a glass of red wine down the front of your rental dress which has been known to happen to me!