Seasonal Swimwear Styles for all
It’s summertime, the waves are rolling in and the water is just calling out to us! Yep, you’ve guessed it – it’s swimsuit time!
Searching for something to wear for that all-important dip into the water can be a total chore, but we’ve rounded up the best swimwear stores in Hong Kong (and online too) that are bound to have something that will make you feel easy, breezy and beautiful! Whether you’re planning to bask away in the sun on the beach, hit the water for a couple of laps or just sip away on cocktails poolside (looking fab, of course), these stores will have whatever you need for just about every occasion. We’ve updated this trusty guide to swimwear stores with some new spots and some of our favourite online options, so make sure you check them out. You’re sure to find the perfect suit for you…
We may be miles from Ipanema, but you can still achieve that elegant and sexy Brazilian beach look by slipping on one of these gorgeous bikinis! MAMÉDIO swimsuits are meticulously made with high quality, luxurious, silky soft fabric that will flatter your curves, hug your body in all the right places and make you look (and feel) as gorgeous as ever. Using exclusive, handcrafted prints and gold-plated details, these suits will be your go-to beachwear every time. Best of all, they are made in Brazil following sustainable and ethical responsible manufacturing principles. Win win.
Sassy Perk: Use the code ‘SASSYMERMAID’ to get 10% off all MAMÉDIO swimwear including FREE Express Shipping and free returns within Hong Kong when shopping online: www.mamedio.com
MAMÉDIO, 10/F, Cheung Hing Industrial Building, 12P Smithfield Road, Kennedy Town, Hong Kong, 5538 2896, mamedio.com
If you’ve been missing the sunshine down under, then head to Ozzie Cozzie for the next best thing – Aussie and NZ beachwear! The personal service and wide selection on offer is the reason it has so many repeat customers. There is something here for the whole family as it not only has items for ladies (with a range of sizes from 8 – 20 (AU/UK) and Booster A cups to underwired DD/E cups!), but also carries stock for men, boys and girls. With popular brands such as Seafolly, Moontide and Sunseeker, you’re sure to find something that you like. Its Miraclesuit promises to have three times the “holding power” of the average swimsuit, supposedly making you look 10lbs lighter in 10 seconds – perfect for those of us who need that extra confidence to get out in the water!
Best of all, if you have no clue what you are looking for, its friendly and experienced staff will give you professional advice and find the best fit for you based on your size, cup, skin tone and hair colour, you name it!
Ozzie Cozzie, 503 Tak Woo House, 1-3 Wo On Lane, Central, Hong Kong, 2810 1356, www.ozziecozzieco.com
Looking for chic swimwear? SHEER, Hong Kong’s premier lingerie and swimwear store offers more than 35 designer labels – so all we have to do is take our pick! SHEER exclusive Paolita, is known for it’s hand-picked luxurious fabrics sourced in Italy and Spain. This London-based resort label offers fun, colourful, head-turning pieces with vibrant prints and flattering silhouettes. For a modern twist, opt for the Antibes, one of Marysia’s best selling styles. With scalloped edges and boning details, the pieces give a seamless fit for that effortless beach look. Stella McCartney Swim combines padded/non-padded one-piece and bikini options for a sporty chic look. As a bonus, SHEER’s talented team of experts is always on hand to help you find the perfect fit. From colourful prints, to simple colour blocks, these high-quality pieces are made with style in mind.
SHEER, Shop 310/3F, The Landmark, Central, Hong Kong, 2388 2876, sheer.com.hk
This chic boutique offers unique travel and resort items from head to toe and more! It boasts a wide variety of beachy items for men and women including bohemian swimwear, vibrant clothing, handmade sandals and summer accessories that will take your holiday to the next level. With its travel-inspired unique designs made by Hong Kong based artisans, this is one shop you need to check out! Featuring spectacularly hip brands such as the namesake Mer Culture, Aanya, What The Frock?!, Kookii B, Louella Odie, La French Cut, and more, you’ll be supporting your city (and will look great when you do!) when shopping here. There are even ethnic homeware items from Thorn & Burrow, so it’s really a one-stop shop for everything you desire!
Sassy Perk: Use code ‘SASSYSUMMER’ to get 10% off all Mer Culture’s swimwear on its online store www.merculture.com or at the new Mer Culture boutique in Star Street Precinct. Expires 14 August, 2017.
Mer Culture, Mer Culture, G/F, 21 Wing Fung St, Wan Chai, Hong Kong, www.merculture.com
Editor’s Note: This post was originally published on 25 May 2016, and was updated by Najuka Redkar on 26 July 2017.
The Specialist Stores:
A Sassy fave, Gourami (previously known as Swim & Fitness) in Wan Chai has everything you need to get set for the beach – including swimwear, beachwear, goggles and more, all at reasonable prices, too. Its own branded swimwear line manages to look glam while also being practical, and its in-house brand Kissin’ usually has a range of cute, colourful prints which are perfect for summer!
Gourami, 176D Johnston Road, Wan Chai, Hong Kong, 2838 6303 www.gourami.co
Marie France has actually been living and working in Hong Kong since the 90s, but her store in the 852 is sure to be your one-stop-shop if you have glam travel plans in mind. Her luxury resort wear boasts a wide variety of silk printed caftans, tunics and sexy swimwear, perfect for lounging by a five-star pool. Be sure to check out the gorgeous metallic swimsuits – a Sassy fave!
Marie France Van Damme, Shop 3088, Podium Level 3, IFC Mall, 8 Finance Street, Central, Hong Kong, 2883 9088, www.mariefrancevandamme.com
For all the surfer chicks out there – your swimwear drawer is probably already filled to the brim with Quicksilver & Roxy. But as with anything… more is more, and with new prints landing every season, who can resist?! Stock up on fun and carefree bikinis here – we love to mix-and-match the prints with solid colours. Try and snag a bargain by hitting up its outlet in Tung Chung’s Citygates.
See all Quicksilver & Roxy locations in Hong Kong here.
Swimwear isn’t all about beautiful bikinis and tan lines, so if you’re looking for some serious swimwear, check out Escapade Sports. Whether you’re out to catch a ride on your board, or are just braving the waves for a good swimming workout, Escapade should be your first port of call for activity-based swimwear and wetsuits from brands like ORCA, Blueseventy, TRX and Zoggs. Escapade Sports and Leisure also carries the likes of Seafolly, Brooks Heritage and Tom & Tedd for the more casual swimmer! See all stores here.
Escapade Sports, 19 Leighton Road, Causeway Bay, Hong Kong, 2891 1855, www.escapade.com.hk
You’ll find Calzedonia on Queen’s Road Central (right next to the Zara flagship store). This Italian shop stocks range of colourful bikinis in unique designs, made from the highest quality materials. With top-level runway models campaigning for the brand, you can be sure that you’ll look sexy on the sand! We’re lusting after the tropical prints and bright colors!
Calzedonia, G/F, Peter Building, 62 Queen’s Road, Central, Hong Kong, it.calzedonia.com
We love H&M’s fun and affordable fashion, and with bikinis almost all under $350, what’s not to like? This summer it’s all about details and cool textures, from crochet tops to patterned bottoms, the collection will have you snapping up a ton of its light bohemian-style dresses to throw on over your new swimsuit too.
See all H&M stores in Hong Kong here.
A longtime favourite of every generation, British stalwart Marks & Spencer has something for everyone! M&S is particularly good for one-piece swimsuits, in both classic and bold designs. If you’re not comfortable showing your midriff, look out for the flattering tummy control innovation that’s conveniently built into many of its swimsuit designs! We’re loving Rosie Huntington Whiteley’s newest seven-piece collection featuring retro floral designs and stylish one-pieces designed to flatter natural curves!
See all Marks and Spencer Stores in Hong Kong here.
We simply can’t get enough of J.Crew’s cool but casual style. For a large selection of chic one-piece suits, bikinis and board shorts, it’s definitely worth checking out! Maintaining its reputation as the go-to brand for effortlessly stylish clothes, its swimwear will certainly keep you looking cool by the pool! Its suits are super flattering and come in a wide range of great patterns. You can shop online or check out its store at IFC mall.
J.Crew, IFC Mall, 8 Finance Street, Central, Hong Kong, 2628 5611, www.jcrew.com
If you’re after the latest looks then head on over to Topshop! This summer you can expect to see a lot of plunging frills, crochets and animal prints. The Central store mainly carries bikinis, but that means you can shop separates, which is perfect for mixing and matching – so get creative! The online shop has a much wider range of styles and patterns, as well as accessories to match. Why not complete your look with a cute tote, a patterned fedora and cool sunglasses for the ultimate in poolside perfection?
Topshop, 59 Queen’s Road Central, Asia Standard Tower, Hong Kong, 2118 5353, www.topshop.com
If you’re looking for flirty and feminine swimwear that won’t break the bank, rush over the Cotton On to win the bikini lottery! With tonnes of options (separates so you can choose what you like!) at uber affordable prices, you’ll be spoilt for choice. Most of the bikinis are under $300 (score!) and are great for on-trend prints, colours and styles.
See all Cotton On stores in Hong Kong here.
If you’re on the hunt for simple patterned, comfortable and flattering swimwear styles, definitely check out COS this season. We love the coloured striped bikinis – perfect for jumping off endless junks this summer.
From daring cuts and graphic, matte monochrome palettes, Agent Provocateur is taking charge and changing up the seasonal trends to bring you a bold swimwear style. Think plunging necklines and soft strappy strings– a stylish and sexy alternative that we actually really dig!
Agent Provocateur, 8 On Lan Street, Central, Hong Kong, 2787 2733, www.agentprovocateur.com
This British lingerie specialist (granted the Royal Warrant by the Queen of England – which makes it the official fitter of the queen!) is your go to-store if you want the perfect fit! Stocking uber luxurious brands like Aubade, Primadonna Twist and La Chat that are certain to stay in your swimwear bag for many years to come, its in-depth fitting services definitely get the Sassy seal of approval. Check out our full review of Rigby & Peller’s fitting services here.
Rigby & Peller, 2 Hysan Ave, East Point, Hong Kong, global.rigbyandpeller.com
Its store may be gone from CWB, but don’t let that deter you from snapping up a new beach bikini! Both cheap and cheerful, Forever 21 is a staple in the swimwear department – with a good selection of one pieces, tanks, and itsy-bitsy bikini styles.
Specialising in carefully crafting quality, luxury essentials at reasonable prices, Grana is the perfect place to look for minimalist bikinis, swimsuits and high-rise briefs. We adore the Olive Pearl French Bikini Top with a classic scoop in the front and back– très chic!
For those of you who love quirky fun prints – Hong Konger Sabina Wong’s Sabina Swims is perfect for you! There’s something for every body type; we particularly love the one-piece suits, which provide just enough coverage while still being sexy and fun. Bikini tops range from $530-630, with swimsuits priced around $1,100, however the swimwear errs more on the petite side (the maximum is around a C cup).
Specialising in luxury swimwear and beachwear, Melissa Odabash is designed by one fashionable jet-setter. The pieces are timeless and made from high quality fabrics – you’ll look stunning on the beach or by the pool!
When this Australian label launched in the 852 we quickly fell in love with its pieces. Inspired by the founder’s photography and travel, it stocks a variety of styles from bikinis, one-pieces and kaftans (perfect for Sassy Girls who prefer a bit more coverage when you’re sprawled out on a deck chair…). This NYC print bikini top would look so summery and bright with a pair of white denim shorts.
This fashionable, French swimwear brand is perfect for those looking for a swimsuit with a little more ‘pizzaz.’ This season it’s all about scalloped edges, ribbons and decollete that ooze a playful sophistication!
Founded by two childhood buddies, the Hong Kong based brand Made in Paradise is inspired by 90s hip-hop, graffiti, skateboarding and urban clothing. Check out its fun tees and board shorts for guys and gals.
French textured rib and summery bandeau bikinis … that’s what we think while browsing through the Triangl online lookbook. The Allegra, a yellow rib strapless bikini top with a high waist bottom, is one of our favourites!
For free delivery to Hong Kong (for orders over $100) and a HUGE (some might even say overwhelming!) range of choices, it just doesn’t get better than ASOS. Whenever we’re on the site, let’s just say that we never manage to close that browser empty-carted! For swimwear that’s super on-trend, go crazy surfing through pages of gorgeous bikinis, tankinis and one-pieces (there were more than 2,500 styles when we last checked!), available at pretty much every price point too. Aside from the usual brands (including Bershka, Pull & Bear, River Island, New Look and Reclaimed Vintage), be sure to check out its ASOS own brand that provides mix and match options in every colour, print and style imaginable. Bigger girls, make sure you check out their +DD selections and ASOS Curve collection.
These brightly-coloured one-and-two pieces are for those Sassy Girls who prefer the clean and simple look. The Fuchsia Alexandrite bikini has mesh detailing with polka dots on the neckline, which looks super sporty and sexy at the same time. It’s definitely a bikini that you can swim, run and exercise in!
There’s only one place online to go for luxury fashion, and that’s Net-A-Porter! So far, we absolutely heart the colour-pop shades and unique prints we’re seeing on its site, including amazing finds from Stella McCartney, Zimermann, Eres and Melissa Odabash. Another plus is that shipping costs less than HK$100, with purchases received in two working days. It’s a shopper’s paradise if you’re looking for designer names, so be sure to check out the sale section for some hidden steals!
If you’re in a hurry to get to the beach, then shop away at Shopbop! With worldwide shipping that’s free if you order over US$100 and most orders arriving within a week, log on now to make your purchase from brands including celeb faves We Are Handsome, Heidi Klein, Mara Hoffmann and Tyler Rose Swimwear. You can also get in on swimwear items from many of its signature international brands, including Madewell, Marc Jacobs, Rachel Pally and Tory Burch.
Figleaves has built up a rep for being the biggest and best one-stop online shop for all things lingerie and swimwear, and just a quick glance at its extensive range of swimwear brands should tell you that it’s well deserved! Its stocks all the international staples such as Freya, Fantasie, Panache, Seafolly, Pour Moi? and figleaf swimwear. We’ve gone totally gaga for their happy prints, such as their Maui Underwired Bandeau Tummy Control Swimsuit! International shipping costs only about $60 with orders delivered within 5-10 working days. Also, did we mention that loads of these fun and supportive styles come in sizes up to a GG-cup – what more could we want?
For blissful beachwear, there’s nowhere better than the aptly named BeachBliss! With a focus on finding great new brands to introduce to their shoppers rather than the same old staples, we’re impressed with BeachBliss’ careful and stylish edit, with cool brands like Voda Swim, L*Space and B Swim. For ladies who want a little bit more oomph to their swimsuits, there’s a great push-up swimsuit section (many have even graced the pages of Sports Illustrated) – Voda Swim’s Envy push-up bikini claims it will have you looking up to two cup sizes bigger in no time! Most of the goods will set you back between $390- $1170, with shipping to Hong Kong ranging between $130-$195 and be sure to check out BeachBliss’ Swim Blog for all the latest promotions and discount codes too!
Editor’s Note: This post was originally published on 25 May, 2016, and was updated by Najuka Redkar on 26 July 2017.