The response we received for the Sunseeker Focus Group was unbelievable! We received over loads of survey responses and Sunseeker had the tough task of selecting a small group of 10 for the event. Last night the 10 lucky girls, who are all from the countries where Sunseeker distributes to, got a sneak peak at the 2011 swim line. They were asked for their feedback on things such as colors and style so Sunseeker can make sure what ends up in stores is really what their target audience wants.
The girls were greeted with champagne and canapes and the evening was relaxed and upbeat. They were not shy in giving their feedback, both good and bad, which is exactly what Sunseeker was looking for! The 10 girls who attended received a free swimsuit, flip flops and a discount voucher from Ozzie Cozzie. We are sure they will all look great in them on their next tropical holiday. It seems like Bali is the favourite holiday destination for this group!
Thanks to all who submitted a survey for this focus group. If you were not selected we have a token of appreciation coming to your inbox shortly!
The night was such a success we hope to have more focus groups similar to this in the future!
Sunseeker has a Facebook page – make sure to join!