10 October, 2011
Style

Sassy Scoop: New Lingerie Boutique Flaunt Opens on Lyndhurst Terrace

10 October, 2011

We’ve got a confession to make – our lingerie drawers are not exactly things of beauty… Between all the super-practical items a girl must own (nude, strapless bras being necessary but not particularly gorgeous items) we somewhere lost the frivolous bits and bobs we used to take pride in, and we’ve got a sneaking suspicion that our bras shouldn’t really be so uncomfortable — gaping in some places, overly tight in others! Thankfully, it’s Emily Ma Richardson to the rescue with her newly opened lingerie boutique, Flaunt, that’s just full of pieces hand-selected to be pretty as well as comfortable and functional, and that work for the body shapes of real women rather than Victoria’s Secret models.

Emily tells us she’s shocked by the number of girls who come into the store wearing completely the wrong bra size – she’s more than happy to give you a complimentary fitting to sort you out and get you into the right back and cup size, and from there she can recommend styles that will make the most of whatever your assets are! And what a fab selection she has…


Firstly, weโ€™re totally in love with Flauntโ€™s selection of Hanky Panky thongs, which come in a range of fun colours and a โ€œone size fits allโ€ approach. Without getting too graphic, these are thongs that will never give you a wedgie! They come in a couple of different styles depending on whether you like a low or medium rise, and you’ll find they make the perfect “every day knickers” – we’re throwing out all those other greying undies! Emily also recommends the โ€œCommandoโ€ knicker โ€“ a seamless panty which will eliminate VPL once and for all. Especially good for popping on under slinky dresses or with work-wear.

From knickers, now onto knockers. Firstly there are bras from The Little Bra Company which are perfect for petite girls who might not think cleavage is an option without serious engineering, gel pads and all kinds of other boosting technologies. The Little Bra Company makes bras that are pretty, lightly padded and super-comfy that will give you a bit of sexy sizzle in sizes from 28A to 36B. For grown-up elegance, you canโ€™t beat Aussie-fave Oroton, and if youโ€™re looking for a bit more fun, we’re keen on goodies from Pleasure State, Cosabella and Eberjey.


Flaunt’s not just undies as well – check out the selection of pretty nighties and robes which are sexy but not so raunchy that you couldn’t answer the door in one!

Emily tells us she’s going to be working on some exclusive trunk shows in the next couple of months with exciting partner brands, so be sure you “like” Flaunt on Facebook and sign up for Flaunt’s mailing list via the website.

Flaunt have a special treat for Sassy girls – spend over HK700 in the boutique before October 31st and receive a free pair of knickers — choose from a selection of great brands like Cosabella, Hanky Panky, Eberjey and more!

Flaunt, Unit 902, 9/F, Union Commercial Building, 12-16 Lyndhurst Terrace, Central, 2545 8813
email: [email protected]
www.flaunt.hk

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