We’re big fans of LoveIt boutique; previously an appointment-only showroom on Gage Street, they’ve up-sized due to their huge popularity and are now in one of the best locations in town – right next to the Mid-Levels escalator in Soho. Owner Catherine pulls together a unique collection of international brands, such as Nougat, AG Jeans, Joseph Ribkoff, Majestic and Only Hearts, all hugely wearable for work or play. The best thing about LoveIt is the personal service and attention to making sure that you walk out only with pieces you feel totally fabulous in. They also carry a far bigger selection of sizes than most boutiques in Hong Kong, catering from sizes 0-18, and with only a few items of each style so you can be sure you won’t bump into a doppleganger on the street!
LoveIt are offering a 20% discount off all Spring/Summer items (and their prices are already reasonable starting at HK300) for Sassy girls until the 15th April, and with each purchase you’ll be entered into a draw to win one of twenty LoveIt gift vouchers worth HK1,000. We stopped in the other day to check out the new collections and the Nougat dresses (such as the one above) are going to definitely be on our lists for summer weddings coming up – they’re the perfect mix of casual enough for daytime, but able to be dressed up for evening too.
LoveIt, 1/F Shama Place, 30 Hollywood Road (entrance is opposite Pure), Central, 2545 2162