All-American brand J.Crew has really started to boost international relations over the past year – after opening three UK stores in autumn 2013, the company is due to open two more in Hong Kong this month! The brand originally came to Hong Kong in October 2012, when it opened its concession in Lane Crawford, but now we’ve got the store itself in our city.
J.Crew started its life as a modest operation, being sold door to door to American housewives in the 1940s. Now the international corporation is planning further expansion into Asia and Hong Kong has been chosen as the lucky city to spearhead the campaign.
Girls can head to the IFC for the J. Crew Collection store, where you’ll find the brand’s most sought after prints, fabrics, Italian cashmere, shoes and handbags.
With its signature bright whites and classic navy blues, once J.Crew is in town there will be no reason to blame morning tardiness on the difficulty of deciding what to wear – you’ll be able to pick an outfit with one eye closed while dragging a brush through your hair, arriving at the office looking effortlessly chic.
And if you’re looking for a gift for the boys, look no further than On Lan Street in Central, where J.Crew will have the full range of Ludlow suits, shirts and shoes, as well as brand partners selected by the J. Crew design team, including Ebbets Field, Flannels, Barbour, New Balance and Vans.
J.Crew recently sponsored M+: NEONSIGNS.HK, an online exhibition dedicated to the neon sign, one of Hong Kong’s most iconic symbols and now we can follow the bright lights of J.Crew to solve any fashion woes too!
J. Crew, 9 On Lan Street, Central, Hong Kong, 2706 9122; www.jcrew.com
J. Crew, Podium Level 1, IFC mall, Central, Hong Kong, 2628 5611; www.jcrew.com