11 April, 2012
Style

Irregular Choice hits Hong Kong – fun and fabulous footwear!

11 April, 2012

Shoe-lovers, attention please! I bring you news of one shop opening that you DO NOT want to miss โ€“ Irregular Choice has finally come to Hong Kong.

Irregular Choice has just opened its first store in Asia right here on Causeway Bayโ€™s Fashion Walk (otherwise known as Cleveland Street if you want to actually find it on a map). It is all I can do to not just press down the exclamation mark on my keyboard sixty times, I am THAT excited.

In case you havenโ€™t heard of it before, Irregular Choice is a British brand that specialises in shoes shoes shoes! Founded and designed by Dan Sullivan, who cut his teeth working for other British fashion institutions Katharine Hamnett and Wayne Hemmingwayโ€™s Red Or Dead, itโ€™s all about having fun with your footwear!

The designs are all fantastical, fun and fabulous, served with a huge dose of true British eccentricity. These shoes arenโ€™t for the faint-hearted or for offices with strict dress codes โ€“ coming in every colour of the rainbow, with all kinds of embellishments and adornments (even the soles have a design on them), most of them feel like something out of Alice In Wonderland. What’s more, prices haven’t been treated to insane mark-ups either; most of the shoes are around $800-1000, which is pretty close to the ยฃ60-80ish most of the shoes retail for back in the UK.

Irregular Choice have also branched out into bags, clothes and jewellery, but itโ€™s all done with their trademark imagination and irreverence (and the CWB shopโ€™s dรฉcor โ€“ mermaid print floor, eyes in the ceiling, black pom-pom trims โ€“ reflects this too). Flowers, feathers, lace, ice-cream cone heels, little monkey trinketsโ€ฆ anything goes with Irregular Choiceโ€ฆ as you can probably see!

I have two pairs of Irregular Choice treasures that made the journey to HK with me โ€“ one is pair of black and gold heels with several swans swimming down the side and amazing engraved Perspex heels; the other a pair of sky blue and lemon yellow kitten heels with a rosette made of tape measure. Every time I even look at them, I smileโ€ฆ and when I put them on I feel like Gwen Stefani!

So now I can look forward to feeling like Gwen Stefani on a more regular basisโ€ฆ as Iโ€™ll obviously be spending lots of time (and pay cheques!) in Irregular Choice soon!

Irregular Choice, Shop A, G/F, 1-3 Cleveland Street, Fashion Walk, Causeway Bay, Hong Kong, 2890 1713

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