We all know how important business cards are in Hong Kong – one of the first things that will be explained to you when you arrive is how the etiquette of exchanging cards works, and how important it is to show respect to someone’s card (giving it a good look over and never ever writing on one). We’ve gone through three changes of business cards since Sassy began in March 2009, going from pink, glittery and rose-scented (yes, our printer took a bit of “initiative” and added scent which we only noticed after realizing the smell was following us around!) to round like a button, to now our slightly more sober but still fun rectangular ones.
With every change it feels like a fun renewal; the chance to start over afresh, and we’re always thrilled to give out our new cards for the first time. Even if you’re stuck with boring corporate cards for work, you can still go ahead and have more personal ones made – you’ll be surprised at how often you’ll be able to use them. I also think that personal cards can make a really sweet gift for a friend – Natalie told us that one of her friends once did this for her for her birthday and it was a great surprise. You’ll be sure to know a good friend’s taste enough to pick out colours, images and fonts, and it’s something they will really use.
The card above, apart from being the most wonderful name (can you imagine what a Tipsy might be like in person?) is so fun and imaginative – I was imagining it could be for a woman, but in fact it’s for a New York restaurant!