21 May, 2014

50 local Hong Kong brands you need to know!

21 May, 2014

 Going local…

While I love a mass chain store as much as the next chica, there is something so wonderful about buying local! Not only are we saving cash on shipping and that nasty carbon footprint of getting the goods to us in the ‘Kong, but I love the thought of supporting someone just around the corner who is following their dreams. We’ve rounded up a list of local designers you should have on your radar as well as where to find them (check out our list of local jewellery designers here!). Many of these do not have retail space so the only way to order is online, but be on the look out for pop-up shops, which always seem to be well… popping up!

A Black Cigarette
Brand new to the HK scene is A Black Cigarette, which uses sustainable concepts and eco-friendly materials for their designs. The clothing, available in a neutral colour palette, can be worn and layered in a multitude of ways so you get your own chance to play stylist!

Available online herewww.facebook.com/ablackcigarette

Pretty pleats and flattering forms are the name of the game at Aftermath. Designer Nina Ricardo founded the brand in 2010 and has since flown around the world and back sourcing fabrics in the US and producing the limited quantities of the creations locally. Designs are feminine and are the perfect answer to HK’s muggy summers!

Available online only here, www.aftermathstudio.com

Aly & Rachelle
With a creative director that has worked for Agent Provocateur and Alexander McQueen, you know you are in for a treat with the collection! We are quite keen on the extensive dress range. The designs are effortlessly chic and can take you from the desk to the dance floor.

Aly & Rachelle, S411, 4/F, Block A, PMQ, 35 Aberdeen Street, Central, Hong Kong, also available online here, www.alyandrachelle.com


As Ada
Flirty floral are the name of the game at As Ada! The frocks are perfect for a garden party or next year’s round of spring weddings that we all know we will be attending!  Be on the lookout for the bridal collection that will soon be launching! (make an appointment with the showroom to view and purchase the collection)

As Ada, 4/F, Wing Fat Building, 3-5 Jervois Street, Central, Hong Kong, 2873 2874; www.facebook.com/as.ada.fashion

Aura’s creators, Tracey Fenner and Tiffany Bisley, believe that women should be able to express their beauty and empower themselves through all they do, especially when they move their bodies. As an answer to boring old workout wear, they have created this flowing and feminine line to allow us to move freely but still feel gorgeous while doing so. The colourful fabrics are all made in Bali and the designs are intricate yet supportive of movement; most pieces are between $500-800. This is the perfect range of clothing to add to your yoga bag!

Available online here, www.aura-asia.com

Blue Sea Blue
If you are headed on holiday, be sure to check out Blue Sea Blue to stock up on all things resort-worthy! From jewels and bags, to cardigans and kaftans BSB has it all. Our favourite pieces are the comfy cosy maxi dresses which would pair perfectly with sandals, sun, and sangria!

Available online only here, www.blueseablue.com

Book of Deer
This brand gets its name from the oldest book in Scottish lit and the charms of the past are sure to still be found! Vintage-inspired cuts and pretty as a picture prints make up each creation. These are the perfect pieces for the girly girl in us all!

Available only on here, www.bookofdeer.com


With lines that are called “Starter”, “Main Dish”, “Dessert” and “Side Dish”, you know you are in for a unique offering. The different lines offer varying degrees of intricacy and design with the Starter being more youthful and the Main Dish more luxurious for the experienced lingerie connoisseur. Don’t forget to check out the eye masks, garters and other accessories that fall under the Side Dish category!

Bubies, 2/F, 18 Pak Sha Road, Causeway Bay, 2521 8186, www.bubies.hk

This is the line to linger over if you are fan of prints and colour! The two stunning (and talented) faces behind the brand, Pernille and Tale, provide you with the perfect pieces for the jet-set glamorous girl! We love how versatile the 70’s Dress is and love that the cuffs already sport chain detailing so we don’t need to add any jewellery leaving us out the door looking fab in a flash!

Available online here or at Polkadot Boutique, 2/F, 29 Hollywood Road, Central, Hong Kong, www.chicameo.com

Christing C.
She’s already known for her on-point blog Fashion Hedonism, as well as her beachy, boho-chic style, but now you can add designer to that list! Scoop up styles that Christing wears herself – but beware that legs will need to be bared! We love the super short shorts and the HK-summer-approved breezy mini dresses. Be sure not to scrimp on the squats at your next gym sesh to look good in one of Christing’s pieces! 

Available online herewww.christingc.bigcartel.com

Daydream Nation
Daydream Nation is far more than just clothing. This creative hub includes theatre, dance, film, and visual arts. They have gained international recognition for their collabs with Peter Jensen, Urban Outfitters, and were even sited as one of Karl Lagerfeld’s inspirations for the Chanel AW09 collection! The clothing, shoes and accessories are meant for the bold that are looking to get style stalked on the streets, so steer clear if you aren’t a fan of catching all eyes as you pass!

Daydream Nation, 2/F, Hong Kong Arts Centre, 2 Harbour Road, Wan Chai, Hong Kong, www.daydream-nation.com

Daydream Nation, Shop 3 & 4, No. 101, K11, 18 Hanoi Road, Tsim Sha Tsui, Kowloon, Hong Kong, www.daydream-nation.com


Erbert Chong
Erbert Chong’s pieces feature sophistication with a bit of an edge. The collection includes leather and fur bombers, silk blouses, and elegant evening wear mixing conservative and controversial cuts and fabrics. His style is perfectly feminine while still having a bit of bite to it! Be sure to check out his structured bags fit for any occasion; you can also choose to have its interior tag embossed with any three letters of your choosing! With each piece handmade by Erbert himself, this young Hong Kong designer is definitely a name to watch.

Erbert Chong Studio, 16C King Palace Plaza, 55 King Yip Street, Kwun Tong, Kowloon, Hong Kong, www.erbertchong.com 

Erbert Chong Showroom, 25/F, Tin On Sing Commercial Building, 41-43 Graham Street, Central, Hong Kong, www.erbertchong.com

Originally known for founder Grace Chan’s grassy clutches, the brand is now boasting some artistic alternatives sure to mow you over! We love the paint-dipped clutches that are the perfect size to keep in a larger handbag during the day and pull out after hours for a night out. Cosmo and Bazaar can’t be wrong as they have both featured Grace’s clutches as carry-all’s for the cool to covet!

Available online here, www.glush.co

House of V
House of V is one of those brands that brings it back to basics to create elegant, simple pieces that will fit seamlessly into your wardrobe. Their staple items use clean lines and high quality materials to create striking pieces that will give you an instant sophisticated style. House of V ‘strives to serve confident women with a keen eye for fashion’… perfect for all you Sassy girls!

Available online herewww.house-of-v.com


Hulu 10
Featuring flowing, naturally-dyed linen tops in a range of peaceful hues, Hulu is the brand to choose before you head off on your next yoga retreat. The label also has bright, printed options for the kiddies so you can match when you meditate. 

Hulu 10, 10 Glenealy Street, Central, Hong Kong, 2179 5500, www.hulu10.com

Ika Butoni
With even just a quick perusal of Ika Butoni’s website you know you are seeing something special – even better if you make the trip to Mira Mall to see the collection in person! There is an incredible range of styles to choose from, each bearing a look sure to get you noticed. We love the bold tribal prints and rich embroidery from their new collection!

Ika Butoni, Shop 201, Mira Mall, Mira Hotel, 118 Nathan Road, Tsim Sha Tsui, Kowloon, Hong Kong, 2311 7238; www.ikabutoni.com


Itsie Bitsie
Inspired by her Asian travels, founder Cristina Wilkinson’s created a line of carefully crafted swimwear sure to show off your best assets. Accessories and wraps are sourced abroad, while the dresses and kaftans are Itsie Bitsie’s own design! If you are headed for some fun in the sun, then Itsie Bitsie should be your first spot to stock up pre-travel. 

Available online only here, www.itsiebitsie.com

Jo’s Ready to Wear
Jo’s Ready to Wear makes for tea parties in the garden and summer picnics! The embroidered pale pink and flowing white skirts beg for bare feet with gingham blankets beneath. Even if you can’t pick fresh blooms in the ‘Kong you can wear these cotton creations while toting your fresh cuts from the Flower Market! 

Jo’s Ready to Wear, 5/F, Lan Fong Road, Causeway Bay, 6146 0861, www.josreadytowear.com

Johanna Ho
What happens when you take a classic shape and add just enough of a twist to turn it into a work of wearable art? Well, you get Johanna Ho’s collection! We see her pieces on gallery owners and goers alike – they are that cool and modern! If you want to make a subtle but very cool statement, then slip on one of Johanna’s pieces for instant impact.

Johanna Ho, 13 Wyndham Street, Central, Hong Kong, www.johannaho.com

Have a front row seat at an A-list runway show to attend? Then don yourself in one of the hottest local labels around: meet Jourden. This name to know has been on the backs of all your fave fashion editors and has even been spotted in the pages of Vogue! Classic cuts are given new life in a range of standout textures from slick iridescents to knobby knits. Jourden should be in the front of your mind and your wardrobe!

Available online here, www.jourden.co

1011121_10152137933955272_816635182_nKanchan Couture
Indian influences run though this richly-textured collection, whose vibrant fabrics are sourced in Bangalore and Delhi. We love the bold yellow circle skirt as well as the thick fabric belts that draw all the attention to that taut waist of yours!

Kanchan Couture, 108 Wellington Street, Central, Hong Kong, www.facebook.com/KanchanCouture 

Designer Kamla Hiranand has been in Hong Kong for more than 25 years, so she knows a thing or two about what the ladies of our city desire. Her line of kaftans is staggering – ranging from simple sheer tops (around $1,500) to the more elaborate bedazzled digital print maxis (around $2,800). You can even do bespoke creations! Set up an appointment at the showroom and be sure to bring your friends, as they are happy to dress everyone in tow. While there, accessorise your new kaftan with one of the incredible bags ($1,500-2,500) or jewels direct from India. 

Kamla International (Showroom), Unit 1906, 19/F Crawford House, 70 Queens Road Central, Central, Hong Kong, 2509 1898 (call to make an appointment), www.kapriceonline.com

Kookii B
Designed by Christina Wan, Kookii B has designer kimonos, lingerie and jewellery with gorgeous intricate detailing, such as lace and crystals. Her prints are inspired by exotic destinations such as Bali and Koh Samui, and we covet them for our next vacay. The colourful bracelets brighten any wrist, perfectly suited for the warm summer months we’re expecting!

Available online here, www,kookiib.com

I have no doubt that by now you have read founder Fiona Kotur Marin’s story in Ladies Who Launch! Kotur bags have not only made their place in the HK scene, but also around the world. These high-end beauties, seen on the arms of tai-tais and celebs alike, are sure to spice up your clutch collection. We are also enthralled with the debut shoe collection from the brand and we can’t wait to lace up our tootises in these high-end delights!

Available online here and at Net-a-Porter, www.koturltd.com

Linva Tailor
If you are in need of a qipao for a fab event or just a fancy souvenir from your time in Hong Kong, then Linva is the place to purchase. Tailors Mr. and Mrs. Leung have stood the test of time with a shop that has been in business for more than 40 years. That is incredible in a city that is ever-changing! Custom offerings take about two months to complete but there is an entire range to choose from if you can’t wait that long.

Linva Tailor, 38 Cochrane Street, Central, Hong Kong

LuvMyDress is not just dresses but, yes, the dresses are super cute!  Designs are right on trend with colour blocking, embellishments, and architectural elements. The first online launch was such a huge success and sold out in no time. Keep checking the site as new goods are on their way. We can’t wait!

Available online only here, www.luvmydress.com

maishaMaisha Concept
Your go-to shift just got a lot cooler! Designer Rakhee Shah weaves her Indian and Kenyan heritage into a visually rich collection filled with prints and colours to excite and entice. We promise that you will hear the compliments flood in the minute you step out in a one-of-a-kind by Maisha Concept. We hope that she starts stocking jewellery too, so that we can have the prints and colours wind their way up our limbs as well! Check out our full review here.

Available through Shop Des Createurs; 5 Sun Street, Wan Chai, Hong Kong and 3 St. Francis Street, Wan Chai, Hong Kong, www.maishaconcept.com

Marie France Van Damme
While the brand isn’t new, this sleek IFC boutique certainly is! Marie France has actually been living and working in Hong Kong since the 90s, but now she has finally opened her first standalone store in the 852 – and this is set to be your one-stop shop if you have glam travel plans in mind. Her luxury resort-wear boasts a wide variety of silk-embroidered kaftans, tunics and sexy swimwear, perfect for lounging by a five-star pool. Be sure to pay special attention to the gorgeous snake print swimsuits – a Sassy fave! There are also several easy jersey dresses and metallic shifts and skirts for your night-time adventures; for glam on the go, grab a metallic tote or a chunky geode cuff to complete your look!

Marie France Van Damme, Shop 3088, Podium 3, IFC Mall, 8 Finance Street, Central, Hong Kong, 2882 9088, www.mariefrancevandamme.com

Melissa Bui
Bringing a romantic whimsy to spring, new Hong Kong designer Melissa Bui has produced a collection that comes as a breath of fresh air in a town filled with mostly black and grey clothes. Her debut collection features pieces reminiscent of Oscar de la Renta and vintage Dior – perfect for those of us that love girlie details on a well-cut silhouette. All Bui’s pieces are available by order only, so you’ll have to email her here if you want in on the action. This collection will surely bring out the lady in us all!


923555_502870329779811_623859630_n-1Mer Culture
Mer Culture has a great selection of swimsuits that you can mix and match to suit whatever shape or style you love. We love the one-shoulder options as well as the sexiest tankini we have seen yet! Sizing ranges from XS-XL, so no matter your size, you are well sorted. This is your brand if you want to wow in the waves and smoulder in the sand!


Catch their storewide summer 2014 sale with items up to 30% off! Better yet, Mer Culture is offering us Sassy girls an even further discount of $77.52 ($10 USD) off when you enter the coupon code SASSY10. Simply mention the code and this Sassy article!

Available online here, www.merculture.com

Sassy That Girl Michelle Lai’s brand is only four years old and in that time she has made quite the name for herself and her brand! Busy HK girls who have to do and carry it all flock to the well-priced stunners for hauling their life around. Once you decide on which colour combo you like the best, have it personalised with your initials to ensure everyone knows that the tremendous tote is yours!


Mutt Museum
Traditional style qipao’s are revamped with interesting fabrics perfect for a new generation. We love the polka dot version, which lends a playful tough to an elegant cut. While browsing the site, take a gander at the intricately-cut wooden and creepy little puppet-like necklaces, which are all handmade.


Just because it’s a basic doesn’t mean that it has to be simple. This line is meant to be worn in all facets of life. Break the pieces apart and pair them for your casual engagements and your more regal affairs. Sassy faves include the crisp button down shirt with cut-out neck details and piping and the ever-so-sexy LBD with a back cut out! MVT is clothing you will keep and wear for life! 

MVT, Room 306, Yu Yuet Lai Building, 43-55 Wyndham Street, Central, Hong Kong, 2544 8188, www.mvt-atelier.com

City dwellers everywhere will scoop up this urban-luxe apparel brand. We love that the clean cut shapes are more than they appear with asymmetrical details, mod overlays and stitching, and mixed materials. Geometric shapes and luxe leather embellishments make N12H a label to surely catch your attention.

Available online here, www.n12h.com 

Sugary sweet dresses boasting flowers, kisses, and strawberries are sure to remind of us of our youth. Perfect for the dead heat of summer, these flouncy little numbers will bring out the Lolita in all of us!

Available online only here (with free worldwide delivery – woohoo!), www.nishe.com.hk

nude is rudeNude is Rude
Merisa Zeman brings us a line of completely wearable and incredibly comfy jersey pieces that will sneak their way into your wardrobe in no time. With just one touch of these garments, you will be hooked! When you don’t feel like getting dressed, just toss on a little Nude is Rude and you will look totally put together but will feel like you are in your pj’s! How cheeky…

Available online only here, www.nudeisrude.com

It’s nearly swimsuit season, so head over to Papeete to update your wardrobe to ensure you’re ready for poolside and beachside lounging. This elegant and contemporary beachwear brand is perfect for Sassy girls who want a touch of glamour at their next resort holiday. We love the bold colours and prints – they’re getting us excited for some sunshine!

Available online here, and at Tiare, 60 Lyndhurst Terrace, Central, Hong Kong, 2540 3380, www.thepapeete.com

Ri by Carrie
Carrie Hare, founder and designer of Ri by Carrie, honed her craft in the Alexander McQueen prints section and later relocated to the ‘Kong bringing with her a wealth of knowledge about how to dress the body to really make the most of what the good Lord gave you! If you love to go bold, then check out Ri’s printed leggings, fringed mini’s, and shocking shifts! A personal fave is the Origami Kimono Wrap Dress which would make the perfect beach cover up!

For a full list of stockists click here, www.ribycarrie.wix.com/ri

Ro & Mo
Ro&Mo is relatively new to the Hong Kong shopping scene – but they’ve already made a name for themselves as the label to wear when accessorising for your beach holiday! Hong Kong-based Monica (Mo) and Spanish resident Rosita (Ro) founded the brand, and both spent their youth frolicking in the waves at the beach. They cultivated these memories into a collection that is concise, with three key themes, but well-thought out… leaving you with exactly what you need for packing that perfect stylish getaway kit! We’re talking turbans, bags and wraps in a variety of colourful options, including chevrons, stripes and Afro-fab batiks – so feel free to mix and match your way to holiday perfection.

Available online here, www.ro-and-mo.com

S. Nine
We’ve sung the praises of S. Nine designer Susanna Soo before and here we go again! When you want to go all out, there is no better local designer to wear. Susanna is known for her intricate gathering techniques but we also adore her use of sheer panels and the ultra flattering silhouettes she creates! Make an appointment at her showroom to see and try these beauties for yourself…

S.Nine, 17/F, 37 Hollywood Road, Central, Hong Kong, 2815 0884, (make an appointment to view and purchase the collection), www.snineonline.com

sabina swimsSabina Swims
Boasting suits for all stages of life, you can find something to wear when you are ripped, when you want to keep your bits covered, and even those tricky swimsuit shopping maternity days! There are even suits for the little ladies in your life! Our fave? The strapless one-piece Liz Taylor, which comes in a variety of eight (lucky baht) prints and colours! That’s just as many times as dear Liz was married! Coincidence?!

Sabina Swims, Union Commercial Building, 7/F, 12 Lyndhurst Terrace, Central, Hong Kong, www.sabinaswims.com

Sarah Lai
Brand new to the HK shelves is Sarah Lai’s show-stopping collection. We can’t take our eyes off the dramatic capes, structured knits, and leather and lace accents. The range works well for the well-suited office crowd and can be broken apart to take on after hours activities. Let Sarah Lai elevate your everyday wardrobe and get ready to bask in the compliments that will surely come your way!

Available online herewww.sarah-lai.com

Square Street
Uber cool Scandinavian designs found right in the heart of Sheung Wan! Here you will find the perfect gifts for anyone who loves the simplicity in life. Clean crisp VOID watches are sparse in distractions but big on style. You can also find bags and wallets designed in-house and made locally alongside prints form local artists! Be sure to check out their very cool and super comfy line of shoes as well!

Square Street, 15 Square Street, Sheung Wan, Hong Kong, 2362 1086, www.squarestreet.se

Founder Tania Mohan started her shop after being inspired on a trip through India in the late 90’s. Her line of high-end women’s resort wear features delectable silks and intricate hand embroidery of the highest quality. Traditional artisans in India make all of the products you see in store.

Tabla, Shop M31, Mezzanine Floor, Prince’s Building, Central, Hong Kong, 2525 5590, www.tabla.hk

Talk to any of the artsy crowd in HK and they are sure to own a piece from Tangram. Designer and Sassy That Girl, Paola Sinsterra has sewn her way into the eclectic hearts of many of this city’s creative power players! These are wearable pieces that make you look and feel instantly cool! Be sure to take a peek at the huge bon-bon necklaces as well as her new lingerie and swimwear lines, too! Will the creative energy that surrounds Paola never cease?

Available online here, and at Shop des Createurs and Polkadot Boutique2/F, Hollywood Road, Central, Hong Kong, 2521 0636; www.tngrm.net

While we love all of the brands on offer at Tikka we are especially fond of the in-house brand Doris Q. These are the clothes for the fashion blogger in all of us. Huge tulle skirts and dresses and pants showcasing sheer elements and the two most classic colours- black and white! Urbanites rejoice because Doris Q has you creatively covered for yet another season!

Tikka, G/F, 18 Gough Street, Central, Hong Kong 2884 1111, www.tikka-boutique.com

Twisted Sister aka TwS
Instantly up your cool quotient by sporting a TwS ensemble! Simple yet edgy pieces liven up any look in an instant. Choose from neon pink asymmetrical tops to electric yellow oversize cardis and set off the look with one of the basic black uber cool skirts in the line up. There may be an underlying element of grunge to the look but you will feel anything but grungy!


what the frockWhat the Frock?!
Nearly every Sassy girl I meet admits to owning a What the Frock?! dress or two! Started by two friends, Maria and Lauren, who met in Hong Kong and lamented over the fact that there were no everywhere dresses for a reasonable price point beyond the Zara doors, WTF was born! The line consists of an ever-changing variety of dresses that can take you anywhere you need to be – brunch, beach, boardroom, baby playgroup? Done! Save yourself the trouble and stock your HK wardrobe with these babies!

Available here, by personal appointment and at Polkadot Boutique, 2/F, Hollywood Road, Central, Hong Kong, 2521 0636, www.whatthefrock.net

On the hunt for that perfect blouse and always coming up empty handed? No more! Newcomer Vaughan is only in its second season but are turning the heads of everyone in the HK fashion scene! The blouses are mostly classic and named after fab females of the past! But beware… once you have one you will want it in every colour. BONUS: have your top monogrammed with your own initials in the colour and typeface you desire and never get the wrong shirt back from the dry cleaner again!

Available online here and at Polkadot Boutique2/F, Hollywood Road, Central, Hong Kong, 2521 0636, www.wearvaughan.com 

Zero Noir
Hong Kong summers have just met their match! Zero Noir delivers dresses and rompers full of punch that will have all the girls asking where you got your garment! Personally, I can’t decide if I’m more in love with the flirty floral rompers or the ruffled silk wrap dresses which are all 100% silk! Start RSVP’ing to all those summer bashes because you now have your perfect party wardrobe!

 Available at Polkadot Boutique, 2/F, Hollywood Road, Central, Hong Kong, 2521 0636 and Dboutique, G/F, 63 Stauton Street, Soho, Central, Hong Kong, 3483 3499


Here in Hong Kong, we are incredibly proud of all of our local talent. We hope that you will help keep them around and in business by supporting these brands! We’ve tried to introduce you to a range of prices and styles so that every reader can find something that fits their budget and lifestyle. Have you spotted any other local brands that you think we should know about? Let us know!


Featured image via Mischa

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